Category Archives: Twitter

How to Gain & Engage Followers on Twitter

By Renee Elizabeth Gauntlett

Everyone wants thousands of followers and tons of regular activity on Twitter. What a lot of people do is follow random people in hopes they will follow back, and post a lot of irrelevant content. I can tell you this right now, that practice may not be helping your brand at all. Here’s what will work:

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First, you need to have a realistic profile. Use a real twitcon (photo) and give a good description of yourself and/or your company. Remember, it is always beneficial for your brand to have a particular persona. You can also include links to your website, blog and other social networks in your description.

 

Secondly, you need to be following the right users. Stop focusing on your number of followers and start focusing on the type of followers you have. Follow persons or brands that you can relate to and have things in common with. These are the ones who will follow back and interact with you regularly.

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While building your fan base, be sure to constantly post valuable content. Tweet frequently with content relevant to your brand as well as to your Twitter audience. Feel free to include jokes, quotes, photos, videos and external links. Also, be sure to use hashtags so that non-followers can see and find your content easily.

 

The way you craft your messages are also important. The most concise messages are the most effective ones. So try to keep your tweets under 140 characters as your followers are less likely to click the links to read more.

 

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In order to keep engagement strong, you need to be responding to your followers. Here are a few tips:
1. For new followers, say a quick “thanks for following”, and make it personal by including their name and Twitter handle.
2. Always answer tweets promptly
3. Participate in Twitter chats
4. Asking questions
5. Retweet or ‘favorite’ interesting tweets by your followers
6. Participate in popular Twitter activities such as #FollowFriday (#FF)

 

Once you follow these basic tips, your followers will be more comfortable interacting with you on Twitter and are more likely to include your handle in Twitter chats and activities.

 

Other ways to engage your followers include:
– Posting frequently and at optimal times (when your followers are online)
– Host competitions on Twitter
– Have random giveaways
– Start a Vine account and make use of visual content

 

Be careful though, because once you start using these tips, you have to MAINTAIN it. Or else, your followers may lose interest. So my best advice would be to work out a twitter strategy which includes posting schedules that your social media executives can follow. Take a look at the posting schedule that Twitter has suggested for businesses https://business.twitter.com/make-it-habit

Follow these tips and see the changes for yourself. Remember to keep it light, keep it simple and keep it friendly.

 

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.

 

5 Reasons Why Your Brand Should Use Twitter

By Renee Elizabeth Gauntlett

On a personal level, people use Twitter to share with friends/followers what they are up to, how they are feeling and to interact with friends and associates. But why do brands use Twitter? You may be wondering what is the REAL purpose of Twitter and how it could REALLY help your brand. Well, here’s the deal. Here are five (5) main reasons your brand should use Twitter.

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1. Its Where Your Audience is

Twitter is one of the fastest growing social media network with over 554 million active users and an average of 135,000 new users signing up everyday. You need to be where your customers are. So if your customers are on Twitter, then your brand should be there too. With all your customers in one place, your messages can be sent out much quicker and easier to all concerned.

 

2. Brand Personality Through Interactions

Twitter is a good way to add personality to your brand through interactions with your consumers and fans. Twitter is not just a news-sharing platform, it is also a conversational tool. Friendly conversations with your customers and followers can help to increase brand loyalty.

 

3. News and Trends

Since Twitter is a news-sharing platform (whether that news is personal or not), it can be a great asset to your marketing efforts. News is shared almost at the speed of light, and being in the know earlier will always have its advantages. On Twitter, it is so much easier to get the latest trends locally and worldwide.

 

4. Promotions

Twitter is an easy and fun platform for brand promotions such as giveaways. You can generate thousands of interactions by asking one question! Especially if there’s a chance at winning a prize.

 

5. Keeping an Eye on Your Competition

Finally, Twitter makes it easy to keep an eye on your competition. All latest posts appear at the top of your timeline, so you can keep track of all activity more efficiently.

 

Though I gave you 5 reasons your brand should use Twitter, I will give you a final and the most important reason – the opportunity to increase brand loyalty. With the 5 reasons stated above, as well as the proper and creative use of Twitter, consumers can become more engaged and loyal to your brand. So get on it, try it and see what can happen!

 

Twitter reacts to Tyson Gay and Asafa Powell failing drug tests.

