By Glenford Scott – GSCOTTY.COM
Life and marketing are all about how you’re remembered. In this complicated and noisy you won’t get a chance to get people to remember a whole lot about you, so you need to be very clear about what you want people to know about you. This is a lesson learned from someone who didn’t quit, even after being ousted from his own company. That man was Steve Jobs.
What we want people to know about us is that we believe in pursuing your dreams against all odds and going against the status quo to build or do something that will change the world for the better. We believing in holding steadfast to your passions and never giving up no matter what troubles you may be facing. We want you to hold fast to your dreams because you’re doing something for the greater good, something that gives you fulfillment and will in turn do the same for others.
We admire people who DON’T QUIT and simply set out to DO whatever they set their minds to, despite the naysayers. With that being said, we are launching our DON’T QUIT/DO IT campaign. Over the next couple weeks we’ll be highlighting a few memorable characters from history who didn’t quit. People who pursued their passions, and because they didn’t quit they inspired others, including us at It’s Pixel Perfect to do the same.
Through this campaign we want to reaffirm our beliefs to the public and inspire the next generation of great thinkers and doers who will change the world for the better. We want to inspire them to not quit in their endeavours, but rather to follow the example of all the great people we will highlight throughout this campaign. We also want to use this campaign to pay homage to a man and a company that have been a huge inspiration for us at It’s Pixel Perfect; Steve Jobs and Apple. This campaign is reminiscent of Apple’s 1997 “Think Different” campaign put together by Lee Clow from Chiat Day which inspired us to think differently and set forth on this mission to bring Jamaican brands online and make them social.
“Whether you think that you can, or that you can’t, you are usually right.” – Henry Ford