By Glenford Scott – GSCOTTY.COM
Facebook introduced graph search earlier this year and it is slowly being rolled out to everyone on Facebook. Graph search is basically a highly updated search engine within Facebook based of your connections and interactions within Facebook. Eg – If a person searches for “Restaurants my friends have visited” restaurants that their friends have checked into will appear in the search, which makes it of utter importance that your brand be of high significance to fans through engaging content and high reach. Below are a few tips you can use to optimize your Facebook page for graph search.
Page URL, title and descriptions: Ensure that you fill out all sections of the “about” section of your Facebook page and choose the correct category for your business along with having a vanity URL setup, every little detail counts so dot all your I’s and cross your T’s!
Optimize for local: users who utilize Graph Search will rely on their friends for recommendations for products or services based on what they like or have visited. If you are a local business, ensure your address and contact information are correct and up-to-date to ensure you appear as a result when a user searches for a specific location
Claim your page to benefit from user’s check-ins: claiming your page will also encourage users to check-in, boosting user engagement which will make you get higher placement in the graph search.
Regularly post engaging content to your brand: This is the most important thing to do to help optimize for Graph search, make sure you post engaging content that will make fans share, comment and like, also run contests and promotions to keep your fanbase interested. Likes and check-ins will become increasingly important as Graph Search grows