By Renee Gauntlett
One industry that will never fade away is the food industry. The competition there is the most intense and as a result, marketing and promotions are extremely important to set your brand apart. I’ve said it many times and in many ways that social media is an easy-to-use marketing platform, so why wouldn’t restaurants use it too to help boost business?
Your main purpose of using social media is to interact with existing customers as well as to attract new customers. In doing so, restaurants should promote their products and prove themselves to be better than their competitors. The most popular social media networks for restaurants include Facebook, Twitter, Instagram and YouTube. Here are a few tips on how to make the best of your social media marketing efforts.
Offer Specials and Discounts
From time to time, restaurants offer special deals and discount on meals. You can use social media to promote these specials.
Promote Menu Items
Restaurants can post the entire menu, the daily specials or just the most popular items. It would be best to post photos of these items which will generate responses from your fans. These photos could also feature real customers enjoying the meal. Take the photos yourself or have your fans submit them.
Here is where social proof comes into play… if a certain amount of fans ‘LIKE’ or leave positive comments on a menu items, chances are many more of your fans may be more willing to come in and try it.
Use Employees as Brand Ambassadors
Your very own employees can be your best brand ambassadors. People can be very critical of where their food comes from and if an employee doesn’t eat there or at least enjoy working there, its a big turnoff for potential customers. So use your best employees to help promote your restaurant. Remember, using real people as representatives will add personality to your brand.
Encourage Fan Reviews
Though it may be scary at times to ask for reviews because you might not always get the feedback you hope for, but its something to consider when using social media. Ask questions about your restaurant and embrace the responses. Some responses could even help you improve your business.
Give Peaks of Behind-the-scenes Activities
As I said, people can be picky about their food. Post photos or short videos of the behind-the-scenes processes of food preparation to let fans see that you have a family of employees who take care and pride in preparing and serving their food. many customers will be very happy to see these.
Monitor Your Reputation Against Your Competitors
Restaurants can use social media to keep an eye out for any warning signs for problems that may arise in business. These problems may arise in the form of reputation or your competition. Once you know your rank, you will know the next step to take to boost your business.
These are just some very basic ways that restaurants can use social media to help boost business. Feel free to add your own spin and techniques to this list. As I always say, creativity is NECESSARY when using social media. Learn about your audience and give them what they want to see and hear.