Nine months ago, we measured the social media presence of Jamaica’s top newspapers – The Jamaica Gleaner and Jamaica Observer – to see which company was doing the better job. Jamaica Gleaner had won the social media brands war over Observer last July.
Jamaica Gleaner continues to have more likes and persons talking about their page than Jamaica Observer. However, over the period Jamaica Observer had a much greater increase in numbers than that of Jamaica Gleaner. Observer had a 713% increase in likes compared to Gleaner’s 425%. There was an 814% increase in persons talking about Jamaica Observer compared to the 136% increase in persons talking about Jamaica Gleaner.
As noticed last July, regular updates are made on The Gleaner’s Facebook page, with trending news stories being dominant. Posts continue to be paired with visuals which is a recommended technique used to keep fans engaged. Generally, fans seem pleased with the Gleaner’s offerings on the page.
The persisting problem from last year, of mostly sharing the links of stories from their website, continues to prevail on Observer’s facebook page. Again, there are virtually no likes/comments/shares on these posts. They should notice the stark difference when they make posts with engaging and captioned photos.
Both The Gleaner and Observer continue to show that they use the same strategy, of posting links to their news articles, not quite 24/7 but very very very regularly, on this social media platform. They had an equal increase of followers by 37% over the period.
It can be noted that The Gleaner uses hashtags for almost every post, which is a twitter technique used to engage, manage and track conversations with followers. Yesterday’s featured Gleaner hashtags were: #GleanerTop5, #GLNRjainvite, #GLNRbudget, GLNRSuperMom, #GLNR180, #GlobalJamaica.
Observer on the other hand, isn’t much of a hashtag user on twitter, but they have linked their Instagram account to twitter, which facilitates the sharing of photos across both platforms. This allows their followers to get pictorial updates with some of their posts.
Jamaica Gleaner continues to dominate Youtube, with increases of 70% in subscribers and 37% in views, when compared to Observer’s 60% and 25% respectively.
On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the Observer. Both brands use the medium to give subscribers and viewers short snippets of current news stories.
Gleaner is able to be more visible on youtube with regular updates from featured playlists like: The Gleaner Minute, Jamaica Now, Erica’s Edge, Corporate Coffee, Parliament Report.
Observer doesn’t have a dedicated web series or make regular posts. This is noted in the below screenshots,a comparison of last year and this year. Nothing has changed in the uploaded videos for these sections.
On Instagram The Gleaner now has less followers and is less active on the mobile photo sharing site than The Observer. Observer has over four times more posts than Gleaner, with a 12,861% increase in followers compared to last year. Gleaner increased their followers by a mere 807%.
Last year, Gleaner clearly outbranded Observer. But this year, the race is to the finish line. While Observer is the clear leader in Instagram and Gleaner is the clear winner on Youtube, we have a tie for Twitter. So the deciding factor is the Facebook platform. Should Observer be declared the winner of Facebook for their superseding increases, or should Gleaner get the win for consistently being more engaging in their posts (getting more overall likes, comments and shares) and still maintaining more followers and persons talking about the page?
This is a really difficult one. I think we need more time to declare who was “out-branded” on social media. Ok fine, we’ll choose a winner ………..
In the war of brands on social media between print media companies The Jamaica Gleaner and The Jamaica Observer, the better brand for a second time is The Jamaica Gleaner. A facebook fan page is for engagement, and Gleaner is clearly dominating. Furthermore Observer created their facebook page long before the Gleaner and therefore should not be caught in this dilemma.
Congratulations to The Jamaica Gleaner on having the stronger overall social media presence to date, and Happy Birthday #GLNR180.
Statistics used for this post were retrieved from the social media platforms on April 23, 2014 between 7:00-7:05pm.
With so many companies claiming to be content marketers, how does a prospective client know how to choose the right agency for their company? Here are four ways to know if you are choosing the right content marketing agency.
1. Credibility and Measurements
Has the agency been successful in doing content marketing for previous clients? The client should find out if the content marketing agency has done work for clients in similar industries. What type of content marketing strategies did they use? Were they able to deliver on time? How do they measure their success? Google your content marketing agency and see what comes up.
