Tag Archives: Social media

4 Ways Lecturers Can Use Social Media To Improve Student Engagement

4 ways to use social media l strip

We are in the “back to college preparation” month. Lecturers should now be in the process of  updating their lesson plans (hopefully); finding ways to address the challenges that they are faced with every year:

#LecturerProblems

How can I make learning more interactive?

How can I make learning fun?

How can I encourage team work?

What other practical components can I add to my lessons?

What innovative techniques can I add to my method of teaching?

Is there a medium to respond to mass student queries?

We want all lecturers to know that all those challenges can be solved with two simple words

SOCIAL MEDIA!!

Learning should be engaging, no matter the level. It just takes great educators who embody adaptability to make this work.

In the growing era of technology with the internet/data plans, mobile devices and social media – access to information has no boundaries, and the methods of imparting knowledge should not be static either.

Therefore, what are the ways to bridge the gap between learning and technology? How can educators, at the college level, engage their students using social media? Here are four ways:

  1. Discussions, Queries, Revision

Would you tweet for your education? Or are you shy and would prefer the privacy of a closed group? Social media group discussions are great, but knowing the platform to use is paramount. Twitter allows users to create a hashtag that can be tracked, it allows precise questions and a more focused discussion (less rambling) because of the character limitations. However, students can become distracted by other content and also the conversation is harder to follow. On the other hand, Facebook, using a closed group controls the persons able to interact with the content, content is always viewable and lecturers and students alike can make their posts for others to comment on, which is easier to follow. This is useful for every subject in every faculty.

Which do you think should be used – facebook or twitter? Or should it be both?

  1. Create apps

This is practical for computer science students who should be able to develop something useful. However, other areas can get involved in the process. Entrepreneur students would see a solution to be solved by developing the app, communication and marketing students could be implementing a plan or strategy for a campaign that may require its use. Building and testing , or purchasing of facebook apps are other good methods of integrating social media and learning for students.

  1. Remote lectures/ tutorials

There is no need for face to face interaction every time. Businesses can be run remotely, education should be no different. Learning does not have to be static or stagnant. Streaming, skype, oovoo, google chat – these are some ways in which classes can be done remotely. It also facilitates guest lectures without the added costs of hosting persons who are outside one’s immediate area, location or time zone.

  1. Assignments

When will we become paperless? There are many courses which require drafts of documents before the final assignment is handed in. Why can’t students write (well really type) their documents online, share it with their lecturers (via google drive), who can then easily edit the document using comments, strikethrough, underline and different text colours.


There are many other ways to incorporate social media with learning in college, can you name a few?

Students encourage your lecturers to get involved. Lecturers, try to incorporate our four ways and listen to other practical ways from your students.

For our next blog in our #BackToCollege series, we are thinking about #Fashion ……. stay tuned!!

Case Study: Mona School of Business and Management Report

  • Summary

Mona School of Business and Management has positioned itself as the top graduate business school within the Caribbean. On approaching their annual application period for their Master of Science programmes they launched a campaign using all forms of advertising media (television, radio and print) to effectively get their message across. It’s Pixel Perfect was given the task of using Social Media to compliment the ads. The task was to create awareness of the graduate programmes, it’s application period and encourage individuals to apply.

 

  • Goal

 

To assess if maximum social media results were achieved by It’s Pixel Perfect for Mona School of Business and Management  from December 2013 – January 2014 across three social media platforms and one online marketing technique.

  1. Increase MSBM Facebook page likes by 1000
  2. Increase MSBM Twitter followers
  3. Increase MSBM LinkedIn connections
  4. Maximize Google search engine optimization
  • Context

 

This was a two months campaign for December 2013 – January 2014. For the first month, Facebook was the only social media platform used. Twitter and LinkedIn were incorporated in January. The online marketing technique of Google Ads was used over the two months. This campaign was planned, executed and managed by one representative of the IPP team for the period.

