Tag Archives: Be the MVP

15 Ways Content Marketing Can Improve Your Business

Is there a way to reach customers without interrupting them?

Engage rather than to be avoided.

That is content marketing.

Content marketing is a strategy of informing and educating customers in an interesting way that will boost their interest and aid in their analysis and purchasing of your products and services.

How can you use content marketing to improve your business?

1. Content marketing establishes yourself as a thought leader

You have the potential to present the best brand image for your business. To be a thought leader, impeccable content is paramount. It is important to know your content inside and out but it is even more important to be able to express that content flawlessly.

2. Content marketing is cheaper compared to alternative forms of marketing

From a monetary standpoint it takes little to nothing to write a blog post or a post on social media, compared to running an advertisement in the newspaper, television, online or on a billboard. What content marketing does do is take up a lot of your time. Content creation cannot be rushed. Ads have a beginning and an end, content remains.

3. Content marketing builds valuable relationships with your audience

Content marketing helps to make a personal connection and show that your company isn’t a robot of regurgitated information, it shows people your human side.

4. Content marketing attracts customers for free

How much does it cost to buy a google ad or a sponsored ad on facebook? What is the cost to share content?

5. Content marketing works with any industry

If you have a business you must have information to share. Content marketing is the sharing of information unique to your brand. Nobody can be more helpful about your brand than the person who knows the brand inside out. So don’t think ‘I have nothing to say or share’ instead think ‘what useful tip or trick can I share to improve my product experience’.

6. Content marketing allows you to provide proof of quality service

Through case studies, videos and testimonials customers have the opportunity to see the product and service in use before-hand. They are able to see the quality of the service and aid in the analysis of your product.

7. Content marketing pulls in unexpected customers

Content marketing utilizes many online forms capable of reaching persons that possibly didn’t know that you existed.

8. Content marketing improves customer experience

You now have the opportunity to allow your customers to stop thinking and speaking negatively about your brand on the challenges of your product. Through content marketing all FAQs or concerns would have been answered early in the buying process, and can be easily updated when new queries arise. You are now interested in boosting your customer engagement by reviewing and solving their problems before targeting them for a sale.

9. Content marketing grows a long-term audience

When stellar content is created and shared, your audience comes to you because of their interest. Interested persons make efforts and commitments. Unlike traditional marketing where you have to keep targeting different groups for every new promotion, customers gained through content marketing don’t usually leave. Just keep creating content to keep them informed by utilizing follow-up techniques. Don’t attract them and leave them hanging. By choosing content marketing, you made a decision to embark in a long-term commitment of value with your audience.

10. Content marketing positions you as a helpful resource

You want to help, that is why you chose this strategy. You want to create informed buyers. Who can teach and train a potential customer about your product’s full potential better than the person who will be providing the service?

11. Content marketing encourages virality

The ability of sharing information in real-time is social media, and that is only one form of content creation. Positive or negative, information about your company is spread and shared faster than you can count to 10. It takes one second for someone to retweet a post on twitter, one medium with millions of followers. Giving information with spelling errors like ‘slapt’ will make your company go viral but in a negative way, as the content of the information is lost because of a single error.

12. Content Marketing allows you to experiment

There are over 20 types of content that can be created and shared with your audiences. A combination of contents work best with different industries. The expense of a failed advertisement is more expensive than the cost associated with a failed content technique. A failed content marketing strategy can be tweaked for improvement, easier than a billboard with a misinterpreted message can be fixed.

13. Content marketing reduces your dependence on external sources

You have created your content. It is yours and no one elses, nobody can take that from you. The email listings, your followers, your subscribers – they are all yours. Your 5000 valued long-term customers will generate more leads for you simply because of good service.

14. Content marketing is recyclable

The same content can be recreated in different ways. This blog post is being created now. It is a part of the “Be the MVP” series which means it can become a compiled e-book, or a case study could be presented to show how these benefits have been actualised in companies. Additionally content can be revised once new information is available. Can you recycle an ad or will you to have to pay additional money for that change?

