Tag Archives: Brand

Hash It and Tag It: 7 Hashtag Tips for Businesses

It all starts with millions, or even billions of persons punching letters on a screen or on a keyboard. Some are ranting about celebrity gossip, others are talking about the latest episode of scandal and others are just trying to win tickets to that concert that’s been sold out for months.

The one thing that links one person talking about the same thing to another is a hashtag.

So do you know what a hashtag is?

Some of you reading this will be like “DUUUH who doesn’t know what a hashtag is pssh.” Truth is hashtags are widely used whether it be personally or through a business.

BUT

For those who don’t….

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I bet you’ve never thought of it like this before.

Think of our solar system, all planets move around the sun. Let’s think of the sun as a hashtag, it’s at the center pulling all other users that are interested in that conversation to it. In other words it makes your posts more visible. A person searching for a specific hashtag will see all posts where that hashtag was used.

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So as a business it is important to draw people to your topics online. Hashtags are also necessary for tracking the performance of campaigns and your overall efforts. We have been looking and many businesses and brands have been making a few simple and unforgivable mistakes with hashtags.

With that said it’s important for businesses to have a more comprehensive understanding of hashtags and how to use them.

  1. Always Have Purpose

It’s always best to develop your hashtag with a certain objective in mind. While at the same time remembering that hashtags have a specific purpose online. Picking a hashtag from thin air could be a major waste of time and would not have any use to you based on your objectives. Whether it’s to link conversations or for tracking performance or even just to extend your reach, this step will help you to choose the right hashtag for your business.

  1. Keep It Simple

When it comes to hashtags it is always best to keep it simple. When creating a hashtag it needs to be easy to spell and easy to remember. The longer the hashtag the harder it is to follow, let alone to use; especially on twitter where you only have 140 characters.

Bad campaign hashtag

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This hashtag definitely swept us away. It’s a miracle it didn’t take up the entire 140 characters.

 Good campaign hashtag

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See the difference? One is easy to spell and easy to use, the other is just…painful.

  1.  Keep It Unique

The hashtag you come up with should be unique to your brand or situation. There’s no use choosing a hashtag that is already widely used. Keeping it unique helps you to control the conversation surrounding your brand, as well as, to track conversations, performance and effectiveness of your campaign.

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We created this tag for our client in the Cayman Islands; it is a perfect example. It named the event with an easy to remember and unique hashtag. That was used exclusively by persons engaging with the event.

  1.  Proof Read It                                 

You really are doing yourself and your business a huge favour by checking over your hashtag. Read it, write it…Sniff it if you have to. Anything that can be misread or misinterpreted, will be. It also helps to capitalize the first letter of words in a hashtag.

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Talk about leading fans somewhere else! Here’s an example of a hashtag that was used to mean one thing to the user, but clearly has another meaning to the world. Save the date (#STD) becomes a nasty transmitted disease with one click. Yikes!!

  1.  Consistency Is Key

So you have a nice well thought out hashtag and you would like fans and followers to jump on it like ants on a piece of cake, right? Well all you have to do is use it. Hashtags can take weeks or even months to gain traction. So your hashtag has to be included in every single tweet related to your campaign, product, service or topic.

Please for the love of all things good, don’t leave off a letter or misspell anything, because then it becomes a completely different hashtag leading fans somewhere else. We don’t want that at all!

  1. Make It Searchable

After you create that awesome hashtag you’ll need to pair it with another hashtag or a pool of hashtags to get the desired reach. Your created hashtag may be new, so not many persons will be searching for it. This is where trending hashtags and other widely used hashtags come in.

These will give you the reach you need. The idea is to use hashtags you know persons will definitely be searching for. Hashtags like #Sports, #Marketing and #Tips usually do well on Twitter. On Instagram you have tags like #Instadaily, #PicOfTheDay and #Instagood to name a few. Then there are a few gems like #TGIF, #MCM, #TBT, #WCW that are used and searched no matter what platform.

  1. Don’t overdo it

Now that you know more about hashtags don’t go tag crazy and slap all the best hashtags in the world on your post. No!! Only use the best ones that are related to the topic or event. Using #Sports at a fashion show is a sure way to get unfollowed, so don’t do it. Try to keep it at 2 per post on Twitter and Facebook. For Instagram you can use up to 15 hashtags if you want.

