Tag Archives: Facebook

Hash It and Tag It: 7 Hashtag Tips for Businesses

It all starts with millions, or even billions of persons punching letters on a screen or on a keyboard. Some are ranting about celebrity gossip, others are talking about the latest episode of scandal and others are just trying to win tickets to that concert that’s been sold out for months.

The one thing that links one person talking about the same thing to another is a hashtag.

So do you know what a hashtag is?

Some of you reading this will be like “DUUUH who doesn’t know what a hashtag is pssh.” Truth is hashtags are widely used whether it be personally or through a business.


For those who don’t….


I bet you’ve never thought of it like this before.

Think of our solar system, all planets move around the sun. Let’s think of the sun as a hashtag, it’s at the center pulling all other users that are interested in that conversation to it. In other words it makes your posts more visible. A person searching for a specific hashtag will see all posts where that hashtag was used.


So as a business it is important to draw people to your topics online. Hashtags are also necessary for tracking the performance of campaigns and your overall efforts. We have been looking and many businesses and brands have been making a few simple and unforgivable mistakes with hashtags.

With that said it’s important for businesses to have a more comprehensive understanding of hashtags and how to use them.

  1. Always Have Purpose

It’s always best to develop your hashtag with a certain objective in mind. While at the same time remembering that hashtags have a specific purpose online. Picking a hashtag from thin air could be a major waste of time and would not have any use to you based on your objectives. Whether it’s to link conversations or for tracking performance or even just to extend your reach, this step will help you to choose the right hashtag for your business.

  1. Keep It Simple

When it comes to hashtags it is always best to keep it simple. When creating a hashtag it needs to be easy to spell and easy to remember. The longer the hashtag the harder it is to follow, let alone to use; especially on twitter where you only have 140 characters.

Bad campaign hashtag


This hashtag definitely swept us away. It’s a miracle it didn’t take up the entire 140 characters.

 Good campaign hashtag


See the difference? One is easy to spell and easy to use, the other is just…painful.

  1.  Keep It Unique

The hashtag you come up with should be unique to your brand or situation. There’s no use choosing a hashtag that is already widely used. Keeping it unique helps you to control the conversation surrounding your brand, as well as, to track conversations, performance and effectiveness of your campaign.


We created this tag for our client in the Cayman Islands; it is a perfect example. It named the event with an easy to remember and unique hashtag. That was used exclusively by persons engaging with the event.

  1.  Proof Read It                                 

You really are doing yourself and your business a huge favour by checking over your hashtag. Read it, write it…Sniff it if you have to. Anything that can be misread or misinterpreted, will be. It also helps to capitalize the first letter of words in a hashtag.


Talk about leading fans somewhere else! Here’s an example of a hashtag that was used to mean one thing to the user, but clearly has another meaning to the world. Save the date (#STD) becomes a nasty transmitted disease with one click. Yikes!!

  1.  Consistency Is Key

So you have a nice well thought out hashtag and you would like fans and followers to jump on it like ants on a piece of cake, right? Well all you have to do is use it. Hashtags can take weeks or even months to gain traction. So your hashtag has to be included in every single tweet related to your campaign, product, service or topic.

Please for the love of all things good, don’t leave off a letter or misspell anything, because then it becomes a completely different hashtag leading fans somewhere else. We don’t want that at all!

  1. Make It Searchable

After you create that awesome hashtag you’ll need to pair it with another hashtag or a pool of hashtags to get the desired reach. Your created hashtag may be new, so not many persons will be searching for it. This is where trending hashtags and other widely used hashtags come in.

These will give you the reach you need. The idea is to use hashtags you know persons will definitely be searching for. Hashtags like #Sports, #Marketing and #Tips usually do well on Twitter. On Instagram you have tags like #Instadaily, #PicOfTheDay and #Instagood to name a few. Then there are a few gems like #TGIF, #MCM, #TBT, #WCW that are used and searched no matter what platform.

