Tag Archives: benefits

5 Reasons Women LOVE Snapchat

Snapchat is described as a fun messaging app for sharing moments. You can snap a pic or record a short video and add: a caption, doodle, or even filters! Depending on your settings, friends can view your snaps for up to 10 seconds once or you can add it to your story- meaning it can be viewed by your friends for 24 hours and it disappears forever (unless screenshot via android ;))

Snapchat has been receiving a lot of love. The company hasn’t commented on the size of its fan base, but the fact that it has surpassed the number of daily photo uploads than Facebook is quite a significant feat.

Evan Spiegel, Snapchat’s co-founder, revealed 70 percent of the app’s users are actually women. Who knew there were so many women on snapchat!?

Let’s finally get into the meat of the matter; what do women love about it so much?

  1. It helps to perk up your day. There is nothing better than getting a funny snap from a friend when you are feeling down.

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2. It’s texting on crack! Imagine being able to take a shot of exactly what    you’re talking about, and then, add a doodle and/or add a caption?!

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3. POOF it’s GONE! Unlike other platforms the longest snapchat stores an image or video for is 24 hours. Because of this you don’t feel as self conscious when you are posting.

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4. Did someone say ugly selfie?! It’s so much fun to send ugly selfies with your friends knowing it won’t come back to haunt you later! Having an ugly selfie competition with your friends is a great way to kill boredom. 

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5. It shows snippets of your life in motion. Want to show your friends that concert you went to? Now you can! Want to make them see the sights in another country? You can do that too! Snapchat is so quick and easy that you can post or send so many snaps in very little time. Unlike other apps it’s effortless and doesn’t require time deliberating what the best caption would be because the next day you will rewind to zero anyway. 

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BONUS!!!

6. We decided to throw you a freebie – cuz well, we love you  guys – so why not?! With the new snapchat update you can ‘tun up’ your selfies to a different level. It’s hard to resist not having hearts in your eyes when you see that burger you’ve been craving- it’s only appropriate for this feature to be added. We are glad Snapchat has incorporated more ways to get insane selfies, in the mix!

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Snap Chatting: 8 Tips and Tricks for Snapchat (iPhone)

Snapchat is a video messaging application that is quickly growing in popularity in Jamaica and beyond. As long as you know how phone cameras work, the app is pretty easy to use and should be most attractive for persons who enjoy taking selfies and capturing those special moments live. The mobile app is exciting to use particularly so for iPhone users on the unique experience that is iOS. With that said, we want to take that experience an inch further for you.

Many of you already know how to use Snapchat (or think you do) but we’re here to give you those secret tips we bet you didn’t know. Here are some tips and tricks that we believe should bring more fun to your Snapping experience.

Tips

More colours 

Believe it or not, there are more colours that can be used from the colour reel in your snaps. Take a snap and you will see a pencil icon in your top right corner, tap it and you will see a rainbow of colours available for your selection. What you will realize is that black and white are not exactly visible in the reel. If you place your finger in the rainbow of colours and drag it to the top left corner you will get white. If you drag your finger down and across you will get black. You can try to drag your finger elsewhere on the screen to see what new colours you can find. Not many have actually tried using black, grey or white doodles and if you are like me then you are tired of all the other colours; I sense an opportunity to be a trendsetter!

Here is an image from mplatco (makes snaps for GrubHub and NBCTheVoice) on how you find the two colours.SnapchatThis example aptly shows a tutorial on how to get dark red, black, grey and white colours to doodle with (mplatco, 2015)

Third party Snap-apps

One thing about Snapchat is that the snaps you take have to be sent or uploaded within the moment to get the desired effect from your following. This means you are unable to do more editing than what is allowed on the application (filters, doodling, text). However, third party applications have come to the rescue. There are applications such as Snap Upload and Upload’n’Roll that allows the user to take photos already in your camera roll and upload to Snapchat. These applications also come with custom filters for your pleasure.

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Travel-mode

There is no secret about Snapchat’s reputation for eating up our data usage. Of course, this is very disappointing since we always want to catch the most intriguing moments to share with our friends. With that said, there is a hidden setting called ‘Travel-mode’ on the application that regulates the loading of Snap stories every time you open the application on the go. First, open the application and on the home screen (you should see a view of the camera) tap the ghost at the very top. You should then see a gear at the top right corner. Tap the gear then tap ‘Manage’, from here you can switch the Travel-mode on.

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Using back and front camera during recording

The Android users will be very jealous about this one. Using the iPhone, you can take your Snapchat videos and switch between front and back cameras while recording. While recording the video an icon should appear on your screen to swap between front and back camera which gives the option to alternate camera views. Unlike Android users, now you don’t have to twist your wrist in various directions to catch what is front of the phone and behind.

