How to Gain & Engage Followers on Twitter

By Renee Elizabeth Gauntlett

Everyone wants thousands of followers and tons of regular activity on Twitter. What a lot of people do is follow random people in hopes they will follow back, and post a lot of irrelevant content. I can tell you this right now, that practice may not be helping your brand at all. Here’s what will work:

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First, you need to have a realistic profile. Use a real twitcon (photo) and give a good description of yourself and/or your company. Remember, it is always beneficial for your brand to have a particular persona. You can also include links to your website, blog and other social networks in your description.

 

Secondly, you need to be following the right users. Stop focusing on your number of followers and start focusing on the type of followers you have. Follow persons or brands that you can relate to and have things in common with. These are the ones who will follow back and interact with you regularly.

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While building your fan base, be sure to constantly post valuable content. Tweet frequently with content relevant to your brand as well as to your Twitter audience. Feel free to include jokes, quotes, photos, videos and external links. Also, be sure to use hashtags so that non-followers can see and find your content easily.

 

The way you craft your messages are also important. The most concise messages are the most effective ones. So try to keep your tweets under 140 characters as your followers are less likely to click the links to read more.

 

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In order to keep engagement strong, you need to be responding to your followers. Here are a few tips:
1. For new followers, say a quick “thanks for following”, and make it personal by including their name and Twitter handle.
2. Always answer tweets promptly
3. Participate in Twitter chats
4. Asking questions
5. Retweet or ‘favorite’ interesting tweets by your followers
6. Participate in popular Twitter activities such as #FollowFriday (#FF)

 

Once you follow these basic tips, your followers will be more comfortable interacting with you on Twitter and are more likely to include your handle in Twitter chats and activities.

 

Other ways to engage your followers include:
- Posting frequently and at optimal times (when your followers are online)
- Host competitions on Twitter
- Have random giveaways
- Start a Vine account and make use of visual content

 

Be careful though, because once you start using these tips, you have to MAINTAIN it. Or else, your followers may lose interest. So my best advice would be to work out a twitter strategy which includes posting schedules that your social media executives can follow. Take a look at the posting schedule that Twitter has suggested for businesses https://business.twitter.com/make-it-habit

Follow these tips and see the changes for yourself. Remember to keep it light, keep it simple and keep it friendly.

 

5 Business Benefits of Blogging

By Glenford Scott – GSCOTTY.COM 

Now I know you’re busing trying to get new leads through knocking on doors and making a bazillion phone calls daily, hitting the pavement and building your brand. Well there’s an easier way that includes a smaller phone bill and equal amount of time, it’s called blogging. Blogging is a low cost marketing tool that brands can use to build their brand’s reputation online and off as an authority and industry thought leader, checkout a few benefits of business blogging below to see what I’m talking about.

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Build a Community

Blogging allows you to directly communicate with your customers and potential customers in a very intimate way that a Facebook or Twitter account won’t allow,Today, brands have become worried about managing their reputation online. If you are facing any kind of negative press, you can counter it with the help of a blog. give consumer an inside look into the ups and downs of your company as well as provide them with valuable content that they can apply in the future to build your community.

 

Position yourself as an Authority

When you’re blogging for your business the key thing to do is to write articles relating directly to your industry and really give valuable information to people that will make them consider you to be a thought leader, eg – if your a social media marketing company you can do a blog on “business benefits of social media” (like we did ^__^). As I said doing this consistently will position you as a thought leader in your industry and keep you top of mind to potential customers.

 

Market Research

Your blog can play as a form of market research as you’ll have analytics available to you that will let you know what your readers are gravitating towards the most and while learning what your readership is most interested in, you can develop new products and services or adapt existing ones to that interest. You can also improve the effectiveness of your marketing messages, knowing what your readers like to view and share the most.

 

Boosts Traffic To Website

Having a blog gives you the chance to have fresh content on your website all the time. Search engines like Google and Bing love websites with regularly updated content. Consistent updating of content would bring search engine spiders to your website frequently, resulting in an increased number of crawls. If you are wise with the selection of keywords, blogging can bring a huge amount of traffic to your website and also if you are consistent with promoting your blog across the different social networks you’ll have a fury of traffic in due time.

