Category Archives: How to improve your social media series

Balance or Separation: Managing Professional & Personal Social Media Pages | Part 2

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In a bid to be conscious of our thoughts, actions and followers – persons make the decision to create a “balance” in their lives by separating their personalities, ideas and interests. But is separation balance or dishonesty? As we strive to ensure that the right followers get the “right” information (through the separation of our accounts) are we also in the same breath hiding information?

When you decided to enter the professional world, the world that decided that “toosexy4u@hotmail.com”, wild drunk poses as profile pictures and curse words won’t be acceptable – did you delete these things, start new accounts or increase your privacy settings to keep inquisitive eyes at bay?

No matter your response, or your current role in life (personal or professional) you are the representative of your own brand firstly. All other roles are secondary. So is the separation of your personal and professional social media pages really necessary? Some will still say yes, and we will discuss why.

As promised from our previous post, where we discussed balancing of social media accounts – this time around we have to discuss the pros and cons of separating. The concept of setting targets, guidelines and structure to how our online presence is assessed.

Pros of Separating Accounts

  • Focused. Content posted will be inextricably linked to the business – services, deals, tips, news, staff, etc.
  • Once your posts have personality, followers are sure of the type of content to expect, and you are certain that the followers have some interest in the business.
  • You now have a targeted group of persons to which you can share or pitch the services of your business.
  • Targets for growth can be set for the professional accounts.
  • You now have control of the persons who are allowed in your personal space (through privacy settings), while being able to leave the professional account open.
  • Clear work-life boundaries.

Cons of Separating Accounts

  • Hard to manage. Will you always remember to devote equal time to each brand.
  • As a small business, you might need to hire someone to manage the professional account on your behalf. This may not necessarily be very cost effective for a new business.
  • Are you being viewed as being dishonest by separating (hiding) an account from followers.

Social media accounts require a professional human, lol. Weird term, I know. But it’s true. We want to live our lives on social media, socializing and being entertained, but at the same time with enough decorum that when our employers view our pages we can still look them straight in the eyes the next day and not have the slightest embarrassing moment.

So how do we do this?

By separating our accounts or balancing all personalities in the social online sphere? In making this choice, be sure to remember, that whatever you post online is no longer yours. It can almost be likened to sending a text message which you can’t erase from the receiver. And no matter your life long aim to separate your accounts, the right investigator can uncover what you have been trying so ‘hard’ to hide.

It’s Pixel Perfect’s Managing Director, Conrad Mathison, was recently put on the spot by Wealth Magazine, and asked his views on this very topic. He will share pertinent points from his “panel discussion to guest speaker” at Corporate Mingle presentation. His thoughts, as a young entrepreneur, socialite, friend, brother, son should be even more enlightening. Is he balancing or separating? Will he even choose a side? All will be revealed in his blog post.

Balance or Separation: Managing Professional & Personal Social Media Pages | Part 1

Displaying social.jpgHave you ever made an error in posting something on a professional account that was meant for a personal account? 

Do you have two separate twitter accounts, one for personal views and the other for professional?

Is there or should there be a social media etiquette guide for personal accounts?

Do personal accounts need filters?

Is trolling from professional accounts a good thing?

What type of personality should professional accounts have?

Are you sinking in your online presence?

Personal …. Personable …. Automation. Who do your followers want to see?

Is striking the balance necessary for you or your followers?

Do you use social media at work?

Is it against the work policy to use social media on the job?

Is two accounts too much?

Do you follow a business owner’s personal account to (a) hear/read/watch about his business, (b) get to know him personally or (c) both?

To build your best online presence, do you have to be separate people?


As you can see, this blog post had me in a whirlwind of thoughts, and piecing it together even more difficult. So yes, one blog post on this topic won’t do. As one’s social presence evolves, and the necessity and use of it almost inseparable – how do you plan to cope? Can there be a balance in your personal and professional social media accounts? Or is there the need for separation of these two personas?

(Small) business owners are faced with this challenge more than regular employees who are not obligated to devote their lives to their job/career. But then CEOs are the faces of the companies (they don’t even own) and are (more often than not) subjected to the scrutiny and watchful eyes of their followers. Journalists might feel the need to separate their lives to ensure that newsworthy posts are not lost among the traffic of mundane tweets.

How do you decide what goes where? Or are we now boxing everything and shelving them, living by the phrase “there is a time and place for everything”?

pic for blog

In today’s post, we will examine the pros and cons of striking the balance of managing both professional and personal accounts in one. We will then do Part 2 of this post, with the pros and cons of separating both personas.

Pros of Balancing

  • Individual is able to consciously streamline and control the type of content in their online presence.
  • Individual is able to show a personable side that followers may not see otherwise.
  • Less stressful, in trying to actively maintain multiple accounts
  • Transparent lifestyle. Who you are in person is who people will see online.
  • Followers are interested in both your views on professional and personal encounters.

