Tag Archives: Apple

5 Reasons Women LOVE Snapchat

Snapchat is described as a fun messaging app for sharing moments. You can snap a pic or record a short video and add: a caption, doodle, or even filters! Depending on your settings, friends can view your snaps for up to 10 seconds once or you can add it to your story- meaning it can be viewed by your friends for 24 hours and it disappears forever (unless screenshot via android ;))

Snapchat has been receiving a lot of love. The company hasn’t commented on the size of its fan base, but the fact that it has surpassed the number of daily photo uploads than Facebook is quite a significant feat.

Evan Spiegel, Snapchat’s co-founder, revealed 70 percent of the app’s users are actually women. Who knew there were so many women on snapchat!?

Let’s finally get into the meat of the matter; what do women love about it so much?

  1. It helps to perk up your day. There is nothing better than getting a funny snap from a friend when you are feeling down.

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2. It’s texting on crack! Imagine being able to take a shot of exactly what    you’re talking about, and then, add a doodle and/or add a caption?!

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3. POOF it’s GONE! Unlike other platforms the longest snapchat stores an image or video for is 24 hours. Because of this you don’t feel as self conscious when you are posting.

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4. Did someone say ugly selfie?! It’s so much fun to send ugly selfies with your friends knowing it won’t come back to haunt you later! Having an ugly selfie competition with your friends is a great way to kill boredom. 

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5. It shows snippets of your life in motion. Want to show your friends that concert you went to? Now you can! Want to make them see the sights in another country? You can do that too! Snapchat is so quick and easy that you can post or send so many snaps in very little time. Unlike other apps it’s effortless and doesn’t require time deliberating what the best caption would be because the next day you will rewind to zero anyway. 

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BONUS!!!

6. We decided to throw you a freebie – cuz well, we love you  guys – so why not?! With the new snapchat update you can ‘tun up’ your selfies to a different level. It’s hard to resist not having hearts in your eyes when you see that burger you’ve been craving- it’s only appropriate for this feature to be added. We are glad Snapchat has incorporated more ways to get insane selfies, in the mix!

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Snap Chatting: 8 Tips and Tricks for Snapchat (iPhone)

Snapchat is a video messaging application that is quickly growing in popularity in Jamaica and beyond. As long as you know how phone cameras work, the app is pretty easy to use and should be most attractive for persons who enjoy taking selfies and capturing those special moments live. The mobile app is exciting to use particularly so for iPhone users on the unique experience that is iOS. With that said, we want to take that experience an inch further for you.

Many of you already know how to use Snapchat (or think you do) but we’re here to give you those secret tips we bet you didn’t know. Here are some tips and tricks that we believe should bring more fun to your Snapping experience.

Tips

More colours 

Believe it or not, there are more colours that can be used from the colour reel in your snaps. Take a snap and you will see a pencil icon in your top right corner, tap it and you will see a rainbow of colours available for your selection. What you will realize is that black and white are not exactly visible in the reel. If you place your finger in the rainbow of colours and drag it to the top left corner you will get white. If you drag your finger down and across you will get black. You can try to drag your finger elsewhere on the screen to see what new colours you can find. Not many have actually tried using black, grey or white doodles and if you are like me then you are tired of all the other colours; I sense an opportunity to be a trendsetter!

Here is an image from mplatco (makes snaps for GrubHub and NBCTheVoice) on how you find the two colours.SnapchatThis example aptly shows a tutorial on how to get dark red, black, grey and white colours to doodle with (mplatco, 2015)

Third party Snap-apps

One thing about Snapchat is that the snaps you take have to be sent or uploaded within the moment to get the desired effect from your following. This means you are unable to do more editing than what is allowed on the application (filters, doodling, text). However, third party applications have come to the rescue. There are applications such as Snap Upload and Upload’n’Roll that allows the user to take photos already in your camera roll and upload to Snapchat. These applications also come with custom filters for your pleasure.