 

Low Cost Marketing

In essence blogging is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There is always a trade off though, low cost means plenty time and strategy has to go into your blogging/content marketing efforts for it to flourish properly.

Below are a few stats taken from Hubspot 2013 Inbound Marketing Report on Business Blogging

  • 62% of marketers surveyed will blog in 2013.

  • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result.

  • 79% of companies that have a blog report a positive ROI for inbound marketing this year.

  • Blogs produced a new customer for 43% of marketers last year.

  • Just 20% of companies without a blog reported ROI from inbound marketing in 2013.

  • Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013, a 9% increase from 2012.

  • 9% of companies employ a full-time blogger.

  • 43% of marketers generated a customer via their blog this year, and blogging requires roughly 9% of marketers’ total full-time staff dedications and 7% of their total budget.

  • Blogs produce low-cost leads for 24% of the marketing community.

  • While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year.

  • 43% of marketers generated a customer via their blog with less than 10% of total time allocation.

Have an Inspiring Week

Originally posted on My Life on Screen:

It is Friday July 26 and I woke up at 6:30 this morning to write this blog. My past week was one of my most inspiring ones thus far in my life, and I want to share the highlights with you.

On Tuesday night I was talking to one of my friends about my dreams and what I want to do with my life, and into the conversation she asked me a simple but profound question. One that I know many people ask themselves daily: “How can I find my passion, how do I find what I really wanted to do with the rest of my life?”

At any other point in my life I may have been unable to provide a sensible response, but my experiences over the last few months had prepared me for this one question.

Surely there is no one way to find your life’s passion…

View original 737 more words

The Social Psychology of Social Commerce

By Glenford Scott – GSCOTTY.COM 

To many social commerce is merely e-commerce with some Facebook plug-ins on the website (Facebook being “social” and e-commerce being well “commerce”) , but it goes much deeper than that. It goes deep into the mystical land of human social psychology.

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The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. In Facebook, Twitter, Google+, and every other network, the social economy within each is defined by how people earn and spend social capital. Based on the commerce of actions, words, and intentions (or actions, reactions, and transactions), individuals contribute to their stature not only within each network, but among those to whom they’re connected. The same is true for organizations. You earn the relationships and the resulting stature that you deserve.

So there are in total 6 pieces that put together the puzzle of social commerce that makes it such an intriguing industry. These 6 pieces are 6 heuristic shopping traits that humans follow when making purchases. A social commerce website plays on these 6 traits to induce a shopper to make a purchase. They are as follows.

1. Social Proof (Follow The Crowd)

When a customer is about to make a purchase, they might be in a bit of a jam in deciding what to buy. At this point of indecision they’ll naturally jump into social-proof mode and will end up wanting to buy what they see others buying.

The Classic Experiment: The 42nd Street Experiment (1969). A single passerby was asked to stop in 42nd Street NYC and gaze skyward for 60 seconds. Other passersbys walked past, ignoring him. But when15 passersby were asked to do the same thing, 40% of people on the busy street also stopped to look up, almost bringing 42nd Street to a complete a halt within a minute.

To influence decisions: wish lists, popularity lists, social sharing, reviews, and social recommendations become paramount.

2. Authority (Follow the Authority)

If a doctor says eating something will kill you, your not gonna eat it. As humans we usually depend on an authority figure to guide us in making decisions. With specialist knowledge, experience and expertise, they save us time and energy thinking things through. Marketers play on this with commercials saying things like “9 out of 10 doctors approve” etc

The Classic Experiment: The Shockbox Experiments (1961). A majority (61-66%) of people recruited to participate in memory tests gave each other increasingly severe electric shocks up to and including a “fatal” 450V dose as part of the test, if asked to do so by an authority figure – a distinguished looking experimental scientist (participants receiving the shock were stooges, there was no real shock).

