Tag Archives: Jamaica

Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.

 

  • Returns

Twitter

  • Followers increased by 77 

report

Facebook

  • There was no growth shown  on Facebook

Instagram

RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.

Reports

The following photos were reposted by performing acts at Reggae Sumfest

mumu
Common’s Supporting Vocalist Mumu Fresh

 

jhudScreenshot_2015-11-16-08-14-43-1

The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 

zhavea

dingdong

bling

Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.

Conclusion

Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.

 

Road to Russia: Reggae Boyz World Cup Analysis

Jamaica’s Reggae Boyz will begin the semi-final round of qualification for the 2018 World Cup in Russia this week against Panama (Nov 13) and Haiti (Nov 17). The matches are four days apart and a bad start after next Tuesday could badly derail the Boyz’s campaign to return to football’s biggest stage. The national team seemed to be on the right track when they defeated USA on the way to the Gold Cup final, but losing 3-2 at home to lowly Nicaragua demands a rethink.

Here are 5 things the Reggae Boyz should do in order to take all six points:

  1. The team has to start the game on the front foot. Take the first opportunity at goal and set the Panamanians and Haitians on the back foot. In recent times the team has taken up a habit of trying to feel their way into the football (especially when at home) where laziness, lethargy and loss of concentration can creep in. It was most apparent – when complacency also played a role – in the Boyz disastrous start at home against Nicaragua in September. An early penalty within the first six minutes badly affected any momentum carried over from their phenomenal run in the Gold Cup. It clearly took a long time for the Boyz to settle after that, hence the two late goals. This must not happen again, the opposition won’t be as forgiving this time around.

  1. Retain the shape that gave us such a successful run in the Gold Cup. For the first in over a decade, the Boyz actually looked organized in its shape and that accounted for an impressive defensive record across the Copa America and Gold Cup tournaments.This was because the team positioned two banks of four in front of goal, with players adopting a new found work ethic under coach Winfried Schafer. The experience of Wes Morgan and Adrian Mariappa has been crucial throughout this period while the tactical awareness of Michael Hector has been a welcome addition; Kemar Lawrence’s work-rate on the left side has been a breath of fresh air. In front of that four has been the partnership of Je-Vaughn Watson and Rodolph Austin, which is arguably the roughest central midfield pairing in the region, despite Watson not being a personal favourite of mine. Familiarity among these players is key.

  1. Giles Barnes and Darren Mattocks must start together up front. Despite the addition of two new strikers to the Reggae Boyz squad, including one for the first time, coach Schafer must start with the two most productive players for the Reggae Boyz this year – Barnes and Mattocks. Birmingham City’s Clayton Donaldson is a worthy pointman and should become useful (his stature reminds me of Jermaine ‘Tuffy’ Anderson) at some stage in the campaign. But during that 3-2 loss to Nicaragua at home, Mattocks and Barnes were the only two players that showed some fight and were willing to throw the kitchen sink (although Barnes decided to throw his fist into the dugout instead). With Jobi McAnuff, Barnes has proven to be the team’s chief creative force behind the main striker, an element we have been missing for a long time while Mattocks is growing into a reliable goal scorer.

  1. Be prepared to play on the counter-attack against Panama and Haiti. Neither team will be a walkover, this is the ‘group of death’ after all! Judging by their Gold Cup exploits, both teams enjoy having the ball at their feet. The Boyz quarter-final game against Haiti ended in a 1-0 scoreline, with Haiti enjoying the better of the goal-scoring opportunities. Panama is a very aggressive team and will look to give Jamaica a hard time in midfield. Both teams like to attack; Jamaica will have to defend in numbers but the counter-attack will be our best bet with the speed of Gareth McCleary, Darren Mattocks and Giles Barnes to bank on. This tactic worked against Haiti in the Gold Cup and I’m backing it to work again versus Panama at the Office and in Port-au-Prince.