Today some bad news was released to the world that top sprinters Asafa Powell and Tyson Gay among others tested positive for banned substances. You can find out more here- http://www.dailymail.co.uk/sport/othersports/article-2362943/Tyson-Gay-Asafa-Powell-Sherone-Simpson-test-positive-banned-substance-drug.html

 

Below we have some reactions from the twitter world to the devastating news

 

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10 Jamaican personalities to follow on twitter

By Laurelle Taylor

When thinking about who to follow on Twitter there are a lot of things that one might want to factor in. We follow some people because we know them. We follow some people because we want to get to know them (stalker). However, there is this quickly growing circle of Tweeters who we follow for the right reasons. Their tweets are funny, they offer valid social commentary, are intelligent and are just plain GOOD.

I’ve come up with a couple of characteristics that these people all have and they go as follows:

  • Follower : Following Ratio – in almost all cases these people have at least 125% (1 and a quarter times) more followers than people they follow. That means that for every 4 persons they’re following that have 9 people following them. eg. Following 100 : Followers 225

  • Conversation Starters – one of their tweets starts a discussion that lasts an hour on twitter.

  • Referred to by 1st Name in Tweets they’re not Tagged in – eg. “Why Laurelle Muss Gwaan suh?”

  • Frequent Retweets – these people have “good” tweets, tweets we agree with, so we Retweet them to our followers who in turn also agree and Retweet again (and follow them adding to their follow to following ratio).

  • High Reach – these people’s tweets are ALWAYS on your timeline even if you don’t follow them. You try to be annoyed but their tweets are so good you have to Retweet and follow them.

  • Little to no Interaction with followers they don’t follow – I think they just don’t want to be cornered into a #Followback tweet.

  • Follow Each Other – Your tweets are good, my  tweets are good, let’s follow each other and our tweets will be good together.

  • #CareNot – these people ‘mek dem talk’ and ‘Care Zero’. If it offends you, build a bridge and get over it.

I’m pretty sure we’ve all come up with our own ways of identifying Twitter’s “Cool Crew” but I’ll go ahead and give some people that I think will add some substance to our often times dull “going to the bathroom” timelines. Here we go!

  • @marlonmusique – Bordering controversial, Marlon (as he is affectionately subtweeted)tweets what he thinks about topical (or anything) issues regardless of what his followers thinks. In my opinion he has mastered the art of taking his followers thoughts and putting them into 140 characters (often including a picture) of his own words. Don’t get me wrong, he’s not tweeting what you want, it just that what he tweets is what we’re afraid to say in such a frank way. Hats off to @marlonmusique!

marlonmusique

  • @Ingridriley – Ingrid Riley is all about technology and everything modern. Her tweets are insightful and give sound recommendations to followers. Her social commentary is as close to objectivity as it gets. Her reach is far greater than just Jamaica and spans across the Caribbean. One of her recent ventures Kingston Beta received quite a buzz on Twitter and was evidently well supported. While she maintains a 1:1 follower : following ratio, she is followed and is thought highly of by the right people and makes her someone you should follow on twitter.

Ingrid Riley

  • @marciaforbes – Dr. Marcia Forbes is all about the media, its impacts and how it can be utilized. She is not just all talk because her statements are backed by research. It is clear through her tweets that she cares about Jamaica, and its youth and her aim is to use her expertise in media to help Jamaica. She is also an author with books such as Streaming: #Social Media, Mobile Lifestyles which clear speaks to the fact that she has an excellent common of social media and how to use it. @marciaforbes is the pumpkin to the yellow soup we call twitter, she gives it texture, color and body and is someone certainly worth following on twitter.

Marcia Forbes

  • @corvedacosta  – Founder of the Jamaica Blog Awards, Corve DaCosta is one to follow on Twitter. His tweets manage to balance stating his opinion (which some people go overboard with), giving information to followers and just enjoying Twitter. His opinion more often than not mirrors what we all think but he manages to get it out in a less aggressive ‘Mi waan justice’ kinda way. Check out his timeline and be sure to follow @corvedacosta.

Corve Dacosta

  • @Gordonswaby – @Gordonswaby is that person on your timeline that remembers to comment on those little annoying things in society that bother us. He hits the nail on the head with his social commentary more often than not and has a sense of humor to go with it. He keeps followers in the know about the corporate world as he informs them about the corporate happenings. His tweets are true, realistic with just the right amount of jokes which makes him someone good to follow.

GordonSwaby

  • @Ragashanti – Raga is our national King of Mix Up to say the least. We’ve all listened to his radio programs at least once (whether we’re going to admit it or not) and laughed through every second of it. So why wouldn’t you follow him on twitter? He adds the spice to your timeline posting links to the latest random scandal (which is just as important to be aware of). @Ragashanti is the X-News among the Gleaners and Observers on Twitter… you have to read his tweets once you see one. Regardless of what you think about him his following is massive which makes him someone worth following too.

