By Glenford Scott – GSCOTTY.COM
Now I know you’re busing trying to get new leads through knocking on doors and making a bazillion phone calls daily, hitting the pavement and building your brand. Well there’s an easier way that includes a smaller phone bill and equal amount of time, it’s called blogging. Blogging is a low cost marketing tool that brands can use to build their brand’s reputation online and off as an authority and industry thought leader, checkout a few benefits of business blogging below to see what I’m talking about.
Build a Community
Blogging allows you to directly communicate with your customers and potential customers in a very intimate way that a Facebook or Twitter account won’t allow,Today, brands have become worried about managing their reputation online. If you are facing any kind of negative press, you can counter it with the help of a blog. give consumer an inside look into the ups and downs of your company as well as provide them with valuable content that they can apply in the future to build your community.
Position yourself as an Authority
When you’re blogging for your business the key thing to do is to write articles relating directly to your industry and really give valuable information to people that will make them consider you to be a thought leader, eg – if your a social media marketing company you can do a blog on “business benefits of social media” (like we did ^__^). As I said doing this consistently will position you as a thought leader in your industry and keep you top of mind to potential customers.
Your blog can play as a form of market research as you’ll have analytics available to you that will let you know what your readers are gravitating towards the most and while learning what your readership is most interested in, you can develop new products and services or adapt existing ones to that interest. You can also improve the effectiveness of your marketing messages, knowing what your readers like to view and share the most.
Boosts Traffic To Website
Having a blog gives you the chance to have fresh content on your website all the time. Search engines like Google and Bing love websites with regularly updated content. Consistent updating of content would bring search engine spiders to your website frequently, resulting in an increased number of crawls. If you are wise with the selection of keywords, blogging can bring a huge amount of traffic to your website and also if you are consistent with promoting your blog across the different social networks you’ll have a fury of traffic in due time.
Low Cost Marketing
In essence blogging is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There is always a trade off though, low cost means plenty time and strategy has to go into your blogging/content marketing efforts for it to flourish properly.
Below are a few stats taken from Hubspot 2013 Inbound Marketing Report on Business Blogging
62% of marketers surveyed will blog in 2013.
82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.
79% of companies that have a blog report a positive ROI for inbound marketing this year.
Blogs produced a new customer for 43% of marketers last year.
Just 20% of companies without a blog reported ROI from inbound marketing in 2013.
Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012.
9% of companies employ a full-time blogger.
43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget.
Blogs produce low-cost leads for 24% of the marketing community.
While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year.
43% of marketers generated a customer via their blog with less than 10% of total time allocation.