Tricks

Using two filters at once

Only in recent Snapchat updates have Jamaicans had access to additional filters. With more filters available the next step would have been to achieve a double filter in one snap. The developers have now made that possible by simply swiping across your screen (to the left) to navigate through the various filters available. Once you have found the filter you prefer, press and hold the screen with one finger while using another finger to swipe (to the left or right) to choose your second filter. I know, you can finally take a snap of your unique surroundings using our Kingston filter and the black and white theme – that’s the first snap I tried!

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Hands-free recording

Many of us prefer to complete many tasks on Snapchat without holding the screen. Firstly, the developers allowed us to watch snaps without holding the screen. Now you can record all your snaps without touching the screen on the latest iPhone 6 iOS. Go into your phone Settings, tap General and then enter Accessibility then scroll down to Guided Access. You will need to set a passcode which can be any six-digit code. Then re-enter Snapchat app and hold the capture button to start recording, while recording triple tap the Home button after which it asks for your passcode. Hit ‘Cancel’ and you will be able to rest those fingers while recording your videos; tapping the screen will not end the recording, it will end on 10 seconds. Once this is activated, you will be able to record without touching your phone until you disable. To disable this feature, triple tap the Home button and enter your passcode.

Note: This trick may not work on the latest iPhone Operating System.

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Using multiple colours in text

This is a great way to customize your text for emphasis. Just tap on your just-taken snap to add text but tap on the capital T in the top right corner to enable special text. The text will instantly get bigger and you are now able to add colour to these words. Now you can use multiple colours for different parts of the text, whether it be different letters or words. After adding colour to all the text entered, tap and hold the entire text then select the area of the text you want to focus on. Choose the colour you want in that portion of the text and you’re good to go!

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Sometimes it’s not what you say, but how you present it!

Multiple lines of text on Snap

You can type much more on your snap than before – this is probably the most mind-blowing of all the tricks listed here. You can post numerous lines of text in your snap but you will need help from the iPhone notepad. Go into the notepad and press the enter button as much as you want then select (copy) all the space entered. Re-enter Snapchat and paste the empty spaces into the text area. This means you have a large area to type whatever you want. This also means you have defeated those who are attempting to restrict the things you say. #PowertothePeople

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Increasing the lines of text you can type into, automatically means more text.

Chatting Snaps: 8 Tips and Tricks for Snapchat (Android)

Snapchat is more than just taking photos and doing short videos. The app allows you to express yourself creatively through your snapstory which is available for viewing for 24 hours. A SnapStory is a photo or video you post to your very own Stories section (or feed) of your account, which is visible by you and all your friends. Here are a few basic tips and tricks to make your Snapchat experience easier.

Tip #1:Use the volume buttons to take a pic or record a video

Finding it difficult to take photos with the main button on Snapchat especially if you have a large cellphone? No worries, use the volume up or down button to record your videos or take your selfie. No setting change, just one click for your photo and press and hold to record your videos.

Trick #1: The 50/50 Filter Trick

If you want to get creative with your snaps, you can apply two filters at one time. To do so, you pick the filter you want and slide the second filter to split the image.

Step 1: Take photo

Step 2: Slide to filters – half, quarter (whatever the contrast you many desire)

Step 3: click the pencil (press the undo button to remove any marks)

Step 4: add caption and post to story

Watch the 50/50 Filter video to see this awesomeness

https://www.youtube.com/watch?v=t-xzeG9vyJc 

Use of the 50/50 Filter Source: Kadeen Brown
Use of the 50/50 Filter
Source: Kadeen Brown 

 

Tip #2: How to have coloured text

Why have plain boring white captions on your snaps when you can choose from 22 colours available? Having coloured text will definitely make your snaps seem more fun and the text will stand out.

Step 1: Write your caption after taking the photo in the box

Step 2: Hold down on the text button and colours will appear

Step 3: Choose colour of choice

P.S. If you want to use multiple colours, highlight the word or letter and select the colour of your choice.

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Trick #2: Screenshot without notifying the sender

Snapchat typically notifies the sender whenever a user screenshot their snaps, however what if you could screenshot a snap without the sender knowing? Sure there are apps such as SnapSeeker and SaveMySnaps that can do that for you, but you really don’t need an app to do this.

Step 1: Load SnapStory for the person whose snaps you want to watch or screenshot

Step 2: Put phone on airplane mode

Step 3: Play SnapStory

Step 4: Swipe screen from right to left or left to right or press power button + home button to screenshot.