2. Practice what they preach
While many content marketing agencies boast or brag about what they have done for their clients, the branding and promotion of the agency and its services tend to be somewhat weak and sometimes inconsistent. Are they visible on social media? Do they update and share their own blog posts? Content Marketing Agencies should definitely share insights, tips, techniques, and thought processes with their clients, competitors and the world. So if your agency is unable to create content for themselves or use the recommended method then move along.
3. Culture of the Content Marketing Agency
Ensure that the culture of the content marketing agency you are using is similar to your organization. Know what you’re getting into beforehand and give the agency your clear cut expectations and let them explain theirs. This will only serve to move your content marketing goals faster and make you aware if your staff will play a role in the creation of content. Also if it is a case where the marketers will be in and out of your organization, you’d like your team to be comfortable with this and vice versa. This will make things a lot easier in facilitating a smooth working client-agency relationship.
4. What can your team learn from the agency?
This again goes back to the agency’s visibility; are they known on social media? Do they host workshops, webinars or make presentations on content marketing and social media practices to clients? A good content marketing agency not only creates content for its clients but spends time in educating their current and prospective clients on the importance of content marketing.
In concluding, the right content marketing agency is one that has great marketing for themselves, does content marketing through leadership and most importantly, listens to their clients in order to meet their needs. Have you been able to identify any great content marketing companies yet? Let us know!
Government has imposed new taxes including the transaction tax on all withdrawals from deposit-taking institutions by way of electronic banking, point of sale transactions, cheques, automated banking machine (ABM), automated teller machine (ATM), or over the counter and internet transfers. Have you already signed the petition?
2. West Kingston turns on MP
Shots were fired at Desmond McKenzie’s security team on Tuesday morning. Luckily, no one was hurt.
3. Government Error
Karen Reid sued the government for $9 million for misdiagnosing her with HIV. She now wonders if the misdiagnosis resulted in her son’s blindness.
4. “Rent a Dread MP”
Hon. Damion Crawford was ‘ganged’ on twitter for defending the newly imposed transaction tax. Followers were upset and blasted him on twitter calling him a “rent a dread”.
5. Water, a scarce commodity
As Summer draws closer, the weather gets hotter, and water restrictions become even more frequent. National Water Commission (NWC) states that less than one month’s supply of water is in the Hermitage Dam and Mona Reservoir that serve the Corporate Area.
6. Don’t make idle threats
A 14-year-old Dutch girl was arrested after making Al Qaida threats to American Airlines on twitter.
7. Psychiatric counselling needed for JCF members
Police Constable Davian Thompson, murdered his wife Latoya Campbell-Thompson just minutes before her birthday, and then killed himself shortly after.
8. Finance Minister stripped
Dr. the Hon. Peter Phillips will lose the responsibility of choosing the governor of the Bank of Jamaica as well as the direct responsibility of monitoring banks and regulated financial institutions.
9. Jamaica the ‘Sprint Factory’
20 records were shattered at the UTECH classics held last weekend.
10. Letter to the Public
After articles were published in the Jamaica Observer, that convicted dancehall entertainer Vybz Kartel had offered information on wanted men and illegal guns to the police, threats were made to several journalists. The entertainer then wrote a letter to the public, telling persons to stop making these threats.
“I appeal to any misguided individual or individuals who may think it appropriate to seek to threaten or intimidate anyone, to stop it …… Such action is not helping me or my fellow appellants and is playing into the hands of the police and others who are seeking to discredit me and prejudice the fair hearing of my appeal.”
- Vybz Kartel
Event of the Week : Bacchanal Beach J’ouvert
As the soca season draws to a close, Bacchanal wouldn’t be the same without the annual Beach J’ouvert at James Bond Beach.
Video of the Week: Pharrell cried “happy” tears during an interview with Oprah
Yesterday on twitter, It’s Pixel Perfect (IPP) was tagged in a post, by the Branson Centre of Entrepreneurship-Caribbean, with the question:
“Is Inbound Marketing and Content Marketing the same?”
