By Glenford Scott – GSCOTTY.COM
If you don’t know Facebook by now, you’re a tad bit behind time, Facebook is the number 1 social network in the world with over 1 billion users, yes 1/7th of the world’s population is on Facebook, and get this, it was founded by Harvard dropout Mark Zuckerberg and his pals when he was at the tender age of 20. Facebook along with other social networks has made our world more open and connected and has given people a platform to keep in touch with and meet new friends with just a few clicks, it has also given businesses a new platform to reach customers on and make your brand presence be felt. Here are a few business benefits Facebook has to offer!
- Low Cost and Targeted Marketing: Compared to traditional forms of advertising, advertising on Facebook is much cheaper, but takes more time and effort. You can set-up your Facebook page for free and build your presence organically if you wish. When you want to give your presence a boost, Facebook provides you with ads that can be highly targeted down to a person’s interests and relationship status.
- Build Brand Awareness: As your page increases in fans via every time someone “likes” your page, your posts will show up in their newsfeeds and if those posts are engaging and they like, share or comment on it those posts will in turn show up in their friends newsfeeds, giving you a wider reach than before. This helps build brand awareness for your business and associates an individuals friend with your brand, making them more likely to become a fan also.
- Customer Support: Customers and prospective customers can send you pre-purchase or post purchase questions on your page by posting on your wall, making a comment on a post or sending a direct message in which you can respond to on Facebook, this is a much cheaper, faster and more efficient way to help customers as opposed to your staff having to answer phone calls.
- Build Community and Interact with customers: Having a Facebook account not only allows you to “speak directly” to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement. Entice, engage and invite customers to your business with a variety of marketing initiatives—promotions, contests, events, sales, special offers—which can all be advertised on your Facebook page.
- Drive Web Traffic: If you have an ecommerce website or blog that you’d like to bring more traffic to you can post a link on Facebook regularly for fans to see and encourage them to visit your website to learn more about your brand or see a wider catalog of products etc.