Tag Archives: YouTube

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

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In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

How Restaurants Can Use Social Media To Boosts Business

By Renee Gauntlett

One industry that will never fade away is the food industry. The competition there is the most intense and as a result, marketing and promotions are extremely important to set your brand apart. I’ve said it many times and in many ways that social media is an easy-to-use marketing platform, so why wouldn’t restaurants use it too to help boost business?

Your main purpose of using social media is to interact with existing customers as well as to attract new customers. In doing so, restaurants should promote their products and prove themselves to be better than their competitors. The most popular social media networks for restaurants include Facebook, Twitter, Instagram and YouTube. Here are a few tips on how to make the best of your social media marketing efforts.

 

Offer Specials and Discounts

From time to time, restaurants offer special deals and discount on meals. You can use social media to promote these specials.

Screen Shot 2013-08-06 at 8.53.57 PM

 

Promote Menu Items

Restaurants can post the entire menu, the daily specials or just the most popular items. It would be best to post photos of these items which will generate responses from your fans. These photos could also feature real customers enjoying the meal. Take the photos yourself or have your fans submit them.

Screen Shot 2013-08-06 at 8.56.49 PM

 

Here is where social proof comes into play… if a certain amount of fans ‘LIKE’ or leave positive comments on a menu items, chances are many more of your fans may be more willing to come in and try it.

 

Use Employees as Brand Ambassadors

Your very own employees can be your best brand ambassadors. People can be very critical of where their food comes from and if an employee doesn’t eat there or at least enjoy working there, its a big turnoff for potential customers. So use your best employees to help promote your restaurant. Remember, using real people as representatives will add personality to your brand.

Screen Shot 2013-08-06 at 8.46.47 PM

Encourage Fan Reviews

Though it may be scary at times to ask for reviews because you might not always get the feedback you hope for, but its something to consider when using social media. Ask questions about your restaurant and embrace the responses. Some responses could even help you improve your business.

Give Peaks of Behind-the-scenes Activities

As I said, people can be picky about their food. Post photos or short videos of the behind-the-scenes processes of food preparation to let fans see that you have a family of employees who take care and pride in preparing and serving their food. many customers will be very happy to see these.

Starbucks

 

Monitor Your Reputation Against Your Competitors

Restaurants can use social media to keep an eye out for any warning signs for problems that may arise in business. These problems may arise in the form of reputation or your competition. Once you know your rank, you will know the next step to take to boost your business.

These are just some very basic ways that restaurants can use social media to help boost business. Feel free to add your own spin and techniques to this list. As I always say, creativity is NECESSARY when using social media. Learn about your audience and give them what they want to see and hear.

Scotia Bank Jamaica vs NCB Jamaica: Who’s better on social media?

A lot of people may think that banks don’t need to have social media profiles. With the rise of mobile and online banking, banks such as Scotia Bank Jamaica and NCB Jamaica are utilizing Social Media. While they aren’t the only banks using social media, let’s see who does social media better between the two biggest names in Jamaican banking.

 

Facebook

With 45,754 Likes, Scotia Bank Group Jamaica post frequently including pictures, texts, and links to their website. They also utilize the advertising feature that Facebook offers which helps them to get more likes. They receive quite a few comments from their fans. However, their responses to these comments (though excellent) are few and far apart.

Scotia FB Page

 

With 15,589 Likes, NCB Jamaica Limited has a lot of ground to cover in the Number of Likes Category. However, their page has a personality that captures information inside NCB and outside in the world around them. One of their recent posts spoke about Emancipation Day. Their posts include text only, photos & links to their website. They receive quite a few comments under their posts & on their page, most of which they respond to. They also feature a lot of giveaways which help to get new fans & keep current fans involved.

NCB FB Page

 

Twitter

Having 4,592 followers @ScotiabankJM  respond to all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. They also show followers the 2 ladies that manage the page which gives them a sense of familiarity allowing them to match a tweet to a face.
However, they don’t seem to feature anything other than answering customer questions. There are very few tweets that are not replies (and we all know we only see replies to people we follow) which can make their page seem inactive.

Scotia Twitter

 

Having 5,235 @ncbja has an active twitter page. Tweets are frequent and consistent. They linked their Facebook page to their Twitter account so most of their tweets are actually forwarded Facebook posts. This helps to keep major messages uniform across all platforms in addition to getting twitter followers to Like their Facebook page. . They RT & respond to tweets they are mentioned in which shows that actually keep track of their Twitter account. However, while it’s good to link your Facebook and Twitter accounts, you should have posts that are Twitter-exclusive

NCB Twitter

 

YouTube

With 299 videos and 76 subscribers, the Scotiabank Jamaica YouTube channel features videos of commercials, special projects, sponsored events, corporate seminars & every other thing they can possibly video. Their YouTube efforts are commendable. However, there is very little integration of these videos into their other social media pages such as Facebook and Twitter. Additionally there is no easy to find link to their Facebook and Twitter pages on their YouTube Channel page.

