Perfect 4: Our Anniversary Story

Wow it’s been 4 years already.

As we close off our anniversary week, if I were to consider the time in days it would be over 1000 days of dedication, hard work and resilience.  Who could ask for more! However let me simply reflect on the last 365 days.

Our fourth year in business was a very good year for us, based on the targets that were set last year. Our mission was to be sustainable, with a team that was able to deliver the highest level of service to our customers, be a good citizen to our community and become a profitable establishment.

Looking back,  we came very close to achieving all and I would like to thank every advisor, every partner, every friend, every client and every member of the team. What we have achieved in the last year of business has been remarkable for example:

  • We have nearly doubled our workforce and have embraced diversity.      
  • We have expanded our presence globally; we now have major clients in North America   and the wider Caribbean region.
  • We have changed our business model slightly to foster a more open and connected team, strongly driven by technology to meet the demands and pace of our market.

These things could not have been achieved without the help and hard work of the people mentioned above and  I would like to thank them again for their effort and dedication.

Now it is a new year, new challenges and new opportunities.  A time to take advantage of the future and make full use of the opportunities despite the challenges facing the Jamaican economy. It is with some level of foresight and understanding that our success will not be an entitlement but something we earn daily, that will drive us to achieve even greater things in our 5th year of business.

So this message is not a celebratory address but really a pause on the journey, to appreciate what we have achieved so far. The journey is not over yet, so let’s not get weary but push on to establish ourselves as the best Digital Marketing company in the Caribbean .

One Love

CM

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Hash It and Tag It: 7 Hashtag Tips for Businesses

It all starts with millions, or even billions of persons punching letters on a screen or on a keyboard. Some are ranting about celebrity gossip, others are talking about the latest episode of scandal and others are just trying to win tickets to that concert that’s been sold out for months.

The one thing that links one person talking about the same thing to another is a hashtag.

So do you know what a hashtag is?

Some of you reading this will be like “DUUUH who doesn’t know what a hashtag is pssh.” Truth is hashtags are widely used whether it be personally or through a business.

BUT

For those who don’t….

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I bet you’ve never thought of it like this before.

Think of our solar system, all planets move around the sun. Let’s think of the sun as a hashtag, it’s at the center pulling all other users that are interested in that conversation to it. In other words it makes your posts more visible. A person searching for a specific hashtag will see all posts where that hashtag was used.

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So as a business it is important to draw people to your topics online. Hashtags are also necessary for tracking the performance of campaigns and your overall efforts. We have been looking and many businesses and brands have been making a few simple and unforgivable mistakes with hashtags.

With that said it’s important for businesses to have a more comprehensive understanding of hashtags and how to use them.

  1. Always Have Purpose

It’s always best to develop your hashtag with a certain objective in mind. While at the same time remembering that hashtags have a specific purpose online. Picking a hashtag from thin air could be a major waste of time and would not have any use to you based on your objectives. Whether it’s to link conversations or for tracking performance or even just to extend your reach, this step will help you to choose the right hashtag for your business.

  1. Keep It Simple

When it comes to hashtags it is always best to keep it simple. When creating a hashtag it needs to be easy to spell and easy to remember. The longer the hashtag the harder it is to follow, let alone to use; especially on twitter where you only have 140 characters.

Bad campaign hashtag

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This hashtag definitely swept us away. It’s a miracle it didn’t take up the entire 140 characters.

 Good campaign hashtag

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See the difference? One is easy to spell and easy to use, the other is just…painful.

  1.  Keep It Unique

The hashtag you come up with should be unique to your brand or situation. There’s no use choosing a hashtag that is already widely used. Keeping it unique helps you to control the conversation surrounding your brand, as well as, to track conversations, performance and effectiveness of your campaign.

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We created this tag for our client in the Cayman Islands; it is a perfect example. It named the event with an easy to remember and unique hashtag. That was used exclusively by persons engaging with the event.

  1.  Proof Read It                                 

You really are doing yourself and your business a huge favour by checking over your hashtag. Read it, write it…Sniff it if you have to. Anything that can be misread or misinterpreted, will be. It also helps to capitalize the first letter of words in a hashtag.

