Category Archives: Jamaican Social Media

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

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In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

Scotia Bank Jamaica vs NCB Jamaica: Who’s better on social media?

A lot of people may think that banks don’t need to have social media profiles. With the rise of mobile and online banking, banks such as Scotia Bank Jamaica and NCB Jamaica are utilizing Social Media. While they aren’t the only banks using social media, let’s see who does social media better between the two biggest names in Jamaican banking.

 

Facebook

With 45,754 Likes, Scotia Bank Group Jamaica post frequently including pictures, texts, and links to their website. They also utilize the advertising feature that Facebook offers which helps them to get more likes. They receive quite a few comments from their fans. However, their responses to these comments (though excellent) are few and far apart.

Scotia FB Page

 

With 15,589 Likes, NCB Jamaica Limited has a lot of ground to cover in the Number of Likes Category. However, their page has a personality that captures information inside NCB and outside in the world around them. One of their recent posts spoke about Emancipation Day. Their posts include text only, photos & links to their website. They receive quite a few comments under their posts & on their page, most of which they respond to. They also feature a lot of giveaways which help to get new fans & keep current fans involved.

NCB FB Page

 

Twitter

Having 4,592 followers @ScotiabankJM  respond to all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. They also show followers the 2 ladies that manage the page which gives them a sense of familiarity allowing them to match a tweet to a face.
However, they don’t seem to feature anything other than answering customer questions. There are very few tweets that are not replies (and we all know we only see replies to people we follow) which can make their page seem inactive.

Scotia Twitter

 

Having 5,235 @ncbja has an active twitter page. Tweets are frequent and consistent. They linked their Facebook page to their Twitter account so most of their tweets are actually forwarded Facebook posts. This helps to keep major messages uniform across all platforms in addition to getting twitter followers to Like their Facebook page. . They RT & respond to tweets they are mentioned in which shows that actually keep track of their Twitter account. However, while it’s good to link your Facebook and Twitter accounts, you should have posts that are Twitter-exclusive

NCB Twitter

 

YouTube

With 299 videos and 76 subscribers, the Scotiabank Jamaica YouTube channel features videos of commercials, special projects, sponsored events, corporate seminars & every other thing they can possibly video. Their YouTube efforts are commendable. However, there is very little integration of these videos into their other social media pages such as Facebook and Twitter. Additionally there is no easy to find link to their Facebook and Twitter pages on their YouTube Channel page.

Scotia YouTube

 

With 42 videos and 34 subscribers, the NCB Jamaica YouTube channel includes commercials, videos showing internal company changes, & videos of competition winners.  They also integrated their other social media account directly into their channel’s banner.  However, their YouTube account is not frequently active with their last activity being 5 months ago, w think it’s time for a new video NCB.

NCB Youtube

 

Neither brands are on Instagram or Vine

 

CONCLUSION:

In terms of overall followers Scotia Bank Jamaica has the edge over NCB Jamaica by a clear margin. In terms of Facebook it would have to be a tie because NCB has the better online personality & is better at interacting with fans but their 15,000+ fans are no match for Scotia Bank’s 45,000+ fans. In terms of Twitter Scotia Bank wins. Scotia responds to mentions which is a big thing to twitter followers (who WILL unfollow you if you don’t reply to them) and their personality is felt (especially with them telling us who we’re talking to). NCB’s Twitter account was too robotic, especially because of the lack of supplementary tweets to add to the Facebook-post-turned-tweets. In terms of YouTube, while both Scotia & NCB have very few subscribers, Scotia Bank wins hands down. They have more views and are FAR more active (come on NCB… “Last Active 5 Months Ago” ???).

That means that overall Scotia Bank Jamaica does social media better when compared to NCB Jamaica.

However, to be quite honest both Scotia and NCB have a far way to go in terms of efforts.

Scotia:

Stop relying on the fact that you have a lot of customers. You need to be more hungry for fans, followers, subscribers. Integrate all your social media pages and give them all equal attention. Respond to comments on Facebook frequently and consistently (not just when you see or you feel like it). Tell the 2 ladies managing your Twitter page their doing a great job, but they need to find ways to get more followers (which I know is easier said than done).  Invest in your videos a bit more. Better quality. Better editing. YouTube could be what makes Scotia unique among all other banks capitalize on that.

