It’s Pixel Perfect Launches ‘DON’T QUIT” Campaign

By Glenford Scott – GSCOTTY.COM 

Life and marketing are all about how you’re remembered. In this complicated and noisy you won’t get a chance to get people to remember a whole lot about you, so you need to be very clear about what you want people to know about you. This is a lesson learned from someone who didn’t quit, even after being ousted from his own company. That man was Steve Jobs.

What we want people to know about us is that we believe in pursuing your dreams against all odds and going against the status quo to build or do something that will change the world for the better. We believing in holding steadfast to your passions and never giving up no matter what troubles you may be facing. We want you to hold fast to your dreams because you’re doing something for the greater good, something that gives you fulfillment and will in turn do the same for others.

We admire people who DON’T QUIT and simply set out to DO whatever they set their minds to, despite the naysayers. With that being said, we are launching our DON’T QUIT/DO IT campaign. Over the next couple weeks we’ll be highlighting a few memorable characters from history who didn’t quit. People who pursued their passions, and because they didn’t quit they inspired others, including us at It’s Pixel Perfect to do the same.

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Through this campaign we want to reaffirm our beliefs to the public and inspire the next generation of great thinkers and doers who will change the world for the better. We want to inspire them to not quit in their endeavours, but rather to follow the example of all the great people we will highlight throughout this campaign. We also want to use this campaign to pay homage to a man and a company that have been a huge inspiration for us at It’s Pixel Perfect; Steve Jobs and Apple. This campaign is reminiscent of Apple’s 1997 “Think Different” campaign put together by Lee Clow from Chiat Day which inspired us to think differently and set forth on this mission to bring Jamaican brands online and make them social.

“Whether you think that you can, or that you can’t, you are usually right.” – Henry Ford

DON’T QUIT

Lessons Learned: What Jamaican Promo Girls Can Teach You About Business

Originally posted on glenford scott:

Many of us think of promotional girls as just scantily clad women who go around at events and use their sex appeal to get you to buy whatever they are promoting, but if you look past the revealing clothing (as hard as that may be) these girls can teach us some valuable lessons about business.

Everyday I try my best to extract a few lessons and learn from life experiences as I go along, so I can become a true student of life, this post is inspired by the time I spent in Negril for the independence weekend at RTI. From my trip to RTI I observed and interacted with a few promotional teams for the weekend event namely Rough Rider Condoms and Boom Energy Drink promotional girls and at all the parties I observed how just a small group of promo girls can control the entire vibe of an…

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Lessons Learned: The Best Way To Help Others Is To Help Yourself

Originally posted on glenford scott:

I was watching a Jay Z interview on his YouTube channel Life + Times and he said something I found very profound and that I agreed with fully. When asked about him being accused of not being charitable enough he said “my presence is charity” now this may sound egotistical at first glance but it carries a lot of genuine truth. What he meant by this is that just by him doing what he loves, making out of a violent community and being hugely successful he is inspiring others (myself included) to do the same and in essence helping them get out of their situation.

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I agreed with this fully because in my life I have many people who i admire greatly and they have never given me a dollar or sat down with me and given me advice, nor have they directly contributed to my community. Yet just by…

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How Restaurants Can Use Social Media To Boosts Business

By Renee Gauntlett

One industry that will never fade away is the food industry. The competition there is the most intense and as a result, marketing and promotions are extremely important to set your brand apart. I’ve said it many times and in many ways that social media is an easy-to-use marketing platform, so why wouldn’t restaurants use it too to help boost business?

Your main purpose of using social media is to interact with existing customers as well as to attract new customers. In doing so, restaurants should promote their products and prove themselves to be better than their competitors. The most popular social media networks for restaurants include Facebook, Twitter, Instagram and YouTube. Here are a few tips on how to make the best of your social media marketing efforts.

 

Offer Specials and Discounts

From time to time, restaurants offer special deals and discount on meals. You can use social media to promote these specials.

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Promote Menu Items

Restaurants can post the entire menu, the daily specials or just the most popular items. It would be best to post photos of these items which will generate responses from your fans. These photos could also feature real customers enjoying the meal. Take the photos yourself or have your fans submit them.

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Here is where social proof comes into play… if a certain amount of fans ‘LIKE’ or leave positive comments on a menu items, chances are many more of your fans may be more willing to come in and try it.

 

Use Employees as Brand Ambassadors

Your very own employees can be your best brand ambassadors. People can be very critical of where their food comes from and if an employee doesn’t eat there or at least enjoy working there, its a big turnoff for potential customers. So use your best employees to help promote your restaurant. Remember, using real people as representatives will add personality to your brand.

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Encourage Fan Reviews

Though it may be scary at times to ask for reviews because you might not always get the feedback you hope for, but its something to consider when using social media. Ask questions about your restaurant and embrace the responses. Some responses could even help you improve your business.

Give Peaks of Behind-the-scenes Activities

As I said, people can be picky about their food. Post photos or short videos of the behind-the-scenes processes of food preparation to let fans see that you have a family of employees who take care and pride in preparing and serving their food. many customers will be very happy to see these.

