All posts by itspixelperfect2013

Girl Meets World Cup

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The memes were out, the early warnings were declared – men should not be disturbed during these matches.

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These warnings were warranted. True fans (man or woman) should get the opportunity to have their undivided attention focused on an unpredictable sport like this. The ball is after all very round, and anything can happen. Anything, like the Brazilian 7- 1 massacre at the semi-finals. I laughed that day because it was a complete shock to see at this level and also I have a very cynical sense of humour. A thrashing defeat of that nature on home soil, is sure to be a “this day in sports history” feature in the near future.

Honourable mentions should now be made to the commentators whose sarcasm really kept me (and by large us)  going this entire world cup. Their wit and play on words were unmatched, and really added that spice to make the games complete.

“A nation’s sorrow is now complete”

“What should have been a dream turned into a nightmare”

“They are leaking goals like a sieve”

“It looks like rain or it may be the tears of a heart-broken nation”

“Oscar scores the most pointless goal of the World Cup”

brazil-goalsThe African teams were a pleasant surprise, Suarez’s continuous biting problem was a disgrace, Neymar’s injury was unfortunate, the players were plagued with injuries and this world cup showed that one man can’t carry an entire team. The club greats like Ronaldo, Hernandez, Rodriguez, Van Persie and Rooney could not carry their teams to the finals.

64 games later, Germany and Argentina both scored the goals or defeated their opponents to make it to this final battle. With more yellow cards than goals at the finals, fans would have hoped that either Mueller or Messi would have showed up to be in real contention for the Adidas Golden Boot Award. This award was given to the well-deserving Colombian Rodriguez.Thankfully, penalty shootouts would not decide this finals as Gotze, declared the winning team before the final whistle of the 120 minutes of play.

The Germans would get two trophies, as World Cup 2014 winners and Manuel Neuer being awarded the well deserved Golden Glove Award. They played as a team and will continue to celebrate this victory for the next four years. No short praises for the Germans, who played a well-paced game all World Cup.

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The real MVPs of World Cup 2014 for me, are the goalkeepers. Those saves were ……. well there are absolutely no words to describe them. The leaps, jumps, dives, rolls and clutches, in the end, were the deciding factors for the winners of each match. Tim Howard (USA), Guillermo Ochoa (MEX), Sergio Romero (ARG) have had some of the most spectacular goal saves this championship.

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Whether it was because of work or unplanned conversations, it was a good feeling to be among persons, and hold my own in a football conversation. This didn’t happen over night. It took having google open a few times to get some information, but men like to know that you are willing to show a little interest. Ladies, this is the time you get to win a few points for not being able to play fifa. But I mean, I have grown. In the group stages, I was messaging a German fan and he wrote “neuer” and I responded “never what?” thinking that he made a mistake. But hey, if you ask me now, you would be surprised at just how many players I can name, test me ;)

My desire for #WorldCup2014 was more about gaining a better appreciation for this sport, that united persons across the globe to cheer, cry and argue every four years. Their animation for these games is head to head with my enthusiasm at every track event, worse watching Olympics. With my true allegiances in tact, you can imagine that my one (wo)man jury is still out on whether this is in fact the “Greatest Show on Earth”.

It is now all over. Congrats to the German fans (including myself who through association found myself cheering for the team). We are all now back to our average lives, well Commonwealth Games will begin next week :). Until then see you at #WorldCup2018 brought exclusively to Jamaica on TVJ.

 

The Greatest Show On Earth

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This World Cup has been an exciting show of intense competition. The group stages alone had 136 goals. We have seen stunning upsets, nerve-wracking battles on the pitch and heart wrenching defeats. The 2014 World Cup has definitely lived up to the hype of being “The Greatest Show On Earth”.