NCB:

Your efforts are excellent. However, when it comes to social media, the turtle doesn’t win the race.  Your strategies are excellent but the fans won’t come to you, you need to go to them.

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.

 

Digicel vs LIME: Who’s better on Social Media?

When it comes to telecommunications, Digicel and LIME are in an ongoing (and never ending) battle. They offer similar deals and in this day and age similar customer service. Many Jamaicans have their personal brand that they are loyal to, others have 1 of each (to save credit) and the average Jamaican will say they’re basically the same thing. Similar to politics, different areas are LIME strongholds and others are Digicel strongholds and others are torn down the middle.

As a result of this, We’ve realized that both telecommunications providers try to have a strong presence on social media by having an approachable personality and offering the better customer service. So here it goes

Facebook

LIME: With 183,592 Likes, LIME interacts their fans by responding to comments made under posts. They maintain a high level of Jamaican-ness by including the dialect in some of their posts. Their posts consist of text only, photos, reposts, and videos.

Screen Shot 2013-07-10 at 1.17.44 PM

Screen Shot 2013-07-10 at 1.18.07 PM

Digicel: With 491,290 Likes, Digicel has a very strong presence on Facebook. They make posts that are text only, photos, reposts and videos. They have a high level of Jamaican-ness and they balance advertising and public relations very well by having a very high level of interactions with fans.

Digicel

Screen Shot 2013-07-10 at 1.18.58 PM

Twitter

LIME: Having 20,911 followers @LIMEJamaica replies & RT’s all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. This helps them maintain relevance and interaction with followers.

Screen Shot 2013-07-10 at 1.20.25 PM

Digicel: Having 58,194 @Digicel_Jamaica replies & RT’s all tweets they are mentioned in maintain a high level of interaction with its very active (sometimes overactive) followers. They keep their followers engaged by tweeting consistently often giving away something or asking vox pop questions and respond to all comments made (good or bad).

Screen Shot 2013-07-10 at 1.19.51 PM

YouTube

LIME: With 105 videos and 291 subscribers, the LIMEJamaica YouTube channel feature videos of commercials, extended versions of music videos, and ‘fun’ (Harlem Shake) videos. This allows their customers to easily find any LIME video they want to.

Screen Shot 2013-07-10 at 1.22.26 PM

Digicel: With 157 videos and 647 subscribers, the Digicel Jamaica YouTube channel includes commercials, Digicel music videos, special projects with brand ambassadors. This gives their customers 1 central place to go and see Digicel in an audio-visual form.

Screen Shot 2013-07-10 at 1.21.45 PM

Instagram

LIME: With 274 followers and 92 posts LIME Jamaica offers its customers another means of accessing information. They even make use of Instagram videos.

photo

Digicel: With 998 followers and 373 posts Digicel Jamaica’s Instagram account is interactive and gives their customers an additional avenue to be in the know about Digicel. They even make use of Instagram videos.

 photo (1)

Vine

Both companies have not started to utilize the new and popular video app as yet.

 

CONCLUSION:

Since LIME and DIgicel have accounts for the same sites, we can’t use who has more accounts to determine a winner. They’re also both equally active on all of their social media pages, so we can’t use level of activity and interaction to determine who is better. The only other non-subjective method of determining which of the two is better would be to compare total followers across all pages. Using amount of followers, fans, & subscribers, hands down Digicel Jamaica wins by a wide margin. Digicel has higher viewers on all social media platforms.

LIME gives excellent effort (and to us more personality) which is commendable, but it is clear that they are still struggling to overcome the bitter taste that Cable & Wireless (or Careless & Wutless) and their monopoly left in virtually every Jamaicans mouth.

 

10 Jamaican brands to “Like” on Facebook

By Laurelle Taylor

Let me first start by pointing out to companies that it is no longer (it really has never been) acceptable to have your company as a person on Facebook (who I send a friend request). If you’re going to use Facebook, use it properly, start a page (that people ‘Like’) for your company…Please! Facebook integrates certain statistics, which are important to note in social media marketing, right above the page in an admin panel. It also allows you to add additional page admins, whose power/freedom you can set. Trust me all of this makes your life easier and allows for you to micro-manage and delegate the labor required to have a successful page.