15. Content marketing educates your employees

Your greatest ambassador for your business is your employee or team members. In your bid to educate your customers, ensure that your employees are educated as well. Content created for customers should be content that the employees understand, as they are a customer themselves even if not to your specific service. So ensure they read the blog posts, like these to be informed. At our company, we give quizzes to the team members to ensure that they have read the content that we have created for our potential customers.

Have you been using any of these ways to “Be the MVP” in your industry?

If not, I hope that these 15 ways will help you to make a more informed decision about using content marketing. If you have any others, please comment and share them with us.

Content Marketing


Do you ‘rant’ or ‘rave’ on Facebook?

                   There are three general types of Facebook users:                           Ranters, Ravers, Non-users

Who are you “like” on facebook?

To the Ranters:                                                                                             Facebook isn’t your psychologist’s office. You are not permitted to give every extensive detailed secondly account of your life from birth until now. Neither are you permitted to brag, boast, criticize and self-promote in every post.

To the Ravers:                                                                                                   Facebook isn’t twitter. You are not permitted to write posts on every minutely change in your favourite tv show, football match, restaurant/work experiences, change in feelings, or every funny joke you hear.

To the Non-Users:                                                                                        Facebook isn’t a holiday. You are not permitted to visit it once a year, to dust off your profile photo by changing it, give a general ‘thank you’ for birthday/anniversary posts, or continue to tell your friends ‘stranger!! we should catch up soon’

Whether you realise it or not, facebook is the brand you build for yourself as you are the sole controller of the content (information that is posted and viewed by others). Your facebook page is heavily dependent on this content and the time in which the post is made. Being “liked” on facebook will result in your posts being engaged by either likes, shares, tags, comments or posts on your timeline by others. However, before you can be “liked” it is important to know how to post fresh, interesting content and when to post them.

Posting fresh content requires the user to be a combination of a ranter, raver, and non-user.                                                                                   1. Know which topics to criticize and stir up meaningful, non-ignorant and non-arrogant discussions and comments                               2. Be able to use appropriate images, videos and links that are relevant and appealing                                                                                               3. Know the right time to make posts and when not to make any posts at all

Here are 4 totally do-able tips to improve your facebook page and get those “likes”:

1. Post valuable, fresh, interesting content
  • Share views on topical issues as well as on new issues you’d like to bring attention to. This allows your friends to know that you are up-to-date on current issues and also allows you to become a ‘guru’ in certain topics if your posts are generally focused on a specific area

  • Popular areas for posting: sports, news/current affairs, education, technology and social media

  • Allow the saying “quality over quantity” to guide you. Too often people justify ignorance and discrimination with freedom of expression. You have any freedom so long as it does not impede that of another. With this platform you are connected to people from many different backgrounds, don’t purposely put yourself out there to get attacked for your ignorance.

2. Use media
  • High resolution images, videos and links are more engaging and appealing to others than just posts with text. It gives vision to words spoken as people are able to get a feel of what is trying to be described.

  • An infographic with a quote or a joke is much more appealing than merely writing the quote as if it were a status update on your phone.

  • Share your moments in a creatively named album rather than simply saying ‘I went to the beach with friends’

3. Respond to comments
  • If you want to be engaged by your followers you must allow them to leave comments and you should also be willing to respond to those comments in a polite manner. Disagreements are healthy as there are many sides to a story and varying opinions about an issue. Be polite and think of it as a round-table discussion, not a debate or court case – you’re not trying to find a winner.

4. Know the ‘time’ to make posts
  • To get more views you must share your content at prime times. Ranting or raving at 3am – 6am when everyone is sleeping or out on the town, 9am – 12pm/ 2pm – 5pm when things are hectic and people are busy at work or exactly at 7pm when people are watching news are not conducive to your posts to be fully engaged.

In your quest to get those ‘likes’ on the facebook that you ‘like’ to use, improving the content of your page (posts, comments, timeliness of posts) has to be the thing you would like and want to do. The focus can’t be on how to get more popular but rather to communicate the your brand (your life) in a more interesting way, without looking desperate.

Through our blog series “Be the MVP” we have been teaching you about content marketing. Apply it here. Aim to use content marketing and not social media marketing. You are not trying to sell people something directly. Rather you are sharing yourself in creative ways, that will attract persons to you in the long run. Combine your ranting, raving and (yes even your) non-use to make those engaging facebook posts.