32 teams vied for the title but only one team won. This was the same team who made it to the finals in the previous world cup and suffered a tragic loss. The beginning of the tournament was filled with high hopes, eager players, new state of the art goal line technology (which still has yet to prove worth the hassle), and let’s not forget that cool magical foam spray used by the referees. It mostly looks like a can of shaving cream, but that’s none of our business.

image #1The first match of the 2014 World Cup featured the host nation, Brazil – the team that was a big favourite, up against a seemingly less formidable Croatian team. Within minutes of the match starting, Croatia got a point as a result of an own goal scored by Marcelo. That may or may not have been an insight of events to come for Brazil, but we will get to that later. Brazil eventually beat Croatia 3-1, solidifying their claim as the best and reassuring their fans that they could go all the way.

image #2On day two, Spain faced Netherlands. As the defending champions, Spain was poised to win this match easily. That was a thought that resonated in the minds of the Spanish fans. The reality however was outrageously contrary.

The Netherlands were awarded a penalty at the half-hour mark, and was then up by one. That was when the floodgates opened and a flood of goals ensued (literally). Spain lost 5 goals to 1. The match featured a very impressive header and goal from Robin van Persie. At that moment Netherlands were seen as the team to beat.

image 3The group stage was an exciting show of skill and tenacity. Many teams who were expected to be sent home early, fought hard to stay in, and many who were expected to go through, went home.

Despite the lack of high expectations, some teams that impressed were: Algeria, Mexico, Colombia, Costa Rica, United States of America, Greece, Nigeria, Switzerland and Belgium.

The popular teams that were expected to go all the way, or at least to round of 16, but didn’t were: Portugal, England, Spain and Italy. Their extremely early exists from the world cup were a major shock for most, however their departure in no way impacted the excitement of the tournament.

Argentina, Brazil, Netherlands, Germany, France, Colombia, Costa Rica and Belgium all made it to the quarter finals. At this point the phrase “the ball is round” was never any truer. Each team had an equally good chance of making it to the finals, and none would go down without a fight.

Germany beat France 1-0, Brazil also got the better of Colombia 2-1. That Brazilian victory would however prove bittersweet. Their poster boy and ‘saviour of the team’ who had been said to be ‘carrying the team on his back’ was severely injured and would miss their next match; so too, Thiago Silva, their captain. Neymar da Silva Santos Junior suffered a back injury after a very bad tackle from Juan Zuniga. Neymar was out of the world cup with a fractured vertebrae. He literally broke his back ‘carrying his team’.

Brazil's forward Neymar rolls in agony after his collision with Colombia's ZunigaArgentina got the better of Belgium 1-0 and, Netherlands and Costa Rica battled to a nil all draw at the end of regular time. The winner was eventually decided in penalty shootout which ended in victory for the Netherlands.

The first semi-final featured a match between a very strong and proven German team, and a highly famed and at the same time greatly criticized Brazilian team. It was to be an epic clash between two football giants, however the reality paled in comparison to our expectations as it was a brutal and embarrassing onslaught of goals, goals and more goals.

Brazil was thrashed!! Germany scored an amazing 7 goals to Brazil’s one, which was scored at the very last minute. This was the third time any team lost by that much in a World Cup semi-final. Spain fans could now hold their heads up a little higher. The team played horribly, left the defence wide open, they had no heart and according to many fans defeated themselves.

image #5Argentina and Netherlands were next, this match was expected to be very exciting….it wasn’t. It was still a good tactical and strategic match. Both teams attacked and defended well but not many sparks flew. The great Lionel Messi or as he is known by many fans “The God” did not produce any goals, and the Netherlands defence did everything they could to suppress his efforts.

Arjen Robben who many were counting on to seal the deal and dismantle the Argentine defence was also neutralized. They played to a nil all draw in regular and extra time. Penalty shootout decided and sent Argentina to the finals.

Pablo Zabaleta, Robin van PersieNow that the final had been set, the battle for third place was imminent. Brazil and Netherlands were vying for that third place finish. With the memory of their embarrassing semi-final defeat to Germany, many thought Brazil would come out with all guns blazing to restore their dignity and their nation’s pride. While the Dutch were just going through the motion wanting to get another win under their belt.

