Category Archives: Vine

How Businesses Can Use Vine

By Laurelle Taylor

So your business has Facebook, Twitter, YouTube, & Instagram accounts and you recently started Vining…. How can your businesses use Vine? The trick to Vine is to do what people are doing, get people to do what you are doing (start a trend), incorporate humor, lose all formalities and have fun. The challenge is to do it in 6 seconds. If you want your company’s Vine account to be successful you must find away to merge these things with brand promotion…in 6 seconds. Here are a few ways for your business to use Vine.


  1. Product Promotion: Build a hype around your product. You can try things like making them talk, testimonials, demonstrate cool uses & use products to tell a story. Whatever you decide to do, do it different, make it funny & have fun. For example: if your company is launching “Purple” then you could make a Vine showing “Blue” and “Red” falling in love and having baby “Purple”.

  2. Behind the Scenes: Your company can use Vine as a 6 second back stage pass to what goes on behind the Brand/Product/Face of your company. Show them what happens at work that’s unique and cool about your company. So if you have a chocolate fountain during meetings you might want to do a video called “Chocolate Wasted Meetings” and show staff discussing finances while using the fountain. If you put a lot of planning into something you can show them. You could also have a behind the scenes mini-series on Vine. There’s a lot happening at work, surely you can find 6 seconds of awesomeness.

  3. Sneak Peek: Use Vine as a teaser for new products. Just like when a party is coming up there are ads on the radio so why shouldn’t you do the same with your products. So if you launching a ‘new & improved’ bottle then you can do multiple 6 second teaser videos showing parts of the bottles. Take your followers through the entire journey to the launch of your product. You can even include them in decisions about the product by showing options in videos and asking them to like the one they like the most.

  4. Meet the Staff: Use Vine to allow customers to get to know your staff members. Introduce them to the person responsible for the way how your product label looks (graphic designer). Introduce them to the company photographer. Show them the individuality of your staff members… in 6 seconds.

  5. Show Company Persona– Use Vine to show the personality of your company. If you’re company is a hippie all your videos should have some sort of a hippie element. If your company is tech-y then feature a lot of tech things as props. If your company is all about doing it big then all of your videos need to be over-the-top and dramatic.

  6. Participate in Vine Trends: This will help to boost your followers and views and show that your company is not solely about the brand. Let loose a little and join the fun.

  7. Vine Challenges: You can start your own Vine competition for your followers to compete for a prize. This will increase your followers, views and traffic to your Vine (and Twitter account). You can use this as free promotions of your brand and products.

There are a lot of businesses already using Vine and it’s working in their favor. Every company on social media, especially Vine, is viewed as part of the in-crowd and cool. Stay with the times and sign your company up on Vine.

When Vining Remember:

  • Plan Ahead: Think about what exactly you want to do in your, 6 seconds.

  • It’s OK to Stage Your Vines: You can stage your videos. There’s nothing wrong with it. Most highly followed Vine accounts feature staged videos. Some of the behind the scenes videos and meet the staff videos can be slightly staged.

  • Nothing is Perfect: It’s OK to make mistakes… Vines should be fun and you should have fun making the videos.

  • Don’t Force Humor: Not every Vine post has to be hilarious. So don’t be cheesy. Consult with multiple staff members to find out if an idea is funny.

  • Have Fun!

Instagram Video VS Vine: Which is better? A Comparison

By Glenford Scott – GSCOTTY.COM 

The battle has heated up to extreme levels between Instagram and Vine or on a larger scale Facebook and Twitter with last week’s announcement from Instagram CEO Kevin Systrom of their new video feature. It sent twitter into a frenzy with #RIPvine trending for the entire day and a legion of loyalists from both Instagram and Vine claiming #TeamVine and #TeamInstagram, can’t we all just get along? “Which one should we choose?” is the question at hand, So let’s dive in and take a more in depth look at both mobile video offerings.


Length: 15 secs vs 6 secs 

Instagram’s new video feature gives users the ability to shoot videos for up to 15 seconds compared to Vine’s 6 second limit. This gives users a lot of time to make creative videos or it could give users more time to make long boring videos of themselves doing different poses and making duck faces.

I don’t see Vine changing it’s 6 second limit anytime soon, it’s very twitter-esque and it challenges users to make use of the limited time and think outside the box and people have been doing so in some incredible ways. We all complained about 140 characters initially and now we can’t stop tweeting.