Raga

  • @CaroleBeckford – Twitter needs people like this! We need the people who are willing to state the stance on issues as soon as they arise. It is important to be one of the first persons to take a side in something because it helps other realize how they feel about it making @CaroleBeckford an opinion leader for many. As her bio says she is a sports management expert which is always evident in her tweets. She tweets great content and Retweets valuable information for all her followers to see making her someone good to follow.

Carole Beckford

  • @SeanABennet – Sean is that person you see on your timeline regardless of if you’re following him. This in and of itself means he’s a good tweeter because you cannot buy the kind of publicity his tweets often get. He is a Jamaican blogger who receives quite a buzz every time he makes a new blog post. He comments on controversial issues taking place around us and helps to bring clarity to situations society does not readily grasp. His tweets are for himself, they just happen to appeal to most of us (which is good because most of us try to suit people with our tweets and #fail). He also adds a bit of unexpected humor to our timelines at random(which is good because everybody’s trolling people now). Check out @SeanABennet.

SeanABennet

  • @Russ_Mac876 – You need to follow this guy! His tweets are hilarious! He is the epitome of #CareNot. If you say something his disagrees with or finds stupid, he’s going to let you know. He is a “Loud Up” Professional. Follow with caution because your day will come (lol). What I think is good about @Russ_Mac876 is that he says what he thinks both bad and good (which I guess makes him fair). Just check out his timeline I promise you won’t regret.

Russ_Mac876

  • @Protoje –  Now what’s a twitter timeline without a musician? Protoje has a massive following who he constantly interacts with. While he tweets a lot about his music and where he’s touring the content of his music is relevant to every Jamaican. His music is his commentary. He uses Twitter as a platform to send his message and promote other persons messages and when he actually Tweets something that is directly related to music it gets Retweeted across the region (and world) for days. This makes @Protoje someone worth following.

Protoje

That’s my list of 10 people to follow to add substance humor and commentary to your Twitter timeline. Of course there are way more people in the Jamaica Twitter Cool Crew but these are just a few. Do you agree? Who would you recommend? Check them out and be sure comment and tell me what you think!

10 Jamaican Brands to Follow on twitter

By Laurelle Taylor

I don’t know if it’s because I’m proud to be Jamaican but when I heard the phrase Jamaican Brand “Jamaican” is what automatically jumped out at me. I thought a Jamaican brand had to be unique (quite like everything Jamaican). It probably wouldn’t be too hard to find 10 Jamaican Brands but when you toss Twitter into the mix.

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Twitter is something that I take very seriously (even though my Twitter game is getting kinda weak). There are quite a few things that are integral to having a ‘good twitter account’ and being a ‘good tweeter’. I came up with a list of criteria that any good Jamaican Brand on Twitter should meet.

A Good Jamaican Brand’s Twitter account  should have:

  1. High reach – a lot followers and ReTweets
  2. High levels of interaction with followers – respond frequently to mentions (good or bad)
  3. ONE Brand Identity/Personality- Tweets should come across to followers as if the brand was a single person(as opposed to a robot employee) and that person was the same person tweeting all the time.
  4. Jamaican-ness- a brand can’t really be ‘Jamaican’ and not BE JAMAICAN

So here’s my list of 10 Jamaican Brands to Follow on Twitter.

The Jamaica Gleaner (@JamaicaGleaner) – The Jamaica Gleaner’s account has 73,256 followers who constantly ReTweet  and tweet about their tweets. While they do not ‘reply’ to their mentions they do ReTweet every tweet they’re mentioned in. They post news stories as they occur and cover news that may not have made it to the press or TV which makes their account relevant. While their account lacks personality their level of interaction, reach and frequency far outweighs this and makes them a good Jamaican Brand to follow.

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Appleton Jamaica RUM (@AppletonJamaica) – Appleton has 3,757 followers. This may seem like a small number for this brand but they’ve managed to secure very influential followers like DJ’s and local celebrities who carry a massive following. They ReTweet every tweet they’re mentioned in and promote all of the events they are sponsoring through their page. They also think about the kinds of followers they have along with what’s hot at the time and try to engage followers using hot topics. Appleton Rum is something that has helped to put Jamaica on the map ad is something Jamaicans identify with which makes the a good Jamaican brand to follow.