Scotia YouTube

 

With 42 videos and 34 subscribers, the NCB Jamaica YouTube channel includes commercials, videos showing internal company changes, & videos of competition winners.  They also integrated their other social media account directly into their channel’s banner.  However, their YouTube account is not frequently active with their last activity being 5 months ago, w think it’s time for a new video NCB.

NCB Youtube

 

Neither brands are on Instagram or Vine

 

CONCLUSION:

In terms of overall followers Scotia Bank Jamaica has the edge over NCB Jamaica by a clear margin. In terms of Facebook it would have to be a tie because NCB has the better online personality & is better at interacting with fans but their 15,000+ fans are no match for Scotia Bank’s 45,000+ fans. In terms of Twitter Scotia Bank wins. Scotia responds to mentions which is a big thing to twitter followers (who WILL unfollow you if you don’t reply to them) and their personality is felt (especially with them telling us who we’re talking to). NCB’s Twitter account was too robotic, especially because of the lack of supplementary tweets to add to the Facebook-post-turned-tweets. In terms of YouTube, while both Scotia & NCB have very few subscribers, Scotia Bank wins hands down. They have more views and are FAR more active (come on NCB… “Last Active 5 Months Ago” ???).

That means that overall Scotia Bank Jamaica does social media better when compared to NCB Jamaica.

However, to be quite honest both Scotia and NCB have a far way to go in terms of efforts.

Scotia:

Stop relying on the fact that you have a lot of customers. You need to be more hungry for fans, followers, subscribers. Integrate all your social media pages and give them all equal attention. Respond to comments on Facebook frequently and consistently (not just when you see or you feel like it). Tell the 2 ladies managing your Twitter page their doing a great job, but they need to find ways to get more followers (which I know is easier said than done).  Invest in your videos a bit more. Better quality. Better editing. YouTube could be what makes Scotia unique among all other banks capitalize on that.

NCB:

Your efforts are excellent. However, when it comes to social media, the turtle doesn’t win the race.  Your strategies are excellent but the fans won’t come to you, you need to go to them.

How Businesses Can Use Vine

By Laurelle Taylor

So your business has Facebook, Twitter, YouTube, & Instagram accounts and you recently started Vining…. How can your businesses use Vine? The trick to Vine is to do what people are doing, get people to do what you are doing (start a trend), incorporate humor, lose all formalities and have fun. The challenge is to do it in 6 seconds. If you want your company’s Vine account to be successful you must find away to merge these things with brand promotion…in 6 seconds. Here are a few ways for your business to use Vine.

how-to-use-twitter-vine-for-business

  1. Product Promotion: Build a hype around your product. You can try things like making them talk, testimonials, demonstrate cool uses & use products to tell a story. Whatever you decide to do, do it different, make it funny & have fun. For example: if your company is launching “Purple” then you could make a Vine showing “Blue” and “Red” falling in love and having baby “Purple”.

  2. Behind the Scenes: Your company can use Vine as a 6 second back stage pass to what goes on behind the Brand/Product/Face of your company. Show them what happens at work that’s unique and cool about your company. So if you have a chocolate fountain during meetings you might want to do a video called “Chocolate Wasted Meetings” and show staff discussing finances while using the fountain. If you put a lot of planning into something you can show them. You could also have a behind the scenes mini-series on Vine. There’s a lot happening at work, surely you can find 6 seconds of awesomeness.

  3. Sneak Peek: Use Vine as a teaser for new products. Just like when a party is coming up there are ads on the radio so why shouldn’t you do the same with your products. So if you launching a ‘new & improved’ bottle then you can do multiple 6 second teaser videos showing parts of the bottles. Take your followers through the entire journey to the launch of your product. You can even include them in decisions about the product by showing options in videos and asking them to like the one they like the most.

  4. Meet the Staff: Use Vine to allow customers to get to know your staff members. Introduce them to the person responsible for the way how your product label looks (graphic designer). Introduce them to the company photographer. Show them the individuality of your staff members… in 6 seconds.

  5. Show Company Persona- Use Vine to show the personality of your company. If you’re company is a hippie all your videos should have some sort of a hippie element. If your company is tech-y then feature a lot of tech things as props. If your company is all about doing it big then all of your videos need to be over-the-top and dramatic.

  6. Participate in Vine Trends: This will help to boost your followers and views and show that your company is not solely about the brand. Let loose a little and join the fun.

  7. Vine Challenges: You can start your own Vine competition for your followers to compete for a prize. This will increase your followers, views and traffic to your Vine (and Twitter account). You can use this as free promotions of your brand and products.

There are a lot of businesses already using Vine and it’s working in their favor. Every company on social media, especially Vine, is viewed as part of the in-crowd and cool. Stay with the times and sign your company up on Vine.

When Vining Remember:

  • Plan Ahead: Think about what exactly you want to do in your, 6 seconds.