  1. Fly to Port-au-Prince as early as possible following the Panama game. It is quite likely that the entire football squad would have never been to or played in Haiti before. Not much is known of the atmosphere or playing conditions that the Jamaicans will have to encounter in Haiti. In the CONCACAF region, countries like Honduras have developed a reputation for being atrocious hosts in an attempt to unsettle visiting teams. In the process, Honduras has become one of the most difficult places to play in during World Cup qualifying. It is not known whether it will be the same in Haiti, but the best bet is to assess conditions quickly and devise a gameplan from there.

Come out and support the Boyz as we take on Panama at the Office on Friday. I’ll be watching keenly to see what plans coach Schafer and his team will implement and which of my suggestions will prove to be crucial or not. Take your seat on the wagon, as we set off for Russia!

IPP Writer: Alexei DaCosta

World Cup 2014 – Frenzy of Upsets

World Cup is one of the most anticipated and biggest sporting events in the world. After all, it only happens once every four years. With a vigorously contested month of quality football, many persons around the world gather to watch this event in bars, lounges, theaters or their homes.

Jamaicans surely do love football and are very passionate about the sport and the teams they support. The Reggae Boyz aren’t in Brazil, and if you were to ask which teams most Jamaicans support (true fans or wagonists) you are sure to hear countries such as Brazil, Germany, Netherlands, Argentina, Portugal, Spain, Italy and England.

With the semi-finals set to kick off in a few minutes, many of the big teams have performed more or less as expected. Brazil trumped Colombia in the quarter-finals – beating them 2-1, while Germany got the better of France with a 1-0 victory. Argentina also moved past the Belgians getting a 1-0 win, however Netherlands had a hard time defeating Costa Rica in the 90 minutes. That match then went into extra time and penalty shootout, where the Dutch finally clinched their victory.

The stage has been set, for what should be a very exciting semi-finals as the popular names you’ve expected to do well are about to meet. Upsets, victories and tears are sure to be seen over the next 27 hours.

Brazil will do battle against Germany, later today at 3pm.

Blog - BRA vs GERWhile Argentina will face Netherlands tomorrow.

Blog - ARG vs NED

But, what of the other popular teams you ask?

In case you weren’t following the proceedings of the tournament, a few of the teams many Jamaicans hold near and dear to their hearts, have been unceremoniously knocked out of the world cup. Persons have been sent into a frenzy of upsets, heart-breaks and depression, frantically trying to make sense of such an abrupt end to what was the beginning of their team’s World Cup 2014 campaign.

Portugal: Cristiano Ronaldo aka CR7 holds his head in despair. He was expected to carry his team to victory, however, that expectation quickly faded into a faint dream.

cr7

Spain: A big favourite for 2014, there were high hopes and massive expectations for these defending champions. They had a team filled with quality players but were unable to perform when it mattered most.

spain dismissal

Italy: With four titles and two runners-up slots, this team was also expected to do well in the world cup, but had to face the disappointment of failing to move out of the group stage.

ItalyEngland: English fans suffered a devastating blow, having to watch their team finish at the bottom of Group D with 1 point – two losses a nil all match. This is a team filled with potential that will hopefully do better in the future.

englandThe early exit of these teams have lead to resignations, deep discussions of coaching mistakes, inaccurate and biased officiating and of course a slew of funny memes about these teams.

world cup meme

This has been an exciting and surprising World Cup thus far; it is arguably the most exciting …. ever. It has seen the rise of teams that have been overlooked in the past, teams that have made it to the round of 16 for the first time in history, as well as the fall of teams that have had rich and successful World Cup campaigns in the past.

The ball is round.

This is the nature of the competition.

Only one team can win and every team wants to win!

This World Cup has definitely favoured the underdog teams so far. The next few hours will prepare us for the finals as the popular teams of Brazil, Germany, Argentina and Netherlands are sure to battle to the final whistle.

IPP Week In Review:April 13-19,2014

WeekInReview Cover Purple


1. More Taxes

Government has imposed new taxes including the transaction tax on all withdrawals from deposit-taking institutions by way of electronic banking, point of sale transactions, cheques, automated banking machine (ABM), automated teller machine (ATM), or over the counter and internet transfers. Have you already signed the petition?