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Okay now for matters at hand

The first thing I thought about when trying to come up with good brands to ‘Like’ on Facebook I asked myself what do people go on Facebook to do these days. A few things jumped out in my head:

  • Find a party or event to go to.

  • Look at pictures.

  • Sell (or trade) their almost always ‘mint condition 9/10 price negotiable’ phone.

  • Enter some random competition and spam friends with ‘click like on this for me plzzzzz’ messages.

  • STALK PEOPLE (we ALL do it at some point or another).

Now, among all that noise there’s quite a few brands that manage to stand out and have an effective & consistent Facebook page. As usual I’ve come up with a list of my own criteria which are as follows:

  • Page must have frequent posts (Daily – 4 out of every 5 days).

  • Posts made by brand must include texts, photos & videos (emphasis on the first 2).

  • PERSONALITY! Posts must be interactive and not robotic.

  • Brand must respond to posts made by others on the page.

  • Page should not just be about ‘promo’ and ‘selling’. (say good morning, ask them how their day is going)

  • Utilize tabs well (no which tabs to put first in addition to customized tabs).

So here are a few Jamaican brands worth ‘Like’ –ing on Facebook:

  • Babeelicious – now this place is everything babies and while I don’t have one of my own (or one on the way soon) their page makes me want to buy baby stuff in advance. Babeelicious interacts by responding to comments made and posting general information about babies (not just the products they sell). What I like about their page is that they incorporate their other social media accounts right into their page. They post their vlog posts on their Facebook page and also include advice for mothers. I especially like that Babeelicious indicates when their products are made in Jamaica. They didn’t have to do it & to me this is a selling point. The Babeelicious page makes you just want to buy something! This is one page worth the ‘Like’.

Babeelicious

  • The Jamaica Biscuit Company Ltd. –  Now this brand is truly Jamaica from the product itself (Sings: XLCR Water Crackers!) to the patois they use when captioning posts. The Jamaica Biscuit Company keeps fans interested in what their next post will be. They have frequent competitions which their fans actively participate in. Their page is updated consistently with multi-media communication efforts which show the value they have for Social Media. This Jamaican brand has every intention of using Facebook to push their already successful brand and product which makes this page is  worth your ‘Like’.

XLCR

  • Petals & Promises – As soon as you walk through the Petals & Promises virtual door you fall in love. This brand is all about weddings and love. Wedding cakes and floral arrangements for weddings. Their page includes photos and links to the products they offer in addition marriage tips and love quotes. Petals & Promises even post asking fans what they think about certain ideas for cakes and other products (client input is important) and interact with them as much as they can. If you’re planning a wedding or in the mood for love (which you can never really go wrong with love in your news feed) ‘Like’ the Petals & Promises Facebook page.

Petals & Promises

  • KFC Jamaica – Now, if you can’t acknowledge that there is KFC Jamaica.. then you’re not from Jamaica. KFC Jamaica is like a ‘cook shop’ that has done so well it’s a franchise. KFC has been around in Jamaica so long that a lot of us (yes me included) thought it was actually Jamaican and not a franchise. Their page has frequent posts asking fans for feedback on the various meals offered. Their posts have a high reach and frequency resulting from their 386,000+ fans sharing their posts with others. It’s also important to note that they respond to most comments both positive and negative while maintaining the KFC persona we all know and love. Whatever you think about KFC you can’t keep a good brand down and KFC Jamaica’s Facebook page is proof and reason you should ‘Like’ them.

kfc

  • Club Intuition – Club Intuition is a store that offers everything fashion. They posts photos and links to trendy styles for ladies. They also make recommendations for certain style options while asking fans what they think about certain looks. Club Intuition challenges every female to be the diva that she is by staying on top of the latest trends. They interact with their fans who like and dislike style possibilities indicating they value the feedback while maintaining the personality of a fashionista/diva. Club Intuition is worth your ‘Like’.