We responded, but 140 characters wasn’t suffice. And so here we are in the midst of the war between Hubspot and Content Marketing Institute. No they are not really fighting (at least we hope not), but the stakes for supremacy in the marketing industry are high.
Everyone wants to know if they are different, others use the terms interchangeably, some say one is the foundation for the other, others think you don’t need to know if they are the same – what should be important is that you are using marketing techniques available to achieve your results.
The similarities between the two are glaring however the differences are blurry, so we concluded that the best way to tackle the question was to research and include in this discussion, the thoughts of ‘THE’ marketers who introduced us to the two concepts.
Hubspot defines inbound marketing as:
“Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time……. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. ”
The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
Joe Pulizzi & Robert Rose, Content Marketing Institute
November 11, 2011
“When the term “inbound marketing” first started to get traction, I thought it was pretty much the same as content marketing. I was wrong.
While inbound marketing (as opposed to outbound marketing) and getting found online by prospects are critical, what do you do with your story once they find you? If content marketing were a football field, inbound marketing would get you to the 35-yard line. Definitely critical, but hard to score from that distance.
In my view, that means a complete content marketing strategy would incorporate inbound marketing principles, but it would also take a more holistic approach to meeting a business’s overall marketing goals.”
What content will you use to educate your customers on their purchase decisions?
How do you plan to target and distribute the content?
Quality Content Creation
Content is at the core of every strategy
Content is one tactic
Educate/ Inform Customers
(Online, Mobile, Print, In-person)
Heavily focused on building long-term relationships
Heavily focused on driving more leads to the business/lead-nurturing
If you thought that the two terms were the same, don’t feel bad. It took Joe Pulizzi (the person who coined the term Content Marketing), just over a year to come to the conclusion that he was wrong, as he too originally thought that they were the same.
So we’re telling you ….. yes there’s a difference between Content Marketing and Inbound Marketing and they should not be used interchangeably.
Have you seen #Tingkerbel and #ting at Carnival 2014?
Yuh been wukin’ up at UWI Carnival, Bacchanal Fridays, Cocoa J’ouvert & Colour Festival?
everybody let me see you clap those hands
Jamaica’s 2014 Carnival Season is two weekends away from coming to an EPIC end. So just in case you havn’t been #WiningUpOnAllTing you still have time.
Your next two weekends won’t be complete without knowing which events, costumes, makeup artistes and accessories are available to make you the most #TEMPting to end Carnival 2014 on a high.
Let’s get you ready to #MashUpEverything!!
Bacchanal Beach J’ouvert – April 19
This is the ultimate beach party …. soca music, dancehall music, all drinks … all day, live performances, James Bond beach (anywhere but Kingston). Keep the attire beach sexy, and ensure that it is something you won’t mind getting dirty. Pre-sold and ‘at the gate’ tickets are available just in case you havn’t quite made up your mind as yet. #Wine&Wuk responsibly, so unless you are planning to purchase a VIP ticket, ensure that you eat before and during (food will be on sale) those 9 hours of partying.
The Ultimate J’ouvert Fete & Road March – April 25
all hands in the sky..when my team coming down, we gettin’ on yes, we takin’ over di town…and is mad vibes straight ’til tomorrow mornin’
Partying from night until morning and then taking over the streets of New Kingston. If you couldn’t make that trip to Oracabessa, you don’t have to be left out of the j’ouvert experience. Revellers partied on the beach. Kingston gets to party then fete the most in the streets of New Kingston.
The Ultra++ team will also be ready to perform as #UltraWillHaveATruckOnTheRoad. Be sure to contact an ultra ambassador to purchase those tickets early.
Glitter Tattoo Day – April 26
For the last 5 years, known makeup artist, Sasha Bowie has been having this event on the day before Carnival Road March. She offers something extra: water-proof, smudge-proof, sweat-proof glitter tattoos, to make your carnival costume stand out so much more. Be sure to visit Glitter Tattoo Day 2014 to get directions and further info on this event.
