IPP Week In Review: April 20-26,2014

ItsPixelPerfect Week In Review 2

1. A case of neglect?

The family of an elderly woman was in shock and disgust after they discovered maggots in her mouth while visiting her in the Port Antonio hospital.


2. Google’s Social Network Guru Resigns

Google Plus’ creator, Vic Gundotra, resigns after eight years. No word as yet as to what his next move will be.


3. Make way for Development or Save the environment?

While the government lobby’s for the development of the port and the logistics hub as a way to gain revenue, some Jamaican’s seem to think otherwise. See what this Yahoo article said about the “sell out”

yahoo article

4. JLP fuming over the new taxes

The opposition is adamant that they will resist the newly implemented transaction tax.


5. Ear-tagging cattle

Minister of Agriculture, Roger Clarke, announced in his contribution to the budget debate that tagging will be the method of choice to combat praedial larceny.


6. Still the Sprint Factory

Jamaica racked up 88 medals at Carifta Games: 42 Gold, 34 Silver and 12 Bronze.


7. Penn Relays

Claudette Allen of Edwin Allen took gold in the long jump at the Penn Relays after landing this jump of 6.21m.

edwin allen
8. Gone a lead

The US dollar has once again risen a few cents to $110.07.


9. School trips banned

After a ferry overturned in South Korea, the government has banned all school trips until at least June.


10. More “fiyah”

Riverton fire lights up once again causing smoke to consume the Mandela Highway.


Event of the week: Pandemonium

  • Pandemonium was held last Thursday, April 24. Even though the event was held on a weekday it was definitely well supported.


Picture of the week: Mr.Killa

  • Mr.Killa took Pandemonium by storm! “Ah want a fat gyal, ah want a rolly polly!”


Video of the week

  • Rihanna sings a 90’s Nadine Sutherland song with her bestie.



Gleaner vs Observer: Who’s Better On Social Media?


Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

Read more

In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.



April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments



The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments



April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter


Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers




Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers




Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page



April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.



Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

How to choose the right Content Marketing Agency


With so many companies claiming to be content marketers, how does a prospective client know how to choose the right agency for their company? Here are four ways to know if you are choosing the right content marketing agency.

1. Credibility and Measurements

Has the agency been successful in doing content marketing for previous clients? The client should find out if the content marketing agency has done work for clients in similar industries. What type of content marketing strategies did they use? Were they able to deliver on time? How do they measure their success? Google your content marketing agency and see what comes up.

2. Practice what they preach

While many content marketing agencies boast or brag about what they have done for their clients, the branding and promotion of the agency and its services tend to be somewhat weak and sometimes inconsistent. Are they visible on social media? Do they update and share their own blog posts? Content Marketing Agencies should definitely share insights, tips, techniques, and thought processes with their clients, competitors and the world. So if your agency is unable to create content for themselves or use the recommended method then move along.

3. Culture of the Content Marketing Agency

Ensure that the culture of the content marketing agency you are using is similar to your organization. Know what you’re getting into beforehand and give the agency your clear cut expectations and let them explain theirs. This will only serve to move your content marketing goals faster and make you aware if your staff will play a role in the creation of content. Also if it is a case where the marketers will be in and out of your organization, you’d like your team to be comfortable with this and vice versa. This will make things a lot easier in facilitating a smooth working client-agency relationship.

4. What can your team learn from the agency?

This again goes back to the agency’s visibility; are they known on social media? Do they host workshops, webinars or make presentations on content marketing and social media practices to clients? A good content marketing agency not only creates content for its clients but spends time in educating their current and prospective clients on the importance of content marketing.

In concluding, the right content marketing agency is one that has great marketing for themselves, does content marketing through leadership and most importantly, listens to their clients in order to meet their needs. Have you been able to identify any great content marketing companies yet? Let us know!

Content Marketing


IPP Week In Review:April 13-19,2014

WeekInReview Cover Purple

1. More Taxes

Government has imposed new taxes including the transaction tax on all withdrawals from deposit-taking institutions by way of electronic banking, point of sale transactions, cheques, automated banking machine (ABM), automated teller machine (ATM), or over the counter and internet transfers. Have you already signed the petition?