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Talk about leading fans somewhere else! Here’s an example of a hashtag that was used to mean one thing to the user, but clearly has another meaning to the world. Save the date (#STD) becomes a nasty transmitted disease with one click. Yikes!!

  1.  Consistency Is Key

So you have a nice well thought out hashtag and you would like fans and followers to jump on it like ants on a piece of cake, right? Well all you have to do is use it. Hashtags can take weeks or even months to gain traction. So your hashtag has to be included in every single tweet related to your campaign, product, service or topic.

Please for the love of all things good, don’t leave off a letter or misspell anything, because then it becomes a completely different hashtag leading fans somewhere else. We don’t want that at all!

  1. Make It Searchable

After you create that awesome hashtag you’ll need to pair it with another hashtag or a pool of hashtags to get the desired reach. Your created hashtag may be new, so not many persons will be searching for it. This is where trending hashtags and other widely used hashtags come in.

These will give you the reach you need. The idea is to use hashtags you know persons will definitely be searching for. Hashtags like #Sports, #Marketing and #Tips usually do well on Twitter. On Instagram you have tags like #Instadaily, #PicOfTheDay and #Instagood to name a few. Then there are a few gems like #TGIF, #MCM, #TBT, #WCW that are used and searched no matter what platform.

  1. Don’t overdo it

Now that you know more about hashtags don’t go tag crazy and slap all the best hashtags in the world on your post. No!! Only use the best ones that are related to the topic or event. Using #Sports at a fashion show is a sure way to get unfollowed, so don’t do it. Try to keep it at 2 per post on Twitter and Facebook. For Instagram you can use up to 15 hashtags if you want.

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Like most things, hashtags take a lot of thought and a bit of planning. Follow these 7 basic tips and save yourself the trouble and embarrassment of a poorly thought out hashtag.

Shoot us a comment with the funniest or weirdest hashtags you’ve seen.

Real Entertainment Television (RETV) Social Media Coverage of Reggae Sumfest 2015

Quick Summary

With their competitors Hype TV and BOJ TV doing live coverage of the 12th Annual Reggae Sumfest in Catherine Hall Montego Bay, RETV wanted to ensure that they had social media coverage of Reggae Sumfest Dancehall Night since the station promotes and carries dancehall music and they were also media coverage sponsors. This was to be done on their social media platforms, Facebook, Twitter and Instagram with the focus being mainly on Instagram. After the success of Dancehall Night, the client decided that they also wanted coverage for International Nights 1 and 2. This case study represents the IPP execution of a live social media campaign in the area of entertainment.

  • Goal/Problem

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project Reggae Sumfest from July 16-19, 2015 across three social media platforms for RETV Jamaica.

  1. Increase RETV’s followers on Instagram by 500 followers.
  2. To provide light coverage on Facebook and Twitter
  3. To provide media (photos & videos) of every performance for each night.
  • Context

What originally should’ve been a 3 day campaign turned into a 5 day campaign. The first two days were used for lead up promotion and ticket giveaways and the last three nights for live social media blogging executed on site at Catherine Hall in Montego Bay. Each night’s coverage varied with a minimum coverage of 8 hours and a maximum of 11 hours. Coverage on Dancehall Night included the use of two live bloggers and coverage on International Nights had one live blogger.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on all platforms
  2. Provide ongoing, concise and accurate updates of every performance
  3. To promote the Reggae Sumfest Recap that would come on RETV one week later.
  4. Post photos of RETV’s host, Alexia, and publicize her wardrobe sponsor for the weekend, Flirt Boutique.

 

  • Returns

Twitter

  • Followers increased by 77 

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Facebook

  • There was no growth shown  on Facebook

Instagram

RETV’s Instagram followers increased by 542 followers at the end of Reggae Sumfest. On Thursday July 16 before Reggae Sumfest, they had 4,508 followers and on Sunday July 19 they had 5,050 followers.

Reports

The following photos were reposted by performing acts at Reggae Sumfest

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Common’s Supporting Vocalist Mumu Fresh

 

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The photo of J. Hud in black was taken by RETV (Source: Jennifer Hudson Instagram ) 

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Lessons Learned

  • Being further away from the stage in the VIP section gave a wider shot of the stage in photography.
  • Instagram proved to be the best platform for an event such as Reggae Sumfest as during the early hours of the morning (between 1 am – 7 am) interaction on Twitter and Facebook were low.
  • Having one social media manager at the event for International Nights 1 & 2 had its disadvantages as the main stages and the mini stages were too far from each other to go back and forth.
  • Start querying about accreditation/transportation/accommodations at least 3 weeks prior to an event.

