Category Archives: Instagram

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott – GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube


Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?


In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.



8 Ways to Build Your Brand on Instagram

By Renee Gauntlett

People generally associate Instagram with sharing photos of your breakfast or your dog. I’ll be honest, I thought Instagram was just for idle or conceited people. There are many brands (some I mentioned in a previous blog post “10 Best Instagram Campaigns”) that have changed the meaning of Instagram. This social networking site can help build your brand, but only if you know how best to utilize it. Here are some basic tips to help you build your brand on Instagram.

1. Give a Variety of Content

Yes, its good to post photos of your products, but try also to post photos of people using the product. Maybe even have actual consumers send in photos of how they use your product.

It won’t hurt too, to post photos unrelated to your brand, like a photo of the sunrise or even a quote. BUT be careful of that content and make sure it is still relevant to your target audience.


2. Get Personal

Try posting some behind-the-scenes photos and show consumers the more personal yet fun side of your brand. Consumers are happier when they see happy workers and are more likely to stay faithful to your brand.

3. Engage in Friendly Discussions

When consumers comment, reply. Also, feel free to comment/like/repost fans’ photos or even other brands’ photos, in a friendly way of course. Consumers will always appreciate when their favourite brands correspond with them, without trying to sell them something.

4. Use Relevant Hashtags

Hashtags are a way for users to find specific content. They can also be used to encourage certain content. Be sure to use relevant hashtags too. Please, if your brand is a shoe company and you post a photo of one of your shoes, use hashtags such as #shoes #fashion #flats, and not #goingout #clubbing or #hot. The more hashtags the better, but don’t overdo it.

Rough Rider - Instagram Competition (2)

5. Host Contests

The best way to engage your fans is to give them something to do with a chance to win something. Have fans post photos or videos under a specific theme and use a specific hashtag along with them. Choose your winners and reward them in creative ways. Feel free to mix it up too, these contests don’t always have to relate directly to your brand.


6. Make Use of the Video Feature

Though this feature is still relatively new, don’t act like its new, act like its been around for ages. Short videos of product usage, services and behind-the-scenes content are usually more memorable than photos.

7. Cross-platform Sharing

Instagram gives us the option to share our content on other social networking sites such as Facebook, Twitter, blogs and even through email. Not all your fans are on all platforms, therefore, if you want everyone to see your Instagram content, its best to share on all your platforms.

This is the best and easiest way to let people know you are not only on Instagram, but active on it too. Another way is to add the Instagram badge to your email signatures and online ads. You should also put the web link on printed items such as business cards and flyers.

8. Measure and Monitor Your Following

You can’t just output, output, output and hope for the best. You have to measure and monitor your content and your following to see if what you are putting out is helping to build your fan base. Choose a time period (I suggest monthly) and at the end of each period, make note of your number of followers as well as correspondence from fans. This will help you to keep track of your social media efforts and results, and can show you what works from what doesn’t.

Apply these tips to your ‘Instagramming’ and I can guarantee an improvement in your following and consumer satisfaction.

Follow us on Instagarm @itspixelperfect

10 Best Brand Campaigns on Instagram

By Renee Elizabeth Gauntlett

Brands have been making good use of Facebook and Twitter, however, many persons are confused about how to effectively use Instagram for their brand campaigns. Take a look at these Brand Campaigns which I think were some of the best on Instagram. I hope these will serve as good examples for your own marketing campaigns.


 1. Brisk Iced Tea #Briskpic Campaign

Lipton’s Brisk Iced Tea did an interesting hashtag based photo campaign on Instagram last year. The campaign encouraged fans to tag their photos with the hashtag #Briskpic for a chance to have their pictures placed on one of the 4000 limited edition Brisk Iced Tea can which was presented at the South by Southwest Interactive.


With this campaign, fans won’t just see their pictures on a website or poster, but can actually own one of the cans produced. This gives the brand a more personal touch. I would have done this to get my face on a can!

2. Redbull’s ‘Instagram Your Inspiration’ Campaign

Redbull has recently launched their new line of products called Editions. Editions introduces 3 new flavours that coincide with the 3 Redbull colours, Red (cranberry), Blue (blueberry) and Silver (lime). Redbull, in collaboration with We Are Social, then created the ‘Instagram Your Inpiration’ Campaign.


