By Renee Elizabeth Gauntlett
Though Facebook is a simple platform for interaction, it may not be as simple to get and engage your fans with your content. Many brands post a lot of relevant content, but their fans don’t seem to get involved with the content. Here are a few ways to engage your fans on Facebook.
1. Be Social
The best way to engage your fans on Facebook is to take the social approach. Get rid of the ‘make a sale’ mentality and try to interact with your fans in a way that will build a lasting relationship with them. You can do this by responding to fans in a more personal way and let them know that they are talking to a human and not a robot.
2. Cut The Text, Use Visuals
If people want to read long articles, they will pick up a book or the newspaper. Nobody likes to read a lot of text on Social Media. The key to survival on Social Media is to be concise and to the point. Photos and videos attract a lot more attention than boring text. For every post, upload a photo or video to go along with it. After the introduction of the Facebook timeline for brands, photos and videos saw a 65% increase in engagement. A greater number of persons are more likely to click on your post and respond by ‘liking’, commenting or sharing your post.
3. Discuss Current Events
Conversation is the best way to build relationships with fans and specific topics and current events will always generate a lot of responses from your fans. However, be careful with this technique and avoid controversial comments.
4. Post At Optimal Times
Its best to know when your fans are on Facebook, or else your posts may wasted and not seen. There are many studies that try to decipher the best times to post on Facebook. Many conclude that the best times are in the early morning, between work and dinner and around bedtime.
Not only should you post at optimal times, but also consider frequency of your posts. The ideal amount of posts on Facebook is 5 posts a day. You can do more or less, however, be sure to understand what is suitable for your target audience.
5. Host Contests & Giveaways
As I’ve said in previous blog posts, people love contests and the chance to win something. Facebook contests have been and will always be one of the best ways to increase fan engagement and even your fan base. Try it and see what results you get.
6. Post Jokes/ Motivational Quotes
Facebook users like to see posts that could add joy to their lives. People love jokes and motivational quotes and these tend to generate a lot of ‘likes’, comments and shares. With this technique, remember my second point and use visuals to go along with them. Memes are very popular today.
These are just a few tips to engage your fans on Facebook, so remember to always be creative and you can come up with other techniques. Be social, be responsive, be funny and give away stuff!