Tag Archives: Twitter

Balance or Separation: Managing Professional & Personal Social Media Pages | Part 1

Displaying social.jpgHave you ever made an error in posting something on a professional account that was meant for a personal account? 

Do you have two separate twitter accounts, one for personal views and the other for professional?

Is there or should there be a social media etiquette guide for personal accounts?

Do personal accounts need filters?

Is trolling from professional accounts a good thing?

What type of personality should professional accounts have?

Are you sinking in your online presence?

Personal …. Personable …. Automation. Who do your followers want to see?

Is striking the balance necessary for you or your followers?

Do you use social media at work?

Is it against the work policy to use social media on the job?

Is two accounts too much?

Do you follow a business owner’s personal account to (a) hear/read/watch about his business, (b) get to know him personally or (c) both?

To build your best online presence, do you have to be separate people?


As you can see, this blog post had me in a whirlwind of thoughts, and piecing it together even more difficult. So yes, one blog post on this topic won’t do. As one’s social presence evolves, and the necessity and use of it almost inseparable – how do you plan to cope? Can there be a balance in your personal and professional social media accounts? Or is there the need for separation of these two personas?

(Small) business owners are faced with this challenge more than regular employees who are not obligated to devote their lives to their job/career. But then CEOs are the faces of the companies (they don’t even own) and are (more often than not) subjected to the scrutiny and watchful eyes of their followers. Journalists might feel the need to separate their lives to ensure that newsworthy posts are not lost among the traffic of mundane tweets.

How do you decide what goes where? Or are we now boxing everything and shelving them, living by the phrase “there is a time and place for everything”?

pic for blog

In today’s post, we will examine the pros and cons of striking the balance of managing both professional and personal accounts in one. We will then do Part 2 of this post, with the pros and cons of separating both personas.

Pros of Balancing

  • Individual is able to consciously streamline and control the type of content in their online presence.
  • Individual is able to show a personable side that followers may not see otherwise.
  • Less stressful, in trying to actively maintain multiple accounts
  • Transparent lifestyle. Who you are in person is who people will see online.
  • Followers are interested in both your views on professional and personal encounters.

Cons of Balancing

  • Highly unlikely that you can do this effectively. One persona possibly professional will dominate the social media platforms.
  • Lines of interaction may become blurred, between professional and personal conversations. Not everyone is able to make a smooth transition between the two.
  • Hard to build and maintain personal relationships when all and sundry are able to follow and connect with you.
  • Possibility of becoming so filtered, that you are borderline automated.
  • Possibility of having no filters or limits, that views expressed could affect business interactions.


Even in writing the pros and cons, things got complicated:

In striking a balance with the management of your social media accounts … does that mean using one user name for all platforms and split each persona across the platforms: Facebook (personal), twitter (personal & professional), linkedin (professional), youtube (professional), pinterest (professional)?

Or does it mean balancing both personas on every single platform, so all information posted can be shared across any online interface?

For the purpose of this blog, we took balance to mean the latter, but the above question is still valid, as balance is defined as “an even distribution of weight enabling someone or something to remain upright and steady.” Now if you use 6 platforms and dedicate half to personal interactions and the other half to professional, that seems about balanced to me. What say you?

As we continue to have this discussion, feel free to chime in on the pros and cons mentioned, answer any of the questions asked at the beginning, or share your general views/experiences on the topic.

Until next time …. are you balancing or separating?

4 Ways Lecturers Can Use Social Media To Improve Student Engagement

4 ways to use social media l strip

We are in the “back to college preparation” month. Lecturers should now be in the process of  updating their lesson plans (hopefully); finding ways to address the challenges that they are faced with every year:

#LecturerProblems

How can I make learning more interactive?

How can I make learning fun?

How can I encourage team work?

What other practical components can I add to my lessons?

What innovative techniques can I add to my method of teaching?

Is there a medium to respond to mass student queries?

We want all lecturers to know that all those challenges can be solved with two simple words

SOCIAL MEDIA!!

Learning should be engaging, no matter the level. It just takes great educators who embody adaptability to make this work.

In the growing era of technology with the internet/data plans, mobile devices and social media – access to information has no boundaries, and the methods of imparting knowledge should not be static either.

