Tag Archives: blogs

Perfect 4: Our Anniversary Story

Wow it’s been 4 years already.

As we close off our anniversary week, if I were to consider the time in days it would be over 1000 days of dedication, hard work and resilience.  Who could ask for more! However let me simply reflect on the last 365 days.

Our fourth year in business was a very good year for us, based on the targets that were set last year. Our mission was to be sustainable, with a team that was able to deliver the highest level of service to our customers, be a good citizen to our community and become a profitable establishment.

Looking back,  we came very close to achieving all and I would like to thank every advisor, every partner, every friend, every client and every member of the team. What we have achieved in the last year of business has been remarkable for example:

  • We have nearly doubled our workforce and have embraced diversity.      
  • We have expanded our presence globally; we now have major clients in North America   and the wider Caribbean region.
  • We have changed our business model slightly to foster a more open and connected team, strongly driven by technology to meet the demands and pace of our market.

These things could not have been achieved without the help and hard work of the people mentioned above and  I would like to thank them again for their effort and dedication.

Now it is a new year, new challenges and new opportunities.  A time to take advantage of the future and make full use of the opportunities despite the challenges facing the Jamaican economy. It is with some level of foresight and understanding that our success will not be an entitlement but something we earn daily, that will drive us to achieve even greater things in our 5th year of business.

So this message is not a celebratory address but really a pause on the journey, to appreciate what we have achieved so far. The journey is not over yet, so let’s not get weary but push on to establish ourselves as the best Digital Marketing company in the Caribbean .

One Love

CM

35 historic things to know about Content Marketing

 Now, this is a story all about how

my life got flipped-turned upside down

And i’d like to take a minute

Just sit right there

I’ll tell you how I became ……..

Content Marketing?

Yes, I don’t rhyme; all my pieces may not seem to fit; but that is because I was created to appeal to everyone and to each person individually. No one person receives a sent message the same way, so it was important that as I was born and as I evolved, I could be the story everyone needed to hear or read.

The infographic below, titled “A Brief History of Content Marketing” is courtesy of Content Marketing Institute, and provides a fun and easy to understand timeline for my life (content marketing). As the below infographic will show, “hundreds of years, thousands of brands, but one thing remains the same – the power of story.” IPP told you how important it is to be able to tell a true story well (see the previous post).

CMI_CM_History_Large2

4 histories not listed in the timeline:

2000: e-books

  • In July 2000, author and blogger Seth Godin created the e-book ‘Unleashing the Ideavirus’ and made it available for free. The e-book was downloaded over 1 million times and is considered the most downloaded e-book of all time. With a user-friendly interface, e-books gave content marketers a new channel to educate potential customers and establish their companies as thought leaders.

Source: marketingprofs.com 

2005: Podcasting

  • In June 2005, Apple added a podcast subscription feature to ITunes and a directory of podcasts at the iTunes music store.

  • In July 2005, Fidelity Investments became one of the first major corporations to use podcasting to reach its customers

Source: marketingprofs.com

2006: Social Channels

  • Twitter launched in July 2006 and Facebook opened to anyone over the age of 13. Facebook and twitter joined LinkedIn as the major social media platforms. Businesses began to use social tools as a new way to engage customers and fans.

  • Today social media marketing is often confused with content marketing

Source: marketingprofs.com 

2014: The LEGO Movie

  • In 1987, the timeline lists “LEGO launches Brick Kicks Magazine (Now LEGO club magazine). 27 years later, the brand continues to find ways to educate their customers about their products in an entertaining way. Kids are average people with a wild and creative imagination; they are brought to life in this animation.

Where does your Most Valued Provider fall in our timeline of history?

How can you master the power of story to Be The MVP in 2014?

Content Marketing