Carnival Road March – April 27
when the whistle blow & the big truck play, we go wine down low, whether night or day, coulda rain or storm, nothing cyah stop we, from jumpin’ on the road, on carnival day
The ultimate parade to complete the carnival season. This is the reason people have been going to Chai studios, gym, socacise, marathons ….. all in the name of fitting into those expensive sexy outfits and having the stamina to be the monster winer. The costumes sponsored this year by: Pure Country, Digicel, Smirnoff, Fame FM, Jamaica Observer and Ammar’s will have the men and women on full display while they enjoy themselves during the Road March.
For the faint pocketed, and those wishing to be less exposed, Bacchanal 2014 has you covered. Pure Country has sponsored two additional outfits to make your carnival march experience just as enjoyable and more comfortable for you if you prefer being more covered up. While Bacchanal Jamaica has a limited edition t-shirt section (no boy shorts etc) available for patrons. Visit Bacchanal Jamaica for more details.
Makeup Artistes & Accessories
A seasoned makeup artiste for over a decade, Sasha specializes in professional makeup art services for avant-garde, high fashion, carnival, bride/bridal party, evening wear, graduation/graduation balls. Her other services include temporary tattoo application, false lash adhesion and image consulting. Though Sasha posted last month that she is fully booked for carnival 2014, she does have carnival products available for sale. Visit SashaBowie Makeup.Images.Art for more details. Be sure to book her early for next year if you like her work.
A professional makeup artist for over 3 years, Tiffany specialises in makeup for weddings, carnival, pageants, prom/ball, graduation and photo/video shoots. She also does facial waxing, eyebrow tinting, eyebrow shaping and false lash application. Visit Tiffany Davidson Makeup Artistry to find out if she is available to do your makeup for carnival this year. She also has carnival products on sale.
miSim Clothing by Simone Michelle
This fashion designer offers her female clients a choice of apparel and bags. Last year for carnival season she designed miSim slip on fanny packs, ideal for holding cellphones, lip gloss, money and keys while you’re feting. Visit Ms.Sim to contact her for details (we heard that she should have fanny packs available next week).
If you have the #RealestBumpaInTown, you’re a #RollyPolly, you plan to #WineAndWuk, or will be the #HappiestManAlive, we hope that you will be able to enjoy the rest of Carnival Season 2014.
It’s Pixel Perfect’s top 10 hottest topics in local and international news.
April 5 – April 12, 2014
1. Commissioner of Police Owen Ellington asserted in an interview on TVJ’s All Angles on Wednesday night, that Vybz Kartel and his gang are responsible for over 100 murders.
2. Former 100m world record holder Asafa Powell and Olympic Silver medalist Sherone Simpson were both given 18 month bans after both were tested positive for the banned substance, oxilofrine. Both athletes intend to appeal the verdict .
3. Minister of Youth and Culture Lisa Hanna and Opposition Minister Olivia “Babsy” Grange feud in Parliament.
4. As a result of the drought, there has been a water shortage across the island. National Water Commission has resorted to water lock offs in an effort to conserve on resources.
5. A student of Northern Caribbean University was suspended for two weeks after she played the role of a male in a cheerleading routine.
6. The Jamaica Urban Transit Company (JUTC) busses are being stoned since the recent increase in sub-franchise fees for private transport operators from $280,000 to $756,000.
7. Oscar Pistorius is accused of tailoring his evidence to reflect that he is innocent.
8. UWI Mona students had an eventful week with the Dream Team and University Marketing Association first staging of Siesta as well as the CARIMAC/Aggrey Brown Distinguished Lecture and Tourism Village.
9. Usain Bolt, through the Usain Bolt Foundation, donated footwear, football gear and t-shirts to the Alpha Boy’s School Boy. The 135 year old Alpha Boy’s will be ending it’s housing service but will remain open as a day school for the boys.
10. Denham Town residents are suffering from the ongoing war within the western Kingston community. Deadly violence has left an 11 year old girl and a 12 year old boy dead after gangs feud for donship.
IG Pic of the Week
Tifa shows a fan that despite the attempt to mock her outfit on Instagram, in turn she will show him nothing but love. #LoveMore