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Like most things, hashtags take a lot of thought and a bit of planning. Follow these 7 basic tips and save yourself the trouble and embarrassment of a poorly thought out hashtag.

Shoot us a comment with the funniest or weirdest hashtags you’ve seen.

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Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.

 

  • Returns

Twitter

  • Followers increased by 77 

report

Facebook

  • There was no growth shown  on Facebook

Instagram

RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.

Reports

The following photos were reposted by performing acts at Reggae Sumfest

mumu
Common’s Supporting Vocalist Mumu Fresh

 

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The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 

zhavea

dingdong

bling

Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.

Conclusion

Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.

 

Chatting Snaps: 8 Tips and Tricks for Snapchat (Android)

Snapchat is more than just taking photos and doing short videos. The app allows you to express yourself creatively through your snapstory which is available for viewing for 24 hours. A SnapStory is a photo or video you post to your very own Stories section (or feed) of your account, which is visible by you and all your friends. Here are a few basic tips and tricks to make your Snapchat experience easier.

Tip #1:Use the volume buttons to take a pic or record a video

Finding it difficult to take photos with the main button on Snapchat especially if you have a large cellphone? No worries, use the volume up or down button to record your videos or take your selfie. No setting change, just one click for your photo and press and hold to record your videos.

Trick #1: The 50/50 Filter Trick

If you want to get creative with your snaps, you can apply two filters at one time. To do so, you pick the filter you want and slide the second filter to split the image.

Step 1: Take photo

Step 2: Slide to filters – half, quarter (whatever the contrast you many desire)

Step 3: click the pencil (press the undo button to remove any marks)

Step 4: add caption and post to story

Watch the 50/50 Filter video to see this awesomeness

https://www.youtube.com/watch?v=t-xzeG9vyJc 

Use of the 50/50 Filter Source: Kadeen Brown
Use of the 50/50 Filter
Source: Kadeen Brown 

 

Tip #2: How to have coloured text

Why have plain boring white captions on your snaps when you can choose from 22 colours available? Having coloured text will definitely make your snaps seem more fun and the text will stand out.

Step 1: Write your caption after taking the photo in the box

Step 2: Hold down on the text button and colours will appear

Step 3: Choose colour of choice

P.S. If you want to use multiple colours, highlight the word or letter and select the colour of your choice.

Coloured Text 

Trick #2: Screenshot without notifying the sender

Snapchat typically notifies the sender whenever a user screenshot their snaps, however what if you could screenshot a snap without the sender knowing? Sure there are apps such as SnapSeeker and SaveMySnaps that can do that for you, but you really don’t need an app to do this.

Step 1: Load SnapStory for the person whose snaps you want to watch or screenshot

Step 2: Put phone on airplane mode

Step 3: Play SnapStory

Step 4: Swipe screen from right to left or left to right or press power button + home button to screenshot.

Gotcha! No notification sent 🙂 #Lurking #CreepSquad

Trick #3. Draw with opacity on doodles

This feature is only available on Android and is very easy to use. You can draw in transparent colors by pressing down on the rainbow color bar until it comes up with the full color bar. Then you can simply select transparent and use that to draw.

Still not sure how to use it after reading the above, watch the video How to use Opacity like a Pro

https://www.youtube.com/watch?v=OBQbar6s8EE

Using opacity on doodles

Trick #4: Snapchat’s new selfie lenses

Snapchat’s latest update provided 14 selfie lenses which added a creative yet quirky twist to selfies. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions.

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6 of 14 Snapchat’s Selfie Lenses

Tip #3: How to take a selfie from a distance

Sometimes you want to take a selfie without having that awkward hand in the way. Using your earphones (one with the volume buttons)

Watch the video “Long Distance Snapchat Selfies” for more

https://www.youtube.com/watch?v=6Y7ErmZpQZE

Tip #4: How to delete Snapchat Account Permanently

To delete your account , there is only one possible option. You must visit the dedicated section of the official website (www.accounts.snapchat.com) and un-subscribe. Once on the website, you just have to login with your credentials and click on the button “Delete my account.” However, be sure to think twice before you “delete my account.” Once it is deleted, you cannot reactivate it and you will be obliged to create a new account one if you want to reuse the application. 

Snapchat Delete Account

Those were 8 tips and tricks to make your Snapchat experience more fun and to make it easier using an Android. Kindly note that most Snapchat Tips and Tricks do not work with the older Android OS. It must have at least Android 5.0. Hope these were helpful..happy Snapping!

