Follow my TWEETS

You have 140 characters, how can you improve your ‘t-w-e-e-t-s’?

T – Think

“When our emotions are engaged, we often have trouble seeing things as they are.”

– Robert Greene, The Art of Seduction

You may have grand plans for your company, promotions and sale of your products which are all motivated by passion and sustained by it; BUT in the digital space of twitter, nobody really cares!!

Instead, think.

• Think about your plans to foster brand growth through this medium.

• Think of ways to bring value to your brand.

• Think of ways to bring value to your followers.

• Think of ways to not only to improve your followers but retain them.

Remember, unfollowing someone on twitter is easier than unfriending a person on Facebook.

W – Watch what others tweet

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”

― Dale Carnegie, How to Win Friends & Influence People

Know your followers.  Try to understand what they like, what they don’t like, what they hate and what they tweet about a lot. It gives you somewhat of an awe like essence that you understand them.

Similarly, know your competitors, and don’t be caught making their mistakes.

Kenneth Cole inappropriately used the trending hashtag #Cairo to promote their products. It came across to its followers as very insensitive to a serious international issue.

E – Educate

“Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

– Robert Frost

Educate yourself and educate your followers. A lot of people are trying to be funny and irreverent, when they should really try to be unique, smart and informative. Always remember that no matter what your brand does, the end game is to provide value to your customers about your product.

E – Entertain

Try not to be too funny. People will see that you are and use it against you. Twitter is a cruel and harsh place if you try too hard.

One way of entertaining your followers is engaging with other brands. It will show rivalry or partnerships. It’s a good way to ride the wave of each other’s followers.

 

T – Thank your followers

Expressing gratitude towards your followers will align the laws of attraction towards your brand.  Your followers, who are your current and prospective customers like to feel that their contribution to your success was noticed. Our parents taught us to say please and thank you in social settings, why ignore the social sphere of social media?

Even though saying thank you has become scarce, did you know that economically, scarcity brings value? Remember that you are still trying to bring value to your brand.

S – Seduce

Construct and maintain tweets that will evoke emotional stimulation from those on twitter. Aim at their secret wishes that have been thwarted or repressed, stirring up uncontrollable emotions, clouding their powers of reason. Emotional tweets will captivate attention.

 

T – Think

W – Watch what others tweet

 E – Educate

E – Entertain

T – Thank your Followers

S – Seduce

Using t-w-e-e-t-s, how will you tell the best story about your company in 140 characters?