Tag Archives: company culture

Perfect 4: Our Anniversary Story

Wow it’s been 4 years already.

As we close off our anniversary week, if I were to consider the time in days it would be over 1000 days of dedication, hard work and resilience.  Who could ask for more! However let me simply reflect on the last 365 days.

Our fourth year in business was a very good year for us, based on the targets that were set last year. Our mission was to be sustainable, with a team that was able to deliver the highest level of service to our customers, be a good citizen to our community and become a profitable establishment.

Looking back,  we came very close to achieving all and I would like to thank every advisor, every partner, every friend, every client and every member of the team. What we have achieved in the last year of business has been remarkable for example:

  • We have nearly doubled our workforce and have embraced diversity.      
  • We have expanded our presence globally; we now have major clients in North America   and the wider Caribbean region.
  • We have changed our business model slightly to foster a more open and connected team, strongly driven by technology to meet the demands and pace of our market.

These things could not have been achieved without the help and hard work of the people mentioned above and  I would like to thank them again for their effort and dedication.

Now it is a new year, new challenges and new opportunities.  A time to take advantage of the future and make full use of the opportunities despite the challenges facing the Jamaican economy. It is with some level of foresight and understanding that our success will not be an entitlement but something we earn daily, that will drive us to achieve even greater things in our 5th year of business.

So this message is not a celebratory address but really a pause on the journey, to appreciate what we have achieved so far. The journey is not over yet, so let’s not get weary but push on to establish ourselves as the best Digital Marketing company in the Caribbean .

One Love

CM

Advertisements

How Businesses Can Use Vine

By Laurelle Taylor

So your business has Facebook, Twitter, YouTube, & Instagram accounts and you recently started Vining…. How can your businesses use Vine? The trick to Vine is to do what people are doing, get people to do what you are doing (start a trend), incorporate humor, lose all formalities and have fun. The challenge is to do it in 6 seconds. If you want your company’s Vine account to be successful you must find away to merge these things with brand promotion…in 6 seconds. Here are a few ways for your business to use Vine.

how-to-use-twitter-vine-for-business

  1. Product Promotion: Build a hype around your product. You can try things like making them talk, testimonials, demonstrate cool uses & use products to tell a story. Whatever you decide to do, do it different, make it funny & have fun. For example: if your company is launching “Purple” then you could make a Vine showing “Blue” and “Red” falling in love and having baby “Purple”.

  2. Behind the Scenes: Your company can use Vine as a 6 second back stage pass to what goes on behind the Brand/Product/Face of your company. Show them what happens at work that’s unique and cool about your company. So if you have a chocolate fountain during meetings you might want to do a video called “Chocolate Wasted Meetings” and show staff discussing finances while using the fountain. If you put a lot of planning into something you can show them. You could also have a behind the scenes mini-series on Vine. There’s a lot happening at work, surely you can find 6 seconds of awesomeness.

  3. Sneak Peek: Use Vine as a teaser for new products. Just like when a party is coming up there are ads on the radio so why shouldn’t you do the same with your products. So if you launching a ‘new & improved’ bottle then you can do multiple 6 second teaser videos showing parts of the bottles. Take your followers through the entire journey to the launch of your product. You can even include them in decisions about the product by showing options in videos and asking them to like the one they like the most.

  4. Meet the Staff: Use Vine to allow customers to get to know your staff members. Introduce them to the person responsible for the way how your product label looks (graphic designer). Introduce them to the company photographer. Show them the individuality of your staff members… in 6 seconds.

  5. Show Company Persona– Use Vine to show the personality of your company. If you’re company is a hippie all your videos should have some sort of a hippie element. If your company is tech-y then feature a lot of tech things as props. If your company is all about doing it big then all of your videos need to be over-the-top and dramatic.

  6. Participate in Vine Trends: This will help to boost your followers and views and show that your company is not solely about the brand. Let loose a little and join the fun.

  7. Vine Challenges: You can start your own Vine competition for your followers to compete for a prize. This will increase your followers, views and traffic to your Vine (and Twitter account). You can use this as free promotions of your brand and products.