Gotcha! No notification sent 🙂 #Lurking #CreepSquad

Trick #3. Draw with opacity on doodles

This feature is only available on Android and is very easy to use. You can draw in transparent colors by pressing down on the rainbow color bar until it comes up with the full color bar. Then you can simply select transparent and use that to draw.

Still not sure how to use it after reading the above, watch the video How to use Opacity like a Pro

https://www.youtube.com/watch?v=OBQbar6s8EE

Using opacity on doodles

Trick #4: Snapchat’s new selfie lenses

Snapchat’s latest update provided 14 selfie lenses which added a creative yet quirky twist to selfies. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions.

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6 of 14 Snapchat’s Selfie Lenses

Tip #3: How to take a selfie from a distance

Sometimes you want to take a selfie without having that awkward hand in the way. Using your earphones (one with the volume buttons)

Watch the video “Long Distance Snapchat Selfies” for more

https://www.youtube.com/watch?v=6Y7ErmZpQZE

Tip #4: How to delete Snapchat Account Permanently

To delete your account , there is only one possible option. You must visit the dedicated section of the official website (www.accounts.snapchat.com) and un-subscribe. Once on the website, you just have to login with your credentials and click on the button “Delete my account.” However, be sure to think twice before you “delete my account.” Once it is deleted, you cannot reactivate it and you will be obliged to create a new account one if you want to reuse the application. 

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Those were 8 tips and tricks to make your Snapchat experience more fun and to make it easier using an Android. Kindly note that most Snapchat Tips and Tricks do not work with the older Android OS. It must have at least Android 5.0. Hope these were helpful..happy Snapping!

P.s We also have a Snapchat, for It’s Pixel Perfect Adventures, follow us on Snapchat @itspixelperfect 

Sources:

 

5 Business Benefits of Blogging

By Glenford Scott – GSCOTTY.COM 

Now I know you’re busing trying to get new leads through knocking on doors and making a bazillion phone calls daily, hitting the pavement and building your brand. Well there’s an easier way that includes a smaller phone bill and equal amount of time, it’s called blogging. Blogging is a low cost marketing tool that brands can use to build their brand’s reputation online and off as an authority and industry thought leader, checkout a few benefits of business blogging below to see what I’m talking about.

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Build a Community

Blogging allows you to directly communicate with your customers and potential customers in a very intimate way that a Facebook or Twitter account won’t allow,Today, brands have become worried about managing their reputation online. If you are facing any kind of negative press, you can counter it with the help of a blog. give consumer an inside look into the ups and downs of your company as well as provide them with valuable content that they can apply in the future to build your community.

 

Position yourself as an Authority

When you’re blogging for your business the key thing to do is to write articles relating directly to your industry and really give valuable information to people that will make them consider you to be a thought leader, eg – if your a social media marketing company you can do a blog on “business benefits of social media” (like we did ^__^). As I said doing this consistently will position you as a thought leader in your industry and keep you top of mind to potential customers.

 

Market Research

Your blog can play as a form of market research as you’ll have analytics available to you that will let you know what your readers are gravitating towards the most and while learning what your readership is most interested in, you can develop new products and services or adapt existing ones to that interest. You can also improve the effectiveness of your marketing messages, knowing what your readers like to view and share the most.

 

Boosts Traffic To Website

Having a blog gives you the chance to have fresh content on your website all the time. Search engines like Google and Bing love websites with regularly updated content. Consistent updating of content would bring search engine spiders to your website frequently, resulting in an increased number of crawls. If you are wise with the selection of keywords, blogging can bring a huge amount of traffic to your website and also if you are consistent with promoting your blog across the different social networks you’ll have a fury of traffic in due time.

 

Low Cost Marketing

In essence blogging is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There is always a trade off though, low cost means plenty time and strategy has to go into your blogging/content marketing efforts for it to flourish properly.

Below are a few stats taken from Hubspot 2013 Inbound Marketing Report on Business Blogging

  • 62% of marketers surveyed will blog in 2013.

  • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.

  • 79% of companies that have a blog report a positive ROI for inbound marketing this year.

  • Blogs produced a new customer for 43% of marketers last year.

  • Just 20% of companies without a blog reported ROI from inbound marketing in 2013.

  • Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012.

  • 9% of companies employ a full-time blogger.

  • 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget.

  • Blogs produce low-cost leads for 24% of the marketing community.

  • While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year.

  • 43% of marketers generated a customer via their blog with less than 10% of total time allocation.

