Category Archives: Facebook

6 Ways to Engage Fans On Facebook

By Renee Elizabeth Gauntlett

Though Facebook is a simple platform for interaction, it may not be as simple to get and engage your fans with your content. Many brands post a lot of relevant content, but their fans don’t seem to get involved with the content. Here are a few ways to engage your fans on Facebook.

Facebook-2

1. Be Social

The best way to engage your fans on Facebook is to take the social approach. Get rid of the ‘make a sale’ mentality and try to interact with your fans in a way that will build a lasting relationship with them. You can do this by responding to fans in a more personal way and let them know that they are talking to a human and not a robot.

2. Cut The Text, Use Visuals

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If people want to read long articles, they will pick up a book or the newspaper. Nobody likes to read a lot of text on Social Media. The key to survival on Social Media is to be concise and to the point. Photos and videos attract a lot more attention than boring text. For every post, upload a photo or video to go along with it. After the introduction of the Facebook timeline for brands, photos and videos saw a 65% increase in engagement. A greater number of persons are more likely to click on your post and respond by ‘liking’, commenting or sharing your post.

 

3. Discuss Current Events

Conversation is the best way to build relationships with fans and specific topics and current events will always generate a lot of responses from your fans. However, be careful with this technique and avoid controversial comments.

4. Post At Optimal Times

facebook clock

 

Its best to know when your fans are on Facebook, or else your posts may wasted and not seen. There are many studies that try to decipher the best times to post on Facebook. Many conclude that the best times are in the early morning, between work and dinner and around bedtime.

Not only should you post at optimal times, but also consider frequency of your posts. The ideal amount of posts on Facebook is 5 posts a day. You can do more or less, however, be sure to understand what is suitable for your target audience.

5. Host Contests & Giveaways

As I’ve said in previous blog posts, people love contests and the chance to win something. Facebook contests have been and will always be one of the best ways to increase fan engagement and even your fan base. Try it and see what results you get.

 

6. Post Jokes/ Motivational Quotes

Facebook users like to see posts that could add joy to their lives. People love jokes and motivational quotes and these tend to generate a lot of ‘likes’, comments and shares. With this technique, remember my second point and use visuals to go along with them. Memes are very popular today.

 

These are just a few tips to engage your fans on Facebook, so remember to always be creative and you can come up with other techniques. Be social, be responsive, be funny and give away stuff!

 

 

Facebook Profiles vs Pages

By Glenford Scott – GSCOTTY.COM 

I see this mistake being made by both local Jamaican brands as well as brands overseas, businesses using Facebook profiles to market their brand on Facebook as opposed to fan pages like they’re suppose to. Its one of my pet peeves and I thought I’d take the time out to address the situation and give a few benefits pages offer that profiles do not. Here we go.

Profiles-vs-pages

According to Facebook the differences are as below:

  • Timelines are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

  • In addition, Pages are managed by admins who have personal Facebook timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your timeline, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

Source: Facebook Help Center > Page Basics > How are pages different from personal timelines?

Now we strongly urge all business to use Facebook PAGES and not profiles when marketing your brand on the social network for the following reasons.

Unlimited Fans vs 5000 Friends:

The most obvious reason you’d want to have a fanpage is because you can have an infinite amount of fans who “like” your brand whilst with a profile that number stops at 5000, which do you prefer? infinite fans or 5000? yea, choose the fan page.

Facebook Insights:

Fan pages give you the benefit of detailed analytics showing you how many people see your posts, the best times to post, your fan page demographic, your most engaging posts as well as how many new fans you’ve gained over monthly periods. All this information is extremely valuable in helping you craft and improve upon your Facebook content strategy. P.S. profiles give you none of these things.

It s Pixel Perfect

Facebook Tabs:

Facebook Tabs give you the ability to create custom experiences within Facebook for fans to enjoy or provide links to your other social sites such as Twitter, Instagram, YouTube or Instagram, oh and Facebook Tabs are only available for PAGES, enough said?