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2. West Kingston turns on MP

Shots were fired at Desmond McKenzie’s security team on Tuesday morning. Luckily, no one was hurt.

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3. Government Error

Karen Reid sued the government for $9 million for misdiagnosing her with HIV. She now wonders if the misdiagnosis resulted in her son’s blindness.

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4. “Rent a Dread MP”

Hon. Damion Crawford was ‘ganged’ on twitter for defending the newly imposed transaction tax. Followers were upset and blasted him on twitter calling him a “rent a dread”.

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5. Water, a scarce commodity

As Summer draws closer, the weather gets hotter, and water restrictions become even more frequent. National Water Commission (NWC) states that less than one month’s supply of water is in the Hermitage Dam and Mona Reservoir that serve the Corporate Area.

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6. Don’t make idle threats

A 14-year-old Dutch girl was arrested after making Al Qaida threats to American Airlines on twitter.

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7. Psychiatric counselling needed for JCF members

Police Constable Davian Thompson, murdered his wife Latoya Campbell-Thompson just minutes before her birthday, and then killed himself shortly after.

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8. Finance Minister stripped

Dr. the Hon. Peter Phillips will lose the responsibility of choosing the governor of the Bank of Jamaica as well as the direct responsibility of monitoring banks and regulated financial institutions.

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9. Jamaica the ‘Sprint Factory’

20 records were shattered at the UTECH classics held last weekend.

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Edwin Allen 4X100m girls broke the high school girls world record with 43.95 seconds. Source: Jamaica Gleaner
10. Letter to the Public

After articles were published in the Jamaica Observer, that convicted dancehall entertainer Vybz Kartel had offered information on wanted men and illegal guns to the police, threats were made to several journalists. The entertainer then wrote a letter to the public, telling persons to stop making these threats.

“I appeal to any misguided individual or individuals who may think it appropriate to seek to threaten or intimidate anyone, to stop it …… Such action is not helping me or my fellow appellants and is playing into the hands of the police and others who are seeking to discredit me and prejudice the fair hearing of my appeal.”

– Vybz Kartel

Event of the Week : Bacchanal Beach J’ouvert
  • As the soca season draws to a close, Bacchanal wouldn’t be the same without the annual Beach J’ouvert at James Bond Beach.

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Video of the Week: Pharrell cried “happy” tears during an interview with Oprah
IG Pic of the week: Tessanne Chin
  • Appleton Jamaica presented Tessanne Chin with her own, one of a kind, specially blended rum. It was blended by master blender Joy Spence, blender of the Wray and Nephew line of rums. 

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It’s Pixel Perfect Launches ‘DON’T QUIT” Campaign

By Glenford Scott – GSCOTTY.COM 

Life and marketing are all about how you’re remembered. In this complicated and noisy you won’t get a chance to get people to remember a whole lot about you, so you need to be very clear about what you want people to know about you. This is a lesson learned from someone who didn’t quit, even after being ousted from his own company. That man was Steve Jobs.

What we want people to know about us is that we believe in pursuing your dreams against all odds and going against the status quo to build or do something that will change the world for the better. We believing in holding steadfast to your passions and never giving up no matter what troubles you may be facing. We want you to hold fast to your dreams because you’re doing something for the greater good, something that gives you fulfillment and will in turn do the same for others.

We admire people who DON’T QUIT and simply set out to DO whatever they set their minds to, despite the naysayers. With that being said, we are launching our DON’T QUIT/DO IT campaign. Over the next couple weeks we’ll be highlighting a few memorable characters from history who didn’t quit. People who pursued their passions, and because they didn’t quit they inspired others, including us at It’s Pixel Perfect to do the same.

Cover Banner

Through this campaign we want to reaffirm our beliefs to the public and inspire the next generation of great thinkers and doers who will change the world for the better. We want to inspire them to not quit in their endeavours, but rather to follow the example of all the great people we will highlight throughout this campaign. We also want to use this campaign to pay homage to a man and a company that have been a huge inspiration for us at It’s Pixel Perfect; Steve Jobs and Apple. This campaign is reminiscent of Apple’s 1997 “Think Different” campaign put together by Lee Clow from Chiat Day which inspired us to think differently and set forth on this mission to bring Jamaican brands online and make them social.