To Influence decisions: referral Programs, user forums, affiliate programs etc

3. Scarcity (Scarce stuff is Good Stuff)

A function of supply and demand, greater value is assigned to the resources that are, or perceived to be, less available (diamonds, oil, classic luxury cars, new pair of Air Yeezy’s). Driven by the fear of loss our minds are hardwired to value scarce resources; we instinctively assign more value to opportunities as they become less available – part out of fear of potential loss (this is known as psychological reactance).

The Classic Experiment: The Cookie Jar Experiments (1975). Participants were asked to rate chocolate chip cookies. Experimenters put 10 cookies in one jar and two of the same cookies in another jar. The cookies from the two-cookie jar received far higher ratings, even though the cookies were exactly the same. (Also of note; ‘Romeo and Juliet Effect’ research that shows teen lovers who are restricted/prevented from seeing each other value their relationship more; and the Plexiglass Experiments that proves toddlers prefer toys that are made unavailable to them (by a plexiglass barrier)).

To Influence Decisions: Deal feeds, group-buy, timers, limited-offers etc

4. Liking (Follow those you like)

Ever bought a shirt because you saw your favourite artist wearing it? white glove anyone?. We have a natural inclination to emulate and agree with people we like, admire or find attractive, partly because it builds social bonds and trust (saying yes is a form of social grooming – the human equivalent to animals picking fleas from each other). There’s an old saying in business, people do business with people they like. And, nothing is truer than that statement in social media.

The Classic Experiment: Nixon/Kennedy Debate (1960). Radio listeners and television viewers were asked to rate the performance of two presidential candidates in a live broadcast debate. Radio listeners rated Nixon’s performance higher, but television viewers did the opposite – overwhelmingly handing the debate to Kennedy. The difference? Kennedy came across visually more likeable, more attractive and fresh-faced. Nixon, on the other hand was looking haggard (just coming from a hospital visit), unshaven and sweaty. (Also of note; research showing physical attractiveness (closely linked to liking) influences things as wide ranging as our salary and our likelihood to be found guilty in court (less attractive people twice as likely to be found guilty)).

To Influence Decisions: Reviews, Referral programs, ask-your-network, user forums, news feeds

5. Consistency (Be Consistent)

When faced with uncertainty, consumers tend not to take risks. Rather, they prefer to stay consistent with beliefs or past behavior. When these do not line up in the decision making cycle, consumers tend to feel cognitive dissonance or true psychological discomfort.

The Classic Experiment: The Big Billboard (1966). Experimenters, posing as members of the “Community Committee for Traffic Safety”, knocked on the doors of residents in an affluent residential area in Palo Alto, California, asking if they could put up a huge “Drive Carefully” billboard on their front lawn, completely obscuring their view. Not surprisingly, the vast majority (83%) refused outright, except for one group of residents, 76% of whom agreed. What this group had in common was that two weeks prior, they had been contacted and asked if they’d put a small “Be a Safe Driver” car sticker on their cars – virtually all had agreed. Once the residents had made a public commitment to a small request, they felt the need to be consistent with the large request, and accepted the big billboard.

To Influence Decisions: social gaming/gamification

6. Reciprocity (Repay Favors)

Perhaps the greatest asset in social capital is that of benevolence. It’s easy to get caught up in a cycle of paying it backward, where we expect to be paid or rewarded for our goods, services, or actions.  As human beings, we have an innate desire to repay favors to maintain a balance of social fairness whether or not those favors were invited.Now you know why you feel bad when you receive a fancy gift from someone on Christmas when you didn’t buy them anything.

The Classic Experiment: The Coke & The Raffle Ticket (1971). Experimenters posing as art students joined group museum art tours and found they could sell significantly more student raffle tickets at the end of the tour to other members of the tour, if during the tour they did (unsolicited) favours to tour members – such as buying them a Coke. Tour members felt the need to reciprocate the favour, even though they had not asked for the Coke in the first place.