The match began and within minutes Netherlands received a very questionable penalty as a result of a challenge on Arjen Robben from Thiago Silva. Brazil was then down by one, and in similar fashion to their match against Germany, the goals kept coming however there was a slightly more modest score line in this match. The Netherlands hammered the final nail in the Brazilian coffin beating them 3 nil, to take the third place spot.

image #7Germany vs Argentina, two teams who have frequently faced each other in a World Cup final the last times being in 1986 and 1990. This was a clash of giants. Both teams had proven themselves to be a force to be reckoned with.

Unlike many of Argentina’s matches this one was filled with excitement, both teams attacking and aggressively pressing the other. Many players succumbed to injuries and harsh tackles.

image 8Higuain had the best chance to score and give his team the win however his attempt was unable to reach the back of the net. That squandered opportunity would come back to haunt the Argentines. The brutal back and forth battle continued to a nil all draw at the end of regular time.

Extra time began and the battle continued with both teams having many opportunities to score. The Germans rattled the bar a few times. Both Romero and Neuer had to WORK!

Time continued to wind down and it was looking more and more like penalty shootout would decide the winner, until a spectacular goal in the 113th minute from Mario Gotze put Germany in the lead and strengthened their chances of winning the 2014 World Cup. At the end of extra time Argentina was unable to answer back with an equalizer.

Germany is now the 2014 World Cup Champions!!!

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“The Greatest Show on Earth” is now at an end. While reminiscing on a good thing, how could we forget to mention the goal scored against Spain by Robin van Persie. That “flying header” showed great athleticism, instinct, reflexes and courage to pull off a goal like that. It seemed so surreal that his attempt would actually score.

Robin van Persie

Disclaimer: It’s Pixel Perfect in no way takes responsibility for the non-branded images used in this post. They were all sourced from fifa.com

World Cup 2014 – Frenzy of Upsets

World Cup is one of the most anticipated and biggest sporting events in the world. After all, it only happens once every four years. With a vigorously contested month of quality football, many persons around the world gather to watch this event in bars, lounges, theaters or their homes.

Jamaicans surely do love football and are very passionate about the sport and the teams they support. The Reggae Boyz aren’t in Brazil, and if you were to ask which teams most Jamaicans support (true fans or wagonists) you are sure to hear countries such as Brazil, Germany, Netherlands, Argentina, Portugal, Spain, Italy and England.

With the semi-finals set to kick off in a few minutes, many of the big teams have performed more or less as expected. Brazil trumped Colombia in the quarter-finals – beating them 2-1, while Germany got the better of France with a 1-0 victory. Argentina also moved past the Belgians getting a 1-0 win, however Netherlands had a hard time defeating Costa Rica in the 90 minutes. That match then went into extra time and penalty shootout, where the Dutch finally clinched their victory.

The stage has been set, for what should be a very exciting semi-finals as the popular names you’ve expected to do well are about to meet. Upsets, victories and tears are sure to be seen over the next 27 hours.

Brazil will do battle against Germany, later today at 3pm.

Blog - BRA vs GERWhile Argentina will face Netherlands tomorrow.

Blog - ARG vs NED

But, what of the other popular teams you ask?

In case you weren’t following the proceedings of the tournament, a few of the teams many Jamaicans hold near and dear to their hearts, have been unceremoniously knocked out of the world cup. Persons have been sent into a frenzy of upsets, heart-breaks and depression, frantically trying to make sense of such an abrupt end to what was the beginning of their team’s World Cup 2014 campaign.

Portugal: Cristiano Ronaldo aka CR7 holds his head in despair. He was expected to carry his team to victory, however, that expectation quickly faded into a faint dream.

cr7

Spain: A big favourite for 2014, there were high hopes and massive expectations for these defending champions. They had a team filled with quality players but were unable to perform when it mattered most.

spain dismissal

Italy: With four titles and two runners-up slots, this team was also expected to do well in the world cup, but had to face the disappointment of failing to move out of the group stage.