2. West Kingston turns on MP

Shots were fired at Desmond McKenzie’s security team on Tuesday morning. Luckily, no one was hurt.


3. Government Error

Karen Reid sued the government for $9 million for misdiagnosing her with HIV. She now wonders if the misdiagnosis resulted in her son’s blindness.


4. “Rent a Dread MP”

Hon. Damion Crawford was ‘ganged’ on twitter for defending the newly imposed transaction tax. Followers were upset and blasted him on twitter calling him a “rent a dread”.


5. Water, a scarce commodity

As Summer draws closer, the weather gets hotter, and water restrictions become even more frequent. National Water Commission (NWC) states that less than one month’s supply of water is in the Hermitage Dam and Mona Reservoir that serve the Corporate Area.


6. Don’t make idle threats

A 14-year-old Dutch girl was arrested after making Al Qaida threats to American Airlines on twitter.


7. Psychiatric counselling needed for JCF members

Police Constable Davian Thompson, murdered his wife Latoya Campbell-Thompson just minutes before her birthday, and then killed himself shortly after.


8. Finance Minister stripped

Dr. the Hon. Peter Phillips will lose the responsibility of choosing the governor of the Bank of Jamaica as well as the direct responsibility of monitoring banks and regulated financial institutions.


9. Jamaica the ‘Sprint Factory’

20 records were shattered at the UTECH classics held last weekend.

Edwin Allen 4X100m girls broke the high school girls world record with 43.95 seconds. Source: Jamaica Gleaner
10. Letter to the Public

After articles were published in the Jamaica Observer, that convicted dancehall entertainer Vybz Kartel had offered information on wanted men and illegal guns to the police, threats were made to several journalists. The entertainer then wrote a letter to the public, telling persons to stop making these threats.

“I appeal to any misguided individual or individuals who may think it appropriate to seek to threaten or intimidate anyone, to stop it …… Such action is not helping me or my fellow appellants and is playing into the hands of the police and others who are seeking to discredit me and prejudice the fair hearing of my appeal.”

– Vybz Kartel

Event of the Week : Bacchanal Beach J’ouvert
  • As the soca season draws to a close, Bacchanal wouldn’t be the same without the annual Beach J’ouvert at James Bond Beach.


Video of the Week: Pharrell cried “happy” tears during an interview with Oprah
IG Pic of the week: Tessanne Chin
  • Appleton Jamaica presented Tessanne Chin with her own, one of a kind, specially blended rum. It was blended by master blender Joy Spence, blender of the Wray and Nephew line of rums. 


Inbound Marketing vs. Content Marketing

Yesterday on twitter, It’s Pixel Perfect (IPP) was tagged in a post, by the Branson Centre of Entrepreneurship-Caribbean, with the question:

“Is Inbound Marketing and Content Marketing the same?”

We responded, but 140 characters wasn’t suffice. And so here we are in the midst of the war between Hubspot and Content Marketing Institute. No they are not really fighting (at least we hope not), but the stakes for supremacy in the marketing industry are high.

Everyone wants to know if they are different, others use the terms interchangeably, some say one is the foundation for the other, others think you don’t need to know if they are the same – what should be important is that you are using marketing techniques available to achieve your results.

cm & im

The similarities between the two are glaring however the differences are blurry, so we concluded that the best way to tackle the question was to research and include in this discussion, the thoughts of ‘THE’ marketers who introduced us to the two concepts.

  • Hubspot defines inbound marketing as:

“Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time……. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. ”

Read full article here

  • Content Marketing Strategy vs. Content Marketing vs. Inbound Marketing

Joe Pulizzi, Content Marketing Institute

November 4, 2010

By the end of the conversation, here was the consensus:

‘Content strategy / Content marketing / Inbound marketing…let’s all get over ourselves.  It’s pretty much all the same s**t.’

Personally, I use content strategy when I’m talking to journalists and content strategists.

I use content marketing when I’m talking to sales and marketing professionals.

I use inbound marketing when I’m talking to small businesses.

We are indeed all media companies today and it really doesn’t matter what you call it.”

Read full article here

  • The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

Joe Pulizzi & Robert Rose, Content Marketing Institute

November 11, 2011

When the term “inbound marketing” first started to get traction, I thought it was pretty much the same as content marketing. I was wrong.

