There are three general types of Facebook users: Ranters, Ravers, Non-users
Who are you “like” on facebook?
To the Ranters: Facebook isn’t your psychologist’s office. You are not permitted to give every extensive detailed secondly account of your life from birth until now. Neither are you permitted to brag, boast, criticize and self-promote in every post.
To the Ravers: Facebook isn’t twitter. You are not permitted to write posts on every minutely change in your favourite tv show, football match, restaurant/work experiences, change in feelings, or every funny joke you hear.
To the Non-Users: Facebook isn’t a holiday. You are not permitted to visit it once a year, to dust off your profile photo by changing it, give a general ‘thank you’ for birthday/anniversary posts, or continue to tell your friends ‘stranger!! we should catch up soon’
Whether you realise it or not, facebook is the brand you build for yourself as you are the sole controller of the content (information that is posted and viewed by others). Your facebook page is heavily dependent on this content and the time in which the post is made. Being “liked” on facebook will result in your posts being engaged by either likes, shares, tags, comments or posts on your timeline by others. However, before you can be “liked” it is important to know how to post fresh, interesting content and when to post them.
Posting fresh content requires the user to be a combination of a ranter, raver, and non-user. 1. Know which topics to criticize and stir up meaningful, non-ignorant and non-arrogant discussions and comments 2. Be able to use appropriate images, videos and links that are relevant and appealing 3. Know the right time to make posts and when not to make any posts at all
Here are 4 totally do-able tips to improve your facebook page and get those “likes”:
1. Post valuable, fresh, interesting content
Share views on topical issues as well as on new issues you’d like to bring attention to. This allows your friends to know that you are up-to-date on current issues and also allows you to become a ‘guru’ in certain topics if your posts are generally focused on a specific area
Popular areas for posting: sports, news/current affairs, education, technology and social media
Allow the saying “quality over quantity” to guide you. Too often people justify ignorance and discrimination with freedom of expression. You have any freedom so long as it does not impede that of another. With this platform you are connected to people from many different backgrounds, don’t purposely put yourself out there to get attacked for your ignorance.
2. Use media
High resolution images, videos and links are more engaging and appealing to others than just posts with text. It gives vision to words spoken as people are able to get a feel of what is trying to be described.
- An infographic with a quote or a joke is much more appealing than merely writing the quote as if it were a status update on your phone.
- Share your moments in a creatively named album rather than simply saying ‘I went to the beach with friends’
3. Respond to comments
If you want to be engaged by your followers you must allow them to leave comments and you should also be willing to respond to those comments in a polite manner. Disagreements are healthy as there are many sides to a story and varying opinions about an issue. Be polite and think of it as a round-table discussion, not a debate or court case – you’re not trying to find a winner.
4. Know the ‘time’ to make posts
To get more views you must share your content at prime times. Ranting or raving at 3am – 6am when everyone is sleeping or out on the town, 9am – 12pm/ 2pm – 5pm when things are hectic and people are busy at work or exactly at 7pm when people are watching news are not conducive to your posts to be fully engaged.
In your quest to get those ‘likes’ on the facebook that you ‘like’ to use, improving the content of your page (posts, comments, timeliness of posts) has to be the thing you would like and want to do. The focus can’t be on how to get more popular but rather to communicate the your brand (your life) in a more interesting way, without looking desperate.
Through our blog series “Be the MVP” we have been teaching you about content marketing. Apply it here. Aim to use content marketing and not social media marketing. You are not trying to sell people something directly. Rather you are sharing yourself in creative ways, that will attract persons to you in the long run. Combine your ranting, raving and (yes even your) non-use to make those engaging facebook posts.