P.s We also have a Snapchat, for It’s Pixel Perfect Adventures, follow us on Snapchat @itspixelperfect 

Sources:

 

How to Gain & Engage Followers on Twitter

By Renee Elizabeth Gauntlett

Everyone wants thousands of followers and tons of regular activity on Twitter. What a lot of people do is follow random people in hopes they will follow back, and post a lot of irrelevant content. I can tell you this right now, that practice may not be helping your brand at all. Here’s what will work:

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First, you need to have a realistic profile. Use a real twitcon (photo) and give a good description of yourself and/or your company. Remember, it is always beneficial for your brand to have a particular persona. You can also include links to your website, blog and other social networks in your description.

 

Secondly, you need to be following the right users. Stop focusing on your number of followers and start focusing on the type of followers you have. Follow persons or brands that you can relate to and have things in common with. These are the ones who will follow back and interact with you regularly.

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While building your fan base, be sure to constantly post valuable content. Tweet frequently with content relevant to your brand as well as to your Twitter audience. Feel free to include jokes, quotes, photos, videos and external links. Also, be sure to use hashtags so that non-followers can see and find your content easily.

 

The way you craft your messages are also important. The most concise messages are the most effective ones. So try to keep your tweets under 140 characters as your followers are less likely to click the links to read more.

 

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In order to keep engagement strong, you need to be responding to your followers. Here are a few tips:
1. For new followers, say a quick “thanks for following”, and make it personal by including their name and Twitter handle.
2. Always answer tweets promptly
3. Participate in Twitter chats
4. Asking questions
5. Retweet or ‘favorite’ interesting tweets by your followers
6. Participate in popular Twitter activities such as #FollowFriday (#FF)

 

Once you follow these basic tips, your followers will be more comfortable interacting with you on Twitter and are more likely to include your handle in Twitter chats and activities.

 

Other ways to engage your followers include:
– Posting frequently and at optimal times (when your followers are online)
– Host competitions on Twitter
– Have random giveaways
– Start a Vine account and make use of visual content

 

Be careful though, because once you start using these tips, you have to MAINTAIN it. Or else, your followers may lose interest. So my best advice would be to work out a twitter strategy which includes posting schedules that your social media executives can follow. Take a look at the posting schedule that Twitter has suggested for businesses https://business.twitter.com/make-it-habit

Follow these tips and see the changes for yourself. Remember to keep it light, keep it simple and keep it friendly.

 

How Multi-Media Helps With Your Social Media Presence

By Kishmar Shepherd

Social media sites and apps are highly image based, therefore it’s only natural that multimedia should play a big part in your Brand’s social media presence.

High quality Photos and Videos could be the difference between thousands of engaged followers and a dead social media account.

But it is not that simple, you have to use multimedia correctly to ensure you provide purposeful content for your fans. Here are a few tips on how you should use multimedia to boost your brand on Social Media.

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Keep your pages fresh and interesting.

People like activity on their social media pages, if you have a multimedia team constantly putting out new content your fans will keep coming back looking for more. Be sure that your content is interesting and of a high quality though, otherwise fans will quickly overlook your pages.

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Localize the content

Fans also like to see images they can relate to, so forget the stock photos and reposting content from Google. Get out there and create your own local content that your fans can appreciate. Take photos of your store or office, events you attend and places you visit. Your audience will be able to identify with these things and with your brand.

 

Showcase products

People follow you on social media because they are somewhat interested in your products or services, show them more of this. Post photos of your products your equipment and the people in your business. Upload short videos showcasing what you offer your fans will love it, and it may even boost your sales. After all some people don’t know what they want until they see it

 

Transmit messages

You can use your multimedia to get a message out to your fans in a unique and creative way. Use graphic designs to promote sales or even a short video. Use photos to show fans items that are on sale, or upcoming promotions. You can also make short “How To” videos, publicly thank a special fan or comment on any topic which is popular through interactive and creative multimedia.

 

Tell stories

This is mostly done through video but you can also use photos to tell stories. Social media is about being more human and letting your customers see your brand as more than just a business, you can really connect with them through stories. Show the behind the scenes of the business process or of a particular project. Give advice, or make a short video telling the brand story or even share personal stories of employees. This will get your fans more involved in what you do and why you do it.