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Monitor Your Reputation Against Your Competitors

Restaurants can use social media to keep an eye out for any warning signs for problems that may arise in business. These problems may arise in the form of reputation or your competition. Once you know your rank, you will know the next step to take to boost your business.

These are just some very basic ways that restaurants can use social media to help boost business. Feel free to add your own spin and techniques to this list. As I always say, creativity is NECESSARY when using social media. Learn about your audience and give them what they want to see and hear.

Scotia Bank Jamaica vs NCB Jamaica: Who’s better on social media?

A lot of people may think that banks don’t need to have social media profiles. With the rise of mobile and online banking, banks such as Scotia Bank Jamaica and NCB Jamaica are utilizing Social Media. While they aren’t the only banks using social media, let’s see who does social media better between the two biggest names in Jamaican banking.

 

Facebook

With 45,754 Likes, Scotia Bank Group Jamaica post frequently including pictures, texts, and links to their website. They also utilize the advertising feature that Facebook offers which helps them to get more likes. They receive quite a few comments from their fans. However, their responses to these comments (though excellent) are few and far apart.

Scotia FB Page

 

With 15,589 Likes, NCB Jamaica Limited has a lot of ground to cover in the Number of Likes Category. However, their page has a personality that captures information inside NCB and outside in the world around them. One of their recent posts spoke about Emancipation Day. Their posts include text only, photos & links to their website. They receive quite a few comments under their posts & on their page, most of which they respond to. They also feature a lot of giveaways which help to get new fans & keep current fans involved.

NCB FB Page

 

Twitter

Having 4,592 followers @ScotiabankJM  respond to all tweets they are mentioned in. They actively engage and assist the followers through their tweets. They tweet frequently and consistently often including links to products and photos of posters. They also show followers the 2 ladies that manage the page which gives them a sense of familiarity allowing them to match a tweet to a face.
However, they don’t seem to feature anything other than answering customer questions. There are very few tweets that are not replies (and we all know we only see replies to people we follow) which can make their page seem inactive.

Scotia Twitter

 

Having 5,235 @ncbja has an active twitter page. Tweets are frequent and consistent. They linked their Facebook page to their Twitter account so most of their tweets are actually forwarded Facebook posts. This helps to keep major messages uniform across all platforms in addition to getting twitter followers to Like their Facebook page. . They RT & respond to tweets they are mentioned in which shows that actually keep track of their Twitter account. However, while it’s good to link your Facebook and Twitter accounts, you should have posts that are Twitter-exclusive

NCB Twitter

 

YouTube

With 299 videos and 76 subscribers, the Scotiabank Jamaica YouTube channel features videos of commercials, special projects, sponsored events, corporate seminars & every other thing they can possibly video. Their YouTube efforts are commendable. However, there is very little integration of these videos into their other social media pages such as Facebook and Twitter. Additionally there is no easy to find link to their Facebook and Twitter pages on their YouTube Channel page.

Scotia YouTube

 

With 42 videos and 34 subscribers, the NCB Jamaica YouTube channel includes commercials, videos showing internal company changes, & videos of competition winners.  They also integrated their other social media account directly into their channel’s banner.  However, their YouTube account is not frequently active with their last activity being 5 months ago, w think it’s time for a new video NCB.

NCB Youtube

 

Neither brands are on Instagram or Vine

 

CONCLUSION:

In terms of overall followers Scotia Bank Jamaica has the edge over NCB Jamaica by a clear margin. In terms of Facebook it would have to be a tie because NCB has the better online personality & is better at interacting with fans but their 15,000+ fans are no match for Scotia Bank’s 45,000+ fans. In terms of Twitter Scotia Bank wins. Scotia responds to mentions which is a big thing to twitter followers (who WILL unfollow you if you don’t reply to them) and their personality is felt (especially with them telling us who we’re talking to). NCB’s Twitter account was too robotic, especially because of the lack of supplementary tweets to add to the Facebook-post-turned-tweets. In terms of YouTube, while both Scotia & NCB have very few subscribers, Scotia Bank wins hands down. They have more views and are FAR more active (come on NCB… “Last Active 5 Months Ago” ???).

That means that overall Scotia Bank Jamaica does social media better when compared to NCB Jamaica.

However, to be quite honest both Scotia and NCB have a far way to go in terms of efforts.

Scotia:

Stop relying on the fact that you have a lot of customers. You need to be more hungry for fans, followers, subscribers. Integrate all your social media pages and give them all equal attention. Respond to comments on Facebook frequently and consistently (not just when you see or you feel like it). Tell the 2 ladies managing your Twitter page their doing a great job, but they need to find ways to get more followers (which I know is easier said than done).  Invest in your videos a bit more. Better quality. Better editing. YouTube could be what makes Scotia unique among all other banks capitalize on that.

NCB:

Your efforts are excellent. However, when it comes to social media, the turtle doesn’t win the race.  Your strategies are excellent but the fans won’t come to you, you need to go to them.