Business Benefits of Facebook

By Glenford Scott – GSCOTTY.COM

If you don’t know Facebook by now, you’re a tad bit behind time, Facebook is the number 1 social network in the world with over 1 billion users, yes 1/7th  of the world’s population is on Facebook, and get this, it was founded by Harvard dropout Mark Zuckerberg and his pals when he was at the tender age of 20. Facebook along with other social networks has made our world more open and connected and has given people a platform to keep in touch with and meet new friends with just a few clicks, it has also given businesses a new platform to reach customers on and make your brand presence be felt. Here are a few business benefits Facebook has to offer!

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  • Low Cost and Targeted Marketing: Compared to traditional forms of advertising, advertising on Facebook is much cheaper, but takes more time and effort. You can set-up your Facebook page for free and build your presence organically if you wish. When you want to give your presence a boost, Facebook provides you with ads that can be highly targeted down to a person’s interests and relationship status.
  • Build Brand Awareness: As your page increases in fans via every time someone “likes” your page, your posts will show up in their newsfeeds and if those posts are engaging and they like, share or comment on it those posts will in turn show up in their friends newsfeeds, giving you a wider reach than before. This helps build brand awareness for your business and associates an individuals friend with your brand, making them more likely to become a fan also.
  • Customer Support: Customers and prospective customers can send you pre-purchase or post purchase questions on your page by posting on your wall, making a comment on a post or sending a direct message in which you can respond to on Facebook, this is a much cheaper, faster and more efficient way to help customers as opposed to your staff having to answer phone calls.
  • Build Community and Interact with customers:  Having a Facebook account not only allows you to “speak directly” to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement. Entice, engage and invite customers to your business with a variety of marketing initiatives—promotions, contests, events, sales, special offers—which can all be advertised on your Facebook page.
  • Drive Web Traffic: If you have an ecommerce website or blog that you’d like to bring more traffic to you can post a link on Facebook regularly for fans to see and encourage them to visit your website to learn more about your brand or see a wider catalog of products etc.

What are the business benefits of social media?

By Renee Gauntlett

Social media is the online interface for social interaction. What was once believed to be only social, has now become one of the quickest and easiest ways for a businesses to expand. The most popular social media sites include Facebook, Twitter, Instagram, Vimeo, Google Plus, Youtube, Linkedin, WordPress, and the latest craze Vine.

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In case you were if-ing and but-ing about using social media to market your company, here’s a few benefits which would be good to know. But first, let me give you some stats:

Social networks account for 20% of online activity.

89% of small and medium-sized businesses report increased exposure.

78% of small businesses get at least one quarter of their new customers through social media.

Almost half of online consumers expect companies to provide customer service on Facebook, but only 23% do.

Now let’s get to the benefits.

Cost-effective
Using social media to market and advertise your brand eliminates the cost of material production (paper and ink). Ads on networks such as Facebook are also less expensive than ad placements in traditional media. Your reach is also now more extensive.

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Customer Service
Customer service, apart from the product itself, is what keeps a customer coming back. If your customers are using social media, then so should you. As you can see from the stat given above, almost half of consumers EXPECT customer service online. Social media gives users the opportunity for personal two-way communication which helps to establish and maintain a RELATIONSHIP between you and your consumer.

Generate New Leads (New Customers)
Even though there are so many different social networking sites, most of them are connected by way of that SHARE button that you may see from time to time under an article, photo or video. When people LIKE or SHARE a post, it is then passed on and seen by other persons within their network. This way your brand name gets spread around without you having to lift a finger.

Social media allows for the spread of your content which usually turns out in additional customers or fans…which is always a plus (obviously). Many social media marketers also report that having a big presence on social media helps to drive additional traffic to their websites.

Understanding of your audiences
Social media allows you to see what your audience likes, don’t like and what they are talking about. This can help you to curb your product/service to suit your target’s needs and wants. Here, marketing is made easier.

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Knowing Your Brand’s Rank Among Competitors
Social media sites give consumers the option to LIKE or FOLLOW a brand’s page. If they like what they see, they will click LIKE or FOLLOW. All these are represented by a total number. Most social media sites also allow you to track page interactions, such as shares, comments and hashtags (for Facebook, Twitter, Instagram and Vine) and compare it to previous months or even to your competitor. Knowing the rank of your competitor on social media can help you to improve your own rank and know the changes that have to be made.

Targeted Advertising
The way the Internet works nowadays is that everything you search for is recorded and then similar ads are then strategically placed in your view as a ‘suggestion’. Social media site act in the same way. This way you can cut down in wasted ad space and get your message seen by those who need or want to see it.

Apart from these simple benefits, you may find that more consumers will interact with you. When they interact with you, they will remember you. When they remember you, they will remain with you. Simple logic, don’t you agree?