Tag Archives: Social media

Hash It and Tag It: 7 Hashtag Tips for Businesses

It all starts with millions, or even billions of persons punching letters on a screen or on a keyboard. Some are ranting about celebrity gossip, others are talking about the latest episode of scandal and others are just trying to win tickets to that concert that’s been sold out for months.

The one thing that links one person talking about the same thing to another is a hashtag.

So do you know what a hashtag is?

Some of you reading this will be like “DUUUH who doesn’t know what a hashtag is pssh.” Truth is hashtags are widely used whether it be personally or through a business.


For those who don’t….


I bet you’ve never thought of it like this before.

Think of our solar system, all planets move around the sun. Let’s think of the sun as a hashtag, it’s at the center pulling all other users that are interested in that conversation to it. In other words it makes your posts more visible. A person searching for a specific hashtag will see all posts where that hashtag was used.


So as a business it is important to draw people to your topics online. Hashtags are also necessary for tracking the performance of campaigns and your overall efforts. We have been looking and many businesses and brands have been making a few simple and unforgivable mistakes with hashtags.

With that said it’s important for businesses to have a more comprehensive understanding of hashtags and how to use them.

  1. Always Have Purpose

It’s always best to develop your hashtag with a certain objective in mind. While at the same time remembering that hashtags have a specific purpose online. Picking a hashtag from thin air could be a major waste of time and would not have any use to you based on your objectives. Whether it’s to link conversations or for tracking performance or even just to extend your reach, this step will help you to choose the right hashtag for your business.

  1. Keep It Simple

When it comes to hashtags it is always best to keep it simple. When creating a hashtag it needs to be easy to spell and easy to remember. The longer the hashtag the harder it is to follow, let alone to use; especially on twitter where you only have 140 characters.

Bad campaign hashtag


This hashtag definitely swept us away. It’s a miracle it didn’t take up the entire 140 characters.

 Good campaign hashtag


See the difference? One is easy to spell and easy to use, the other is just…painful.

  1.  Keep It Unique

The hashtag you come up with should be unique to your brand or situation. There’s no use choosing a hashtag that is already widely used. Keeping it unique helps you to control the conversation surrounding your brand, as well as, to track conversations, performance and effectiveness of your campaign.


We created this tag for our client in the Cayman Islands; it is a perfect example. It named the event with an easy to remember and unique hashtag. That was used exclusively by persons engaging with the event.

  1.  Proof Read It                                 

You really are doing yourself and your business a huge favour by checking over your hashtag. Read it, write it…Sniff it if you have to. Anything that can be misread or misinterpreted, will be. It also helps to capitalize the first letter of words in a hashtag.


Talk about leading fans somewhere else! Here’s an example of a hashtag that was used to mean one thing to the user, but clearly has another meaning to the world. Save the date (#STD) becomes a nasty transmitted disease with one click. Yikes!!

  1.  Consistency Is Key

So you have a nice well thought out hashtag and you would like fans and followers to jump on it like ants on a piece of cake, right? Well all you have to do is use it. Hashtags can take weeks or even months to gain traction. So your hashtag has to be included in every single tweet related to your campaign, product, service or topic.

Please for the love of all things good, don’t leave off a letter or misspell anything, because then it becomes a completely different hashtag leading fans somewhere else. We don’t want that at all!

  1. Make It Searchable

After you create that awesome hashtag you’ll need to pair it with another hashtag or a pool of hashtags to get the desired reach. Your created hashtag may be new, so not many persons will be searching for it. This is where trending hashtags and other widely used hashtags come in.

These will give you the reach you need. The idea is to use hashtags you know persons will definitely be searching for. Hashtags like #Sports, #Marketing and #Tips usually do well on Twitter. On Instagram you have tags like #Instadaily, #PicOfTheDay and #Instagood to name a few. Then there are a few gems like #TGIF, #MCM, #TBT, #WCW that are used and searched no matter what platform.

  1. Don’t overdo it

Now that you know more about hashtags don’t go tag crazy and slap all the best hashtags in the world on your post. No!! Only use the best ones that are related to the topic or event. Using #Sports at a fashion show is a sure way to get unfollowed, so don’t do it. Try to keep it at 2 per post on Twitter and Facebook. For Instagram you can use up to 15 hashtags if you want.