ItalyEngland: English fans suffered a devastating blow, having to watch their team finish at the bottom of Group D with 1 point – two losses a nil all match. This is a team filled with potential that will hopefully do better in the future.

englandThe early exit of these teams have lead to resignations, deep discussions of coaching mistakes, inaccurate and biased officiating and of course a slew of funny memes about these teams.

world cup meme

This has been an exciting and surprising World Cup thus far; it is arguably the most exciting …. ever. It has seen the rise of teams that have been overlooked in the past, teams that have made it to the round of 16 for the first time in history, as well as the fall of teams that have had rich and successful World Cup campaigns in the past.

The ball is round.

This is the nature of the competition.

Only one team can win and every team wants to win!

This World Cup has definitely favoured the underdog teams so far. The next few hours will prepare us for the finals as the popular teams of Brazil, Germany, Argentina and Netherlands are sure to battle to the final whistle.

Case Study: Mona School of Business and Management Report

  • Summary

Mona School of Business and Management has positioned itself as the top graduate business school within the Caribbean. On approaching their annual application period for their Master of Science programmes they launched a campaign using all forms of advertising media (television, radio and print) to effectively get their message across. It’s Pixel Perfect was given the task of using Social Media to compliment the ads. The task was to create awareness of the graduate programmes, it’s application period and encourage individuals to apply.

 

  • Goal

 

To assess if maximum social media results were achieved by It’s Pixel Perfect for Mona School of Business and Management  from December 2013 – January 2014 across three social media platforms and one online marketing technique.

  1. Increase MSBM Facebook page likes by 1000
  2. Increase MSBM Twitter followers
  3. Increase MSBM LinkedIn connections
  4. Maximize Google search engine optimization
  • Context

 

This was a two months campaign for December 2013 – January 2014. For the first month, Facebook was the only social media platform used. Twitter and LinkedIn were incorporated in January. The online marketing technique of Google Ads was used over the two months. This campaign was planned, executed and managed by one representative of the IPP team for the period.

  • Solutions

Overall Assumption:

This campaign will increase MSBM’s followers on social media and also encourage new applicants to apply to their graduate programmes. This noted reliability would result in providing updates that centered around the nature of the institution.

Though IPP was initially hired to manage Facebook, we thought it necessary to include MSBM’s twitter account and LinkedIn account to have maximum social media reach with their desired audience to achieve the targets..

  • Strategy

  1. A posting plan was created to have daily posts for each platform.
  2. Promote the courses offered.
  3. Advertise the application deadline on all platforms.
  4. Google ads.
  5. Paid advertisements on the MSBM Facebook page.
  • Returns

Facebook

  • Followers/ Likes increased by 2, 172.
  • Before the campaign they had 4,819 likes and ended the campaign with 6,991 likes.

fb graph

Twitter

  • Followers increased by 23 persons.
  • Before the campaign they had 95 followers and ended the campaign with 118.

twitter screenshot

LinkedIn

  • Connections increased by 1,094.
  • Before the campaign they had 329 and ended the campaign with 1,423 connections.

linkedin screenshot

Google Ads

  • Compared to it’s competitors, MSBM’s ads remained in the top position for the period. It kept an average of 1.0 on Google’s display network. The number of clicks and impressions kept a steady growth between December 23-31. This showed incremental reach for the time period.

google ad 1

  • The clicks have also been steady and showed growth between January 11-31. This period showed higher clicks and higher impressions.

google ad 2

  • Lessons Learned

  1. Request that the client provides IPP with a list of courses and proper terminologies to be used.
  2. The content that is posted is heavily dependent on the brand and the way the client wants to be perceived.
  3. A LinkedIn personal and business account cannot be merged.

 

IPP Week In Review: April 27-May 3, 2014

April 27-May 3, 2014 Cover

1. As a result of LA clipper’s owner Donald Sterling’s racist comments, commissioner of the NBA Adam Silver has banned him for life and fined him $2.5 million dollars.

ban

2. Controversial dancehall artist Alkaline donated $200,000 to cancer patients to offset their medical bills.

Alkaline

3. Chris Gayle’s Instagram account seems to be the talk of the town. Buzzfeed published an article on May 1, 2014 to their website highlighting the West Indies cricketer’s relaxed lifestyle.  See the full article here 

gayle

4. Finance Minister Peter Phillips has withdrawn the much debated bank tax  :D

40876peter_phillips5. Designers Dolce and Gabbana receive 18 months suspended sentence after hiding hundreds of millions of euros from tax authorities.