Fans were encouraged to upload pictures of what they think inspires each colour (flavour) with one of the corresponding hashtags #rededitionplease #blueeditionplease or #silvereditionplease. Qualifiers will be sent a can of the flavour they chose to try. Qualifying photos were also collaged and made into posters around the UK. I think this was quite interesting and encouraged fans to get creative.

3. Ford’s ‘Fiestagram’ Campaign


In 2012, Ford launched the Ford Fiesta which was considered one of the ‘sexiest’. Ford then got creative and launched ‘Fiestagram’: a six-week photo contest in which fans could submit photos and win prizes. Each week, Ford would release a new hashtag which was related to one of the Ford Fiesta’s high-tech feature. Fans were required to submit a photo related to that week’s hashtag, and the best photos were selected and prizes won. The final prize was, of course, a Ford Fiesta.

4. Nike ‘PHOTOiD’ Campaign

Nike, one of the top sportswear brands in the world, is now more creative than ever. One of Nike’s most unique aspect is the option for customers to design their own Nike Air sneaker. In an effort to promote this service, Nike launched the ‘PHOTOiD’ campaign on social networks including Twitter and Instagram.


In this campaign, fans upload a photo, any photo, and are then presented with a Nike Air sneaker design which contains the colours of the photo uploaded. Each design is then featured on the Nike website and social media sites. Adding a personal interaction with customers is one of the best ways to KEEP these customers coming back.


5. Marc Jacobs’ #MarcFam Campaign

Clothing line Marc Jacobs made use of the holiday by launching a social media campaign in the form of a photo/video competition. In this competition, fans are encouraged to upload holiday photos or videos of their families wearing Marc Jacobs items with the hashtag #MarcFam. Fans can then vote on the best photos or videos and the most-liked posts win Marc Jacobs prizes as well as have their photos be a part of the Marc Jacobs family photo album.


This campaign theme coincided with the winter holidays and helped to encourage ‘family time’. It showed a more compassionate side of the company, while still keeping the brand in fans’ minds.

6. Ben & Jerry’s #CaptureEuphoria Campaign

The popular US based ice cream company, Ben & Jerry’s launched a different kind of campaign on Instagram last year. Instead of having the typical photo competition featuring fans and the products, Ben & Jerry’s created a big wave on Instagram with their #CaptureEuphoria campaign.


The campaign encouraged fans to take pictures of whatever Euphoria meant to them and use the hashtag #CaptureEuphoria. Though some of the photos submitted featured some of Ben & Jerry’s products, the campaign gave fans the opportunity to uniquely express themselves, while still managing to draw fans to their page.

7. Starbucks ‘Behind the Scenes’ Campaign

Starbucks also did a different kind of brand campaign on Instagram; no photo contest, no submissions from fans. The aim of the ‘Behind the Scenes’ campaign was, as the slogan states, to show images of the processes in making the coffee that millions seem to crave.


The images uploaded to the Starbucks page include the basic steps: testing, tasting and preparation. The ‘Behind the Scenes’ campaign, I believe, helped to create a closer bond with their customers; when I see how something is made, I am usually more willing to buy it. Good move Starbucks!

8. Sharpie’s ‘Doodle’ Campaign


Sharpie’s presence on Instagram is quite different from most brands. Instead of featuring photos of their products, Sharpie has decided to post photos of ‘doodles’ (which to me are quite artsy) done with the markers. This campaign demonstrates what the product can do. This approach gives Sharpie an edge as consumers can see more messages than the typical ‘buy my product’ campaign.

9. Levi’s Ad Campaign


Popular clothing brand, Levi’s, used the social media site Instagram to facilitate their campaign to find ‘the new face of Levi’s brand’. Fans were asked to submit their photos with the hashtag #IAMLEVIS for the chance to win and be the star of Levi’s new advertising campaign. This was a very good campaign idea and as a result, they gained thousands of submissions.

10. Gilt City’s #LoveYourCityMore Campaign

Gilt City’s #LoveYourCityMore campaign got fans to show their love for their city. This campaign was done through social media sites Facebook, Twitter and Instagram. Fans were to upload photos that they thought best represented their city and use the hashtag #LoveYourCityMore. The best photos were selected and monetary prizes were rewarded.