To Influence Decisions: Deal feeds, group-buy, referral programs

How Businesses Can Use Vine

By Laurelle Taylor

So your business has Facebook, Twitter, YouTube, & Instagram accounts and you recently started Vining…. How can your businesses use Vine? The trick to Vine is to do what people are doing, get people to do what you are doing (start a trend), incorporate humor, lose all formalities and have fun. The challenge is to do it in 6 seconds. If you want your company’s Vine account to be successful you must find away to merge these things with brand promotion…in 6 seconds. Here are a few ways for your business to use Vine.

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  1. Product Promotion: Build a hype around your product. You can try things like making them talk, testimonials, demonstrate cool uses & use products to tell a story. Whatever you decide to do, do it different, make it funny & have fun. For example: if your company is launching “Purple” then you could make a Vine showing “Blue” and “Red” falling in love and having baby “Purple”.

  2. Behind the Scenes: Your company can use Vine as a 6 second back stage pass to what goes on behind the Brand/Product/Face of your company. Show them what happens at work that’s unique and cool about your company. So if you have a chocolate fountain during meetings you might want to do a video called “Chocolate Wasted Meetings” and show staff discussing finances while using the fountain. If you put a lot of planning into something you can show them. You could also have a behind the scenes mini-series on Vine. There’s a lot happening at work, surely you can find 6 seconds of awesomeness.

  3. Sneak Peek: Use Vine as a teaser for new products. Just like when a party is coming up there are ads on the radio so why shouldn’t you do the same with your products. So if you launching a ‘new & improved’ bottle then you can do multiple 6 second teaser videos showing parts of the bottles. Take your followers through the entire journey to the launch of your product. You can even include them in decisions about the product by showing options in videos and asking them to like the one they like the most.

  4. Meet the Staff: Use Vine to allow customers to get to know your staff members. Introduce them to the person responsible for the way how your product label looks (graphic designer). Introduce them to the company photographer. Show them the individuality of your staff members… in 6 seconds.

  5. Show Company Persona- Use Vine to show the personality of your company. If you’re company is a hippie all your videos should have some sort of a hippie element. If your company is tech-y then feature a lot of tech things as props. If your company is all about doing it big then all of your videos need to be over-the-top and dramatic.

  6. Participate in Vine Trends: This will help to boost your followers and views and show that your company is not solely about the brand. Let loose a little and join the fun.

  7. Vine Challenges: You can start your own Vine competition for your followers to compete for a prize. This will increase your followers, views and traffic to your Vine (and Twitter account). You can use this as free promotions of your brand and products.

There are a lot of businesses already using Vine and it’s working in their favor. Every company on social media, especially Vine, is viewed as part of the in-crowd and cool. Stay with the times and sign your company up on Vine.

When Vining Remember:

  • Plan Ahead: Think about what exactly you want to do in your, 6 seconds.

  • It’s OK to Stage Your Vines: You can stage your videos. There’s nothing wrong with it. Most highly followed Vine accounts feature staged videos. Some of the behind the scenes videos and meet the staff videos can be slightly staged.

  • Nothing is Perfect: It’s OK to make mistakes… Vines should be fun and you should have fun making the videos.

  • Don’t Force Humor: Not every Vine post has to be hilarious. So don’t be cheesy. Consult with multiple staff members to find out if an idea is funny.

  • Have Fun!

How Multi-Media Helps With Your Social Media Presence

By Kishmar Shepherd

Social media sites and apps are highly image based, therefore it’s only natural that multimedia should play a big part in your Brand’s social media presence.

High quality Photos and Videos could be the difference between thousands of engaged followers and a dead social media account.

But it is not that simple, you have to use multimedia correctly to ensure you provide purposeful content for your fans. Here are a few tips on how you should use multimedia to boost your brand on Social Media.

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Keep your pages fresh and interesting.

People like activity on their social media pages, if you have a multimedia team constantly putting out new content your fans will keep coming back looking for more. Be sure that your content is interesting and of a high quality though, otherwise fans will quickly overlook your pages.

