Tag Archives: Hashtag

Hash It and Tag It: 7 Hashtag Tips for Businesses

It all starts with millions, or even billions of persons punching letters on a screen or on a keyboard. Some are ranting about celebrity gossip, others are talking about the latest episode of scandal and others are just trying to win tickets to that concert that’s been sold out for months.

The one thing that links one person talking about the same thing to another is a hashtag.

So do you know what a hashtag is?

Some of you reading this will be like “DUUUH who doesn’t know what a hashtag is pssh.” Truth is hashtags are widely used whether it be personally or through a business.

BUT

For those who don’t….

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I bet you’ve never thought of it like this before.

Think of our solar system, all planets move around the sun. Let’s think of the sun as a hashtag, it’s at the center pulling all other users that are interested in that conversation to it. In other words it makes your posts more visible. A person searching for a specific hashtag will see all posts where that hashtag was used.

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So as a business it is important to draw people to your topics online. Hashtags are also necessary for tracking the performance of campaigns and your overall efforts. We have been looking and many businesses and brands have been making a few simple and unforgivable mistakes with hashtags.

With that said it’s important for businesses to have a more comprehensive understanding of hashtags and how to use them.

  1. Always Have Purpose

It’s always best to develop your hashtag with a certain objective in mind. While at the same time remembering that hashtags have a specific purpose online. Picking a hashtag from thin air could be a major waste of time and would not have any use to you based on your objectives. Whether it’s to link conversations or for tracking performance or even just to extend your reach, this step will help you to choose the right hashtag for your business.

  1. Keep It Simple

When it comes to hashtags it is always best to keep it simple. When creating a hashtag it needs to be easy to spell and easy to remember. The longer the hashtag the harder it is to follow, let alone to use; especially on twitter where you only have 140 characters.

Bad campaign hashtag

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This hashtag definitely swept us away. It’s a miracle it didn’t take up the entire 140 characters.

 Good campaign hashtag

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See the difference? One is easy to spell and easy to use, the other is just…painful.

  1.  Keep It Unique

The hashtag you come up with should be unique to your brand or situation. There’s no use choosing a hashtag that is already widely used. Keeping it unique helps you to control the conversation surrounding your brand, as well as, to track conversations, performance and effectiveness of your campaign.

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We created this tag for our client in the Cayman Islands; it is a perfect example. It named the event with an easy to remember and unique hashtag. That was used exclusively by persons engaging with the event.

  1.  Proof Read It                                 

You really are doing yourself and your business a huge favour by checking over your hashtag. Read it, write it…Sniff it if you have to. Anything that can be misread or misinterpreted, will be. It also helps to capitalize the first letter of words in a hashtag.

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Talk about leading fans somewhere else! Here’s an example of a hashtag that was used to mean one thing to the user, but clearly has another meaning to the world. Save the date (#STD) becomes a nasty transmitted disease with one click. Yikes!!

  1.  Consistency Is Key

So you have a nice well thought out hashtag and you would like fans and followers to jump on it like ants on a piece of cake, right? Well all you have to do is use it. Hashtags can take weeks or even months to gain traction. So your hashtag has to be included in every single tweet related to your campaign, product, service or topic.

Please for the love of all things good, don’t leave off a letter or misspell anything, because then it becomes a completely different hashtag leading fans somewhere else. We don’t want that at all!

  1. Make It Searchable

After you create that awesome hashtag you’ll need to pair it with another hashtag or a pool of hashtags to get the desired reach. Your created hashtag may be new, so not many persons will be searching for it. This is where trending hashtags and other widely used hashtags come in.

These will give you the reach you need. The idea is to use hashtags you know persons will definitely be searching for. Hashtags like #Sports, #Marketing and #Tips usually do well on Twitter. On Instagram you have tags like #Instadaily, #PicOfTheDay and #Instagood to name a few. Then there are a few gems like #TGIF, #MCM, #TBT, #WCW that are used and searched no matter what platform.

  1. Don’t overdo it

Now that you know more about hashtags don’t go tag crazy and slap all the best hashtags in the world on your post. No!! Only use the best ones that are related to the topic or event. Using #Sports at a fashion show is a sure way to get unfollowed, so don’t do it. Try to keep it at 2 per post on Twitter and Facebook. For Instagram you can use up to 15 hashtags if you want.

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Like most things, hashtags take a lot of thought and a bit of planning. Follow these 7 basic tips and save yourself the trouble and embarrassment of a poorly thought out hashtag.

Shoot us a comment with the funniest or weirdest hashtags you’ve seen.