Like most things, hashtags take a lot of thought and a bit of planning. Follow these 7 basic tips and save yourself the trouble and embarrassment of a poorly thought out hashtag.

Shoot us a comment with the funniest or weirdest hashtags you’ve seen.

Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.


  • Returns


  • Followers increased by 77 



  • There was no growth shown  on Facebook


RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.


The following photos were reposted by performing acts at Reggae Sumfest

Common’s Supporting Vocalist Mumu Fresh



The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 




Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.


Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.


5 Reasons Women LOVE Snapchat

Snapchat is described as a fun messaging app for sharing moments. You can snap a pic or record a short video and add: a caption, doodle, or even filters! Depending on your settings, friends can view your snaps for up to 10 seconds once or you can add it to your story- meaning it can be viewed by your friends for 24 hours and it disappears forever (unless screenshot via android ;))

Snapchat has been receiving a lot of love. The company hasn’t commented on the size of its fan base, but the fact that it has surpassed the number of daily photo uploads than Facebook is quite a significant feat.

Evan Spiegel, Snapchat’s co-founder, revealed 70 percent of the app’s users are actually women. Who knew there were so many women on snapchat!?

Let’s finally get into the meat of the matter; what do women love about it so much?

  1. It helps to perk up your day. There is nothing better than getting a funny snap from a friend when you are feeling down.


2. It’s texting on crack! Imagine being able to take a shot of exactly what    you’re talking about, and then, add a doodle and/or add a caption?!


3. POOF it’s GONE! Unlike other platforms the longest snapchat stores an image or video for is 24 hours. Because of this you don’t feel as self conscious when you are posting.


4. Did someone say ugly selfie?! It’s so much fun to send ugly selfies with your friends knowing it won’t come back to haunt you later! Having an ugly selfie competition with your friends is a great way to kill boredom. 


5. It shows snippets of your life in motion. Want to show your friends that concert you went to? Now you can! Want to make them see the sights in another country? You can do that too! Snapchat is so quick and easy that you can post or send so many snaps in very little time. Unlike other apps it’s effortless and doesn’t require time deliberating what the best caption would be because the next day you will rewind to zero anyway. 



6. We decided to throw you a freebie – cuz well, we love you  guys – so why not?! With the new snapchat update you can ‘tun up’ your selfies to a different level. It’s hard to resist not having hearts in your eyes when you see that burger you’ve been craving- it’s only appropriate for this feature to be added. We are glad Snapchat has incorporated more ways to get insane selfies, in the mix!



Snap Chatting: 8 Tips and Tricks for Snapchat (iPhone)

Snapchat is a video messaging application that is quickly growing in popularity in Jamaica and beyond. As long as you know how phone cameras work, the app is pretty easy to use and should be most attractive for persons who enjoy taking selfies and capturing those special moments live. The mobile app is exciting to use particularly so for iPhone users on the unique experience that is iOS. With that said, we want to take that experience an inch further for you.

Many of you already know how to use Snapchat (or think you do) but we’re here to give you those secret tips we bet you didn’t know. Here are some tips and tricks that we believe should bring more fun to your Snapping experience.


More colours 

Believe it or not, there are more colours that can be used from the colour reel in your snaps. Take a snap and you will see a pencil icon in your top right corner, tap it and you will see a rainbow of colours available for your selection. What you will realize is that black and white are not exactly visible in the reel. If you place your finger in the rainbow of colours and drag it to the top left corner you will get white. If you drag your finger down and across you will get black. You can try to drag your finger elsewhere on the screen to see what new colours you can find. Not many have actually tried using black, grey or white doodles and if you are like me then you are tired of all the other colours; I sense an opportunity to be a trendsetter!

Here is an image from mplatco (makes snaps for GrubHub and NBCTheVoice) on how you find the two colours.SnapchatThis example aptly shows a tutorial on how to get dark red, black, grey and white colours to doodle with (mplatco, 2015)

Third party Snap-apps

One thing about Snapchat is that the snaps you take have to be sent or uploaded within the moment to get the desired effect from your following. This means you are unable to do more editing than what is allowed on the application (filters, doodling, text). However, third party applications have come to the rescue. There are applications such as Snap Upload and Upload’n’Roll that allows the user to take photos already in your camera roll and upload to Snapchat. These applications also come with custom filters for your pleasure.