  1. Don’t overdo it

Now that you know more about hashtags don’t go tag crazy and slap all the best hashtags in the world on your post. No!! Only use the best ones that are related to the topic or event. Using #Sports at a fashion show is a sure way to get unfollowed, so don’t do it. Try to keep it at 2 per post on Twitter and Facebook. For Instagram you can use up to 15 hashtags if you want.


Like most things, hashtags take a lot of thought and a bit of planning. Follow these 7 basic tips and save yourself the trouble and embarrassment of a poorly thought out hashtag.

Shoot us a comment with the funniest or weirdest hashtags you’ve seen.

Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.


  • Returns


  • Followers increased by 77 



  • There was no growth shown  on Facebook


RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.


The following photos were reposted by performing acts at Reggae Sumfest

Common’s Supporting Vocalist Mumu Fresh



The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 




Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.


Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.


Chatting Snaps: 8 Tips and Tricks for Snapchat (Android)

Snapchat is more than just taking photos and doing short videos. The app allows you to express yourself creatively through your snapstory which is available for viewing for 24 hours. A SnapStory is a photo or video you post to your very own Stories section (or feed) of your account, which is visible by you and all your friends. Here are a few basic tips and tricks to make your Snapchat experience easier.

Tip #1:Use the volume buttons to take a pic or record a video

Finding it difficult to take photos with the main button on Snapchat especially if you have a large cellphone? No worries, use the volume up or down button to record your videos or take your selfie. No setting change, just one click for your photo and press and hold to record your videos.

Trick #1: The 50/50 Filter Trick

If you want to get creative with your snaps, you can apply two filters at one time. To do so, you pick the filter you want and slide the second filter to split the image.

Step 1: Take photo

Step 2: Slide to filters – half, quarter (whatever the contrast you many desire)

Step 3: click the pencil (press the undo button to remove any marks)

Step 4: add caption and post to story

Watch the 50/50 Filter video to see this awesomeness


Use of the 50/50 Filter Source: Kadeen Brown
Use of the 50/50 Filter
Source: Kadeen Brown 


Tip #2: How to have coloured text

Why have plain boring white captions on your snaps when you can choose from 22 colours available? Having coloured text will definitely make your snaps seem more fun and the text will stand out.

Step 1: Write your caption after taking the photo in the box

Step 2: Hold down on the text button and colours will appear

Step 3: Choose colour of choice

P.S. If you want to use multiple colours, highlight the word or letter and select the colour of your choice.

Coloured Text 

Trick #2: Screenshot without notifying the sender

Snapchat typically notifies the sender whenever a user screenshot their snaps, however what if you could screenshot a snap without the sender knowing? Sure there are apps such as SnapSeeker and SaveMySnaps that can do that for you, but you really don’t need an app to do this.

Step 1: Load SnapStory for the person whose snaps you want to watch or screenshot

Step 2: Put phone on airplane mode

Step 3: Play SnapStory

Step 4: Swipe screen from right to left or left to right or press power button + home button to screenshot.

Gotcha! No notification sent :) #Lurking #CreepSquad

Trick #3. Draw with opacity on doodles

This feature is only available on Android and is very easy to use. You can draw in transparent colors by pressing down on the rainbow color bar until it comes up with the full color bar. Then you can simply select transparent and use that to draw.

Still not sure how to use it after reading the above, watch the video How to use Opacity like a Pro


Using opacity on doodles

Trick #4: Snapchat’s new selfie lenses

Snapchat’s latest update provided 14 selfie lenses which added a creative yet quirky twist to selfies. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions.


6 of 14 Snapchat’s Selfie Lenses

Tip #3: How to take a selfie from a distance

Sometimes you want to take a selfie without having that awkward hand in the way. Using your earphones (one with the volume buttons)

Watch the video “Long Distance Snapchat Selfies” for more


Tip #4: How to delete Snapchat Account Permanently

To delete your account , there is only one possible option. You must visit the dedicated section of the official website (www.accounts.snapchat.com) and un-subscribe. Once on the website, you just have to login with your credentials and click on the button “Delete my account.” However, be sure to think twice before you “delete my account.” Once it is deleted, you cannot reactivate it and you will be obliged to create a new account one if you want to reuse the application. 

