Tag Archives: marketing

Perfect 4: Our Anniversary Story

Wow it’s been 4 years already.

As we close off our anniversary week, if I were to consider the time in days it would be over 1000 days of dedication, hard work and resilience.  Who could ask for more! However let me simply reflect on the last 365 days.

Our fourth year in business was a very good year for us, based on the targets that were set last year. Our mission was to be sustainable, with a team that was able to deliver the highest level of service to our customers, be a good citizen to our community and become a profitable establishment.

Looking back,  we came very close to achieving all and I would like to thank every advisor, every partner, every friend, every client and every member of the team. What we have achieved in the last year of business has been remarkable for example:

  • We have nearly doubled our workforce and have embraced diversity.      
  • We have expanded our presence globally; we now have major clients in North America   and the wider Caribbean region.
  • We have changed our business model slightly to foster a more open and connected team, strongly driven by technology to meet the demands and pace of our market.

These things could not have been achieved without the help and hard work of the people mentioned above and  I would like to thank them again for their effort and dedication.

Now it is a new year, new challenges and new opportunities.  A time to take advantage of the future and make full use of the opportunities despite the challenges facing the Jamaican economy. It is with some level of foresight and understanding that our success will not be an entitlement but something we earn daily, that will drive us to achieve even greater things in our 5th year of business.

So this message is not a celebratory address but really a pause on the journey, to appreciate what we have achieved so far. The journey is not over yet, so let’s not get weary but push on to establish ourselves as the best Digital Marketing company in the Caribbean .

One Love

CM

Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.

 

  • Returns

Twitter

  • Followers increased by 77 

report

Facebook

  • There was no growth shown  on Facebook

Instagram

RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.

Reports

The following photos were reposted by performing acts at Reggae Sumfest

mumu
Common’s Supporting Vocalist Mumu Fresh

 

jhudScreenshot_2015-11-16-08-14-43-1

The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 

zhavea

dingdong

bling

Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.

Conclusion

Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.

 

How to Gain & Engage Followers on Twitter

By Renee Elizabeth Gauntlett

Everyone wants thousands of followers and tons of regular activity on Twitter. What a lot of people do is follow random people in hopes they will follow back, and post a lot of irrelevant content. I can tell you this right now, that practice may not be helping your brand at all. Here’s what will work:

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First, you need to have a realistic profile. Use a real twitcon (photo) and give a good description of yourself and/or your company. Remember, it is always beneficial for your brand to have a particular persona. You can also include links to your website, blog and other social networks in your description.

 

Secondly, you need to be following the right users. Stop focusing on your number of followers and start focusing on the type of followers you have. Follow persons or brands that you can relate to and have things in common with. These are the ones who will follow back and interact with you regularly.

twitter-follower
While building your fan base, be sure to constantly post valuable content. Tweet frequently with content relevant to your brand as well as to your Twitter audience. Feel free to include jokes, quotes, photos, videos and external links. Also, be sure to use hashtags so that non-followers can see and find your content easily.

 

The way you craft your messages are also important. The most concise messages are the most effective ones. So try to keep your tweets under 140 characters as your followers are less likely to click the links to read more.

 

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In order to keep engagement strong, you need to be responding to your followers. Here are a few tips:
1. For new followers, say a quick “thanks for following”, and make it personal by including their name and Twitter handle.
2. Always answer tweets promptly
3. Participate in Twitter chats
4. Asking questions
5. Retweet or ‘favorite’ interesting tweets by your followers
6. Participate in popular Twitter activities such as #FollowFriday (#FF)

 

Once you follow these basic tips, your followers will be more comfortable interacting with you on Twitter and are more likely to include your handle in Twitter chats and activities.

 

Other ways to engage your followers include:
– Posting frequently and at optimal times (when your followers are online)
– Host competitions on Twitter
– Have random giveaways
– Start a Vine account and make use of visual content

 

Be careful though, because once you start using these tips, you have to MAINTAIN it. Or else, your followers may lose interest. So my best advice would be to work out a twitter strategy which includes posting schedules that your social media executives can follow. Take a look at the posting schedule that Twitter has suggested for businesses https://business.twitter.com/make-it-habit

Follow these tips and see the changes for yourself. Remember to keep it light, keep it simple and keep it friendly.

 

5 Business Benefits of Blogging

By Glenford Scott – GSCOTTY.COM 

Now I know you’re busing trying to get new leads through knocking on doors and making a bazillion phone calls daily, hitting the pavement and building your brand. Well there’s an easier way that includes a smaller phone bill and equal amount of time, it’s called blogging. Blogging is a low cost marketing tool that brands can use to build their brand’s reputation online and off as an authority and industry thought leader, checkout a few benefits of business blogging below to see what I’m talking about.