Therefore, what are the ways to bridge the gap between learning and technology? How can educators, at the college level, engage their students using social media? Here are four ways:

  1. Discussions, Queries, Revision

Would you tweet for your education? Or are you shy and would prefer the privacy of a closed group? Social media group discussions are great, but knowing the platform to use is paramount. Twitter allows users to create a hashtag that can be tracked, it allows precise questions and a more focused discussion (less rambling) because of the character limitations. However, students can become distracted by other content and also the conversation is harder to follow. On the other hand, Facebook, using a closed group controls the persons able to interact with the content, content is always viewable and lecturers and students alike can make their posts for others to comment on, which is easier to follow. This is useful for every subject in every faculty.

Which do you think should be used – facebook or twitter? Or should it be both?

  1. Create apps

This is practical for computer science students who should be able to develop something useful. However, other areas can get involved in the process. Entrepreneur students would see a solution to be solved by developing the app, communication and marketing students could be implementing a plan or strategy for a campaign that may require its use. Building and testing , or purchasing of facebook apps are other good methods of integrating social media and learning for students.

  1. Remote lectures/ tutorials

There is no need for face to face interaction every time. Businesses can be run remotely, education should be no different. Learning does not have to be static or stagnant. Streaming, skype, oovoo, google chat – these are some ways in which classes can be done remotely. It also facilitates guest lectures without the added costs of hosting persons who are outside one’s immediate area, location or time zone.

  1. Assignments

When will we become paperless? There are many courses which require drafts of documents before the final assignment is handed in. Why can’t students write (well really type) their documents online, share it with their lecturers (via google drive), who can then easily edit the document using comments, strikethrough, underline and different text colours.


There are many other ways to incorporate social media with learning in college, can you name a few?

Students encourage your lecturers to get involved. Lecturers, try to incorporate our four ways and listen to other practical ways from your students.

For our next blog in our #BackToCollege series, we are thinking about #Fashion ……. stay tuned!!

Case Study: Mona School of Business and Management Report

  • Summary

Mona School of Business and Management has positioned itself as the top graduate business school within the Caribbean. On approaching their annual application period for their Master of Science programmes they launched a campaign using all forms of advertising media (television, radio and print) to effectively get their message across. It’s Pixel Perfect was given the task of using Social Media to compliment the ads. The task was to create awareness of the graduate programmes, it’s application period and encourage individuals to apply.

 

  • Goal

 

To assess if maximum social media results were achieved by It’s Pixel Perfect for Mona School of Business and Management  from December 2013 – January 2014 across three social media platforms and one online marketing technique.

  1. Increase MSBM Facebook page likes by 1000
  2. Increase MSBM Twitter followers
  3. Increase MSBM LinkedIn connections
  4. Maximize Google search engine optimization
  • Context

 

This was a two months campaign for December 2013 – January 2014. For the first month, Facebook was the only social media platform used. Twitter and LinkedIn were incorporated in January. The online marketing technique of Google Ads was used over the two months. This campaign was planned, executed and managed by one representative of the IPP team for the period.

  • Solutions

Overall Assumption:

This campaign will increase MSBM’s followers on social media and also encourage new applicants to apply to their graduate programmes. This noted reliability would result in providing updates that centered around the nature of the institution.

Though IPP was initially hired to manage Facebook, we thought it necessary to include MSBM’s twitter account and LinkedIn account to have maximum social media reach with their desired audience to achieve the targets..

  • Strategy

  1. A posting plan was created to have daily posts for each platform.
  2. Promote the courses offered.
  3. Advertise the application deadline on all platforms.
  4. Google ads.
  5. Paid advertisements on the MSBM Facebook page.
  • Returns

Facebook

  • Followers/ Likes increased by 2, 172.
  • Before the campaign they had 4,819 likes and ended the campaign with 6,991 likes.

fb graph

Twitter

  • Followers increased by 23 persons.
  • Before the campaign they had 95 followers and ended the campaign with 118.

twitter screenshot

LinkedIn

  • Connections increased by 1,094.
  • Before the campaign they had 329 and ended the campaign with 1,423 connections.

linkedin screenshot

Google Ads

  • Compared to it’s competitors, MSBM’s ads remained in the top position for the period. It kept an average of 1.0 on Google’s display network. The number of clicks and impressions kept a steady growth between December 23-31. This showed incremental reach for the time period.

google ad 1

  • The clicks have also been steady and showed growth between January 11-31. This period showed higher clicks and higher impressions.

google ad 2

  • Lessons Learned

  1. Request that the client provides IPP with a list of courses and proper terminologies to be used.
  2. The content that is posted is heavily dependent on the brand and the way the client wants to be perceived.
  3. A LinkedIn personal and business account cannot be merged.