“Whether you think that you can, or that you can’t, you are usually right.” – Henry Ford

DON’T QUIT

Scotia Bank Jamaica vs NCB Jamaica: Who’s better on social media?

A lot of people may think that banks don’t need to have social media profiles. With the rise of mobile and online banking, banks such as Scotia Bank Jamaica and NCB Jamaica are utilizing Social Media. While they aren’t the only banks using social media, let’s see who does social media better between the two biggest names in Jamaican banking.

 

Facebook

With 45,754 Likes, Scotia Bank Group Jamaica post frequently including pictures, texts, and links to their website. They also utilize the advertising feature that Facebook offers which helps them to get more likes. They receive quite a few comments from their fans. However, their responses to these comments (though excellent) are few and far apart.

Scotia FB Page

 

With 15,589 Likes, NCB Jamaica Limited has a lot of ground to cover in the Number of Likes Category. However, their page has a personality that captures information inside NCB and outside in the world around them. One of their recent posts spoke about Emancipation Day. Their posts include text only, photos & links to their website. They receive quite a few comments under their posts & on their page, most of which they respond to. They also feature a lot of giveaways which help to get new fans & keep current fans involved.

NCB FB Page

 

Twitter

Having 4,592 followers @ScotiabankJM  respond to all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. They also show followers the 2 ladies that manage the page which gives them a sense of familiarity allowing them to match a tweet to a face.
However, they don’t seem to feature anything other than answering customer questions. There are very few tweets that are not replies (and we all know we only see replies to people we follow) which can make their page seem inactive.

Scotia Twitter

 

Having 5,235 @ncbja has an active twitter page. Tweets are frequent and consistent. They linked their Facebook page to their Twitter account so most of their tweets are actually forwarded Facebook posts. This helps to keep major messages uniform across all platforms in addition to getting twitter followers to Like their Facebook page. . They RT & respond to tweets they are mentioned in which shows that actually keep track of their Twitter account. However, while it’s good to link your Facebook and Twitter accounts, you should have posts that are Twitter-exclusive

NCB Twitter

 

YouTube

With 299 videos and 76 subscribers, the Scotiabank Jamaica YouTube channel features videos of commercials, special projects, sponsored events, corporate seminars & every other thing they can possibly video. Their YouTube efforts are commendable. However, there is very little integration of these videos into their other social media pages such as Facebook and Twitter. Additionally there is no easy to find link to their Facebook and Twitter pages on their YouTube Channel page.

Scotia YouTube

 

With 42 videos and 34 subscribers, the NCB Jamaica YouTube channel includes commercials, videos showing internal company changes, & videos of competition winners.  They also integrated their other social media account directly into their channel’s banner.  However, their YouTube account is not frequently active with their last activity being 5 months ago, w think it’s time for a new video NCB.

NCB Youtube

 

Neither brands are on Instagram or Vine

 

CONCLUSION:

In terms of overall followers Scotia Bank Jamaica has the edge over NCB Jamaica by a clear margin. In terms of Facebook it would have to be a tie because NCB has the better online personality & is better at interacting with fans but their 15,000+ fans are no match for Scotia Bank’s 45,000+ fans. In terms of Twitter Scotia Bank wins. Scotia responds to mentions which is a big thing to twitter followers (who WILL unfollow you if you don’t reply to them) and their personality is felt (especially with them telling us who we’re talking to). NCB’s Twitter account was too robotic, especially because of the lack of supplementary tweets to add to the Facebook-post-turned-tweets. In terms of YouTube, while both Scotia & NCB have very few subscribers, Scotia Bank wins hands down. They have more views and are FAR more active (come on NCB… “Last Active 5 Months Ago” ???).

That means that overall Scotia Bank Jamaica does social media better when compared to NCB Jamaica.