Club Intuition

  • Dominos Pizza Jamaica – I know that you might have a bitter feeling when you see Dominos on this list but hear me out please. Now, I’m a faithful (FAITHFUL!) Dominos Pizza lover but I understand the Pizza struggle in Jamaica is often times real. However, the Dominos Pizza Jamaica Facebook page is really good. It has menu and store locations tabs, posts pictures of pizzas (that don’t look fake), interact with their fans and maintain a high level of posting frequency.  I get that I might be biased but I ask you to look for yourself. ‘Like’ the Dominos Pizza Jamaica Facebook page.

Dominos

  • Digicel Jamaica – Quite like their Twitter page Digicel Jamaica’s Facebook page is the epitome of active (maybe too active lol). With service promotions about new deals, pictures of posters, credit giveaways and just checking in on their family (as they’re called), Digicel Jamaica’s Facebook page is one to ‘Like’. They utilize all the features Facebook has to offer enabling them to maximize their reach with a virtually unbeatable frequency. They allow for customer feedback (good or bad) which indicates their openness to change. They maintain the personality of a Jamaican family member and force their competition to step up to the plate. ‘Like’ the Digicel Jamaica Facebook page…if you haven’t already.

Digicel

  • Rough Rider Jamaica – Now, Rough Rider’s social media presence is commendable. They have a faithful Twitter following and a dedicated fan base of Rough Riders (as they’re called). Hosted by Desire the Rough Rider page has persona and is all about ‘interaction’. Rough Rider’s page has frequent posts which include pictures of the product, meme’s, and Sex Tips which “Rough Riders” share with their friends increasing the reach that the Rough Rider Facebook page has. While the content borders XXX Rough Rider is still worth your ‘Like’ on Facebook.

Rough Rider

  • Azans – It might be quite a shock to some people to find out that Azans not only has a Facebook page but has a good one too. The Azans Facebook page is both multi-media and interactive. The Facebook page has all of Azans’ other social media profiles integrated in it which shows they have an excellent command of social media. They post Azans Home Adventures videos on their Facebook page to get Azanytes (as they are called) to come to their page often and stay for long. They show what their products can be used to do which is an excellent example of integrated marketing communications. Go to the Azans Facebook page and click ‘Like’ the next time you log in.

Azans

  • Fly Jamaica Airways – Fly Jamaica is a Jamaican owned (yes! We own something) airline which makes trips to Guyana, New York and Toronto (from Jamaica of course). Their page is updated frequently with posts about things that are iconic in Jamaican (such as Norman Manley Airport when we could watch the plain land back in the day). This increases the level of interactions and encourages their fans to actively participate in the Fly Jamaica Facebook page experience. Next time you travel to Facebook remember the Fly Jamaica Airways page is waiting for you to ‘Like’ them.

FLy Jamaica

These were just a few brands that I would recommend you ‘Like’ on Facebook (I came up with way more). However, what I will say to any brand with a Facebook page is utilize Facebook. If you can’t be bothered to do the work feel free to ‘Like’ the It’s Pixel Perfect Facebook page where we make posts recommending what your brand can do to better utilize social media and Facebook. Interact with your fans by making frequent (not spam) posts about your brands AND things that are not obviously aimed at selling something. Ask your fans how their day is going. Ask them what they want to see your brand do next and by all means respond to their comments (especially the bad one which get you more cool points in my opinion when dealt with properly). The point of Social Media is to become social. Communication is not one way, but rather involves dialogue which social media offers.

Long Story Short: UP YOUR FACEBOOK GAME!

10 Jamaican personalities to follow on twitter

By Laurelle Taylor

When thinking about who to follow on Twitter there are a lot of things that one might want to factor in. We follow some people because we know them. We follow some people because we want to get to know them (stalker). However, there is this quickly growing circle of Tweeters who we follow for the right reasons. Their tweets are funny, they offer valid social commentary, are intelligent and are just plain GOOD.

I’ve come up with a couple of characteristics that these people all have and they go as follows:

  • Follower : Following Ratio – in almost all cases these people have at least 125% (1 and a quarter times) more followers than people they follow. That means that for every 4 persons they’re following that have 9 people following them. eg. Following 100 : Followers 225

  • Conversation Starters – one of their tweets starts a discussion that lasts an hour on twitter.