 

Case Study: TVJ Champs Report

Television Jamaica’s Social Media Coverage of ISSA/Grace Kennedy Boys and Girls Championship 2014

  • Quick Summary

 

TVJ wanted to dominate the media coverage of the highly anticipated annual Boys and Girls Champs. Live television broadcast with their on site reporters, in house analysts and radio reporters meant that social media was the only missing link. TVJ realised that they are highly engaged by their followers on their Facebook and Twitter social media platforms and wanted to maximise this presence through live coverage. This case study represents the IPP execution of a live social media campaign in the area of sports. This type of coverage was the first for the IPP team.

 

  • Goal/Problem

 

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project ISSA/Grace Kennedy Boys and Girls Championships from March 25-29, 2014 across three social media platforms for Television Jamaica.

  1. Increase TVJ’s followers on Facebook by 2000 persons.
  2. Provide timely and consistent updates across the three social media platforms.
  3. Post live pictures and videos everyday of the event.
  • Context

 

This was a seven-days campaign. The first two days were used for lead up promotion and the remaining five days for live social media blogging executed on site at the National Stadium in Kingston. Each days coverage varied with a minimum coverage of 10 hours and a maximum of 13 hours. Coverage each day included the use of two live bloggers and one photographer.

 

  • Solution

 

Overall Assumption:

This campaign will increase Television Jamaica’s followers on social media and also establish it as a reliable source for real-time track and field event information and other events sponsored by the group. This noted reliability would result in current followers spreading the brand’s praises to others and making a commitment to get results/updates from only TVJ moving forward.

Though IPP was only given a specific target for Facebook, the company thought it necessary to include TVJ’s twitter account and create an Instagram account to have maximum social media coverage.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on Facebook
  2. Paid advertisements on Facebook page
  3. Provide ongoing concise and accurate information/updates for every event on the track and the field via Facebook
  4. Link the Facebook account to twitter
  5. Create an Instagram account
  6. Have a photographer on the track at all times to capture the events up close
  7. Use mobile devices instead of laptops
  8. Post pictures with Facebook posts on the final day of the championships, to give the followers visual content and an eye at the stadium.
  • Return

Facebook

  • Followers/ Likes increased by 2,997.
  • Through the use of paid advertisements, there was a reach of over 40,000 persons each day over the period.

 

Twitter

 

  • Followers increased by 636 followers.

photo (1)

 

Instagram

  • The coverage ended with 121 picture posts and 314 followers.

instagram 1

  • Reviews

tvj twitter 1 tvj twitter 2

instagram

  • Lessons Learned

  1. Large outdoor events for long hours require additional human resource by the IPP team.
  2. The IPP team must be equipped with additional resources
  3. Ensure that the company (person who contracted IPP) delivers on demands necessary to the completion of the assignment (example: accreditation, press passes) so as to limit the need for improvisation.

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

Read more

In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

Follow my TWEETS

You have 140 characters, how can you improve your ‘t-w-e-e-t-s’?

TWEET THIST – Think

“When our emotions are engaged, we often have trouble seeing things as they are.”
- Robert Greene, The Art of Seduction

You may have grand plans for your company, promotions and sale of your products which are all motivated by passion and sustained by it; BUT in the digital space of twitter, nobody really cares!!

Instead, think.

  • Think about your plans to foster brand growth through this medium.

  • Think of ways to bring value to your brand.

  • Think of ways to bring value to your followers.

  • Think of ways to not only to improve your followers but retain them.

Remember, unfollowing someone on twitter is easier than unfriending a person on Facebook.

W – Watch what others tweet

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”
― Dale Carnegie, How to Win Friends & Influence People

Know your followers.  Try to understand what they like, what they don’t like, what they hate and what they tweet about a lot. It gives you somewhat of an awe like essence that you understand them.