The length really boils down to the attention span of users.


Shooting: Red button + Focus vs Touch Screen

For shooting videos on Instagram your presented with a big red button you hold on to begin recording, it’s not the best to me as it has it’s bugs and doesn’t respond as quickly as I’d want to but the trade off is that you can focus on an object in the shot by holding your finger on the screen. It also has a blue line at the bottom of the shot to let you know how much time you’ve use up.

For vine the shooting process is pretty straight forward you simply hold a finger on the screen to begin recording and take it off when you wanna stop. It also has a line on the bottom of the shot to let you know how much time you’ve used up in Vine’s signature green.


Editing: Delete clip + Filters + Thumbnail + Cinema vs No Editing, Drafts in near future 

What I think is the coolest feature of Instagram Video is the fact that you can delete a bad clip or to be more specific you can delete the most recent clip taken and do it over, it also has as expected by all filters, 13 in all that you can apply to your video to give it that vintage look that instagram pictures are known for. When you’ve recorded your video you can choose a thumbnail that best represents the video that will show up in the instagram feed like a picture before playing.

Instagram’s Cinema feature, which helps stabilize video shot within the app. Though image stabilization software is said to sacrifice image quality in other ways, most of the time, it shouldn’t be too much of a problem for Instagram’s ever-growing user base. Instagram filters, brightness settings, etc. certainly mess with a photo’s quality enough to begin with, but with the reward of looking tanner, or capturing an unnaturally blue sky.


Vine doesn’t have much to offer on the editing part of things as once you’ve messed up a vine midway you just have to start. Vine did however preview a few new features the day of Instagrams announcement that showed the ability to have vine drafts that you can get back to later.

Sharing: Facebook, Twitter(no twitter card), email, tumblr, foursquare vs Twitter (play on twitter) and Facebook.

Sharing options remain the same for both apps, but Instagram has Vine topped on this front. Where Vine only lets you share to Vine, Facebook, and Twitter, Instagram lets you share videos to Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email.

However, it’s worth remembering that Twitter’s Vine has full Twitter card support, meaning Vines display right in your Twitter stream, whilst Instagram videos do not.

Communities: Instagram has 130 million + 1 billion Facebook vs Vine has 13 million + 500 million twitter

Instagram and Facebook both have bigger communities than their direct competitors with instagram having 10 times the audience that Vine has so it can easily introduce this feature and remove the want of a seperate video service from their users. Facebook doubles the userbase of twitter but Facebook has reached it’s peak to me as twitter is still rapidly growing.
My thoughts are that both Instagram and Vine will grow to have large and engaging communities and that this does not spell the death of Vine, just like the rise of  Twitter didn’t spell the death of Facebook. To me it seems Instagram = YouTube and Vine = Vimeo. One for the masses, One for the creatives. #TeamSocialMedia

What Is Vine?

By Laurelle Taylor


Since recently, I’ve noticed a shift in social media sites from having multiple features (each having equal significance) to sites having one primary focus with a few additional features. In other words we’ve gone from MySpace, Hi5 & Facebook(which is still relevant but I suspect won’t be around much longer) focusing on status, photo, & video updates (along with a bag of other random things) to Twitter-status, Instagram-photos, & YouTube-videos. While Twitter is big on what you think and say, and while it does allow it’s users to upload videos and photos, it’s not what it is known for and therefore they don’t need to compete with YouTube or Instagram. A singular focus is the smartest thing social media has ever done because users are getting tired of the constant changes social media sites (Facebook!!) make to match up to it’s competitors. However, there’s a new kid on the social media block, Vine, which focuses on 6 second video snippets that users upload to their ‘vine’ for other users who are ‘vining’ to see.


Vine started in 2012 as a mobile video sharing app for iOS devices which allows users to create and ‘Vine’ video clips up 6 seconds long and was acquired shortly after by Twitter who launched it for Android devices 2 weeks ago (June 2) and has taken it to where it is now. Videos can only be made with an in-app camera which only records when the user touches their phone’s screen. After a video is made into a ‘vine’ it can be hashtagged, posted on the users Vine profile/homescreen and is then played in a continuous loop. Persons ‘following’ your vine account can then comment on your vine or click a smiley face ‘like’ button and can be viewed directly in the user’s Twitter timeline.