  • Solutions

Overall Assumption:

This campaign will increase MSBM’s followers on social media and also encourage new applicants to apply to their graduate programmes. This noted reliability would result in providing updates that centered around the nature of the institution.

Though IPP was initially hired to manage Facebook, we thought it necessary to include MSBM’s twitter account and LinkedIn account to have maximum social media reach with their desired audience to achieve the targets..

  • Strategy

  1. A posting plan was created to have daily posts for each platform.
  2. Promote the courses offered.
  3. Advertise the application deadline on all platforms.
  4. Google ads.
  5. Paid advertisements on the MSBM Facebook page.
  • Returns

Facebook

  • Followers/ Likes increased by 2, 172.
  • Before the campaign they had 4,819 likes and ended the campaign with 6,991 likes.

fb graph

Twitter

  • Followers increased by 23 persons.
  • Before the campaign they had 95 followers and ended the campaign with 118.

twitter screenshot

LinkedIn

  • Connections increased by 1,094.
  • Before the campaign they had 329 and ended the campaign with 1,423 connections.

linkedin screenshot

Google Ads

  • Compared to it’s competitors, MSBM’s ads remained in the top position for the period. It kept an average of 1.0 on Google’s display network. The number of clicks and impressions kept a steady growth between December 23-31. This showed incremental reach for the time period.

google ad 1

  • The clicks have also been steady and showed growth between January 11-31. This period showed higher clicks and higher impressions.

google ad 2

  • Lessons Learned

  1. Request that the client provides IPP with a list of courses and proper terminologies to be used.
  2. The content that is posted is heavily dependent on the brand and the way the client wants to be perceived.
  3. A LinkedIn personal and business account cannot be merged.

 

Case Study: TVJ Champs Report

Television Jamaica’s Social Media Coverage of ISSA/Grace Kennedy Boys and Girls Championship 2014

  • Quick Summary

 

TVJ wanted to dominate the media coverage of the highly anticipated annual Boys and Girls Champs. Live television broadcast with their on site reporters, in house analysts and radio reporters meant that social media was the only missing link. TVJ realised that they are highly engaged by their followers on their Facebook and Twitter social media platforms and wanted to maximise this presence through live coverage. This case study represents the IPP execution of a live social media campaign in the area of sports. This type of coverage was the first for the IPP team.

 

  • Goal/Problem

 

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project ISSA/Grace Kennedy Boys and Girls Championships from March 25-29, 2014 across three social media platforms for Television Jamaica.

  1. Increase TVJ’s followers on Facebook by 2000 persons.
  2. Provide timely and consistent updates across the three social media platforms.
  3. Post live pictures and videos everyday of the event.
  • Context

 

This was a seven-days campaign. The first two days were used for lead up promotion and the remaining five days for live social media blogging executed on site at the National Stadium in Kingston. Each days coverage varied with a minimum coverage of 10 hours and a maximum of 13 hours. Coverage each day included the use of two live bloggers and one photographer.

 

  • Solution

 

Overall Assumption:

This campaign will increase Television Jamaica’s followers on social media and also establish it as a reliable source for real-time track and field event information and other events sponsored by the group. This noted reliability would result in current followers spreading the brand’s praises to others and making a commitment to get results/updates from only TVJ moving forward.

Though IPP was only given a specific target for Facebook, the company thought it necessary to include TVJ’s twitter account and create an Instagram account to have maximum social media coverage.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on Facebook
  2. Paid advertisements on Facebook page
  3. Provide ongoing concise and accurate information/updates for every event on the track and the field via Facebook
  4. Link the Facebook account to twitter
  5. Create an Instagram account
  6. Have a photographer on the track at all times to capture the events up close
  7. Use mobile devices instead of laptops
  8. Post pictures with Facebook posts on the final day of the championships, to give the followers visual content and an eye at the stadium.
  • Return

Facebook

  • Followers/ Likes increased by 2,997.
  • Through the use of paid advertisements, there was a reach of over 40,000 persons each day over the period.