While inbound marketing (as opposed to outbound marketing) and getting found online by prospects are critical, what do you do with your story once they find you? If content marketing were a football field, inbound marketing would get you to the 35-yard line. Definitely critical, but hard to score from that distance.

In my view, that means a complete content marketing strategy would incorporate inbound marketing principles, but it would also take a more holistic approach to meeting a business’s overall marketing goals.”

Read full article here

Content Marketing

What content will you use to educate your customers on their purchase decisions?

Inbound Marketing

How do you plan to target and distribute the content?

Quality Content Creation


Content is at the core of every strategy


Content is one tactic

Educate/ Inform Customers



Attract Customers




Channel- Agnostic

(Online, Mobile, Print, In-person)

Online only


Heavily focused on building long-term relationships

Heavily focused on driving more leads to the business/lead-nurturing

Defined Audience







If you thought that the two terms were the same, don’t feel bad. It took Joe Pulizzi (the person who coined the term Content Marketing), just over a year to come to the conclusion that he was wrong, as he too originally thought that they were the same.

So we’re telling you ….. yes there’s a difference between Content Marketing and Inbound Marketing and they should not be used interchangeably.

For more information on Content Marketing, read our other blog posts: Be the MVP: Content Marketing Series

Content Marketing

Conquest & Surrender to Bacchanal 2014

Have you seen #Tingkerbel and #ting at Carnival 2014?
Yuh been wukin’ up at UWI Carnival, Bacchanal Fridays, Cocoa J’ouvert & Colour Festival?
It's a Carnival ting!
It’s a Carnival ting!
 m neverybody let me see you clap those handsm n
Jamaica’s 2014 Carnival Season is two weekends away from coming to an EPIC end. So just in case you havn’t been #WiningUpOnAllTing you still have time.
Your next two weekends won’t be complete without knowing which events, costumes, makeup artistes and accessories are available to make you the most #TEMPting to end Carnival 2014 on a high.
Let’s get you ready to #MashUpEverything!!
  • Bacchanal Beach J’ouvert – April 19

This is the ultimate beach party …. soca music, dancehall music, all drinks … all day, live performances, James Bond beach (anywhere but Kingston). Keep the attire beach sexy, and ensure that it is something you won’t mind getting dirty. Pre-sold and ‘at the gate’ tickets are available just in case you havn’t quite made up your mind as yet. #Wine&Wuk responsibly, so unless you are planning to purchase a VIP ticket, ensure that you eat before and during (food will be on sale) those 9 hours of partying.


  • The Ultimate J’ouvert Fete & Road March – April 25

m nall hands in the sky..when my team coming down, we gettin’ on yes, we takin’ over di town…and is mad vibes straight ’til tomorrow mornin’m n

Partying from night until morning and then taking over the streets of New Kingston. If you couldn’t make that trip to Oracabessa, you don’t have to be left out of the j’ouvert experience. Revellers partied on the beach. Kingston gets to party then fete the most in the streets of New Kingston.


The Ultra++ team will also be ready to perform as #UltraWillHaveATruckOnTheRoad. Be sure to contact an ultra ambassador to purchase those tickets early.


  • Glitter Tattoo Day – April 26

For the last 5 years, known makeup artist, Sasha Bowie has been having this event on the day before Carnival Road March. She offers something extra: water-proof, smudge-proof, sweat-proof glitter tattoos, to make your carnival costume stand out so much more. Be sure to visit Glitter Tattoo Day 2014 to get directions and further info on this event.

Glitter Tattoo designs

  • Carnival Road March – April 27

m nwhen the whistle blow & the big truck play, we go wine down low, whether night or day, coulda rain or storm, nothing cyah stop we, from jumpin’ on the road, on carnival daym n

The ultimate parade to complete the carnival season. This is the reason people have been going to Chai studios, gym, socacise, marathons ….. all in the name of fitting into those expensive sexy outfits and having the stamina to be the monster winer. The costumes sponsored this year by: Pure Country, Digicel, Smirnoff, Fame FM, Jamaica Observer and Ammar’s will have the men and women on full display while they enjoy themselves during the Road March.