  • It’s OK to Stage Your Vines: You can stage your videos. There’s nothing wrong with it. Most highly followed Vine accounts feature staged videos. Some of the behind the scenes videos and meet the staff videos can be slightly staged.

  • Nothing is Perfect: It’s OK to make mistakes… Vines should be fun and you should have fun making the videos.

  • Don’t Force Humor: Not every Vine post has to be hilarious. So don’t be cheesy. Consult with multiple staff members to find out if an idea is funny.

  • Have Fun!

How Multi-Media Helps With Your Social Media Presence

By Kishmar Shepherd

Social media sites and apps are highly image based, therefore it’s only natural that multimedia should play a big part in your Brand’s social media presence.

High quality Photos and Videos could be the difference between thousands of engaged followers and a dead social media account.

But it is not that simple, you have to use multimedia correctly to ensure you provide purposeful content for your fans. Here are a few tips on how you should use multimedia to boost your brand on Social Media.

full_service_photo_video

Keep your pages fresh and interesting.

People like activity on their social media pages, if you have a multimedia team constantly putting out new content your fans will keep coming back looking for more. Be sure that your content is interesting and of a high quality though, otherwise fans will quickly overlook your pages.

social-media-guidelines

Localize the content

Fans also like to see images they can relate to, so forget the stock photos and reposting content from Google. Get out there and create your own local content that your fans can appreciate. Take photos of your store or office, events you attend and places you visit. Your audience will be able to identify with these things and with your brand.

 

Showcase products

People follow you on social media because they are somewhat interested in your products or services, show them more of this. Post photos of your products your equipment and the people in your business. Upload short videos showcasing what you offer your fans will love it, and it may even boost your sales. After all some people don’t know what they want until they see it

 

Transmit messages

You can use your multimedia to get a message out to your fans in a unique and creative way. Use graphic designs to promote sales or even a short video. Use photos to show fans items that are on sale, or upcoming promotions. You can also make short “How To” videos, publicly thank a special fan or comment on any topic which is popular through interactive and creative multimedia.

 

Tell stories

This is mostly done through video but you can also use photos to tell stories. Social media is about being more human and letting your customers see your brand as more than just a business, you can really connect with them through stories. Show the behind the scenes of the business process or of a particular project. Give advice, or make a short video telling the brand story or even share personal stories of employees. This will get your fans more involved in what you do and why you do it.

 

Social media is all about connecting with people and through good multimedia you can keep your Brand in the forefront of your fan’s minds.

 

Facebook Profiles vs Pages

By Glenford Scott – GSCOTTY.COM 

I see this mistake being made by both local Jamaican brands as well as brands overseas, businesses using Facebook profiles to market their brand on Facebook as opposed to fan pages like they’re suppose to. Its one of my pet peeves and I thought I’d take the time out to address the situation and give a few benefits pages offer that profiles do not. Here we go.

Profiles-vs-pages

According to Facebook the differences are as below:

  • Timelines are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

  • In addition, Pages are managed by admins who have personal Facebook timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your timeline, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

Source: Facebook Help Center > Page Basics > How are pages different from personal timelines?

Now we strongly urge all business to use Facebook PAGES and not profiles when marketing your brand on the social network for the following reasons.

Unlimited Fans vs 5000 Friends:

The most obvious reason you’d want to have a fanpage is because you can have an infinite amount of fans who “like” your brand whilst with a profile that number stops at 5000, which do you prefer? infinite fans or 5000? yea, choose the fan page.

Facebook Insights:

Fan pages give you the benefit of detailed analytics showing you how many people see your posts, the best times to post, your fan page demographic, your most engaging posts as well as how many new fans you’ve gained over monthly periods. All this information is extremely valuable in helping you craft and improve upon your Facebook content strategy. P.S. profiles give you none of these things.

It s Pixel Perfect

Facebook Tabs:

Facebook Tabs give you the ability to create custom experiences within Facebook for fans to enjoy or provide links to your other social sites such as Twitter, Instagram, YouTube or Instagram, oh and Facebook Tabs are only available for PAGES, enough said?

Facebook Contests:

Running contests is a great way to boost engagement for your page, promote a new product, capture data and gain a new and larger following. You should know by now that in order to run a Facebook Contests you must use a 3rd party app or face being banned by Facebook, and guess what? you NEED a fan page to do that!

Facebook Ads:

Facebook advertising, is very cost effective and targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page/ profile.

Admin Roles

By granting select people access to your Fan Page, you avoid giving out your password to multiple people which is what you’ll have to do with a profile. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand. Fan pages sounding better now?

Check-ins and Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can’t do anything like this on your personal page / profile. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

You look like an amateur with a profile

When you have a personal profile on Facebook for your business you really just look like you don’t know what you’re doing, people will point and giggle and call you mean names behind your back, so do the right thing, spare your pride and get a fan page.

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.