At first, when you think about a site dedicated solely to people posting 6 second videos it sounds pretty stupid. I mean, what exactly can you achieve in 6 seconds that can be anything of substance? Why can’t I make my own 6 second video and upload it? Why do I have to use the in-app camera?
However, it’s not until you see someone elses Vine that you can truly appreciate the greatness that is Vining.

Vining is like a game and the rules a simple:
You have 6 seconds to record whatever you want.
You can only use the in-app camera.
You can only make 1 Vine at a time.
The camera only records when you touch the screen.
It’s up to you how you decide to follow them.

Ultimately, Vine:
Challenges the user’s creativity.
Forces the user to be concise, simple & to the point.
Makes user the editor & director of a 6 second story.

What does this all mean?
The idea of Vine is to capture different short instances which make up the 6 seconds of the video. It allows users to animate an object or create a stop motion or gif effect when making videos as the videos can depict sudden movement or time lapse.
eg. I want to make a vine showing how a triangle is made:
draw the first side, press my phone screen for two second (seconds 1-2),
draw the second side, press my phone screen again for two seconds (seconds 3-4)
draw the third and last side of the triangle and then press my phone screen for two seconds (seconds 5-6).
This video wouldn’t show the entire process of drawing the triangle because it only records when I touch the screen. It would show the 3 sides of a triangle appearing on the paper, seemingly out of nowhere.

Vine Lingo:
Vine: (n)your account, (n)each individual video
Vining: verb form of Vine eg. It’s Pixel Perfect is now Vining! Follow our Vine account at “Its Pixel Perfect”
Vine Gets a Thumbs Up!
Vine is not the next big thing, it is the big thing and it’s getting bigger by the second! Download the app today and start Vining!

Top 10 users to follow on Vine

By Renee Elizabeth Gauntlett


Twitter’s new social media app Vine has taken the world by storm. Users make and enjoy short videos ranging from what I call plain idleness to actually very intriguing animations. For the best of Vine, here are ten users you MUST follow.

1. Pinot

If you like art and animation, you will definitely get hooked on Pinot’s Vine. Pinot is an artist that uses the simplest of things, such as two-dimensional drawings (that are actually very good), to create interesting and unexpected 6-second stories.

2. Meagan Cignoli

The best word to describe Meagan Cignoli is unique. As a fashion photographer, she takes everyday life in the industry and turns it into creative Vines.

3. Matt Swinsky

Matt Swinsky takes on the character Lazer in a theatrical series of ‘Freddy vs Jason – type’ Vines. These Vines are very engaging for 6-second videos. Beware! This is not for the weak-hearted.

4. Tyler the Creator

I love this guy! If you want a good laugh and have a good sense of humour, follow Tyler the Creator on Vine. In just a few weeks, Tyler has gained over 1 million followers who love him for his comedic videos. Follow and you will see why.

5. Khoa

Khoa, as he describes himself, is a creative tech geek. His Vines are based on paper animations that are surprisingly quite captivating. While watching, I guarantee you’ll stop and say “Wait…how did he do that?” His Vines may even give you some creative ideas of your own.

6. Kevin Hart

We all know Kevin Hart for his appearance in movies, TV shows and stand-up comedy. He is iconic for his short stature and opposing loud character. If you’re having a bad day and need cheering up, you can always depend on Kevin Hart’s Vines to make you laugh!

7. Yelldesign

Artists and designers will love following Yelldesign on Vine. Their short videos are full of unique animations and designs that will keep you locked to the page. Always a good watch!

8. Kurt Braunohler

Kurt Braunohler is what I call ‘idle with a purpose’. Kurt’s crazy videos are always a joy to watch, especially on a bleak day. If you like pranks and jokes, follow Kurt Braunohler on Vine.

9. Jethro Ames

Your mom always told you not to play with your food, but what if your food creations made you famous? Among other things, Jetho Ames has made good use of his food on Vine. These Vines will have you thinking differently about the simple things surrounding you.

10. Rudy MancusoIf he’s not acting out in the street, Rudy Mancuso is making Vines with his mom (weird, right?). If you like corny stuff like I do, you should definitely follow Rudy Mancuso on Vine. Corny can be fun.