 

Twitter

 

  • Followers increased by 636 followers.

photo (1)

 

Instagram

  • The coverage ended with 121 picture posts and 314 followers.

instagram 1

  • Reviews

tvj twitter 1 tvj twitter 2

instagram

  • Lessons Learned

  1. Large outdoor events for long hours require additional human resource by the IPP team.
  2. The IPP team must be equipped with additional resources
  3. Ensure that the company (person who contracted IPP) delivers on demands necessary to the completion of the assignment (example: accreditation, press passes) so as to limit the need for improvisation.

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

Read more

In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

Follow my TWEETS

You have 140 characters, how can you improve your ‘t-w-e-e-t-s’?

TWEET THIST – Think

“When our emotions are engaged, we often have trouble seeing things as they are.”
- Robert Greene, The Art of Seduction

You may have grand plans for your company, promotions and sale of your products which are all motivated by passion and sustained by it; BUT in the digital space of twitter, nobody really cares!!

Instead, think.

  • Think about your plans to foster brand growth through this medium.

  • Think of ways to bring value to your brand.

  • Think of ways to bring value to your followers.

  • Think of ways to not only to improve your followers but retain them.

Remember, unfollowing someone on twitter is easier than unfriending a person on Facebook.

W – Watch what others tweet

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”
― Dale Carnegie, How to Win Friends & Influence People

Know your followers.  Try to understand what they like, what they don’t like, what they hate and what they tweet about a lot. It gives you somewhat of an awe like essence that you understand them.

Similarly, know your competitors, and don’t be caught making their mistakes.

kenneth cole hashtag failKenneth Cole inappropriately used the trending hashtag #Cairo to promote their products. It came across to its followers as very insensitive to a serious international issue.

E – Educate

“Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

- Robert Frost

Educate yourself and educate your followers. A lot of people are trying to be funny and irreverent, when they should really try to be unique, smart and informative. Always remember that no matter what your brand does, the end game is to provide value to your customers about your product.

E – Entertain

Try not to be too funny. People will see that you are and use it against you. Twitter is a cruel and harsh place if you try too hard.

One way of entertaining your followers is engaging with other brands. It will show rivalry or partnerships. It’s a good way to ride the wave of each other’s followers.

 

T – Thank your followers

Expressing gratitude towards your followers will align the laws of attraction towards your brand.  Your followers, who are your current and prospective customers like to feel that their contribution to your success was noticed. Our parents taught us to say please and thank you in social settings, why ignore the social sphere of social media?

Even though saying thank you has become scarce, did you know that economically, scarcity brings value? Remember that you are still trying to bring value to your brand.

S – Seduce

Construct and maintain tweets that will evoke emotional stimulation from those on twitter. Aim at their secret wishes that have been thwarted or repressed, stirring up uncontrollable emotions, clouding their powers of reason. Emotional tweets will captivate attention.

 

- Think

- Watch what others tweet

 - Educate

- Entertain

- Thank your Followers

- Seduce

Using t-w-e-e-t-s, how will you tell the best story about your company in 140 characters?

35 historic things to know about Content Marketing

 Now, this is a story all about how

my life got flipped-turned upside down

And i’d like to take a minute

Just sit right there

I’ll tell you how I became ……..

Content Marketing?

Yes, I don’t rhyme; all my pieces may not seem to fit; but that is because I was created to appeal to everyone and to each person individually. No one person receives a sent message the same way, so it was important that as I was born and as I evolved, I could be the story everyone needed to hear or read.

The infographic below, titled “A Brief History of Content Marketing” is courtesy of Content Marketing Institute, and provides a fun and easy to understand timeline for my life (content marketing). As the below infographic will show, “hundreds of years, thousands of brands, but one thing remains the same – the power of story.” IPP told you how important it is to be able to tell a true story well (see the previous post).