  • Referred to by 1st Name in Tweets they’re not Tagged in – eg. “Why Laurelle Muss Gwaan suh?”

  • Frequent Retweets – these people have “good” tweets, tweets we agree with, so we Retweet them to our followers who in turn also agree and Retweet again (and follow them adding to their follow to following ratio).

  • High Reach – these people’s tweets are ALWAYS on your timeline even if you don’t follow them. You try to be annoyed but their tweets are so good you have to Retweet and follow them.

  • Little to no Interaction with followers they don’t follow – I think they just don’t want to be cornered into a #Followback tweet.

  • Follow Each Other – Your tweets are good, my  tweets are good, let’s follow each other and our tweets will be good together.

  • #CareNot – these people ‘mek dem talk’ and ‘Care Zero’. If it offends you, build a bridge and get over it.

I’m pretty sure we’ve all come up with our own ways of identifying Twitter’s “Cool Crew” but I’ll go ahead and give some people that I think will add some substance to our often times dull “going to the bathroom” timelines. Here we go!

  • @marlonmusique – Bordering controversial, Marlon (as he is affectionately subtweeted)tweets what he thinks about topical (or anything) issues regardless of what his followers thinks. In my opinion he has mastered the art of taking his followers thoughts and putting them into 140 characters (often including a picture) of his own words. Don’t get me wrong, he’s not tweeting what you want, it just that what he tweets is what we’re afraid to say in such a frank way. Hats off to @marlonmusique!

marlonmusique

  • @Ingridriley – Ingrid Riley is all about technology and everything modern. Her tweets are insightful and give sound recommendations to followers. Her social commentary is as close to objectivity as it gets. Her reach is far greater than just Jamaica and spans across the Caribbean. One of her recent ventures Kingston Beta received quite a buzz on Twitter and was evidently well supported. While she maintains a 1:1 follower : following ratio, she is followed and is thought highly of by the right people and makes her someone you should follow on twitter.

Ingrid Riley

  • @marciaforbes – Dr. Marcia Forbes is all about the media, its impacts and how it can be utilized. She is not just all talk because her statements are backed by research. It is clear through her tweets that she cares about Jamaica, and its youth and her aim is to use her expertise in media to help Jamaica. She is also an author with books such as Streaming: #Social Media, Mobile Lifestyles which clear speaks to the fact that she has an excellent common of social media and how to use it. @marciaforbes is the pumpkin to the yellow soup we call twitter, she gives it texture, color and body and is someone certainly worth following on twitter.

Marcia Forbes

  • @corvedacosta  - Founder of the Jamaica Blog Awards, Corve DaCosta is one to follow on Twitter. His tweets manage to balance stating his opinion (which some people go overboard with), giving information to followers and just enjoying Twitter. His opinion more often than not mirrors what we all think but he manages to get it out in a less aggressive ‘Mi waan justice’ kinda way. Check out his timeline and be sure to follow @corvedacosta.

Corve Dacosta

  • @Gordonswaby – @Gordonswaby is that person on your timeline that remembers to comment on those little annoying things in society that bother us. He hits the nail on the head with his social commentary more often than not and has a sense of humor to go with it. He keeps followers in the know about the corporate world as he informs them about the corporate happenings. His tweets are true, realistic with just the right amount of jokes which makes him someone good to follow.

GordonSwaby

  • @Ragashanti – Raga is our national King of Mix Up to say the least. We’ve all listened to his radio programs at least once (whether we’re going to admit it or not) and laughed through every second of it. So why wouldn’t you follow him on twitter? He adds the spice to your timeline posting links to the latest random scandal (which is just as important to be aware of). @Ragashanti is the X-News among the Gleaners and Observers on Twitter… you have to read his tweets once you see one. Regardless of what you think about him his following is massive which makes him someone worth following too.

Raga

  • @CaroleBeckford – Twitter needs people like this! We need the people who are willing to state the stance on issues as soon as they arise. It is important to be one of the first persons to take a side in something because it helps other realize how they feel about it making @CaroleBeckford an opinion leader for many. As her bio says she is a sports management expert which is always evident in her tweets. She tweets great content and Retweets valuable information for all her followers to see making her someone good to follow.