Conclusion

Overall the social media coverage on RETV’s social media was successful. 90% of the performances were captured and the quality photos and videos made them stand out among other brands that covered the event. To make an event of this nature be more successful, social media preparation would need to start at least a month before the event.

 

Dig In: 7 Recommendations for Restaurant Week 2015

Restaurant Week has begun, and with all the amazing choices, it’s no wonder you are confused on where to even start! That’s where I come in! Restaurant Week happens once annually. This year it starts November 13th and ends November 21st. You will have a variety of restaurants to choose from with differing price points. Let’s get into how it works, there are 6 categories:

  • “Nyam and Scram” 30% discounted lunch combos
  • “Morning Bites” 30% discount
  • “Tasty” dinner menus are $1,850
  • “Savoury” are $2,800
  • “Delectable” meals are $3,800
  • “Epicurean” experiences are available for $4,300

Nyam and Scram and Morning Bites differ from the other categories by having discounts on the meal options selected by the restaurants, instead of a three course meal. But, let’s be honest, who can handle that amount of food and still be able to function?! We definitely don’t mind as we can try different places for breakfast and lunch and get us out of our food rut. We are delighted to see they have added the new addition for breakfast- Morning Bites- as that wasn’t included in the previous years of the weeklong event.

To give a well rounded experience we have chosen 7 restaurants from the different categories:

Fromage Gourmet Bistro & Grill takes 1st place for Morning Bites. The prices are good and the options are vast, there is something for everyone with this menu! Fromage has an intimate environment and their staff is known for being friendly and welcoming and the food receives rave reviews!

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Looking to save on Nyam & Scram so you can splurge at dinner? Chilitos Jamexican Restaurant is for you! Enjoy their delicious fish tacos while enjoying their laid back environment and chill vibe.

If you are looking for something a bit more fancy as your lunch option, I would recommend Regency Bar and Lounge. Their lobster mac is divine and with so many options to choose from for $1,100- who can say no?!

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For $1,850 it can be difficult for restaurants to be able to put together a meal with an appetizer, entree, and dessert for that price- and actually have a well rounded menu for patrons to choose from. Lucky Strike Lounge does just that in the Tasty category. The entire family will love this menu, and when you’re done with dinner you can work off those calories by bowling! Talk about win-win ;).

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The choice for the Savory category is for you pasta and Italian lovers- Caffe Da Vinci! This restaurant can do no wrong. There isn’t anything ever tasted from Caffe Da Vinci that wasn’t amazing! This makes the lineup up of their dishes very hard to choose from. 

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Seafood lovers the Delectable choice will be your heaven! Whitebones Seafood has countless options and the menu options seem to go on for days! WOW! Quite impressive indeed! The ambiance is nice and rustic, and it’s the perfect place to bring a friend, date, or the family.

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We are now on to our last category the “big fish” if you will. The choice for epicurean isss… *drum roll* Rojo Restaurant at Spanish Court Hotel! There is something to please everyone here from the carnivores to the vegetarians alike. The menu includes items such as: fish, seafood pasta, and filet mignon. The staff is courteous and helpful but they run out of tables quickly with it being a very popular choice for RW. If Rojo is filled, another wonderful option is Terra Nova All Suite Hotel. Terra Nova’s food is absolutely delicious and will have you coming back long after RW for your food cravings.

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A bonus is Golden Gate Restaurant will be having a 10% off discount all week long during this week. Perfect if you’re not in the mood for a hectic atmosphere! Golden Gate carries a variety of dishes that will make your mouth water. Dine with your family, your significant other, or even for your business lunch, you will be pleased.

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That’s it for our list of restaurants you need to visit for Restaurant week. Make your reservations early, as most of these restaurants fill up quickly! Click: Here For the full list of restaurants and their menus. Where will you be visiting for Restaurant Week? Did we have you considering a new restaurant or two? Let us know, we want to hear from you! 