D&G

Picture of the Week
  • This picture stirred a racist/classist debate on social media last week. What do you think? Was she careless? Is carnival safe for a pregnant mother?  Would it still be acceptable if she was of a darker skin tone?

carnival

Event of the Week: Carnival Road March
  • “We have a truck on the road…….”

carnival collage

Video of the Week: Carnival Road March

 

 

 

Case Study: TVJ Champs Report

Television Jamaica’s Social Media Coverage of ISSA/Grace Kennedy Boys and Girls Championship 2014

  • Quick Summary

 

TVJ wanted to dominate the media coverage of the highly anticipated annual Boys and Girls Champs. Live television broadcast with their on site reporters, in house analysts and radio reporters meant that social media was the only missing link. TVJ realised that they are highly engaged by their followers on their Facebook and Twitter social media platforms and wanted to maximise this presence through live coverage. This case study represents the IPP execution of a live social media campaign in the area of sports. This type of coverage was the first for the IPP team.

 

  • Goal/Problem

 

To assess if maximum social media coverage was achieved by It’s Pixel Perfect for the project ISSA/Grace Kennedy Boys and Girls Championships from March 25-29, 2014 across three social media platforms for Television Jamaica.

  1. Increase TVJ’s followers on Facebook by 2000 persons.
  2. Provide timely and consistent updates across the three social media platforms.
  3. Post live pictures and videos everyday of the event.
  • Context

 

This was a seven-days campaign. The first two days were used for lead up promotion and the remaining five days for live social media blogging executed on site at the National Stadium in Kingston. Each days coverage varied with a minimum coverage of 10 hours and a maximum of 13 hours. Coverage each day included the use of two live bloggers and one photographer.

 

  • Solution

 

Overall Assumption:

This campaign will increase Television Jamaica’s followers on social media and also establish it as a reliable source for real-time track and field event information and other events sponsored by the group. This noted reliability would result in current followers spreading the brand’s praises to others and making a commitment to get results/updates from only TVJ moving forward.

Though IPP was only given a specific target for Facebook, the company thought it necessary to include TVJ’s twitter account and create an Instagram account to have maximum social media coverage.

  • Strategy/Tactics

  1. Start the promotion two days before the actual event on Facebook
  2. Paid advertisements on Facebook page
  3. Provide ongoing concise and accurate information/updates for every event on the track and the field via Facebook
  4. Link the Facebook account to twitter
  5. Create an Instagram account
  6. Have a photographer on the track at all times to capture the events up close
  7. Use mobile devices instead of laptops
  8. Post pictures with Facebook posts on the final day of the championships, to give the followers visual content and an eye at the stadium.
  • Return

Facebook

  • Followers/ Likes increased by 2,997.
  • Through the use of paid advertisements, there was a reach of over 40,000 persons each day over the period.

 

Twitter

 

  • Followers increased by 636 followers.

photo (1)

 

Instagram

  • The coverage ended with 121 picture posts and 314 followers.

instagram 1

  • Reviews

tvj twitter 1 tvj twitter 2

instagram

  • Lessons Learned

  1. Large outdoor events for long hours require additional human resource by the IPP team.
  2. The IPP team must be equipped with additional resources
  3. Ensure that the company (person who contracted IPP) delivers on demands necessary to the completion of the assignment (example: accreditation, press passes) so as to limit the need for improvisation.

IPP Week In Review: April 20-26,2014

ItsPixelPerfect Week In Review 2

1. A case of neglect?

The family of an elderly woman was in shock and disgust after they discovered maggots in her mouth while visiting her in the Port Antonio hospital.

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2. Google’s Social Network Guru Resigns

Google Plus’ creator, Vic Gundotra, resigns after eight years. No word as yet as to what his next move will be.