Carole Beckford

  • @SeanABennet – Sean is that person you see on your timeline regardless of if you’re following him. This in and of itself means he’s a good tweeter because you cannot buy the kind of publicity his tweets often get. He is a Jamaican blogger who receives quite a buzz every time he makes a new blog post. He comments on controversial issues taking place around us and helps to bring clarity to situations society does not readily grasp. His tweets are for himself, they just happen to appeal to most of us (which is good because most of us try to suit people with our tweets and #fail). He also adds a bit of unexpected humor to our timelines at random(which is good because everybody’s trolling people now). Check out @SeanABennet.

SeanABennet

  • @Russ_Mac876 – You need to follow this guy! His tweets are hilarious! He is the epitome of #CareNot. If you say something his disagrees with or finds stupid, he’s going to let you know. He is a “Loud Up” Professional. Follow with caution because your day will come (lol). What I think is good about @Russ_Mac876 is that he says what he thinks both bad and good (which I guess makes him fair). Just check out his timeline I promise you won’t regret.

Russ_Mac876

  • @Protoje –  Now what’s a twitter timeline without a musician? Protoje has a massive following who he constantly interacts with. While he tweets a lot about his music and where he’s touring the content of his music is relevant to every Jamaican. His music is his commentary. He uses Twitter as a platform to send his message and promote other persons messages and when he actually Tweets something that is directly related to music it gets Retweeted across the region (and world) for days. This makes @Protoje someone worth following.

Protoje

That’s my list of 10 people to follow to add substance humor and commentary to your Twitter timeline. Of course there are way more people in the Jamaica Twitter Cool Crew but these are just a few. Do you agree? Who would you recommend? Check them out and be sure comment and tell me what you think!

10 Jamaican Brands to Follow on twitter

By Laurelle Taylor

I don’t know if it’s because I’m proud to be Jamaican but when I heard the phrase Jamaican Brand “Jamaican” is what automatically jumped out at me. I thought a Jamaican brand had to be unique (quite like everything Jamaican). It probably wouldn’t be too hard to find 10 Jamaican Brands but when you toss Twitter into the mix.

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Twitter is something that I take very seriously (even though my Twitter game is getting kinda weak). There are quite a few things that are integral to having a ‘good twitter account’ and being a ‘good tweeter’. I came up with a list of criteria that any good Jamaican Brand on Twitter should meet.

A Good Jamaican Brand’s Twitter account  should have:

  1. High reach – a lot followers and ReTweets
  2. High levels of interaction with followers – respond frequently to mentions (good or bad)
  3. ONE Brand Identity/Personality- Tweets should come across to followers as if the brand was a single person(as opposed to a robot employee) and that person was the same person tweeting all the time.
  4. Jamaican-ness- a brand can’t really be ‘Jamaican’ and not BE JAMAICAN

So here’s my list of 10 Jamaican Brands to Follow on Twitter.

The Jamaica Gleaner (@JamaicaGleaner) – The Jamaica Gleaner’s account has 73,256 followers who constantly ReTweet  and tweet about their tweets. While they do not ‘reply’ to their mentions they do ReTweet every tweet they’re mentioned in. They post news stories as they occur and cover news that may not have made it to the press or TV which makes their account relevant. While their account lacks personality their level of interaction, reach and frequency far outweighs this and makes them a good Jamaican Brand to follow.

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Appleton Jamaica RUM (@AppletonJamaica) – Appleton has 3,757 followers. This may seem like a small number for this brand but they’ve managed to secure very influential followers like DJ’s and local celebrities who carry a massive following. They ReTweet every tweet they’re mentioned in and promote all of the events they are sponsoring through their page. They also think about the kinds of followers they have along with what’s hot at the time and try to engage followers using hot topics. Appleton Rum is something that has helped to put Jamaica on the map ad is something Jamaicans identify with which makes the a good Jamaican brand to follow.

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Rough Rider Jamaica (@Roughriderja) – Rough Rider is one of Jamaica’s leading condom brands which has a twitter account like no other hosted by their brand rep “Desire”, who is the incredibly sexy version of Flow from Progressive, spreading the joy of sex to all her followers. They have 1,256 dedicated followers who reply  and ReTweet every single tweet. This is probably as a result of the personality of the brand which is very upfront and real about sex and sexuality. They prove that sex sells because their reach is far greater than the 1,256 followers they have. They maintain an unbeatable level of interaction as they give as many direct responses as they do ReTweets. This makes them a great Jamaican Brand to follow for sure.