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Rough Rider Jamaica (@Roughriderja) – Rough Rider is one of Jamaica’s leading condom brands which has a twitter account like no other hosted by their brand rep “Desire”, who is the incredibly sexy version of Flow from Progressive, spreading the joy of sex to all her followers. They have 1,256 dedicated followers who reply  and ReTweet every single tweet. This is probably as a result of the personality of the brand which is very upfront and real about sex and sexuality. They prove that sex sells because their reach is far greater than the 1,256 followers they have. They maintain an unbeatable level of interaction as they give as many direct responses as they do ReTweets. This makes them a great Jamaican Brand to follow for sure.

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The Jamaica Observer (@JamaicaObserver) – The Jamaica Observer has 69,081 followers who ReTweet and read the content they post. While they don’t have a high level of interaction with their followers their high reach and frequency far outweigh this as the information is relevant to time and place. This Jamaican brand is also a good brand to follow.

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The UWI Mona Guild of Students (@UWIMonaGuild) – The University of the West Indies Mona Campus’ Guild Council represents 15,000 students living in Jamaica and is a brand which is the immediate future of the region. Their twitter account has 2,136 (and counting) followers which comprise the councilors and many influential others on and off the campus. This account has a personality that is down-to-earth and young, allowing them to communicate with their followers with ease. They have a very high frequency and reach and can be seen responding and ReTweeting all tweets they are mentioned in. Their new campaign is all about “#iRepMyGuild” and “My Guild, Your Guild, Our Guild” which is in an effort to regain their relevance to their constituents.

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Digicel Jamaica (@Digicel_Jamaica) – Digicel Jamaica’s Twitter page is by far one of the best examples of using Twitter for Public Relations (Not promotion…public relations). They follow 6,749 people and respond to most of the mentions they get from their 56,873 followers who complain, commend or just beg credit daily. They have a distinct personality that is helpful, humorous (we all see them make fun of the competition) and ultimately listen’s to the concerns of their followers. Digicel Jamaica is a Jamaican Brand that is definitely worth following.

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Smirnoff Jamaica (@SmirnoffJamaica) – Smirnoff is a well supported brand in the Jamaican market. On this basis along it would be good to follow them. They tweet multiple times daily to their 3,434 followers. However, they are lacking in the interaction area because they ask questions and don’t response to their followers answers. They maintain and posh and elite persona which keeps their followers following and everyone wanting to be a part. While they may not seem like they are worth following… Jamaicans like Smirnoff so they follow them… which makes them a brand to follow.

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Dr. The Honourable Ambassador Usain St. Leo Bolt (@usainbolt)  – Now I’m sure you’re thinking how exactly Usain Bolt comes into this list but if you think about it you will appreciate why. Usain Bolt is a brand both for himself and for Jamaica. He is a global icon that has put Jamaica on the map and is a worldwide name. Whether we love his personality or dislike it, he has one. He interacts with all of his fans/supporters and he is certainly Jamaican in everything he does (from the flashy cars and high rolling to the Black, Green & Gold he carries across the finish line in 9.48 seconds). And I don’t even have to mention his whopping 2,833,549 and counting followers.

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~Fiction Lounge~ (@FictionJamaica) – Fiction Lounge is a club that offers ‘the ultimate nightlife’ experience.   It has a brand identity which is in line with first class treatment and top class experience. They have an active twitter account which has 5,723 followers. They tweet about what’s going on in the club each night and publicize themes for the weekly events such as their iconic Ultra Inclusive Saturdays. They respond and ReTweet tweets they are mentioned in and even go as far as searching for keywords and respond to those tweets.

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As you can see, I only found 9 brands that I felt comfortable recommending (even though I promised 10). These brands to me are the only ones that balance the criteria I outlined and make up for areas they are lacking in. This also shows that many Jamaican brands are not utilizing Twitter the way they should. Twitter is one of the easiest ways to build a personal relationship with clients. If done properly brands can reach a stage where they can ask their followers anything on Twitter and expect most of their followers to respond. The brands I’ve outlined have reach this stage with their Twitter accounts in some way or another. Brands need to realize that the way to get their Twitter account to have impact on followers and use to them is not set in stone but is dependent on the nature of their brand and the personality they want their brand to have. Each brands path to an effective Twitter account should be tailored to suit that specific brand.
So if your brand didn’t make the list stop it just means you need to go back to the drawing board and figure out how you can increase your followers, interact more with the existing ones, imprint your brands unique identity in the minds of followers and maintaining relevance by being Jamaican.