Tag Archives: Jamaica Observer

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

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In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.

 

10 Jamaican Brands to Follow on twitter

By Laurelle Taylor

I don’t know if it’s because I’m proud to be Jamaican but when I heard the phrase Jamaican Brand “Jamaican” is what automatically jumped out at me. I thought a Jamaican brand had to be unique (quite like everything Jamaican). It probably wouldn’t be too hard to find 10 Jamaican Brands but when you toss Twitter into the mix.

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Twitter is something that I take very seriously (even though my Twitter game is getting kinda weak). There are quite a few things that are integral to having a ‘good twitter account’ and being a ‘good tweeter’. I came up with a list of criteria that any good Jamaican Brand on Twitter should meet.

A Good Jamaican Brand’s Twitter account  should have:

  1. High reach – a lot followers and ReTweets
  2. High levels of interaction with followers – respond frequently to mentions (good or bad)
  3. ONE Brand Identity/Personality- Tweets should come across to followers as if the brand was a single person(as opposed to a robot employee) and that person was the same person tweeting all the time.
  4. Jamaican-ness- a brand can’t really be ‘Jamaican’ and not BE JAMAICAN

So here’s my list of 10 Jamaican Brands to Follow on Twitter.

The Jamaica Gleaner (@JamaicaGleaner) – The Jamaica Gleaner’s account has 73,256 followers who constantly ReTweet  and tweet about their tweets. While they do not ‘reply’ to their mentions they do ReTweet every tweet they’re mentioned in. They post news stories as they occur and cover news that may not have made it to the press or TV which makes their account relevant. While their account lacks personality their level of interaction, reach and frequency far outweighs this and makes them a good Jamaican Brand to follow.

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Appleton Jamaica RUM (@AppletonJamaica) – Appleton has 3,757 followers. This may seem like a small number for this brand but they’ve managed to secure very influential followers like DJ’s and local celebrities who carry a massive following. They ReTweet every tweet they’re mentioned in and promote all of the events they are sponsoring through their page. They also think about the kinds of followers they have along with what’s hot at the time and try to engage followers using hot topics. Appleton Rum is something that has helped to put Jamaica on the map ad is something Jamaicans identify with which makes the a good Jamaican brand to follow.

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Rough Rider Jamaica (@Roughriderja) – Rough Rider is one of Jamaica’s leading condom brands which has a twitter account like no other hosted by their brand rep “Desire”, who is the incredibly sexy version of Flow from Progressive, spreading the joy of sex to all her followers. They have 1,256 dedicated followers who reply  and ReTweet every single tweet. This is probably as a result of the personality of the brand which is very upfront and real about sex and sexuality. They prove that sex sells because their reach is far greater than the 1,256 followers they have. They maintain an unbeatable level of interaction as they give as many direct responses as they do ReTweets. This makes them a great Jamaican Brand to follow for sure.

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The Jamaica Observer (@JamaicaObserver) – The Jamaica Observer has 69,081 followers who ReTweet and read the content they post. While they don’t have a high level of interaction with their followers their high reach and frequency far outweigh this as the information is relevant to time and place. This Jamaican brand is also a good brand to follow.

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The UWI Mona Guild of Students (@UWIMonaGuild) – The University of the West Indies Mona Campus’ Guild Council represents 15,000 students living in Jamaica and is a brand which is the immediate future of the region. Their twitter account has 2,136 (and counting) followers which comprise the councilors and many influential others on and off the campus. This account has a personality that is down-to-earth and young, allowing them to communicate with their followers with ease. They have a very high frequency and reach and can be seen responding and ReTweeting all tweets they are mentioned in. Their new campaign is all about “#iRepMyGuild” and “My Guild, Your Guild, Our Guild” which is in an effort to regain their relevance to their constituents.

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Digicel Jamaica (@Digicel_Jamaica) – Digicel Jamaica’s Twitter page is by far one of the best examples of using Twitter for Public Relations (Not promotion…public relations). They follow 6,749 people and respond to most of the mentions they get from their 56,873 followers who complain, commend or just beg credit daily. They have a distinct personality that is helpful, humorous (we all see them make fun of the competition) and ultimately listen’s to the concerns of their followers. Digicel Jamaica is a Jamaican Brand that is definitely worth following.

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Smirnoff Jamaica (@SmirnoffJamaica) – Smirnoff is a well supported brand in the Jamaican market. On this basis along it would be good to follow them. They tweet multiple times daily to their 3,434 followers. However, they are lacking in the interaction area because they ask questions and don’t response to their followers answers. They maintain and posh and elite persona which keeps their followers following and everyone wanting to be a part. While they may not seem like they are worth following… Jamaicans like Smirnoff so they follow them… which makes them a brand to follow.

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Dr. The Honourable Ambassador Usain St. Leo Bolt (@usainbolt)  – Now I’m sure you’re thinking how exactly Usain Bolt comes into this list but if you think about it you will appreciate why. Usain Bolt is a brand both for himself and for Jamaica. He is a global icon that has put Jamaica on the map and is a worldwide name. Whether we love his personality or dislike it, he has one. He interacts with all of his fans/supporters and he is certainly Jamaican in everything he does (from the flashy cars and high rolling to the Black, Green & Gold he carries across the finish line in 9.48 seconds). And I don’t even have to mention his whopping 2,833,549 and counting followers.

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~Fiction Lounge~ (@FictionJamaica) – Fiction Lounge is a club that offers ‘the ultimate nightlife’ experience.   It has a brand identity which is in line with first class treatment and top class experience. They have an active twitter account which has 5,723 followers. They tweet about what’s going on in the club each night and publicize themes for the weekly events such as their iconic Ultra Inclusive Saturdays. They respond and ReTweet tweets they are mentioned in and even go as far as searching for keywords and respond to those tweets.

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As you can see, I only found 9 brands that I felt comfortable recommending (even though I promised 10). These brands to me are the only ones that balance the criteria I outlined and make up for areas they are lacking in. This also shows that many Jamaican brands are not utilizing Twitter the way they should. Twitter is one of the easiest ways to build a personal relationship with clients. If done properly brands can reach a stage where they can ask their followers anything on Twitter and expect most of their followers to respond. The brands I’ve outlined have reach this stage with their Twitter accounts in some way or another. Brands need to realize that the way to get their Twitter account to have impact on followers and use to them is not set in stone but is dependent on the nature of their brand and the personality they want their brand to have. Each brands path to an effective Twitter account should be tailored to suit that specific brand.
So if your brand didn’t make the list stop it just means you need to go back to the drawing board and figure out how you can increase your followers, interact more with the existing ones, imprint your brands unique identity in the minds of followers and maintaining relevance by being Jamaican.