Snapchat upload


There is no secret about Snapchat’s reputation for eating up our data usage. Of course, this is very disappointing since we always want to catch the most intriguing moments to share with our friends. With that said, there is a hidden setting called ‘Travel-mode’ on the application that regulates the loading of Snap stories every time you open the application on the go. First, open the application and on the home screen (you should see a view of the camera) tap the ghost at the very top. You should then see a gear at the top right corner. Tap the gear then tap ‘Manage’, from here you can switch the Travel-mode on.





Using back and front camera during recording

The Android users will be very jealous about this one. Using the iPhone, you can take your Snapchat videos and switch between front and back cameras while recording. While recording the video an icon should appear on your screen to swap between front and back camera which gives the option to alternate camera views. Unlike Android users, now you don’t have to twist your wrist in various directions to catch what is front of the phone and behind.


Using two filters at once

Only in recent Snapchat updates have Jamaicans had access to additional filters. With more filters available the next step would have been to achieve a double filter in one snap. The developers have now made that possible by simply swiping across your screen (to the left) to navigate through the various filters available. Once you have found the filter you prefer, press and hold the screen with one finger while using another finger to swipe (to the left or right) to choose your second filter. I know, you can finally take a snap of your unique surroundings using our Kingston filter and the black and white theme – that’s the first snap I tried!


Hands-free recording

Many of us prefer to complete many tasks on Snapchat without holding the screen. Firstly, the developers allowed us to watch snaps without holding the screen. Now you can record all your snaps without touching the screen on the latest iPhone 6 iOS. Go into your phone Settings, tap General and then enter Accessibility then scroll down to Guided Access. You will need to set a passcode which can be any six-digit code. Then re-enter Snapchat app and hold the capture button to start recording, while recording triple tap the Home button after which it asks for your passcode. Hit ‘Cancel’ and you will be able to rest those fingers while recording your videos; tapping the screen will not end the recording, it will end on 10 seconds. Once this is activated, you will be able to record without touching your phone until you disable. To disable this feature, triple tap the Home button and enter your passcode.

Note: This trick may not work on the latest iPhone Operating System.








Using multiple colours in text

This is a great way to customize your text for emphasis. Just tap on your just-taken snap to add text but tap on the capital T in the top right corner to enable special text. The text will instantly get bigger and you are now able to add colour to these words. Now you can use multiple colours for different parts of the text, whether it be different letters or words. After adding colour to all the text entered, tap and hold the entire text then select the area of the text you want to focus on. Choose the colour you want in that portion of the text and you’re good to go!


Sometimes it’s not what you say, but how you present it!

Multiple lines of text on Snap

You can type much more on your snap than before – this is probably the most mind-blowing of all the tricks listed here. You can post numerous lines of text in your snap but you will need help from the iPhone notepad. Go into the notepad and press the enter button as much as you want then select (copy) all the space entered. Re-enter Snapchat and paste the empty spaces into the text area. This means you have a large area to type whatever you want. This also means you have defeated those who are attempting to restrict the things you say. #PowertothePeople


Increasing the lines of text you can type into, automatically means more text.

Chatting Snaps: 8 Tips and Tricks for Snapchat (Android)

Snapchat is more than just taking photos and doing short videos. The app allows you to express yourself creatively through your snapstory which is available for viewing for 24 hours. A SnapStory is a photo or video you post to your very own Stories section (or feed) of your account, which is visible by you and all your friends. Here are a few basic tips and tricks to make your Snapchat experience easier.

Tip #1:Use the volume buttons to take a pic or record a video

Finding it difficult to take photos with the main button on Snapchat especially if you have a large cellphone? No worries, use the volume up or down button to record your videos or take your selfie. No setting change, just one click for your photo and press and hold to record your videos.

Trick #1: The 50/50 Filter Trick

If you want to get creative with your snaps, you can apply two filters at one time. To do so, you pick the filter you want and slide the second filter to split the image.

Step 1: Take photo

Step 2: Slide to filters – half, quarter (whatever the contrast you many desire)

Step 3: click the pencil (press the undo button to remove any marks)

Step 4: add caption and post to story

Watch the 50/50 Filter video to see this awesomeness


Use of the 50/50 Filter Source: Kadeen Brown
Use of the 50/50 Filter
Source: Kadeen Brown 


Tip #2: How to have coloured text

Why have plain boring white captions on your snaps when you can choose from 22 colours available? Having coloured text will definitely make your snaps seem more fun and the text will stand out.