Snapchat Delete Account

Those were 8 tips and tricks to make your Snapchat experience more fun and to make it easier using an Android. Kindly note that most Snapchat Tips and Tricks do not work with the older Android OS. It must have at least Android 5.0. Hope these were helpful..happy Snapping!

P.s We also have a Snapchat, for It’s Pixel Perfect Adventures, follow us on Snapchat @itspixelperfect 



Balance or Separation: Managing Professional & Personal Social Media Pages | Part 1

Displaying social.jpgHave you ever made an error in posting something on a professional account that was meant for a personal account? 

Do you have two separate twitter accounts, one for personal views and the other for professional?

Is there or should there be a social media etiquette guide for personal accounts?

Do personal accounts need filters?

Is trolling from professional accounts a good thing?

What type of personality should professional accounts have?

Are you sinking in your online presence?

Personal …. Personable …. Automation. Who do your followers want to see?

Is striking the balance necessary for you or your followers?

Do you use social media at work?

Is it against the work policy to use social media on the job?

Is two accounts too much?

Do you follow a business owner’s personal account to (a) hear/read/watch about his business, (b) get to know him personally or (c) both?

To build your best online presence, do you have to be separate people?

As you can see, this blog post had me in a whirlwind of thoughts, and piecing it together even more difficult. So yes, one blog post on this topic won’t do. As one’s social presence evolves, and the necessity and use of it almost inseparable – how do you plan to cope? Can there be a balance in your personal and professional social media accounts? Or is there the need for separation of these two personas?

(Small) business owners are faced with this challenge more than regular employees who are not obligated to devote their lives to their job/career. But then CEOs are the faces of the companies (they don’t even own) and are (more often than not) subjected to the scrutiny and watchful eyes of their followers. Journalists might feel the need to separate their lives to ensure that newsworthy posts are not lost among the traffic of mundane tweets.

How do you decide what goes where? Or are we now boxing everything and shelving them, living by the phrase “there is a time and place for everything”?

pic for blog

In today’s post, we will examine the pros and cons of striking the balance of managing both professional and personal accounts in one. We will then do Part 2 of this post, with the pros and cons of separating both personas.

Pros of Balancing

  • Individual is able to consciously streamline and control the type of content in their online presence.
  • Individual is able to show a personable side that followers may not see otherwise.
  • Less stressful, in trying to actively maintain multiple accounts
  • Transparent lifestyle. Who you are in person is who people will see online.
  • Followers are interested in both your views on professional and personal encounters.

Cons of Balancing

  • Highly unlikely that you can do this effectively. One persona possibly professional will dominate the social media platforms.
  • Lines of interaction may become blurred, between professional and personal conversations. Not everyone is able to make a smooth transition between the two.
  • Hard to build and maintain personal relationships when all and sundry are able to follow and connect with you.
  • Possibility of becoming so filtered, that you are borderline automated.
  • Possibility of having no filters or limits, that views expressed could affect business interactions.

Even in writing the pros and cons, things got complicated:

In striking a balance with the management of your social media accounts … does that mean using one user name for all platforms and split each persona across the platforms: Facebook (personal), twitter (personal & professional), linkedin (professional), youtube (professional), pinterest (professional)?

Or does it mean balancing both personas on every single platform, so all information posted can be shared across any online interface?

For the purpose of this blog, we took balance to mean the latter, but the above question is still valid, as balance is defined as “an even distribution of weight enabling someone or something to remain upright and steady.” Now if you use 6 platforms and dedicate half to personal interactions and the other half to professional, that seems about balanced to me. What say you?

As we continue to have this discussion, feel free to chime in on the pros and cons mentioned, answer any of the questions asked at the beginning, or share your general views/experiences on the topic.

Until next time …. are you balancing or separating?

4 Ways Lecturers Can Use Social Media To Improve Student Engagement

4 ways to use social media l strip

We are in the “back to college preparation” month. Lecturers should now be in the process of  updating their lesson plans (hopefully); finding ways to address the challenges that they are faced with every year:


How can I make learning more interactive?