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Build a Community

Blogging allows you to directly communicate with your customers and potential customers in a very intimate way that a Facebook or Twitter account won’t allow,Today, brands have become worried about managing their reputation online. If you are facing any kind of negative press, you can counter it with the help of a blog. give consumer an inside look into the ups and downs of your company as well as provide them with valuable content that they can apply in the future to build your community.

 

Position yourself as an Authority

When you’re blogging for your business the key thing to do is to write articles relating directly to your industry and really give valuable information to people that will make them consider you to be a thought leader, eg – if your a social media marketing company you can do a blog on “business benefits of social media” (like we did ^__^). As I said doing this consistently will position you as a thought leader in your industry and keep you top of mind to potential customers.

 

Market Research

Your blog can play as a form of market research as you’ll have analytics available to you that will let you know what your readers are gravitating towards the most and while learning what your readership is most interested in, you can develop new products and services or adapt existing ones to that interest. You can also improve the effectiveness of your marketing messages, knowing what your readers like to view and share the most.

 

Boosts Traffic To Website

Having a blog gives you the chance to have fresh content on your website all the time. Search engines like Google and Bing love websites with regularly updated content. Consistent updating of content would bring search engine spiders to your website frequently, resulting in an increased number of crawls. If you are wise with the selection of keywords, blogging can bring a huge amount of traffic to your website and also if you are consistent with promoting your blog across the different social networks you’ll have a fury of traffic in due time.

 

Low Cost Marketing

In essence blogging is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There is always a trade off though, low cost means plenty time and strategy has to go into your blogging/content marketing efforts for it to flourish properly.

Below are a few stats taken from Hubspot 2013 Inbound Marketing Report on Business Blogging

  • 62% of marketers surveyed will blog in 2013.

  • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.

  • 79% of companies that have a blog report a positive ROI for inbound marketing this year.

  • Blogs produced a new customer for 43% of marketers last year.

  • Just 20% of companies without a blog reported ROI from inbound marketing in 2013.

  • Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012.

  • 9% of companies employ a full-time blogger.

  • 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget.

  • Blogs produce low-cost leads for 24% of the marketing community.

  • While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year.

  • 43% of marketers generated a customer via their blog with less than 10% of total time allocation.

6 Ways to Engage Fans On Facebook

By Renee Elizabeth Gauntlett

Though Facebook is a simple platform for interaction, it may not be as simple to get and engage your fans with your content. Many brands post a lot of relevant content, but their fans don’t seem to get involved with the content. Here are a few ways to engage your fans on Facebook.

Facebook-2

1. Be Social

The best way to engage your fans on Facebook is to take the social approach. Get rid of the ‘make a sale’ mentality and try to interact with your fans in a way that will build a lasting relationship with them. You can do this by responding to fans in a more personal way and let them know that they are talking to a human and not a robot.

2. Cut The Text, Use Visuals

facebook-nonprofit-engagement

 

 

If people want to read long articles, they will pick up a book or the newspaper. Nobody likes to read a lot of text on Social Media. The key to survival on Social Media is to be concise and to the point. Photos and videos attract a lot more attention than boring text. For every post, upload a photo or video to go along with it. After the introduction of the Facebook timeline for brands, photos and videos saw a 65% increase in engagement. A greater number of persons are more likely to click on your post and respond by ‘liking’, commenting or sharing your post.

 

3. Discuss Current Events

Conversation is the best way to build relationships with fans and specific topics and current events will always generate a lot of responses from your fans. However, be careful with this technique and avoid controversial comments.

4. Post At Optimal Times

facebook clock

 

Its best to know when your fans are on Facebook, or else your posts may wasted and not seen. There are many studies that try to decipher the best times to post on Facebook. Many conclude that the best times are in the early morning, between work and dinner and around bedtime.

Not only should you post at optimal times, but also consider frequency of your posts. The ideal amount of posts on Facebook is 5 posts a day. You can do more or less, however, be sure to understand what is suitable for your target audience.

5. Host Contests & Giveaways

As I’ve said in previous blog posts, people love contests and the chance to win something. Facebook contests have been and will always be one of the best ways to increase fan engagement and even your fan base. Try it and see what results you get.

 

6. Post Jokes/ Motivational Quotes

Facebook users like to see posts that could add joy to their lives. People love jokes and motivational quotes and these tend to generate a lot of ‘likes’, comments and shares. With this technique, remember my second point and use visuals to go along with them. Memes are very popular today.