Cons of Balancing

  • Highly unlikely that you can do this effectively. One persona possibly professional will dominate the social media platforms.
  • Lines of interaction may become blurred, between professional and personal conversations. Not everyone is able to make a smooth transition between the two.
  • Hard to build and maintain personal relationships when all and sundry are able to follow and connect with you.
  • Possibility of becoming so filtered, that you are borderline automated.
  • Possibility of having no filters or limits, that views expressed could affect business interactions.


Even in writing the pros and cons, things got complicated:

In striking a balance with the management of your social media accounts … does that mean using one user name for all platforms and split each persona across the platforms: Facebook (personal), twitter (personal & professional), linkedin (professional), youtube (professional), pinterest (professional)?

Or does it mean balancing both personas on every single platform, so all information posted can be shared across any online interface?

For the purpose of this blog, we took balance to mean the latter, but the above question is still valid, as balance is defined as “an even distribution of weight enabling someone or something to remain upright and steady.” Now if you use 6 platforms and dedicate half to personal interactions and the other half to professional, that seems about balanced to me. What say you?

As we continue to have this discussion, feel free to chime in on the pros and cons mentioned, answer any of the questions asked at the beginning, or share your general views/experiences on the topic.

Until next time …. are you balancing or separating?

Do you ‘rant’ or ‘rave’ on Facebook?

                   There are three general types of Facebook users:                           Ranters, Ravers, Non-users

Who are you “like” on facebook?

To the Ranters:                                                                                             Facebook isn’t your psychologist’s office. You are not permitted to give every extensive detailed secondly account of your life from birth until now. Neither are you permitted to brag, boast, criticize and self-promote in every post.

To the Ravers:                                                                                                   Facebook isn’t twitter. You are not permitted to write posts on every minutely change in your favourite tv show, football match, restaurant/work experiences, change in feelings, or every funny joke you hear.

To the Non-Users:                                                                                        Facebook isn’t a holiday. You are not permitted to visit it once a year, to dust off your profile photo by changing it, give a general ‘thank you’ for birthday/anniversary posts, or continue to tell your friends ‘stranger!! we should catch up soon’

Whether you realise it or not, facebook is the brand you build for yourself as you are the sole controller of the content (information that is posted and viewed by others). Your facebook page is heavily dependent on this content and the time in which the post is made. Being “liked” on facebook will result in your posts being engaged by either likes, shares, tags, comments or posts on your timeline by others. However, before you can be “liked” it is important to know how to post fresh, interesting content and when to post them.

Posting fresh content requires the user to be a combination of a ranter, raver, and non-user.                                                                                   1. Know which topics to criticize and stir up meaningful, non-ignorant and non-arrogant discussions and comments                               2. Be able to use appropriate images, videos and links that are relevant and appealing                                                                                               3. Know the right time to make posts and when not to make any posts at all

Here are 4 totally do-able tips to improve your facebook page and get those “likes”:

1. Post valuable, fresh, interesting content
  • Share views on topical issues as well as on new issues you’d like to bring attention to. This allows your friends to know that you are up-to-date on current issues and also allows you to become a ‘guru’ in certain topics if your posts are generally focused on a specific area

  • Popular areas for posting: sports, news/current affairs, education, technology and social media

  • Allow the saying “quality over quantity” to guide you. Too often people justify ignorance and discrimination with freedom of expression. You have any freedom so long as it does not impede that of another. With this platform you are connected to people from many different backgrounds, don’t purposely put yourself out there to get attacked for your ignorance.

2. Use media
  • High resolution images, videos and links are more engaging and appealing to others than just posts with text. It gives vision to words spoken as people are able to get a feel of what is trying to be described.

  • An infographic with a quote or a joke is much more appealing than merely writing the quote as if it were a status update on your phone.

  • Share your moments in a creatively named album rather than simply saying ‘I went to the beach with friends’

3. Respond to comments
  • If you want to be engaged by your followers you must allow them to leave comments and you should also be willing to respond to those comments in a polite manner. Disagreements are healthy as there are many sides to a story and varying opinions about an issue. Be polite and think of it as a round-table discussion, not a debate or court case – you’re not trying to find a winner.

4. Know the ‘time’ to make posts
  • To get more views you must share your content at prime times. Ranting or raving at 3am – 6am when everyone is sleeping or out on the town, 9am – 12pm/ 2pm – 5pm when things are hectic and people are busy at work or exactly at 7pm when people are watching news are not conducive to your posts to be fully engaged.

In your quest to get those ‘likes’ on the facebook that you ‘like’ to use, improving the content of your page (posts, comments, timeliness of posts) has to be the thing you would like and want to do. The focus can’t be on how to get more popular but rather to communicate the your brand (your life) in a more interesting way, without looking desperate.