How can I make learning fun?

How can I encourage team work?

What other practical components can I add to my lessons?

What innovative techniques can I add to my method of teaching?

Is there a medium to respond to mass student queries?

We want all lecturers to know that all those challenges can be solved with two simple words


Learning should be engaging, no matter the level. It just takes great educators who embody adaptability to make this work.

In the growing era of technology with the internet/data plans, mobile devices and social media – access to information has no boundaries, and the methods of imparting knowledge should not be static either.

Therefore, what are the ways to bridge the gap between learning and technology? How can educators, at the college level, engage their students using social media? Here are four ways:

  1. Discussions, Queries, Revision

Would you tweet for your education? Or are you shy and would prefer the privacy of a closed group? Social media group discussions are great, but knowing the platform to use is paramount. Twitter allows users to create a hashtag that can be tracked, it allows precise questions and a more focused discussion (less rambling) because of the character limitations. However, students can become distracted by other content and also the conversation is harder to follow. On the other hand, Facebook, using a closed group controls the persons able to interact with the content, content is always viewable and lecturers and students alike can make their posts for others to comment on, which is easier to follow. This is useful for every subject in every faculty.

Which do you think should be used – facebook or twitter? Or should it be both?

  1. Create apps

This is practical for computer science students who should be able to develop something useful. However, other areas can get involved in the process. Entrepreneur students would see a solution to be solved by developing the app, communication and marketing students could be implementing a plan or strategy for a campaign that may require its use. Building and testing , or purchasing of facebook apps are other good methods of integrating social media and learning for students.

  1. Remote lectures/ tutorials

There is no need for face to face interaction every time. Businesses can be run remotely, education should be no different. Learning does not have to be static or stagnant. Streaming, skype, oovoo, google chat – these are some ways in which classes can be done remotely. It also facilitates guest lectures without the added costs of hosting persons who are outside one’s immediate area, location or time zone.

  1. Assignments

When will we become paperless? There are many courses which require drafts of documents before the final assignment is handed in. Why can’t students write (well really type) their documents online, share it with their lecturers (via google drive), who can then easily edit the document using comments, strikethrough, underline and different text colours.

There are many other ways to incorporate social media with learning in college, can you name a few?

Students encourage your lecturers to get involved. Lecturers, try to incorporate our four ways and listen to other practical ways from your students.

For our next blog in our #BackToCollege series, we are thinking about #Fashion ……. stay tuned!!

Case Study: Mona School of Business and Management Report

  • Summary

Mona School of Business and Management has positioned itself as the top graduate business school within the Caribbean. On approaching their annual application period for their Master of Science programmes they launched a campaign using all forms of advertising media (television, radio and print) to effectively get their message across. It’s Pixel Perfect was given the task of using Social Media to compliment the ads. The task was to create awareness of the graduate programmes, it’s application period and encourage individuals to apply.


  • Goal


To assess if maximum social media results were achieved by It’s Pixel Perfect for Mona School of Business and Management  from December 2013 – January 2014 across three social media platforms and one online marketing technique.

  1. Increase MSBM Facebook page likes by 1000
  2. Increase MSBM Twitter followers
  3. Increase MSBM LinkedIn connections
  4. Maximize Google search engine optimization
  • Context


This was a two months campaign for December 2013 – January 2014. For the first month, Facebook was the only social media platform used. Twitter and LinkedIn were incorporated in January. The online marketing technique of Google Ads was used over the two months. This campaign was planned, executed and managed by one representative of the IPP team for the period.

  • Solutions

Overall Assumption:

This campaign will increase MSBM’s followers on social media and also encourage new applicants to apply to their graduate programmes. This noted reliability would result in providing updates that centered around the nature of the institution.

Though IPP was initially hired to manage Facebook, we thought it necessary to include MSBM’s twitter account and LinkedIn account to have maximum social media reach with their desired audience to achieve the targets..