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Travel-mode

There is no secret about Snapchat’s reputation for eating up our data usage. Of course, this is very disappointing since we always want to catch the most intriguing moments to share with our friends. With that said, there is a hidden setting called ‘Travel-mode’ on the application that regulates the loading of Snap stories every time you open the application on the go. First, open the application and on the home screen (you should see a view of the camera) tap the ghost at the very top. You should then see a gear at the top right corner. Tap the gear then tap ‘Manage’, from here you can switch the Travel-mode on.

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Using back and front camera during recording

The Android users will be very jealous about this one. Using the iPhone, you can take your Snapchat videos and switch between front and back cameras while recording. While recording the video an icon should appear on your screen to swap between front and back camera which gives the option to alternate camera views. Unlike Android users, now you don’t have to twist your wrist in various directions to catch what is front of the phone and behind.

Tricks

Using two filters at once

Only in recent Snapchat updates have Jamaicans had access to additional filters. With more filters available the next step would have been to achieve a double filter in one snap. The developers have now made that possible by simply swiping across your screen (to the left) to navigate through the various filters available. Once you have found the filter you prefer, press and hold the screen with one finger while using another finger to swipe (to the left or right) to choose your second filter. I know, you can finally take a snap of your unique surroundings using our Kingston filter and the black and white theme – that’s the first snap I tried!

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Hands-free recording

Many of us prefer to complete many tasks on Snapchat without holding the screen. Firstly, the developers allowed us to watch snaps without holding the screen. Now you can record all your snaps without touching the screen on the latest iPhone 6 iOS. Go into your phone Settings, tap General and then enter Accessibility then scroll down to Guided Access. You will need to set a passcode which can be any six-digit code. Then re-enter Snapchat app and hold the capture button to start recording, while recording triple tap the Home button after which it asks for your passcode. Hit ‘Cancel’ and you will be able to rest those fingers while recording your videos; tapping the screen will not end the recording, it will end on 10 seconds. Once this is activated, you will be able to record without touching your phone until you disable. To disable this feature, triple tap the Home button and enter your passcode.

Note: This trick may not work on the latest iPhone Operating System.

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Using multiple colours in text

This is a great way to customize your text for emphasis. Just tap on your just-taken snap to add text but tap on the capital T in the top right corner to enable special text. The text will instantly get bigger and you are now able to add colour to these words. Now you can use multiple colours for different parts of the text, whether it be different letters or words. After adding colour to all the text entered, tap and hold the entire text then select the area of the text you want to focus on. Choose the colour you want in that portion of the text and you’re good to go!

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Sometimes it’s not what you say, but how you present it!

Multiple lines of text on Snap

You can type much more on your snap than before – this is probably the most mind-blowing of all the tricks listed here. You can post numerous lines of text in your snap but you will need help from the iPhone notepad. Go into the notepad and press the enter button as much as you want then select (copy) all the space entered. Re-enter Snapchat and paste the empty spaces into the text area. This means you have a large area to type whatever you want. This also means you have defeated those who are attempting to restrict the things you say. #PowertothePeople

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Increasing the lines of text you can type into, automatically means more text.

35 historic things to know about Content Marketing

 Now, this is a story all about how

my life got flipped-turned upside down

And i’d like to take a minute

Just sit right there

I’ll tell you how I became ……..

Content Marketing?

Yes, I don’t rhyme; all my pieces may not seem to fit; but that is because I was created to appeal to everyone and to each person individually. No one person receives a sent message the same way, so it was important that as I was born and as I evolved, I could be the story everyone needed to hear or read.

The infographic below, titled “A Brief History of Content Marketing” is courtesy of Content Marketing Institute, and provides a fun and easy to understand timeline for my life (content marketing). As the below infographic will show, “hundreds of years, thousands of brands, but one thing remains the same – the power of story.” IPP told you how important it is to be able to tell a true story well (see the previous post).

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4 histories not listed in the timeline:

2000: e-books

  • In July 2000, author and blogger Seth Godin created the e-book ‘Unleashing the Ideavirus’ and made it available for free. The e-book was downloaded over 1 million times and is considered the most downloaded e-book of all time. With a user-friendly interface, e-books gave content marketers a new channel to educate potential customers and establish their companies as thought leaders.

Source: marketingprofs.com 

2005: Podcasting

  • In June 2005, Apple added a podcast subscription feature to ITunes and a directory of podcasts at the iTunes music store.