Through our blog series “Be the MVP” we have been teaching you about content marketing. Apply it here. Aim to use content marketing and not social media marketing. You are not trying to sell people something directly. Rather you are sharing yourself in creative ways, that will attract persons to you in the long run. Combine your ranting, raving and (yes even your) non-use to make those engaging facebook posts.


 

 

7.5 easy ways to improve your instagram

         Instagram is your life through pictures and videos, collated,                                                           stored and shared online.                                                                    Gone are the days of having a physical album.                                      There is no need to print, post or email pictures anymore.            So how can you possibly choose a few memories to potentially share with 150 million active users, when everything in your life seems totally amazing and worth posting?

                                                         *pause*                                                             Don’t be misguided

Not everything in your life is worth posting, nor is it necessary to post the same thing from six different angles.

Knowing how to improve your posts on your instagram profile can increase your followers, likes and comments; build your confidence and allow you to have fun while taking pictures.

Here are 7 easy ways to find your best pictures for Instagram:

1. Selfies

Everybody loves a cute selfie. Take those great selfies by playing dress up and looking pretty.  Or take those shameless selfies with quirky expressions. You could even be creative and take a group selfie like Ellen.

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2. Post your interests

If you are a car junkie, fashionista, designer, makeup artiste, then this is a great way of gaining followers and clients. Post cool pics of your cars, fashion, makeup hauls and outfits of the day/night. You’ll be sure to catch the eye of other junkies like yourself.

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3. Use Filters/Photo Apps

Use 1 of 14 instagram filters to make your pic look more awesome. If you’re not satisfied with the instagram filters then use a photo app such as snapseed to add that extra touch to your photo. To post full length pictures then use instasize and for all your memories in one photo, use instacollage.

4. #Hashtags

Using hashtags are a great way of gaining likes and followers since IG users search for hashtags related to their interests. So for the fashion lovers, try using #ootd (outfit of the day) or give your crush a shoutout with #MCM (Man Crush Mondays) or #WCW (Woman Crush Wednesdays) and don’t forget #TBT (Throwback Thursday/Tuesday).

5. Food!

We all like food, so share your delicious meal from your favourite restaurant with your friends or show off your chef skills while you are home. They’ll probably envy you.


6. Capture Great Moments

Don’t forget to upload pics or videos or both from parties, out and about, award ceremonies, special occasions such as weddings, baby/bridal showers, graduations, etc

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7. Show off your body

Been working out or just naturally hot? Well upload a pic or two to get those likes. Just avoid thirst traps ….. or try to -winks-

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7.5 Bluestacks (Bonus)

For those who don’t own a smartphone or tablet, then you can try BlueStacks App Player for PC/Mac. Bluestacks is an emulator that allows you to run Android apps including Instagram!

2 thing to know about using Instagram on Bluestacks:

  • For Bluestacks to recognize the photos on your PC, download the ES File Explorer
  • Instagram on Bluestacks doesn’t allow you to record videos

We hope our 7.5 easy tips will help you to make better picture posting decisions on Instagram.

Be sure to follow us on IG: itspixelperfect

8 Ways to Maximise Your LinkedIn Presence

LinkedIn is THE professional social networking platform and also your online resume.

Have you joined?

Have you been getting invites?

LinkedIn has rapidly become the social networking site for businesses, professionals and recently college students. However, some young professionals and college students do not see the purpose of having a LinkedIn account. Or, if they do have one, it is outdated or doesn’t have the necessary tools to catch the attention of recruiters or clients.

Here are 8 ways to maximise your LinkedIn profile to properly manage your professional identity.

1. Use an appropriate profile photo

LinkedIn is all about professionalism so your profile photo should portray just that.  You need a photo that screams “Hey, I’m work material”. Use a photo that will catch the eyes of prospective employers or clients; in a good way.

So don’t use that lovely selfie that everybody liked on Instagram, that group photo you cropped because you looked good, a picture with poor lighting, one with your hand in the picture because you took it yourself, or that photo of you having a nice relaxing day at the beach.

Try using a black and white photo; there is something very classy about a black and white photo or a photo in business/ professional work attire.

     http://linkedinprofileservice.co/wp-content/uploads/2012/09/best-linkedin-financial-profile-example-300x200.jpg   Good LinkedIn Profile Photo

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Bad LinkedIn         Profile Photo

 

2. Have a great headline

This would be like your personal branding. Use keywords that can be easily optimized in search engines. For example: “Marketer”, “Hardworking”,   “Experienced”. Use titles and descriptions that potential employees or clients are likely to search for.

Can “Twerk Team Champ” be in your title? Absolutely Not!http://financialsocialmedia.com/wp-content/uploads/2012/10/amy_linkedin_blog.png

3. Good Summary

Write your summary in such a tone as if you and the reader are having a conversation. Your summary should make the reader want to have a business relationship with you. This is where you can give people an opportunity to see who you are, your background, your goals and additional places they can find you online or contact you. An interesting summary creates an interested recruiter. This will increase your chances of being contacted.