 

These are just a few tips to engage your fans on Facebook, so remember to always be creative and you can come up with other techniques. Be social, be responsive, be funny and give away stuff!

 

 

5 Reasons Why Your Brand Should Use Twitter

By Renee Elizabeth Gauntlett

On a personal level, people use Twitter to share with friends/followers what they are up to, how they are feeling and to interact with friends and associates. But why do brands use Twitter? You may be wondering what is the REAL purpose of Twitter and how it could REALLY help your brand. Well, here’s the deal. Here are five (5) main reasons your brand should use Twitter.

twitter-logo

1. Its Where Your Audience is

Twitter is one of the fastest growing social media network with over 554 million active users and an average of 135,000 new users signing up everyday. You need to be where your customers are. So if your customers are on Twitter, then your brand should be there too. With all your customers in one place, your messages can be sent out much quicker and easier to all concerned.

 

2. Brand Personality Through Interactions

Twitter is a good way to add personality to your brand through interactions with your consumers and fans. Twitter is not just a news-sharing platform, it is also a conversational tool. Friendly conversations with your customers and followers can help to increase brand loyalty.

 

3. News and Trends

Since Twitter is a news-sharing platform (whether that news is personal or not), it can be a great asset to your marketing efforts. News is shared almost at the speed of light, and being in the know earlier will always have its advantages. On Twitter, it is so much easier to get the latest trends locally and worldwide.

 

4. Promotions

Twitter is an easy and fun platform for brand promotions such as giveaways. You can generate thousands of interactions by asking one question! Especially if there’s a chance at winning a prize.

 

5. Keeping an Eye on Your Competition

Finally, Twitter makes it easy to keep an eye on your competition. All latest posts appear at the top of your timeline, so you can keep track of all activity more efficiently.

 

Though I gave you 5 reasons your brand should use Twitter, I will give you a final and the most important reason – the opportunity to increase brand loyalty. With the 5 reasons stated above, as well as the proper and creative use of Twitter, consumers can become more engaged and loyal to your brand. So get on it, try it and see what can happen!

 

8 Ways To Promote Your Facebook Contest

By Glenford Scott – GSCOTTY.COM 

When you’ve finished setting your goals, choosing the type of contest and prize as well as the 3rd party app you’ll use to run it with, the next step is to launch and promote it. When promoting your Facebook competition you’re going to want to invest in some ads, one thing to take into consideration before you do this is Facebook’s 20% text rule, whatever design you choose to represent your competition it must contain 20% text or less in order to be eligible to be promoted via ads. The following is an excerpt from Facebook regarding the 20% text rule and how you can check to see if you comply with the rule.

facebook-business-promotion

“To see if your ad meets the limit of 20% of text for an ad image, use our grid tool. This tool is a 5×5 grid with a total of 25 boxes (see below). To meet the 20% text, text may appear in a maximum of 5 boxes (5/25=25).

To use the grid tool:

  1. Go to the grid tool.

  2. Click Browse to upload an image you want to use in your ad.

  3. Click Show grid to display the image within the 5×5 grid.

Click on the boxes that contain text. If text is present in 6 or more boxes, then the image has more than 20% text and is not eligible to be used in an ad in News Feed.”

  • Run Ads: Invest in some Facebook ads and spread the word about your contest to whatever target market you’re looking to participate, Facebook ads give you a high and targeted reach that will surely bring you the results wanted.

  • Send out to mailing list: If you have a mailing list send out an email blast and let them know you have a contest going on and they should enter if interested for a chance to win a cool prize.

  • Blog about it: Whatever campaign you’re running it never hurts to let the blogosphere know what you’re up to, so write a blog about why you started the contests, the rules and prizes and what you hope to gain from it.

  • Add button: Another way to promote your contests is to add a button on your website that will play as a hyperlink to the contest tab on your Facebook page, make sure the button stands out so visitors to your site will be attracted to click on it.

  • Brochures: Going a bit old school here, simply print out around 500 or so small cards o detailing your Facebook contest and leave them on the counter for the cashier to give to customers as they purchase. It’s an easy and cheap way to get the word around.

  • Twitter Auto-DM: Setup or change the auto-direct message you send out to a new follower so that they know you have a contest going on Facebook that they may wanna check out.

  • Change Email Signature: Every little detail counts, so update your email signature so that it displays your latest blog posts, you can use wisestamp for this one.

  • Do some PR: Reach out to a few people you know in the industry, bloggers, journalists, other page admins and ask for a helping hand so they can help spread the word about your contests.