Facebook Contests:

Running contests is a great way to boost engagement for your page, promote a new product, capture data and gain a new and larger following. You should know by now that in order to run a Facebook Contests you must use a 3rd party app or face being banned by Facebook, and guess what? you NEED a fan page to do that!

Facebook Ads:

Facebook advertising, is very cost effective and targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page/ profile.

Admin Roles

By granting select people access to your Fan Page, you avoid giving out your password to multiple people which is what you’ll have to do with a profile. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand. Fan pages sounding better now?

Check-ins and Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can’t do anything like this on your personal page / profile. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

You look like an amateur with a profile

When you have a personal profile on Facebook for your business you really just look like you don’t know what you’re doing, people will point and giggle and call you mean names behind your back, so do the right thing, spare your pride and get a fan page.

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.

 

6 Steps to Set Up a Facebook Page

By Laurelle Taylor

So your business is ready to make the next big step and start a Facebook page but you aren’t quite sure how to do it? Here’s the solution!

Step 1) 

Log on to Facebook and go to https://www.facebook.com/pages/create.php and select the optioin which best matches your company. After you’ve clicked one it should reveal behind it the option to choose a category and enter your brand’s name. You can click through all the other options to see if they have a category that works best for your business. PLEASE NOTE: Once you enter your company’s name & start the page, you can only change the name if you have under 200 likes (by applying to change it), the only other way to change it is to start a new one (from scratch). Click on “Get Started”

Step 1

Step 2)

The next page will say “Set Up *your business name*” and have About highlighted in blue. Add a description about your company and put in the link to your website in the field available (don’t worry you can go back and edit this information). TIP: Click on Add Another Site and put in your company’s Twitter address & repeat for YouTube and any other pages your company has. Click Save Info to continue.

Step 2

Step 3)

The next page should ask you to upload a profile picture. Upload or Import your company’s logo (or whatever picture you want to be your profile picture). After it’s uploaded you’ll see the thumbnail come up. Click Next.

Step 3

Step 4)

The next page should ask you to choose your Facebook web address eg. http://www.facebook.com/SwaggSwagg (which is not a real link). This step is very important because it makes navigating directly to your page easier for customers. PLEASE NOTE: You can only change your Facebook web address one time after you enter the first one so think wisely. Hint: You can “Skip” this step and come back to it in a couple hours/a day… but be sure to come back. After you’ve done that click next.

Step 4

Step 5)

The next page should ask you if you want to Create an Ad (YOU HAVE TO PAY FOR THE AD). I don’t personally recommend this when you’re just starting your Facebook page because your page is still empty. So “Skip” this till a later date.

Step 5

Step 6)

The next page should ask you to add your page to your personal Facebook favorites. Click on Add to Favorites and then click Next. You’ve Started Your Facebook Page!

Step 6

Recommendations:

  • Have a company photo catalogue ready for upload before you start the pae.

  • Before you invite anyone to like the page or promote your page add at least 20 posts (photos, videos, text and links) and update your cover photo. Makes no sense having people coming to a blank page.

  • Facebook Profile Pic dimensions: 160 X 160, Cover Photo Dimension: 851 X 351

  • Start by inviting employees to like the page to make up numbers faster. Get them to click Like and share posts encouraging their friends to click like on your page (social network remember?)

  • Upload at least one album between 1-2 weeks after you start the page.

  • Thank persons individually (until you reach at least 100 fans) for clicking Like on your page and encourage them to stay with you and posts comments etc.

  • POST MULTIPLE TIMES DAILY!

  • Don’t Set it & Forget it! If you know that you’re not going to be able to manage your Facebook page, hire somebody to it for you (like us) but don’t just start a Facebook page to say you’re on Facebook. It looks worse when people search for your company on Facebook and find a page that hasn’t been updated than to search and not find one.

