With so many companies claiming to be content marketers, how does a prospective client know how to choose the right agency for their company? Here are four ways to know if you are choosing the right content marketing agency.
1. Credibility and Measurements
Has the agency been successful in doing content marketing for previous clients? The client should find out if the content marketing agency has done work for clients in similar industries. What type of content marketing strategies did they use? Were they able to deliver on time? How do they measure their success? Google your content marketing agency and see what comes up.
2. Practice what they preach
While many content marketing agencies boast or brag about what they have done for their clients, the branding and promotion of the agency and its services tend to be somewhat weak and sometimes inconsistent. Are they visible on social media? Do they update and share their own blog posts? Content Marketing Agencies should definitely share insights, tips, techniques, and thought processes with their clients, competitors and the world. So if your agency is unable to create content for themselves or use the recommended method then move along.
3. Culture of the Content Marketing Agency
Ensure that the culture of the content marketing agency you are using is similar to your organization. Know what you’re getting into beforehand and give the agency your clear cut expectations and let them explain theirs. This will only serve to move your content marketing goals faster and make you aware if your staff will play a role in the creation of content. Also if it is a case where the marketers will be in and out of your organization, you’d like your team to be comfortable with this and vice versa. This will make things a lot easier in facilitating a smooth working client-agency relationship.
4. What can your team learn from the agency?
This again goes back to the agency’s visibility; are they known on social media? Do they host workshops, webinars or make presentations on content marketing and social media practices to clients? A good content marketing agency not only creates content for its clients but spends time in educating their current and prospective clients on the importance of content marketing.
In concluding, the right content marketing agency is one that has great marketing for themselves, does content marketing through leadership and most importantly, listens to their clients in order to meet their needs. Have you been able to identify any great content marketing companies yet? Let us know!