Similarly, know your competitors, and don’t be caught making their mistakes.

kenneth cole hashtag failKenneth Cole inappropriately used the trending hashtag #Cairo to promote their products. It came across to its followers as very insensitive to a serious international issue.

E – Educate

“Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

- Robert Frost

Educate yourself and educate your followers. A lot of people are trying to be funny and irreverent, when they should really try to be unique, smart and informative. Always remember that no matter what your brand does, the end game is to provide value to your customers about your product.

E – Entertain

Try not to be too funny. People will see that you are and use it against you. Twitter is a cruel and harsh place if you try too hard.

One way of entertaining your followers is engaging with other brands. It will show rivalry or partnerships. It’s a good way to ride the wave of each other’s followers.

 

T – Thank your followers

Expressing gratitude towards your followers will align the laws of attraction towards your brand.  Your followers, who are your current and prospective customers like to feel that their contribution to your success was noticed. Our parents taught us to say please and thank you in social settings, why ignore the social sphere of social media?

Even though saying thank you has become scarce, did you know that economically, scarcity brings value? Remember that you are still trying to bring value to your brand.

S – Seduce

Construct and maintain tweets that will evoke emotional stimulation from those on twitter. Aim at their secret wishes that have been thwarted or repressed, stirring up uncontrollable emotions, clouding their powers of reason. Emotional tweets will captivate attention.

 

- Think

- Watch what others tweet

 - Educate

- Entertain

- Thank your Followers

- Seduce

Using t-w-e-e-t-s, how will you tell the best story about your company in 140 characters?

No Matter Your Status #LoveMore

In a relationship? Single? Married? Confused?

Separated? On the side? Divorced? Lonely?

No matter your status #LoveMore

Love More Banner

The #LoveMore campaign was designed and launched by IPP to reduce, demolish, obliterate, torpedo, flatten the international stereotypical behaviour of only outwardly showing love and appreciation on February 14, birthdays or anniversaries.

Loving is a social gesture, a form of companionship and should not be limited to persons involved in a sexual relationship. So, IPP took to social media and found five persons who only had two things in common: they were on twitter and are involved in the media. Why media personalities? They are exposed to diverse groups of persons and they either tweet often or have many followers. And since the campaign doubled as an internal competition for the team members of IPP, the latter was extremely useful.

IPP was in the process of restructuring and a good team building exercise is friendly competition. The #LoveMore campaign was initially intentioned to be organized by all members of the team. The good leader, Mr. Managing Director, realized that some members of the team were not getting as involved and as enthused as he would have hoped. So … how do you fix that? You let your members compete with each other- divide and conquer. Now you have two teams (#TeamPurple and #TeamBlue), each with three members given the task of executing individual group campaigns for two days each, during the week February 11-14.

Charged with the uphill battle of sourcing guest presenters, compiling a plan (outlined with hashtags, questions, images) and promoting the twitter chat; the teams even found themselves persuading the same personalities.

#TeamBlue featured Intense host, Talia Soares; Vlogger and Singer, Toni Blair; and Socialite and Event Promoter, Marlon ‘Musique’ Campbell. Diversity proved strong for #teamblue as they featured a male during their campaign. Promotion by their guests saw the increase in followers and interactions  during the campaign. Campbell’s girlfriend joined in on the chat confirming her likes and dislikes, when he was asked about things in their relationship. Lack of retweets in hashtags like #vdaysinglesplaylist and #loveyourself and the late start and lack of advisory before the chat with Talia, were faults noticed by the very critical twitter public.

Off to a great start with guest and entertainer, Denyque, #teampurple outshined #teamblue with their followers when comparing both teams on their first days. #TeamPurple also managed to snag the lovely Fi Wi Choice host, Amita as their other guest. Relationship pet peeves, cheating in relationships and heartbreak featured the discussion with both females. Twitter jail, lack of organization and scarcity in engagement on valentines day were downfalls of this team.

The teams overall contributed to the 562 retweets and the 21% increase in followers over the four day period. An amazing combined effort for campaigns planned in three days.

The edge in the victory went to #teamblue who were able to demonstrate good organization and good follow through in documented plans. However, competition and celebrations aside, let us not forget the underlying purpose of the campaign.

#LoveMore represents love for self, friends, family, acquaintances, team members, country. It represents pride, commitment, sacrifice and patience. And it most definitely lasts 24/7 365 days a year.