Step 1: Write your caption after taking the photo in the box

Step 2: Hold down on the text button and colours will appear

Step 3: Choose colour of choice

P.S. If you want to use multiple colours, highlight the word or letter and select the colour of your choice.

Coloured Text 

Trick #2: Screenshot without notifying the sender

Snapchat typically notifies the sender whenever a user screenshot their snaps, however what if you could screenshot a snap without the sender knowing? Sure there are apps such as SnapSeeker and SaveMySnaps that can do that for you, but you really don’t need an app to do this.

Step 1: Load SnapStory for the person whose snaps you want to watch or screenshot

Step 2: Put phone on airplane mode

Step 3: Play SnapStory

Step 4: Swipe screen from right to left or left to right or press power button + home button to screenshot.

Gotcha! No notification sent :) #Lurking #CreepSquad

Trick #3. Draw with opacity on doodles

This feature is only available on Android and is very easy to use. You can draw in transparent colors by pressing down on the rainbow color bar until it comes up with the full color bar. Then you can simply select transparent and use that to draw.

Still not sure how to use it after reading the above, watch the video How to use Opacity like a Pro


Using opacity on doodles

Trick #4: Snapchat’s new selfie lenses

Snapchat’s latest update provided 14 selfie lenses which added a creative yet quirky twist to selfies. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions.


6 of 14 Snapchat’s Selfie Lenses

Tip #3: How to take a selfie from a distance

Sometimes you want to take a selfie without having that awkward hand in the way. Using your earphones (one with the volume buttons)

Watch the video “Long Distance Snapchat Selfies” for more


Tip #4: How to delete Snapchat Account Permanently

To delete your account , there is only one possible option. You must visit the dedicated section of the official website (www.accounts.snapchat.com) and un-subscribe. Once on the website, you just have to login with your credentials and click on the button “Delete my account.” However, be sure to think twice before you “delete my account.” Once it is deleted, you cannot reactivate it and you will be obliged to create a new account one if you want to reuse the application. 

Snapchat Delete Account

Those were 8 tips and tricks to make your Snapchat experience more fun and to make it easier using an Android. Kindly note that most Snapchat Tips and Tricks do not work with the older Android OS. It must have at least Android 5.0. Hope these were helpful..happy Snapping!

P.s We also have a Snapchat, for It’s Pixel Perfect Adventures, follow us on Snapchat @itspixelperfect 



Balance or Separation: Managing Professional & Personal Social Media Pages | Part 2


In a bid to be conscious of our thoughts, actions and followers – persons make the decision to create a “balance” in their lives by separating their personalities, ideas and interests. But is separation balance or dishonesty? As we strive to ensure that the right followers get the “right” information (through the separation of our accounts) are we also in the same breath hiding information?

When you decided to enter the professional world, the world that decided that “toosexy4u@hotmail.com”, wild drunk poses as profile pictures and curse words won’t be acceptable – did you delete these things, start new accounts or increase your privacy settings to keep inquisitive eyes at bay?

No matter your response, or your current role in life (personal or professional) you are the representative of your own brand firstly. All other roles are secondary. So is the separation of your personal and professional social media pages really necessary? Some will still say yes, and we will discuss why.

As promised from our previous post, where we discussed balancing of social media accounts – this time around we have to discuss the pros and cons of separating. The concept of setting targets, guidelines and structure to how our online presence is assessed.

Pros of Separating Accounts

  • Focused. Content posted will be inextricably linked to the business – services, deals, tips, news, staff, etc.
  • Once your posts have personality, followers are sure of the type of content to expect, and you are certain that the followers have some interest in the business.
  • You now have a targeted group of persons to which you can share or pitch the services of your business.
  • Targets for growth can be set for the professional accounts.
  • You now have control of the persons who are allowed in your personal space (through privacy settings), while being able to leave the professional account open.
  • Clear work-life boundaries.

Cons of Separating Accounts

  • Hard to manage. Will you always remember to devote equal time to each brand.
  • As a small business, you might need to hire someone to manage the professional account on your behalf. This may not necessarily be very cost effective for a new business.
  • Are you being viewed as being dishonest by separating (hiding) an account from followers.