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Road to Russia: Reggae Boyz World Cup Analysis

Jamaica’s Reggae Boyz will begin the semi-final round of qualification for the 2018 World Cup in Russia this week against Panama (Nov 13) and Haiti (Nov 17). The matches are four days apart and a bad start after next Tuesday could badly derail the Boyz’s campaign to return to football’s biggest stage. The national team seemed to be on the right track when they defeated USA on the way to the Gold Cup final, but losing 3-2 at home to lowly Nicaragua demands a rethink.

Here are 5 things the Reggae Boyz should do in order to take all six points:

  1. The team has to start the game on the front foot. Take the first opportunity at goal and set the Panamanians and Haitians on the back foot. In recent times the team has taken up a habit of trying to feel their way into the football (especially when at home) where laziness, lethargy and loss of concentration can creep in. It was most apparent – when complacency also played a role – in the Boyz disastrous start at home against Nicaragua in September. An early penalty within the first six minutes badly affected any momentum carried over from their phenomenal run in the Gold Cup. It clearly took a long time for the Boyz to settle after that, hence the two late goals. This must not happen again, the opposition won’t be as forgiving this time around.

  1. Retain the shape that gave us such a successful run in the Gold Cup. For the first in over a decade, the Boyz actually looked organized in its shape and that accounted for an impressive defensive record across the Copa America and Gold Cup tournaments.This was because the team positioned two banks of four in front of goal, with players adopting a new found work ethic under coach Winfried Schafer. The experience of Wes Morgan and Adrian Mariappa has been crucial throughout this period while the tactical awareness of Michael Hector has been a welcome addition; Kemar Lawrence’s work-rate on the left side has been a breath of fresh air. In front of that four has been the partnership of Je-Vaughn Watson and Rodolph Austin, which is arguably the roughest central midfield pairing in the region, despite Watson not being a personal favourite of mine. Familiarity among these players is key.

  1. Giles Barnes and Darren Mattocks must start together up front. Despite the addition of two new strikers to the Reggae Boyz squad, including one for the first time, coach Schafer must start with the two most productive players for the Reggae Boyz this year – Barnes and Mattocks. Birmingham City’s Clayton Donaldson is a worthy pointman and should become useful (his stature reminds me of Jermaine ‘Tuffy’ Anderson) at some stage in the campaign. But during that 3-2 loss to Nicaragua at home, Mattocks and Barnes were the only two players that showed some fight and were willing to throw the kitchen sink (although Barnes decided to throw his fist into the dugout instead). With Jobi McAnuff, Barnes has proven to be the team’s chief creative force behind the main striker, an element we have been missing for a long time while Mattocks is growing into a reliable goal scorer.

  1. Be prepared to play on the counter-attack against Panama and Haiti. Neither team will be a walkover, this is the ‘group of death’ after all! Judging by their Gold Cup exploits, both teams enjoy having the ball at their feet. The Boyz quarter-final game against Haiti ended in a 1-0 scoreline, with Haiti enjoying the better of the goal-scoring opportunities. Panama is a very aggressive team and will look to give Jamaica a hard time in midfield. Both teams like to attack; Jamaica will have to defend in numbers but the counter-attack will be our best bet with the speed of Gareth McCleary, Darren Mattocks and Giles Barnes to bank on. This tactic worked against Haiti in the Gold Cup and I’m backing it to work again versus Panama at the Office and in Port-au-Prince.

  1. Fly to Port-au-Prince as early as possible following the Panama game. It is quite likely that the entire football squad would have never been to or played in Haiti before. Not much is known of the atmosphere or playing conditions that the Jamaicans will have to encounter in Haiti. In the CONCACAF region, countries like Honduras have developed a reputation for being atrocious hosts in an attempt to unsettle visiting teams. In the process, Honduras has become one of the most difficult places to play in during World Cup qualifying. It is not known whether it will be the same in Haiti, but the best bet is to assess conditions quickly and devise a gameplan from there.

Come out and support the Boyz as we take on Panama at the Office on Friday. I’ll be watching keenly to see what plans coach Schafer and his team will implement and which of my suggestions will prove to be crucial or not. Take your seat on the wagon, as we set off for Russia!

IPP Writer: Alexei DaCosta