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Localize the content

Fans also like to see images they can relate to, so forget the stock photos and reposting content from Google. Get out there and create your own local content that your fans can appreciate. Take photos of your store or office, events you attend and places you visit. Your audience will be able to identify with these things and with your brand.

 

Showcase products

People follow you on social media because they are somewhat interested in your products or services, show them more of this. Post photos of your products your equipment and the people in your business. Upload short videos showcasing what you offer your fans will love it, and it may even boost your sales. After all some people don’t know what they want until they see it

 

Transmit messages

You can use your multimedia to get a message out to your fans in a unique and creative way. Use graphic designs to promote sales or even a short video. Use photos to show fans items that are on sale, or upcoming promotions. You can also make short “How To” videos, publicly thank a special fan or comment on any topic which is popular through interactive and creative multimedia.

 

Tell stories

This is mostly done through video but you can also use photos to tell stories. Social media is about being more human and letting your customers see your brand as more than just a business, you can really connect with them through stories. Show the behind the scenes of the business process or of a particular project. Give advice, or make a short video telling the brand story or even share personal stories of employees. This will get your fans more involved in what you do and why you do it.

 

Social media is all about connecting with people and through good multimedia you can keep your Brand in the forefront of your fan’s minds.

 

6 Ways to Engage Fans On Facebook

By Renee Elizabeth Gauntlett

Though Facebook is a simple platform for interaction, it may not be as simple to get and engage your fans with your content. Many brands post a lot of relevant content, but their fans don’t seem to get involved with the content. Here are a few ways to engage your fans on Facebook.

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1. Be Social

The best way to engage your fans on Facebook is to take the social approach. Get rid of the ‘make a sale’ mentality and try to interact with your fans in a way that will build a lasting relationship with them. You can do this by responding to fans in a more personal way and let them know that they are talking to a human and not a robot.

2. Cut The Text, Use Visuals

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If people want to read long articles, they will pick up a book or the newspaper. Nobody likes to read a lot of text on Social Media. The key to survival on Social Media is to be concise and to the point. Photos and videos attract a lot more attention than boring text. For every post, upload a photo or video to go along with it. After the introduction of the Facebook timeline for brands, photos and videos saw a 65% increase in engagement. A greater number of persons are more likely to click on your post and respond by ‘liking’, commenting or sharing your post.

 

3. Discuss Current Events

Conversation is the best way to build relationships with fans and specific topics and current events will always generate a lot of responses from your fans. However, be careful with this technique and avoid controversial comments.

4. Post At Optimal Times

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Its best to know when your fans are on Facebook, or else your posts may wasted and not seen. There are many studies that try to decipher the best times to post on Facebook. Many conclude that the best times are in the early morning, between work and dinner and around bedtime.

Not only should you post at optimal times, but also consider frequency of your posts. The ideal amount of posts on Facebook is 5 posts a day. You can do more or less, however, be sure to understand what is suitable for your target audience.

5. Host Contests & Giveaways

As I’ve said in previous blog posts, people love contests and the chance to win something. Facebook contests have been and will always be one of the best ways to increase fan engagement and even your fan base. Try it and see what results you get.

 

6. Post Jokes/ Motivational Quotes

Facebook users like to see posts that could add joy to their lives. People love jokes and motivational quotes and these tend to generate a lot of ‘likes’, comments and shares. With this technique, remember my second point and use visuals to go along with them. Memes are very popular today.

 

These are just a few tips to engage your fans on Facebook, so remember to always be creative and you can come up with other techniques. Be social, be responsive, be funny and give away stuff!

 

 

Our Culture: Why we have a dream board

By Glenford Scott - GSCOTTY.COM 

Here at It’s Pixel Perfect we don’t only believe in building brands across online and social media platforms, we also believe in personal development and building every member of our team, though we are a small company we believe that our team’s growth is just as important as the growth of the brand’s we manage across various social media platforms and we put initiatives towards this. One of these initiatives is our dream board.

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What is a dream board?