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The Jamaica Observer (@JamaicaObserver) – The Jamaica Observer has 69,081 followers who ReTweet and read the content they post. While they don’t have a high level of interaction with their followers their high reach and frequency far outweigh this as the information is relevant to time and place. This Jamaican brand is also a good brand to follow.

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The UWI Mona Guild of Students (@UWIMonaGuild) – The University of the West Indies Mona Campus’ Guild Council represents 15,000 students living in Jamaica and is a brand which is the immediate future of the region. Their twitter account has 2,136 (and counting) followers which comprise the councilors and many influential others on and off the campus. This account has a personality that is down-to-earth and young, allowing them to communicate with their followers with ease. They have a very high frequency and reach and can be seen responding and ReTweeting all tweets they are mentioned in. Their new campaign is all about “#iRepMyGuild” and “My Guild, Your Guild, Our Guild” which is in an effort to regain their relevance to their constituents.

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Digicel Jamaica (@Digicel_Jamaica) – Digicel Jamaica’s Twitter page is by far one of the best examples of using Twitter for Public Relations (Not promotion…public relations). They follow 6,749 people and respond to most of the mentions they get from their 56,873 followers who complain, commend or just beg credit daily. They have a distinct personality that is helpful, humorous (we all see them make fun of the competition) and ultimately listen’s to the concerns of their followers. Digicel Jamaica is a Jamaican Brand that is definitely worth following.

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Smirnoff Jamaica (@SmirnoffJamaica) – Smirnoff is a well supported brand in the Jamaican market. On this basis along it would be good to follow them. They tweet multiple times daily to their 3,434 followers. However, they are lacking in the interaction area because they ask questions and don’t response to their followers answers. They maintain and posh and elite persona which keeps their followers following and everyone wanting to be a part. While they may not seem like they are worth following… Jamaicans like Smirnoff so they follow them… which makes them a brand to follow.

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Dr. The Honourable Ambassador Usain St. Leo Bolt (@usainbolt)  – Now I’m sure you’re thinking how exactly Usain Bolt comes into this list but if you think about it you will appreciate why. Usain Bolt is a brand both for himself and for Jamaica. He is a global icon that has put Jamaica on the map and is a worldwide name. Whether we love his personality or dislike it, he has one. He interacts with all of his fans/supporters and he is certainly Jamaican in everything he does (from the flashy cars and high rolling to the Black, Green & Gold he carries across the finish line in 9.48 seconds). And I don’t even have to mention his whopping 2,833,549 and counting followers.

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~Fiction Lounge~ (@FictionJamaica) – Fiction Lounge is a club that offers ‘the ultimate nightlife’ experience.   It has a brand identity which is in line with first class treatment and top class experience. They have an active twitter account which has 5,723 followers. They tweet about what’s going on in the club each night and publicize themes for the weekly events such as their iconic Ultra Inclusive Saturdays. They respond and ReTweet tweets they are mentioned in and even go as far as searching for keywords and respond to those tweets.

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As you can see, I only found 9 brands that I felt comfortable recommending (even though I promised 10). These brands to me are the only ones that balance the criteria I outlined and make up for areas they are lacking in. This also shows that many Jamaican brands are not utilizing Twitter the way they should. Twitter is one of the easiest ways to build a personal relationship with clients. If done properly brands can reach a stage where they can ask their followers anything on Twitter and expect most of their followers to respond. The brands I’ve outlined have reach this stage with their Twitter accounts in some way or another. Brands need to realize that the way to get their Twitter account to have impact on followers and use to them is not set in stone but is dependent on the nature of their brand and the personality they want their brand to have. Each brands path to an effective Twitter account should be tailored to suit that specific brand.
So if your brand didn’t make the list stop it just means you need to go back to the drawing board and figure out how you can increase your followers, interact more with the existing ones, imprint your brands unique identity in the minds of followers and maintaining relevance by being Jamaican.