  • In July 2005, Fidelity Investments became one of the first major corporations to use podcasting to reach its customers

Source: marketingprofs.com

2006: Social Channels

  • Twitter launched in July 2006 and Facebook opened to anyone over the age of 13. Facebook and twitter joined LinkedIn as the major social media platforms. Businesses began to use social tools as a new way to engage customers and fans.

  • Today social media marketing is often confused with content marketing

Source: marketingprofs.com 

2014: The LEGO Movie

  • In 1987, the timeline lists “LEGO launches Brick Kicks Magazine (Now LEGO club magazine). 27 years later, the brand continues to find ways to educate their customers about their products in an entertaining way. Kids are average people with a wild and creative imagination; they are brought to life in this animation.

Where does your Most Valued Provider fall in our timeline of history?

How can you master the power of story to Be The MVP in 2014?

Content Marketing

 

It’s Pixel Perfect Launches ‘DON’T QUIT” Campaign

By Glenford Scott – GSCOTTY.COM 

Life and marketing are all about how you’re remembered. In this complicated and noisy you won’t get a chance to get people to remember a whole lot about you, so you need to be very clear about what you want people to know about you. This is a lesson learned from someone who didn’t quit, even after being ousted from his own company. That man was Steve Jobs.

What we want people to know about us is that we believe in pursuing your dreams against all odds and going against the status quo to build or do something that will change the world for the better. We believing in holding steadfast to your passions and never giving up no matter what troubles you may be facing. We want you to hold fast to your dreams because you’re doing something for the greater good, something that gives you fulfillment and will in turn do the same for others.

We admire people who DON’T QUIT and simply set out to DO whatever they set their minds to, despite the naysayers. With that being said, we are launching our DON’T QUIT/DO IT campaign. Over the next couple weeks we’ll be highlighting a few memorable characters from history who didn’t quit. People who pursued their passions, and because they didn’t quit they inspired others, including us at It’s Pixel Perfect to do the same.

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Through this campaign we want to reaffirm our beliefs to the public and inspire the next generation of great thinkers and doers who will change the world for the better. We want to inspire them to not quit in their endeavours, but rather to follow the example of all the great people we will highlight throughout this campaign. We also want to use this campaign to pay homage to a man and a company that have been a huge inspiration for us at It’s Pixel Perfect; Steve Jobs and Apple. This campaign is reminiscent of Apple’s 1997 “Think Different” campaign put together by Lee Clow from Chiat Day which inspired us to think differently and set forth on this mission to bring Jamaican brands online and make them social.

“Whether you think that you can, or that you can’t, you are usually right.” – Henry Ford

DON’T QUIT

10 Principles of GOOD Design: Braun & Apple

By Glenford Scott – GSCOTTY.COM

In today’s world of business, design is just as important as whatever magic your product can do, it adds tremendous value to a product and it captures a buyer’s attention better. Companies like Apple due to the strict rule of it’s legendary founder Steve Jobs and his right hand man John Ive have inherited design as a core function of their products if I can say so following always a minimalist view on design and has been copied by many companies who wish to emulate their success. So nowadays people expect to see a well designed product whether it be a physical product like a phone or not physical like a website, good design sets you apart from the pack and increases your value proposition to your customers.

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But even the great Apple had to learn its design principles from someone, and that someone is legendary German industrial designer Dieter Rams. During his tenure Mr. Rams outlined that there are indeed principles that you have to follow in order to create what he dubbed as “Good Design” and these principles come in the nice round number of 10.  They are as follows

1. Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

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2. Good Design Makes a Product Useful : A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.

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3. Good Design Is Aesthetic : The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

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4. Good Design Makes A Product Understandable : It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

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5. Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

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6. Good Design Is Honest : It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

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7. Good Design Is Long-lasting : It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

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8. Good Design Is Thorough Down to the Last Detail : Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

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9. Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

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10. Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

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“Things which are different in order to simply be different are seldom better, but that which is made to be better is almost always different.” – Dieter Rams

“My goal is to omit everything superfluous so that the essential is shown to best possible advantage.” – Dieter Rams

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