We took the concept for the dream board from a company called Mindvalley, what the dream board is is exactly what it sounds like, a board filled with the dreams of everyone in the company, this is a small part of our efforts to create a culture that will attract the greatest minds to our company. Our company culture has 5 pillars; Happiness, personal growth, quest, community and a noble mission, the dream board falls under personal growth.

How is it done?

How we setup our dream board is from a collection of papers submitted by each team member which lists their dream into 3 categories which in essence tell us and yourself what do you want to experience in life, how do you want to grow and how do you want to contribute to the planet. I’ll elaborate on below.

Experiences / Objects: These are the experiences and objects you wish to gain out of life before you die, so on your final day you can say you truly lived life, think what you would want to experience if money and time were not an option. You can list experiences in your family, relationships, type of car you want to drive, sexual experiences etc.

Growth: My personal belief is that you should be on a constant mission in life to be better than you were the day before, a little smarter, a bit more fit, a bit more kind and an overall better human being towards others. So here we lists how you want to grow physically, health wise, spiritually, books you may want to read, languages you may want to learn etc.

Contribution: Think about the last time you gave someone a gift, didn’t it make you feel good that you brought joy to someone by that simple gesture whether it be giving a compliment or a nice birthday gift. So here you list how you wish to contribute to the world before you die, whether it be through charities, being an organ donor, grow your country’s economy, reach out and help in inner city communities etc.

Human beings have two major needs in life and these are the desire to contribute to the world and the desire to grow yourself.

This video was our inspiration to start the board so we’ll share it with you below.

Why we think it’s important?

Accountability: When you tell others your goals it automatically creates some form of accountability, say for example you have a goal to go to Paris this summer and you tell a friend you’ll be sure to hear “hey, how’s that trip to Paris going?”

Progress Management: Writing down your goals gives you the ability to manage them and organize when and how you can achieve each goal and when others are seeing these goals they’ll help you with this process.

Motivation: If surrounded by a group of positive people who are optimists and not mediocre dream killers, they’ll be a constant motivation to you to achieve your goals.

Connection : When you share anything personal with someone and they do the same you have gained a new personal connection, in layman terms you may have gained a new friend and when you build relationships with people on a deeper level than simply your co-worker you’ll feel better working with that person as well as feel more free to be creative with that person hence creating better results.

Now we’re not saying you should tell your goals to every Tom, Dick and Harry as this may backfire if they are negative people who enjoy showing others why things can’t happen. It’s not just telling people who will hold you accountable – but telling people who are going on the journey with you. Telling people with similar goals seems to provide good results.

“Go confidently in the direction of your dreams. Live the life you’ve imagined” – Henry David Thoreau. We all have dreams, and we all must make it our duty in life to achieve these dreams and we as a company must respect the dreams of our team members and help them achieve them.

We’d like to express our thanks to the folks at Mindvalley for giving us the idea.

Facebook Profiles vs Pages

By Glenford Scott – GSCOTTY.COM 

I see this mistake being made by both local Jamaican brands as well as brands overseas, businesses using Facebook profiles to market their brand on Facebook as opposed to fan pages like they’re suppose to. Its one of my pet peeves and I thought I’d take the time out to address the situation and give a few benefits pages offer that profiles do not. Here we go.

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According to Facebook the differences are as below:

  • Timelines are for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

  • In addition, Pages are managed by admins who have personal Facebook timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your timeline, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

Source: Facebook Help Center > Page Basics > How are pages different from personal timelines?

Now we strongly urge all business to use Facebook PAGES and not profiles when marketing your brand on the social network for the following reasons.

Unlimited Fans vs 5000 Friends:

The most obvious reason you’d want to have a fanpage is because you can have an infinite amount of fans who “like” your brand whilst with a profile that number stops at 5000, which do you prefer? infinite fans or 5000? yea, choose the fan page.

Facebook Insights:

Fan pages give you the benefit of detailed analytics showing you how many people see your posts, the best times to post, your fan page demographic, your most engaging posts as well as how many new fans you’ve gained over monthly periods. All this information is extremely valuable in helping you craft and improve upon your Facebook content strategy. P.S. profiles give you none of these things.