  • Strategy

  1. A posting plan was created to have daily posts for each platform.
  2. Promote the courses offered.
  3. Advertise the application deadline on all platforms.
  4. Google ads.
  5. Paid advertisements on the MSBM Facebook page.
  • Returns


  • Followers/ Likes increased by 2, 172.
  • Before the campaign they had 4,819 likes and ended the campaign with 6,991 likes.

fb graph


  • Followers increased by 23 persons.
  • Before the campaign they had 95 followers and ended the campaign with 118.

twitter screenshot


  • Connections increased by 1,094.
  • Before the campaign they had 329 and ended the campaign with 1,423 connections.

linkedin screenshot

Google Ads

  • Compared to it’s competitors, MSBM’s ads remained in the top position for the period. It kept an average of 1.0 on Google’s display network. The number of clicks and impressions kept a steady growth between December 23-31. This showed incremental reach for the time period.

google ad 1

  • The clicks have also been steady and showed growth between January 11-31. This period showed higher clicks and higher impressions.

google ad 2

  • Lessons Learned

  1. Request that the client provides IPP with a list of courses and proper terminologies to be used.
  2. The content that is posted is heavily dependent on the brand and the way the client wants to be perceived.
  3. A LinkedIn personal and business account cannot be merged.


Case Study: TVJ Champs Report

Television Jamaica’s Social Media Coverage of ISSA/Grace Kennedy Boys and Girls Championship 2014

  • Quick Summary


TVJ wanted to dominate the media coverage of the highly anticipated annual Boys and Girls Champs. Live television broadcast with their on site reporters, in house analysts and radio reporters meant that social media was the only missing link. TVJ realised that they are highly engaged by their followers on their Facebook and Twitter social media platforms and wanted to maximise this presence through live coverage. This case study represents the IPP execution of a live social media campaign in the area of sports. This type of coverage was the first for the IPP team.


  • Goal/Problem


To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project ISSA/Grace Kennedy Boys and Girls Championships from March 25-29, 2014 across three social media platforms for Television Jamaica.

  1. Increase TVJ’s followers on Facebook by 2000 persons.
  2. Provide timely and consistent updates across the three social media platforms.
  3. Post live pictures and videos everyday of the event.
  • Context


This was a seven-days campaign. The first two days were used for lead up promotion and the remaining five days for live social media blogging executed on site at the National Stadium in Kingston. Each days coverage varied with a minimum coverage of 10 hours and a maximum of 13 hours. Coverage each day included the use of two live bloggers and one photographer.


  • Solution


Overall Assumption:

This campaign will increase Television Jamaica’s followers on social media and also establish it as a reliable source for real-time track and field event information and other events sponsored by the group. This noted reliability would result in current followers spreading the brand’s praises to others and making a commitment to get results/updates from only TVJ moving forward.

Though IPP was only given a specific target for Facebook, the company thought it necessary to include TVJ’s twitter account and create an Instagram account to have maximum social media coverage.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on Facebook
  2. Paid advertisements on Facebook page
  3. Provide ongoing concise and accurate information/updates for every event on the track and the field via Facebook
  4. Link the Facebook account to twitter
  5. Create an Instagram account
  6. Have a photographer on the track at all times to capture the events up close
  7. Use mobile devices instead of laptops
  8. Post pictures with Facebook posts on the final day of the championships, to give the followers visual content and an eye at the stadium.
  • Return


  • Followers/ Likes increased by 2,997.
  • Through the use of paid advertisements, there was a reach of over 40,000 persons each day over the period.




  • Followers increased by 636 followers.

photo (1)



  • The coverage ended with 121 picture posts and 314 followers.

instagram 1

  • Reviews

tvj twitter 1 tvj twitter 2


  • Lessons Learned

  1. Large outdoor events for long hours require additional human resource by the IPP team.
  2. The IPP team must be equipped with additional resources
  3. Ensure that the company (person who contracted IPP) delivers on demands necessary to the completion of the assignment (example: accreditation, press passes) so as to limit the need for improvisation.