G+

3. Make way for Development or Save the environment?

While the government lobby’s for the development of the port and the logistics hub as a way to gain revenue, some Jamaican’s seem to think otherwise. See what this Yahoo article said about the “sell out”

yahoo article

4. JLP fuming over the new taxes

The opposition is adamant that they will resist the newly implemented transaction tax.

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5. Ear-tagging cattle

Minister of Agriculture, Roger Clarke, announced in his contribution to the budget debate that tagging will be the method of choice to combat praedial larceny.

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6. Still the Sprint Factory

Jamaica racked up 88 medals at Carifta Games: 42 Gold, 34 Silver and 12 Bronze.

carifta

7. Penn Relays

Claudette Allen of Edwin Allen took gold in the long jump at the Penn Relays after landing this jump of 6.21m.

edwin allen
8. Gone a lead

The US dollar has once again risen a few cents to $110.07.

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9. School trips banned

After a ferry overturned in South Korea, the government has banned all school trips until at least June.

korea

10. More “fiyah”

Riverton fire lights up once again causing smoke to consume the Mandela Highway.

riverton

Event of the week: Pandemonium

  • Pandemonium was held last Thursday, April 24. Even though the event was held on a weekday it was definitely well supported.

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Picture of the week: Mr.Killa

  • Mr.Killa took Pandemonium by storm! “Ah want a fat gyal, ah want a rolly polly!”

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Video of the week

  • Rihanna sings a 90’s Nadine Sutherland song with her bestie.

 

Gleaner vs Observer: Who’s Better On Social Media?

Jamaicannewspapers-page-pic

Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.

Read more

In this issue, we have updated our statistics and will re-assess the brands. Will Jamaica Gleaner retain their win? Let’s find out.

Facebook

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 150, 158 likes25,934 talking about this 28, 583 likes10, 992 talking about this 425.3 % likes135.9% talking about this
Jamaica Observer 106, 300 likes14, 600 talking about this 13, 080 likes1597 talking about this 712.7% likes814.2% talking about this

Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.

As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.

gleaner 1
Photo posted on April 23, 2014 received 206 likes, 47 shares, 21 comments

 

 

The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.

Observer - fb
(left) Shared post from website had 7 likes, 2 shares, 0 comments; (right) Captioned photo post had 327 likes, 34 shares, 13 comments

Twitter

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 103, 820 followers 75,889 followers 36.8%
Jamaica Observer 97, 247 followers 71, 213 followers 36.6%

Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.

It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.

gleaner- twitter
Embedding videos is also a technique used by Gleaner on twitter

Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.

observer - twitter

Youtube

Company April 23, 2014 July 17, 2013 Increase
Jamaica Gleaner 12, 966 subscribers

11, 602, 126 views

7, 628 subscribers

8,443,022 views

70%

37.4%

Jamaica Observer 7,269 subscribers

8, 883, 888 views

4,535 subscribers

7,112,946 views

60.3%

24.9%

Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.

Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.

gleaner- youtube

Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.

Screenshot from 2013 blog post
Screenshot of youtube page from 2013 blog post
Screenshot of current youtube page
Screenshot of current youtube page

Instagram

Company

April 23, 2014 July 17, 2013

Increase (%)

Jamaica Gleaner 2649 followers 292 followers 807.2%
Jamaica Observer 3629 followers 28 followers 12,860.7%

On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.

Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?

This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..

In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer,  the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.

Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.

 

Disclaimer

Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.

How to choose the right Content Marketing Agency

content-marketing-strategy

With so many companies claiming to be content marketers, how does a prospective client know how to choose the right agency for their company? Here are four ways to know if you are choosing the right content marketing agency.

1. Credibility and Measurements

Has the agency been successful in doing content marketing for previous clients? The client should find out if the content marketing agency has done work for clients in similar industries. What type of content marketing strategies did they use? Were they able to deliver on time? How do they measure their success? Google your content marketing agency and see what comes up.

2. Practice what they preach

While many content marketing agencies boast or brag about what they have done for their clients, the branding and promotion of the agency and its services tend to be somewhat weak and sometimes inconsistent. Are they visible on social media? Do they update and share their own blog posts? Content Marketing Agencies should definitely share insights, tips, techniques, and thought processes with their clients, competitors and the world. So if your agency is unable to create content for themselves or use the recommended method then move along.