There are a lot of businesses already using Vine and it’s working in their favor. Every company on social media, especially Vine, is viewed as part of the in-crowd and cool. Stay with the times and sign your company up on Vine.

When Vining Remember:

  • Plan Ahead: Think about what exactly you want to do in your, 6 seconds.

  • It’s OK to Stage Your Vines: You can stage your videos. There’s nothing wrong with it. Most highly followed Vine accounts feature staged videos. Some of the behind the scenes videos and meet the staff videos can be slightly staged.

  • Nothing is Perfect: It’s OK to make mistakes… Vines should be fun and you should have fun making the videos.

  • Don’t Force Humor: Not every Vine post has to be hilarious. So don’t be cheesy. Consult with multiple staff members to find out if an idea is funny.

  • Have Fun!

Our Culture: Why we have a dream board

By Glenford Scott – GSCOTTY.COM 

Here at It’s Pixel Perfect we don’t only believe in building brands across online and social media platforms, we also believe in personal development and building every member of our team, though we are a small company we believe that our team’s growth is just as important as the growth of the brand’s we manage across various social media platforms and we put initiatives towards this. One of these initiatives is our dream board.

scotty_mcflyy on Instagram

What is a dream board?

We took the concept for the dream board from a company called Mindvalley, what the dream board is is exactly what it sounds like, a board filled with the dreams of everyone in the company, this is a small part of our efforts to create a culture that will attract the greatest minds to our company. Our company culture has 5 pillars; Happiness, personal growth, quest, community and a noble mission, the dream board falls under personal growth.

How is it done?

How we setup our dream board is from a collection of papers submitted by each team member which lists their dream into 3 categories which in essence tell us and yourself what do you want to experience in life, how do you want to grow and how do you want to contribute to the planet. I’ll elaborate on below.

Experiences / Objects: These are the experiences and objects you wish to gain out of life before you die, so on your final day you can say you truly lived life, think what you would want to experience if money and time were not an option. You can list experiences in your family, relationships, type of car you want to drive, sexual experiences etc.

Growth: My personal belief is that you should be on a constant mission in life to be better than you were the day before, a little smarter, a bit more fit, a bit more kind and an overall better human being towards others. So here we lists how you want to grow physically, health wise, spiritually, books you may want to read, languages you may want to learn etc.

Contribution: Think about the last time you gave someone a gift, didn’t it make you feel good that you brought joy to someone by that simple gesture whether it be giving a compliment or a nice birthday gift. So here you list how you wish to contribute to the world before you die, whether it be through charities, being an organ donor, grow your country’s economy, reach out and help in inner city communities etc.

Human beings have two major needs in life and these are the desire to contribute to the world and the desire to grow yourself.

This video was our inspiration to start the board so we’ll share it with you below.

Why we think it’s important?

Accountability: When you tell others your goals it automatically creates some form of accountability, say for example you have a goal to go to Paris this summer and you tell a friend you’ll be sure to hear “hey, how’s that trip to Paris going?”

Progress Management: Writing down your goals gives you the ability to manage them and organize when and how you can achieve each goal and when others are seeing these goals they’ll help you with this process.

Motivation: If surrounded by a group of positive people who are optimists and not mediocre dream killers, they’ll be a constant motivation to you to achieve your goals.

Connection : When you share anything personal with someone and they do the same you have gained a new personal connection, in layman terms you may have gained a new friend and when you build relationships with people on a deeper level than simply your co-worker you’ll feel better working with that person as well as feel more free to be creative with that person hence creating better results.

Now we’re not saying you should tell your goals to every Tom, Dick and Harry as this may backfire if they are negative people who enjoy showing others why things can’t happen. It’s not just telling people who will hold you accountable – but telling people who are going on the journey with you. Telling people with similar goals seems to provide good results.

“Go confidently in the direction of your dreams. Live the life you’ve imagined” – Henry David Thoreau. We all have dreams, and we all must make it our duty in life to achieve these dreams and we as a company must respect the dreams of our team members and help them achieve them.

We’d like to express our thanks to the folks at Mindvalley for giving us the idea.