 

Social media is all about connecting with people and through good multimedia you can keep your Brand in the forefront of your fan’s minds.

 

Facebook Profiles vs Pages

By Glenford Scott – GSCOTTY.COM 

I see this mistake being made by both local Jamaican brands as well as brands overseas, businesses using Facebook profiles to market their brand on Facebook as opposed to fan pages like they’re suppose to. Its one of my pet peeves and I thought I’d take the time out to address the situation and give a few benefits pages offer that profiles do not. Here we go.

Profiles-vs-pages

According to Facebook the differences are as below:

  • Timelines are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

  • In addition, Pages are managed by admins who have personal Facebook timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your timeline, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

Source: Facebook Help Center > Page Basics > How are pages different from personal timelines?

Now we strongly urge all business to use Facebook PAGES and not profiles when marketing your brand on the social network for the following reasons.

Unlimited Fans vs 5000 Friends:

The most obvious reason you’d want to have a fanpage is because you can have an infinite amount of fans who “like” your brand whilst with a profile that number stops at 5000, which do you prefer? infinite fans or 5000? yea, choose the fan page.

Facebook Insights:

Fan pages give you the benefit of detailed analytics showing you how many people see your posts, the best times to post, your fan page demographic, your most engaging posts as well as how many new fans you’ve gained over monthly periods. All this information is extremely valuable in helping you craft and improve upon your Facebook content strategy. P.S. profiles give you none of these things.

It s Pixel Perfect

Facebook Tabs:

Facebook Tabs give you the ability to create custom experiences within Facebook for fans to enjoy or provide links to your other social sites such as Twitter, Instagram, YouTube or Instagram, oh and Facebook Tabs are only available for PAGES, enough said?

Facebook Contests:

Running contests is a great way to boost engagement for your page, promote a new product, capture data and gain a new and larger following. You should know by now that in order to run a Facebook Contests you must use a 3rd party app or face being banned by Facebook, and guess what? you NEED a fan page to do that!

Facebook Ads:

Facebook advertising, is very cost effective and targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page/ profile.

Admin Roles

By granting select people access to your Fan Page, you avoid giving out your password to multiple people which is what you’ll have to do with a profile. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand. Fan pages sounding better now?

Check-ins and Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can’t do anything like this on your personal page / profile. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

You look like an amateur with a profile

When you have a personal profile on Facebook for your business you really just look like you don’t know what you’re doing, people will point and giggle and call you mean names behind your back, so do the right thing, spare your pride and get a fan page.

5 Reasons Why Your Brand Should Use Twitter

By Renee Elizabeth Gauntlett

On a personal level, people use Twitter to share with friends/followers what they are up to, how they are feeling and to interact with friends and associates. But why do brands use Twitter? You may be wondering what is the REAL purpose of Twitter and how it could REALLY help your brand. Well, here’s the deal. Here are five (5) main reasons your brand should use Twitter.

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1. Its Where Your Audience is

Twitter is one of the fastest growing social media network with over 554 million active users and an average of 135,000 new users signing up everyday. You need to be where your customers are. So if your customers are on Twitter, then your brand should be there too. With all your customers in one place, your messages can be sent out much quicker and easier to all concerned.

 

2. Brand Personality Through Interactions

Twitter is a good way to add personality to your brand through interactions with your consumers and fans. Twitter is not just a news-sharing platform, it is also a conversational tool. Friendly conversations with your customers and followers can help to increase brand loyalty.

 

3. News and Trends

Since Twitter is a news-sharing platform (whether that news is personal or not), it can be a great asset to your marketing efforts. News is shared almost at the speed of light, and being in the know earlier will always have its advantages. On Twitter, it is so much easier to get the latest trends locally and worldwide.

 

4. Promotions

Twitter is an easy and fun platform for brand promotions such as giveaways. You can generate thousands of interactions by asking one question! Especially if there’s a chance at winning a prize.

 

5. Keeping an Eye on Your Competition

Finally, Twitter makes it easy to keep an eye on your competition. All latest posts appear at the top of your timeline, so you can keep track of all activity more efficiently.

 

Though I gave you 5 reasons your brand should use Twitter, I will give you a final and the most important reason – the opportunity to increase brand loyalty. With the 5 reasons stated above, as well as the proper and creative use of Twitter, consumers can become more engaged and loyal to your brand. So get on it, try it and see what can happen!