8 Ways To Promote Your Facebook Contest

By Glenford Scott – GSCOTTY.COM 

When you’ve finished setting your goals, choosing the type of contest and prize as well as the 3rd party app you’ll use to run it with, the next step is to launch and promote it. When promoting your Facebook competition you’re going to want to invest in some ads, one thing to take into consideration before you do this is Facebook’s 20% text rule, whatever design you choose to represent your competition it must contain 20% text or less in order to be eligible to be promoted via ads. The following is an excerpt from Facebook regarding the 20% text rule and how you can check to see if you comply with the rule.

facebook-business-promotion

“To see if your ad meets the limit of 20% of text for an ad image, use our grid tool. This tool is a 5×5 grid with a total of 25 boxes (see below). To meet the 20% text, text may appear in a maximum of 5 boxes (5/25=25).

To use the grid tool:

  1. Go to the grid tool.

  2. Click Browse to upload an image you want to use in your ad.

  3. Click Show grid to display the image within the 5×5 grid.

Click on the boxes that contain text. If text is present in 6 or more boxes, then the image has more than 20% text and is not eligible to be used in an ad in News Feed.”

  • Run Ads: Invest in some Facebook ads and spread the word about your contest to whatever target market you’re looking to participate, Facebook ads give you a high and targeted reach that will surely bring you the results wanted.

  • Send out to mailing list: If you have a mailing list send out an email blast and let them know you have a contest going on and they should enter if interested for a chance to win a cool prize.

  • Blog about it: Whatever campaign you’re running it never hurts to let the blogosphere know what you’re up to, so write a blog about why you started the contests, the rules and prizes and what you hope to gain from it.

  • Add button: Another way to promote your contests is to add a button on your website that will play as a hyperlink to the contest tab on your Facebook page, make sure the button stands out so visitors to your site will be attracted to click on it.

  • Brochures: Going a bit old school here, simply print out around 500 or so small cards o detailing your Facebook contest and leave them on the counter for the cashier to give to customers as they purchase. It’s an easy and cheap way to get the word around.

  • Twitter Auto-DM: Setup or change the auto-direct message you send out to a new follower so that they know you have a contest going on Facebook that they may wanna check out.

  • Change Email Signature: Every little detail counts, so update your email signature so that it displays your latest blog posts, you can use wisestamp for this one.

  • Do some PR: Reach out to a few people you know in the industry, bloggers, journalists, other page admins and ask for a helping hand so they can help spread the word about your contests.

10 Apps you can use to run Facebook Contests

By Glenford Scott – GSCOTTY.COM 

photo-contest-facebook-app_small_16

As you should know by now you have to use a 3rd party app to run a Facebook contest or you’ll get punished by Facebook if they catch you breaking the rules. Thankfully there are a wide variety of 3rd party apps to choose from such as –

  1. Wildfire

  2. Strutta

  3. Votigo

  4. Shortstack

  5. Fanappz

  6. North Social

  7. Woobox

  8. Offerpop

  9. Binkd

  10. SocialAppsHQ

We hope this list was helpful for you! Do you know anymore apps we could add to that list? let us know in the comments!

Do’s and Don’t of Running a Facebook Contest

By Glenford Scott – GSCOTTY.COM 

When running a Facebook there are a few, or more than a few rules you have to follow or face the risk of having Facebook suspend your contest and page all together for breaking those rules. So we’re gonna go through a few Do’s and Don’t of running a Facebook promotion.

dos-and-donts-of-social-media

  • DO: Use a third party to run your contest

  • DON’T: Ask fans to use any of Facebook’s native features to enter a contest, these  include liking, commenting, sharing, posting to your wall etc

  • DO: Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

  • DON’T: Use any of Facebook native features as a voting mechanism, meaning don’t ask fans to “like this picture” in order to vote for an entrant, that goes for comments and shares as well.

  • DO:  Make it clear to participants that they are providing information to YOU and not to Facebook.

  • DON’T: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

  • DO: Use the emails captured from entrants to notify them that they have won.

 

For the full list of rules regarding Facebook promotions you can go here. Facebook doesn’t have the resources to track and monitor every single page on the site but it’s always best to play on the safe side and abide by the rules so your page doesn’t get punished when you think no one is watching.