5 Carnival Costumes for 2014
5 Carnival Costumes for 2014

For the faint pocketed, and those wishing to be less exposed, Bacchanal 2014 has you covered. Pure Country has sponsored two additional outfits to make your carnival march experience just as enjoyable and more comfortable for you if you prefer being more covered up. While Bacchanal Jamaica has a limited edition t-shirt section (no boy shorts etc) available for patrons. Visit Bacchanal Jamaica for more details.

Tanks & T-shirts sponsored by Pure Country
Tanks & T-shirts sponsored by Pure Country
Makeup Artistes & Accessories
  • Sasha Bowie

A seasoned makeup artiste for over a decade, Sasha specializes in professional makeup art services for avant-garde, high fashion, carnival, bride/bridal party, evening wear, graduation/graduation balls. Her other services include temporary tattoo application, false lash adhesion and image consulting. Though Sasha posted last month that she is fully booked for carnival 2014, she does have carnival products available for sale. Visit SashaBowie Makeup.Images.Art for more details. Be sure to book her early for next year if you like her work.

  • Tiffany Davidson

A professional makeup artist for over 3 years, Tiffany specialises in makeup for weddings, carnival, pageants, prom/ball, graduation and photo/video shoots. She also does facial waxing, eyebrow tinting, eyebrow shaping and false lash application. Visit Tiffany Davidson Makeup Artistry to find out if she is available to do your makeup for carnival this year. She also has carnival products on sale.

  • miSim Clothing by Simone Michelle

This fashion designer offers her female clients a choice of apparel and bags. Last year for carnival season she designed miSim slip on fanny packs, ideal for holding cellphones, lip gloss, money and keys while you’re feting. Visit Ms.Sim to contact her for details (we heard that she should have fanny packs available next week).

miSim fanny packs

If you have the #RealestBumpaInTown, you’re a #RollyPolly, you plan to #WineAndWuk, or will be the #HappiestManAlive, we hope that you will be able to enjoy the rest of Carnival Season 2014.

Conquest & Surrender to Bacchanal 2014


IPP Week in Review:April 5-12,2014

WeekInReview Cover Purple

It’s Pixel Perfect’s top 10 hottest topics in local and international news.

April 5 – April 12, 2014


1. Commissioner of Police Owen Ellington asserted in an interview on TVJ’s All Angles on Wednesday night, that Vybz Kartel and his gang are responsible for over 100 murders.



2. Former 100m world record holder Asafa Powell and Olympic Silver medalist Sherone Simpson were both given 18 month bans after both were tested  positive for  the banned substance, oxilofrine. Both athletes intend to appeal the verdict .

asafa powell

3. Minister of Youth and Culture Lisa Hanna and Opposition Minister Olivia “Babsy” Grange feud in Parliament.

babsy and lisa

4. As a result of the drought, there has been a water shortage across the island. National Water Commission has resorted to water lock offs in an effort to conserve on resources.

water shortage

5. A student of Northern Caribbean University was suspended for two weeks after she played the role of a male in a cheerleading routine.


6. The Jamaica Urban Transit Company (JUTC) busses are being stoned since the recent increase in sub-franchise fees for private transport operators from $280,000 to $756,000.


7. Oscar Pistorius is accused of tailoring his evidence to reflect that he is innocent.

oscar pistorius

8. UWI Mona students had an eventful week with the Dream Team and University Marketing Association first staging of Siesta as well as  the CARIMAC/Aggrey Brown Distinguished Lecture and Tourism Village.

photo (5)

9. Usain Bolt, through the Usain Bolt Foundation, donated  footwear, football gear and t-shirts to the Alpha Boy’s School Boy. The 135 year old Alpha Boy’s will be ending it’s housing service but will remain open as a day school for the boys.

usain bolt at alpha

10. Denham Town residents are suffering from the ongoing war within the western Kingston community. Deadly violence has left an 11 year old girl and a 12 year old boy dead after gangs feud for donship.

denham town guns

IG Pic of the Week
  • Tifa shows a fan that despite the attempt to mock her outfit on Instagram, in turn she will show him nothing but love. #LoveMore


Video of the Week
  • Lisa Hanna vs Olivia “Babsy” Grange

View the video at the link provided:


Event of the Week
  • JAMPRO Expo 2014

Most Honourable Andrew Holness, leader of the opposition enjoys Kremi ice cream at the JAMPRO Expo