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8 Ways to Build Your Brand on Instagram

By Renee Gauntlett

People generally associate Instagram with sharing photos of your breakfast or your dog. I’ll be honest, I thought Instagram was just for idle or conceited people. There are many brands (some I mentioned in a previous blog post “10 Best Instagram Campaigns”) that have changed the meaning of Instagram. This social networking site can help build your brand, but only if you know how best to utilize it. Here are some basic tips to help you build your brand on Instagram.

1. Give a Variety of Content

Yes, its good to post photos of your products, but try also to post photos of people using the product. Maybe even have actual consumers send in photos of how they use your product.

It won’t hurt too, to post photos unrelated to your brand, like a photo of the sunrise or even a quote. BUT be careful of that content and make sure it is still relevant to your target audience.

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2. Get Personal

Try posting some behind-the-scenes photos and show consumers the more personal yet fun side of your brand. Consumers are happier when they see happy workers and are more likely to stay faithful to your brand.

3. Engage in Friendly Discussions

When consumers comment, reply. Also, feel free to comment/like/repost fans’ photos or even other brands’ photos, in a friendly way of course. Consumers will always appreciate when their favourite brands correspond with them, without trying to sell them something.

4. Use Relevant Hashtags

Hashtags are a way for users to find specific content. They can also be used to encourage certain content. Be sure to use relevant hashtags too. Please, if your brand is a shoe company and you post a photo of one of your shoes, use hashtags such as #shoes #fashion #flats, and not #goingout #clubbing or #hot. The more hashtags the better, but don’t overdo it.

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5. Host Contests

The best way to engage your fans is to give them something to do with a chance to win something. Have fans post photos or videos under a specific theme and use a specific hashtag along with them. Choose your winners and reward them in creative ways. Feel free to mix it up too, these contests don’t always have to relate directly to your brand.

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6. Make Use of the Video Feature

Though this feature is still relatively new, don’t act like its new, act like its been around for ages. Short videos of product usage, services and behind-the-scenes content are usually more memorable than photos.

7. Cross-platform Sharing

Instagram gives us the option to share our content on other social networking sites such as Facebook, Twitter, blogs and even through email. Not all your fans are on all platforms, therefore, if you want everyone to see your Instagram content, its best to share on all your platforms.

This is the best and easiest way to let people know you are not only on Instagram, but active on it too. Another way is to add the Instagram badge to your email signatures and online ads. You should also put the web link on printed items such as business cards and flyers.

8. Measure and Monitor Your Following

You can’t just output, output, output and hope for the best. You have to measure and monitor your content and your following to see if what you are putting out is helping to build your fan base. Choose a time period (I suggest monthly) and at the end of each period, make note of your number of followers as well as correspondence from fans. This will help you to keep track of your social media efforts and results, and can show you what works from what doesn’t.

Apply these tips to your ‘Instagramming’ and I can guarantee an improvement in your following and consumer satisfaction.

Follow us on Instagarm @itspixelperfect

Using Hashtags on Facebook

By Glenford Scott – GSCOTTY.COM

A hashtag is any word or phrase with a “#” sign attached to it, example #ItsPixelPerfect #FacebookMarketing, hashtags were made popular by the popular social network Twitter and has been their signature feature but has now been adopted by Facebook. Hashtags play as a means of grouping topics and making them easier to find, as one can simply click on or search for a hashtag and see what people are saying about any topic.

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Create Hashtag: Anyone can make anything into a hashtag by adding a # in front of a word, acronym or phrase with no spaces. On Facebook, this is no different. As soon as you use the # symbol a blue box will appear over your tag. Then click Post. Your tag will appear in bold within your status update.

Click Hashtag: After you post your hashtag you can click on it to see who else is using the same hashtag as you and get a glimpse at their opinions on that topic. You can also click on hashtags from other people on Facebook and get the same popup showing you who else on Facebook is using that hashtag, similar to twitter.

Search Hashtag: Hashtags can be searched for using Facebook’s graph search, so make use of hashtags and apply it to each post you make so you can appear in searches, if you make a post about wedding tips, it would help your page a bit to add the hashtag #WeddingTips.

Build Engagement: You can have fun with hashtags and build engagement on your page. Example – If you have a company called “Best” and you want your fans to share old pictures of themselves with you on Facebook you can tell them to post a pic and add the hashtag #BestThrowback and you simply click on the hashtag and view everyone who submitted throwback pics opposed to having them email you pics or posting them on your wall.

Hashtag Your Brand: It doesn’t hurt to have a signature hashtag for your brand, example – we always place the hashtag – #IPP or #ItsPixelPerfect on our post so fans can easily find our content on Facebook.

Hashtags add a fun new dynamic to Facebook marketing and can be used greatly to your advantage.