4. Utilize the Skills/Expertise Section

Make sure to add skills that are relevant to your career or business, and skills that your colleagues or clients can endorse. If you aren’t receiving any endorsements, then I guess you’re not as skilled as you think or people don’t know of your existence in that area. Oh no! That’s never a good thing.

5. Join groups

Even though, it is a professional network, LinkedIn is still a social media network. Joining LinkedIn groups gives you an opportunity to meet and network with like-minded professionals who are constantly sharing information.

For college graduates or job-seekers, two groups to join are: “Job Openings, Job Leads and Job Connections” & “A Job Needed – A Job Posted

6. Use Photos and Videos

Don’t just talk about the work you’ve done, show it under your list of experiences. The use of photos and videos is an excellent way of showing how awesome your work is. It’s also a good way of attracting clients and investments.

7. Utilise LinkedIn Applications

Enhance your profile with applications that show off your work and interests. If you are a writer then you can add WordPress with samples of your previous articles. Slideshare or Box.netapp are great apps for photographers or videographers. Applications will allow you to embed your work onto your profile and make you stand out to recruiters even more.

8. Add Recent Contact Information

So a client or employer sees your awesome LinkedIn profile and wants to get in contact with you right away. HOWEVER there is no contact information available on your profile. If you are someone who doesn’t sign into LinkedIn very often then you’ll miss out on potential jobs. Make sure to have current contact information on your profile. You don’t need to put a phone number but definitely at least an email address. Don’t put an email address that you don’t use anymore and do ensure that it’s professional. ganjaman876@yahoo.com and hawtgyalshelly@hotmail.com? … I think not.

 

Regardless of whether you are in business, a budding entrepreneur, new to the working world or mostly do non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals. Unlike Facebook and Twitter which allow for personal networking, LinkedIn encourages professional networking. LinkedIn is heavily used by HR managers and new businesses looking for partners or new opportunities. It is in your best interest to have a professional LinkedIn profile set up.  Take advantage of this medium. LinkedIn encourages users to provide a highly professional look to their resume and/or profile on the networking site.

Follow these 8 tips and you would have definitely maximised your LinkedIn profiles, guaranteed to catch the eyes of the corporate world recruiters.

 

Follow my TWEETS

You have 140 characters, how can you improve your ‘t-w-e-e-t-s’?

TWEET THIST – Think

“When our emotions are engaged, we often have trouble seeing things as they are.”
- Robert Greene, The Art of Seduction

You may have grand plans for your company, promotions and sale of your products which are all motivated by passion and sustained by it; BUT in the digital space of twitter, nobody really cares!!

Instead, think.

  • Think about your plans to foster brand growth through this medium.

  • Think of ways to bring value to your brand.

  • Think of ways to bring value to your followers.

  • Think of ways to not only to improve your followers but retain them.

Remember, unfollowing someone on twitter is easier than unfriending a person on Facebook.

W – Watch what others tweet

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”
― Dale Carnegie, How to Win Friends & Influence People

Know your followers.  Try to understand what they like, what they don’t like, what they hate and what they tweet about a lot. It gives you somewhat of an awe like essence that you understand them.

Similarly, know your competitors, and don’t be caught making their mistakes.

kenneth cole hashtag failKenneth Cole inappropriately used the trending hashtag #Cairo to promote their products. It came across to its followers as very insensitive to a serious international issue.

E – Educate

“Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

- Robert Frost

Educate yourself and educate your followers. A lot of people are trying to be funny and irreverent, when they should really try to be unique, smart and informative. Always remember that no matter what your brand does, the end game is to provide value to your customers about your product.

E – Entertain

Try not to be too funny. People will see that you are and use it against you. Twitter is a cruel and harsh place if you try too hard.

One way of entertaining your followers is engaging with other brands. It will show rivalry or partnerships. It’s a good way to ride the wave of each other’s followers.

 

T – Thank your followers

Expressing gratitude towards your followers will align the laws of attraction towards your brand.  Your followers, who are your current and prospective customers like to feel that their contribution to your success was noticed. Our parents taught us to say please and thank you in social settings, why ignore the social sphere of social media?

Even though saying thank you has become scarce, did you know that economically, scarcity brings value? Remember that you are still trying to bring value to your brand.

S – Seduce

Construct and maintain tweets that will evoke emotional stimulation from those on twitter. Aim at their secret wishes that have been thwarted or repressed, stirring up uncontrollable emotions, clouding their powers of reason. Emotional tweets will captivate attention.

 

- Think

- Watch what others tweet

 - Educate

- Entertain

- Thank your Followers

- Seduce

Using t-w-e-e-t-s, how will you tell the best story about your company in 140 characters?