Social media accounts require a professional human, lol. Weird term, I know. But it’s true. We want to live our lives on social media, socializing and being entertained, but at the same time with enough decorum that when our employers view our pages we can still look them straight in the eyes the next day and not have the slightest embarrassing moment.

So how do we do this?

By separating our accounts or balancing all personalities in the social online sphere? In making this choice, be sure to remember, that whatever you post online is no longer yours. It can almost be likened to sending a text message which you can’t erase from the receiver. And no matter your life long aim to separate your accounts, the right investigator can uncover what you have been trying so ‘hard’ to hide.

It’s Pixel Perfect’s Managing Director, Conrad Mathison, was recently put on the spot by Wealth Magazine, and asked his views on this very topic. He will share pertinent points from his “panel discussion to guest speaker” at Corporate Mingle presentation. His thoughts, as a young entrepreneur, socialite, friend, brother, son should be even more enlightening. Is he balancing or separating? Will he even choose a side? All will be revealed in his blog post.

Balance or Separation: Managing Professional & Personal Social Media Pages | Part 1

Displaying social.jpgHave you ever made an error in posting something on a professional account that was meant for a personal account? 

Do you have two separate twitter accounts, one for personal views and the other for professional?

Is there or should there be a social media etiquette guide for personal accounts?

Do personal accounts need filters?

Is trolling from professional accounts a good thing?

What type of personality should professional accounts have?

Are you sinking in your online presence?

Personal …. Personable …. Automation. Who do your followers want to see?

Is striking the balance necessary for you or your followers?

Do you use social media at work?

Is it against the work policy to use social media on the job?

Is two accounts too much?

Do you follow a business owner’s personal account to (a) hear/read/watch about his business, (b) get to know him personally or (c) both?

To build your best online presence, do you have to be separate people?

As you can see, this blog post had me in a whirlwind of thoughts, and piecing it together even more difficult. So yes, one blog post on this topic won’t do. As one’s social presence evolves, and the necessity and use of it almost inseparable – how do you plan to cope? Can there be a balance in your personal and professional social media accounts? Or is there the need for separation of these two personas?

(Small) business owners are faced with this challenge more than regular employees who are not obligated to devote their lives to their job/career. But then CEOs are the faces of the companies (they don’t even own) and are (more often than not) subjected to the scrutiny and watchful eyes of their followers. Journalists might feel the need to separate their lives to ensure that newsworthy posts are not lost among the traffic of mundane tweets.

How do you decide what goes where? Or are we now boxing everything and shelving them, living by the phrase “there is a time and place for everything”?

pic for blog

In today’s post, we will examine the pros and cons of striking the balance of managing both professional and personal accounts in one. We will then do Part 2 of this post, with the pros and cons of separating both personas.

Pros of Balancing

  • Individual is able to consciously streamline and control the type of content in their online presence.
  • Individual is able to show a personable side that followers may not see otherwise.
  • Less stressful, in trying to actively maintain multiple accounts
  • Transparent lifestyle. Who you are in person is who people will see online.
  • Followers are interested in both your views on professional and personal encounters.

Cons of Balancing

  • Highly unlikely that you can do this effectively. One persona possibly professional will dominate the social media platforms.
  • Lines of interaction may become blurred, between professional and personal conversations. Not everyone is able to make a smooth transition between the two.
  • Hard to build and maintain personal relationships when all and sundry are able to follow and connect with you.
  • Possibility of becoming so filtered, that you are borderline automated.
  • Possibility of having no filters or limits, that views expressed could affect business interactions.

Even in writing the pros and cons, things got complicated:

In striking a balance with the management of your social media accounts … does that mean using one user name for all platforms and split each persona across the platforms: Facebook (personal), twitter (personal & professional), linkedin (professional), youtube (professional), pinterest (professional)?

Or does it mean balancing both personas on every single platform, so all information posted can be shared across any online interface?

For the purpose of this blog, we took balance to mean the latter, but the above question is still valid, as balance is defined as “an even distribution of weight enabling someone or something to remain upright and steady.” Now if you use 6 platforms and dedicate half to personal interactions and the other half to professional, that seems about balanced to me. What say you?

As we continue to have this discussion, feel free to chime in on the pros and cons mentioned, answer any of the questions asked at the beginning, or share your general views/experiences on the topic.

Until next time …. are you balancing or separating?