Now, this is a story all about how
my life got flipped-turned upside down
And i’d like to take a minute
Just sit right there
I’ll tell you how I became ……..
Yes, I don’t rhyme; all my pieces may not seem to fit; but that is because I was created to appeal to everyone and to each person individually. No one person receives a sent message the same way, so it was important that as I was born and as I evolved, I could be the story everyone needed to hear or read.
The infographic below, titled “A Brief History of Content Marketing” is courtesy of Content Marketing Institute, and provides a fun and easy to understand timeline for my life (content marketing). As the below infographic will show, “hundreds of years, thousands of brands, but one thing remains the same – the power of story.” IPP told you how important it is to be able to tell a true story well (see the previous post).
4 histories not listed in the timeline:
In July 2000, author and blogger Seth Godin created the e-book ‘Unleashing the Ideavirus’ and made it available for free. The e-book was downloaded over 1 million times and is considered the most downloaded e-book of all time. With a user-friendly interface, e-books gave content marketers a new channel to educate potential customers and establish their companies as thought leaders.
In June 2005, Apple added a podcast subscription feature to ITunes and a directory of podcasts at the iTunes music store.
In July 2005, Fidelity Investments became one of the first major corporations to use podcasting to reach its customers
2006: Social Channels
Twitter launched in July 2006 and Facebook opened to anyone over the age of 13. Facebook and twitter joined LinkedIn as the major social media platforms. Businesses began to use social tools as a new way to engage customers and fans.
Today social media marketing is often confused with content marketing
2014: The LEGO Movie
In 1987, the timeline lists “LEGO launches Brick Kicks Magazine (Now LEGO club magazine). 27 years later, the brand continues to find ways to educate their customers about their products in an entertaining way. Kids are average people with a wild and creative imagination; they are brought to life in this animation.
Where does your Most Valued Provider fall in our timeline of history?
How can you master the power of story to Be The MVP in 2014?