35 historic things to know about Content Marketing

 Now, this is a story all about how

my life got flipped-turned upside down

And i’d like to take a minute

Just sit right there

I’ll tell you how I became ……..

Content Marketing?

Yes, I don’t rhyme; all my pieces may not seem to fit; but that is because I was created to appeal to everyone and to each person individually. No one person receives a sent message the same way, so it was important that as I was born and as I evolved, I could be the story everyone needed to hear or read.

The infographic below, titled “A Brief History of Content Marketing” is courtesy of Content Marketing Institute, and provides a fun and easy to understand timeline for my life (content marketing). As the below infographic will show, “hundreds of years, thousands of brands, but one thing remains the same – the power of story.” IPP told you how important it is to be able to tell a true story well (see the previous post).


4 histories not listed in the timeline:

2000: e-books

  • In July 2000, author and blogger Seth Godin created the e-book ‘Unleashing the Ideavirus’ and made it available for free. The e-book was downloaded over 1 million times and is considered the most downloaded e-book of all time. With a user-friendly interface, e-books gave content marketers a new channel to educate potential customers and establish their companies as thought leaders.

Source: marketingprofs.com 

2005: Podcasting

  • In June 2005, Apple added a podcast subscription feature to ITunes and a directory of podcasts at the iTunes music store.

  • In July 2005, Fidelity Investments became one of the first major corporations to use podcasting to reach its customers

Source: marketingprofs.com

2006: Social Channels

  • Twitter launched in July 2006 and Facebook opened to anyone over the age of 13. Facebook and twitter joined LinkedIn as the major social media platforms. Businesses began to use social tools as a new way to engage customers and fans.

  • Today social media marketing is often confused with content marketing

Source: marketingprofs.com 

2014: The LEGO Movie

  • In 1987, the timeline lists “LEGO launches Brick Kicks Magazine (Now LEGO club magazine). 27 years later, the brand continues to find ways to educate their customers about their products in an entertaining way. Kids are average people with a wild and creative imagination; they are brought to life in this animation.

Where does your Most Valued Provider fall in our timeline of history?

How can you master the power of story to Be The MVP in 2014?

Content Marketing


Be the MVP

This IPP Content Marketing Series: Be the Most Valued Provider (MVP), hopes to offer an entertaining, informative and memorable insight into this whole idea of content marketing.

It might seem crazy what I’m about to say next ….. but I can’t tell you what content marketing exactly is. Content marketing as a concept isn’t definitive. How we define and understand concepts is relative to our approaches and practices.

At IPP, content marketing is customized or personalized education, by combining the interests of consumers with the product offerings of our clients.


Joe Pulizzi, who is said to have coined the term ‘content marketing’ will describe it another way and other ‘experts’ based on technological evolutions may add their variations.


                  What is expected of the business using it?

  • Businesses are expected to present the product in an entertaining manner, give information and, make the product memorable to drive sales.

What is the expectation of the consumer having been exposed to content marketing?

  • Having been exposed to the product via content marketing strategies, the consumer should have been entertained, given relevant and useful information about the product and, had such a personal impact that it was so memorable to cause purchase or use.

Did you see what just happened there? The aim of this series reiterates what content marketing should do. It should entertain, give information and make the product memorable.



Businesses must aim to be the MVP for their niche markets:

  • Interestingly presented truth gains loyalty, not fluff. Tell the story of your product well, don’t give fairytales.

  • One-size fits all blasts can’t and won’t work. Relevant and useful information must be given on a consumer-to-consumer basis

  • Know that content marketing isn’t the same as social media marketing. Social media is merely a distribution channel used in content marketing

  • Create valuable content using infographics, blog posts, memes, ebooks, case studies, testimonials, videos or even a combination

Coming next in our IPP Content Marketing Series, we will explore the history of content marketing. Did you know that 1895 was the birth of content marketing, with a customized magazine? That’s 119 years ago ….. I thought this was a new concept, didn’t you?

                                                                Until then …..                                                                                  What is your definition of content marketing?                                      Do you know any MVP that is using content marketing?                                                                 Share it with us!!!