By Glenford Scott – GSCOTTY.COM
Facebook is a great way for businesses to reach and interact with customers on a daily basis, but while you’re doing that you’ll wanna know a few terms so you don’t get lost in any Facebook related conversations in the future, so here are a few basic Facebook terms every business owner should know.
Apps on Facebook are web applications that are loaded in the context of your Facebook fan Page. This gives you the opportunity to deeply integrate your company’s brand into the core Facebook experience.
Pages are for organizations, businesses, celebrities, and bands to broadcast information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.
Profiles are for individuals and are not recommended for businesses. Facebook reserves the right to remove your profile if you’re using it for business purposes. Similar to Pages, Profiles can be enhanced with applications that help the you communicate and engage with friends and businesses that you “Like.”
You can personalize your Facebook URL (web address) by selecting a unique username. It will appear in the location bar of your browser after “http://www.facebook.com/” when you view your Page.
An example of a username is the phrase “its pixel perfect” as used in the web address http://www.facebook.com/itspixelperfect.
When you click “Like” on a Page, in an advertisement, or on content off of Facebook, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. The Page may also post content into your News Feed or send you messages.
The News Feed is a list of updates on your own Facebook Profile home page. The News Feed will show updates about those people who are in your friend’s list, organizations that you like, as well as advertisements.
The Wall is a section in your Facebook business Page where you can post messages, links, or other content that you think your fans will find interesting. Others can also write messages or post comments on your Wall if you choose to let them.