However, to be quite honest both Scotia and NCB have a far way to go in terms of efforts.

Scotia:

Stop relying on the fact that you have a lot of customers. You need to be more hungry for fans, followers, subscribers. Integrate all your social media pages and give them all equal attention. Respond to comments on Facebook frequently and consistently (not just when you see or you feel like it). Tell the 2 ladies managing your Twitter page their doing a great job, but they need to find ways to get more followers (which I know is easier said than done).  Invest in your videos a bit more. Better quality. Better editing. YouTube could be what makes Scotia unique among all other banks capitalize on that.

NCB:

Your efforts are excellent. However, when it comes to social media, the turtle doesn’t win the race.  Your strategies are excellent but the fans won’t come to you, you need to go to them.

Our Culture: Why we have a dream board

By Glenford Scott – GSCOTTY.COM 

Here at It’s Pixel Perfect we don’t only believe in building brands across online and social media platforms, we also believe in personal development and building every member of our team, though we are a small company we believe that our team’s growth is just as important as the growth of the brand’s we manage across various social media platforms and we put initiatives towards this. One of these initiatives is our dream board.

scotty_mcflyy on Instagram

What is a dream board?

We took the concept for the dream board from a company called Mindvalley, what the dream board is is exactly what it sounds like, a board filled with the dreams of everyone in the company, this is a small part of our efforts to create a culture that will attract the greatest minds to our company. Our company culture has 5 pillars; Happiness, personal growth, quest, community and a noble mission, the dream board falls under personal growth.

How is it done?

How we setup our dream board is from a collection of papers submitted by each team member which lists their dream into 3 categories which in essence tell us and yourself what do you want to experience in life, how do you want to grow and how do you want to contribute to the planet. I’ll elaborate on below.

Experiences / Objects: These are the experiences and objects you wish to gain out of life before you die, so on your final day you can say you truly lived life, think what you would want to experience if money and time were not an option. You can list experiences in your family, relationships, type of car you want to drive, sexual experiences etc.

Growth: My personal belief is that you should be on a constant mission in life to be better than you were the day before, a little smarter, a bit more fit, a bit more kind and an overall better human being towards others. So here we lists how you want to grow physically, health wise, spiritually, books you may want to read, languages you may want to learn etc.

Contribution: Think about the last time you gave someone a gift, didn’t it make you feel good that you brought joy to someone by that simple gesture whether it be giving a compliment or a nice birthday gift. So here you list how you wish to contribute to the world before you die, whether it be through charities, being an organ donor, grow your country’s economy, reach out and help in inner city communities etc.

Human beings have two major needs in life and these are the desire to contribute to the world and the desire to grow yourself.

This video was our inspiration to start the board so we’ll share it with you below.

Why we think it’s important?

Accountability: When you tell others your goals it automatically creates some form of accountability, say for example you have a goal to go to Paris this summer and you tell a friend you’ll be sure to hear “hey, how’s that trip to Paris going?”

Progress Management: Writing down your goals gives you the ability to manage them and organize when and how you can achieve each goal and when others are seeing these goals they’ll help you with this process.

Motivation: If surrounded by a group of positive people who are optimists and not mediocre dream killers, they’ll be a constant motivation to you to achieve your goals.

Connection : When you share anything personal with someone and they do the same you have gained a new personal connection, in layman terms you may have gained a new friend and when you build relationships with people on a deeper level than simply your co-worker you’ll feel better working with that person as well as feel more free to be creative with that person hence creating better results.

Now we’re not saying you should tell your goals to every Tom, Dick and Harry as this may backfire if they are negative people who enjoy showing others why things can’t happen. It’s not just telling people who will hold you accountable – but telling people who are going on the journey with you. Telling people with similar goals seems to provide good results.

“Go confidently in the direction of your dreams. Live the life you’ve imagined” – Henry David Thoreau. We all have dreams, and we all must make it our duty in life to achieve these dreams and we as a company must respect the dreams of our team members and help them achieve them.

We’d like to express our thanks to the folks at Mindvalley for giving us the idea.