3. Culture of the Content Marketing Agency

Ensure that the culture of the content marketing agency you are using is similar to your organization. Know what you’re getting into beforehand and give the agency your clear cut expectations and let them explain theirs. This will only serve to move your content marketing goals faster and make you aware if your staff will play a role in the creation of content. Also if it is a case where the marketers will be in and out of your organization, you’d like your team to be comfortable with this and vice versa. This will make things a lot easier in facilitating a smooth working client-agency relationship.

4. What can your team learn from the agency?

This again goes back to the agency’s visibility; are they known on social media? Do they host workshops, webinars or make presentations on content marketing and social media practices to clients? A good content marketing agency not only creates content for its clients but spends time in educating their current and prospective clients on the importance of content marketing.

In concluding, the right content marketing agency is one that has great marketing for themselves, does content marketing through leadership and most importantly, listens to their clients in order to meet their needs. Have you been able to identify any great content marketing companies yet? Let us know!

Content Marketing

 

IPP Week In Review:April 13-19,2014

WeekInReview Cover Purple


1. More Taxes

Government has imposed new taxes including the transaction tax on all withdrawals from deposit-taking institutions by way of electronic banking, point of sale transactions, cheques, automated banking machine (ABM), automated teller machine (ATM), or over the counter and internet transfers. Have you already signed the petition?

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2. West Kingston turns on MP

Shots were fired at Desmond McKenzie’s security team on Tuesday morning. Luckily, no one was hurt.

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3. Government Error

Karen Reid sued the government for $9 million for misdiagnosing her with HIV. She now wonders if the misdiagnosis resulted in her son’s blindness.

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4. “Rent a Dread MP”

Hon. Damion Crawford was ‘ganged’ on twitter for defending the newly imposed transaction tax. Followers were upset and blasted him on twitter calling him a “rent a dread”.

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5. Water, a scarce commodity

As Summer draws closer, the weather gets hotter, and water restrictions become even more frequent. National Water Commission (NWC) states that less than one month’s supply of water is in the Hermitage Dam and Mona Reservoir that serve the Corporate Area.

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6. Don’t make idle threats

A 14-year-old Dutch girl was arrested after making Al Qaida threats to American Airlines on twitter.

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7. Psychiatric counselling needed for JCF members

Police Constable Davian Thompson, murdered his wife Latoya Campbell-Thompson just minutes before her birthday, and then killed himself shortly after.

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8. Finance Minister stripped

Dr. the Hon. Peter Phillips will lose the responsibility of choosing the governor of the Bank of Jamaica as well as the direct responsibility of monitoring banks and regulated financial institutions.

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9. Jamaica the ‘Sprint Factory’

20 records were shattered at the UTECH classics held last weekend.

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Edwin Allen 4X100m girls broke the high school girls world record with 43.95 seconds. Source: Jamaica Gleaner
10. Letter to the Public

After articles were published in the Jamaica Observer, that convicted dancehall entertainer Vybz Kartel had offered information on wanted men and illegal guns to the police, threats were made to several journalists. The entertainer then wrote a letter to the public, telling persons to stop making these threats.

“I appeal to any misguided individual or individuals who may think it appropriate to seek to threaten or intimidate anyone, to stop it …… Such action is not helping me or my fellow appellants and is playing into the hands of the police and others who are seeking to discredit me and prejudice the fair hearing of my appeal.”

- Vybz Kartel

Event of the Week : Bacchanal Beach J’ouvert
  • As the soca season draws to a close, Bacchanal wouldn’t be the same without the annual Beach J’ouvert at James Bond Beach.

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Video of the Week: Pharrell cried “happy” tears during an interview with Oprah
IG Pic of the week: Tessanne Chin
  • Appleton Jamaica presented Tessanne Chin with her own, one of a kind, specially blended rum. It was blended by master blender Joy Spence, blender of the Wray and Nephew line of rums. 

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