This campaign got people outside, and exploring and appreciating their city even more. The photos that were uploaded were absolutely amazing and inspiring. I think the campaign turned everyone into talented photographers!

Now that you’ve seen some great ideas, go forth and be social. But don’t forget to be creative!

Instagram Video VS Vine: Which is better? A Comparison

By Glenford Scott – GSCOTTY.COM 

The battle has heated up to extreme levels between Instagram and Vine or on a larger scale Facebook and Twitter with last week’s announcement from Instagram CEO Kevin Systrom of their new video feature. It sent twitter into a frenzy with #RIPvine trending for the entire day and a legion of loyalists from both Instagram and Vine claiming #TeamVine and #TeamInstagram, can’t we all just get along? “Which one should we choose?” is the question at hand, So let’s dive in and take a more in depth look at both mobile video offerings.


Length: 15 secs vs 6 secs 

Instagram’s new video feature gives users the ability to shoot videos for up to 15 seconds compared to Vine’s 6 second limit. This gives users a lot of time to make creative videos or it could give users more time to make long boring videos of themselves doing different poses and making duck faces.

I don’t see Vine changing it’s 6 second limit anytime soon, it’s very twitter-esque and it challenges users to make use of the limited time and think outside the box and people have been doing so in some incredible ways. We all complained about 140 characters initially and now we can’t stop tweeting.

The length really boils down to the attention span of users.


Shooting: Red button + Focus vs Touch Screen

For shooting videos on Instagram your presented with a big red button you hold on to begin recording, it’s not the best to me as it has it’s bugs and doesn’t respond as quickly as I’d want to but the trade off is that you can focus on an object in the shot by holding your finger on the screen. It also has a blue line at the bottom of the shot to let you know how much time you’ve use up.

For vine the shooting process is pretty straight forward you simply hold a finger on the screen to begin recording and take it off when you wanna stop. It also has a line on the bottom of the shot to let you know how much time you’ve used up in Vine’s signature green.


Editing: Delete clip + Filters + Thumbnail + Cinema vs No Editing, Drafts in near future 

What I think is the coolest feature of Instagram Video is the fact that you can delete a bad clip or to be more specific you can delete the most recent clip taken and do it over, it also has as expected by all filters, 13 in all that you can apply to your video to give it that vintage look that instagram pictures are known for. When you’ve recorded your video you can choose a thumbnail that best represents the video that will show up in the instagram feed like a picture before playing.

Instagram’s Cinema feature, which helps stabilize video shot within the app. Though image stabilization software is said to sacrifice image quality in other ways, most of the time, it shouldn’t be too much of a problem for Instagram’s ever-growing user base. Instagram filters, brightness settings, etc. certainly mess with a photo’s quality enough to begin with, but with the reward of looking tanner, or capturing an unnaturally blue sky.


Vine doesn’t have much to offer on the editing part of things as once you’ve messed up a vine midway you just have to start. Vine did however preview a few new features the day of Instagrams announcement that showed the ability to have vine drafts that you can get back to later.

Sharing: Facebook, Twitter(no twitter card), email, tumblr, foursquare vs Twitter (play on twitter) and Facebook.

Sharing options remain the same for both apps, but Instagram has Vine topped on this front. Where Vine only lets you share to Vine, Facebook, and Twitter, Instagram lets you share videos to Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email.

However, it’s worth remembering that Twitter’s Vine has full Twitter card support, meaning Vines display right in your Twitter stream, whilst Instagram videos do not.

Communities: Instagram has 130 million + 1 billion Facebook vs Vine has 13 million + 500 million twitter

Instagram and Facebook both have bigger communities than their direct competitors with instagram having 10 times the audience that Vine has so it can easily introduce this feature and remove the want of a seperate video service from their users. Facebook doubles the userbase of twitter but Facebook has reached it’s peak to me as twitter is still rapidly growing.
My thoughts are that both Instagram and Vine will grow to have large and engaging communities and that this does not spell the death of Vine, just like the rise of  Twitter didn’t spell the death of Facebook. To me it seems Instagram = YouTube and Vine = Vimeo. One for the masses, One for the creatives. #TeamSocialMedia