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Facebook Tabs:

Facebook Tabs give you the ability to create custom experiences within Facebook for fans to enjoy or provide links to your other social sites such as Twitter, Instagram, YouTube or Instagram, oh and Facebook Tabs are only available for PAGES, enough said?

Facebook Contests:

Running contests is a great way to boost engagement for your page, promote a new product, capture data and gain a new and larger following. You should know by now that in order to run a Facebook Contests you must use a 3rd party app or face being banned by Facebook, and guess what? you NEED a fan page to do that!

Facebook Ads:

Facebook advertising, is very cost effective and targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page/ profile.

Admin Roles

By granting select people access to your Fan Page, you avoid giving out your password to multiple people which is what you’ll have to do with a profile. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand. Fan pages sounding better now?

Check-ins and Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can’t do anything like this on your personal page / profile. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

You look like an amateur with a profile

When you have a personal profile on Facebook for your business you really just look like you don’t know what you’re doing, people will point and giggle and call you mean names behind your back, so do the right thing, spare your pride and get a fan page.

Gleaner vs Observer: Who’s better on Social Media?

By Glenford Scott - GSCOTTY.COM 

In this Blog post we measure up two of Jamaica’s top newspapers on social media platforms to see who’s doing the best job.

Facebook: 28,583 likes, 10,992 TAT (Gleaner) vs 13,080 likes, 1597 TAT (Observer)

The Gleaner updates has a very active Facebook page making updates almost every other hour on trending news stories and keeping their fans in the know of what’s happening locally and worldwide. They do make use of Facebook’s new hashtag feature but not as much as they should, content is mostly visuals which resonates best with fans, funny cartoons about our current issues keep fans engaged as well.

Jamaica Gleaner

The Observer’s Facebook page has updates on a regular basis but they aren’t appealing to fans as virtually no likes / comments or shares are seen on most posts, this could be due to the fact that they seem to be simply copying and pasting links from their website to the Facebook page instead of attaching an engaging photo and short caption to a story to gage feedback from fans, most posts are made with no caption, they are just placed there.

The Jamaica Observer

Twitter: 75,889 followers (Gleaner) vs 71,213 (Observer)

Both The Gleaner and Observer have virtually the same strategy for twitter; post links to news articles 24/7. With an average of one retweet every few days I wouldn’t say they are the most “social” brands on twitter but they fulfill their respective roles as news mediums keeping followers up to date on current affairs. I’d recommend that every once in awhile they ask followers their opinion on certain breaking stories and retweet the various opinions of the general public, and also have a day dedicated to these discussions and assign a hashtag to keep track of the conversations.  #LetsTalkJa?

Jamaica Gleaner  JamaicaGleaner  on Twitter

JamaicaObserver  JamaicaObserver  on Twitter

YouTube: 7,628 subscribers, 8,443,022 views (Gleaner) vs 4,535 subscribers, 7,112,946 views (Observer)

On YouTube The Gleaner is the clear leader here with almost double the amount of subscribers and over 1 million more views than the observer. Both brands use the medium to give subscribers and viewers short snippet of current news stories, with the observer doing something a bit different with it’s “Making Moguls” series going on. Overall both brands again have virtually the same strategy towards YouTube. A dedicated web series for YouTube may make things a bit more interesting.

Jamaica Observer   YouTube

 

Jamaica Gleaner   YouTube

Instagram: 292 followers (Gleaner) vs 28 Followers (Observer)

On Instagram The Gleaner has more followers but is less active on the mobile photo sharing site with their last update being 5 weeks ago on the other hand The Observer seems to have just begun using the app with their first pic being posted 1 week ago. A great way for both to gain more followers and boost engagement would be to run a photo contest. August is coming up maybe a #JamaicanPride photo contest would do the trick?

 

In the end I’d give The Gleaner the edge up here with them having a larger following on all social networks and more engagement on both Facebook and YouTube than the Observer.