CMI_CM_History_Large2

4 histories not listed in the timeline:

2000: e-books

  • In July 2000, author and blogger Seth Godin created the e-book ‘Unleashing the Ideavirus’ and made it available for free. The e-book was downloaded over 1 million times and is considered the most downloaded e-book of all time. With a user-friendly interface, e-books gave content marketers a new channel to educate potential customers and establish their companies as thought leaders.

Source: marketingprofs.com 

2005: Podcasting

  • In June 2005, Apple added a podcast subscription feature to ITunes and a directory of podcasts at the iTunes music store.

  • In July 2005, Fidelity Investments became one of the first major corporations to use podcasting to reach its customers

Source: marketingprofs.com

2006: Social Channels

  • Twitter launched in July 2006 and Facebook opened to anyone over the age of 13. Facebook and twitter joined LinkedIn as the major social media platforms. Businesses began to use social tools as a new way to engage customers and fans.

  • Today social media marketing is often confused with content marketing

Source: marketingprofs.com 

2014: The LEGO Movie

  • In 1987, the timeline lists “LEGO launches Brick Kicks Magazine (Now LEGO club magazine). 27 years later, the brand continues to find ways to educate their customers about their products in an entertaining way. Kids are average people with a wild and creative imagination; they are brought to life in this animation.

Where does your Most Valued Provider fall in our timeline of history?

How can you master the power of story to Be The MVP in 2014?

Content Marketing

 

How Restaurants Can Use Social Media To Boosts Business

By Renee Gauntlett

One industry that will never fade away is the food industry. The competition there is the most intense and as a result, marketing and promotions are extremely important to set your brand apart. I’ve said it many times and in many ways that social media is an easy-to-use marketing platform, so why wouldn’t restaurants use it too to help boost business?

Your main purpose of using social media is to interact with existing customers as well as to attract new customers. In doing so, restaurants should promote their products and prove themselves to be better than their competitors. The most popular social media networks for restaurants include Facebook, Twitter, Instagram and YouTube. Here are a few tips on how to make the best of your social media marketing efforts.

 

Offer Specials and Discounts

From time to time, restaurants offer special deals and discount on meals. You can use social media to promote these specials.

Screen Shot 2013-08-06 at 8.53.57 PM

 

Promote Menu Items

Restaurants can post the entire menu, the daily specials or just the most popular items. It would be best to post photos of these items which will generate responses from your fans. These photos could also feature real customers enjoying the meal. Take the photos yourself or have your fans submit them.

Screen Shot 2013-08-06 at 8.56.49 PM

 

Here is where social proof comes into play… if a certain amount of fans ‘LIKE’ or leave positive comments on a menu items, chances are many more of your fans may be more willing to come in and try it.

 

Use Employees as Brand Ambassadors

Your very own employees can be your best brand ambassadors. People can be very critical of where their food comes from and if an employee doesn’t eat there or at least enjoy working there, its a big turnoff for potential customers. So use your best employees to help promote your restaurant. Remember, using real people as representatives will add personality to your brand.

Screen Shot 2013-08-06 at 8.46.47 PM

Encourage Fan Reviews

Though it may be scary at times to ask for reviews because you might not always get the feedback you hope for, but its something to consider when using social media. Ask questions about your restaurant and embrace the responses. Some responses could even help you improve your business.

Give Peaks of Behind-the-scenes Activities

As I said, people can be picky about their food. Post photos or short videos of the behind-the-scenes processes of food preparation to let fans see that you have a family of employees who take care and pride in preparing and serving their food. many customers will be very happy to see these.

Starbucks

 

Monitor Your Reputation Against Your Competitors

Restaurants can use social media to keep an eye out for any warning signs for problems that may arise in business. These problems may arise in the form of reputation or your competition. Once you know your rank, you will know the next step to take to boost your business.

These are just some very basic ways that restaurants can use social media to help boost business. Feel free to add your own spin and techniques to this list. As I always say, creativity is NECESSARY when using social media. Learn about your audience and give them what they want to see and hear.