When it comes to telecommunications, Digicel and LIME are in an ongoing (and never ending) battle. They offer similar deals and in this day and age similar customer service. Many Jamaicans have their personal brand that they are loyal to, others have 1 of each (to save credit) and the average Jamaican will say they’re basically the same thing. Similar to politics, different areas are LIME strongholds and others are Digicel strongholds and others are torn down the middle.
As a result of this, We’ve realized that both telecommunications providers try to have a strong presence on social media by having an approachable personality and offering the better customer service. So here it goes
LIME: With 183,592 Likes, LIME interacts their fans by responding to comments made under posts. They maintain a high level of Jamaican-ness by including the dialect in some of their posts. Their posts consist of text only, photos, reposts, and videos.
Digicel: With 491,290 Likes, Digicel has a very strong presence on Facebook. They make posts that are text only, photos, reposts and videos. They have a high level of Jamaican-ness and they balance advertising and public relations very well by having a very high level of interactions with fans.
LIME: Having 20,911 followers @LIMEJamaica replies & RT’s all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. This helps them maintain relevance and interaction with followers.
Digicel: Having 58,194 @Digicel_Jamaica replies & RT’s all tweets they are mentioned in maintain a high level of interaction with its very active (sometimes overactive) followers. They keep their followers engaged by tweeting consistently often giving away something or asking vox pop questions and respond to all comments made (good or bad).
LIME: With 105 videos and 291 subscribers, the LIMEJamaica YouTube channel feature videos of commercials, extended versions of music videos, and ‘fun’ (Harlem Shake) videos. This allows their customers to easily find any LIME video they want to.
Digicel: With 157 videos and 647 subscribers, the Digicel Jamaica YouTube channel includes commercials, Digicel music videos, special projects with brand ambassadors. This gives their customers 1 central place to go and see Digicel in an audio-visual form.
LIME: With 274 followers and 92 posts LIME Jamaica offers its customers another means of accessing information. They even make use of Instagram videos.
Digicel: With 998 followers and 373 posts Digicel Jamaica’s Instagram account is interactive and gives their customers an additional avenue to be in the know about Digicel. They even make use of Instagram videos.
Both companies have not started to utilize the new and popular video app as yet.
Since LIME and DIgicel have accounts for the same sites, we can’t use who has more accounts to determine a winner. They’re also both equally active on all of their social media pages, so we can’t use level of activity and interaction to determine who is better. The only other non-subjective method of determining which of the two is better would be to compare total followers across all pages. Using amount of followers, fans, & subscribers, hands down Digicel Jamaica wins by a wide margin. Digicel has higher viewers on all social media platforms.
LIME gives excellent effort (and to us more personality) which is commendable, but it is clear that they are still struggling to overcome the bitter taste that Cable & Wireless (or Careless & Wutless) and their monopoly left in virtually every Jamaicans mouth.