Following your Passion

Originally posted on My Life on Screen:

On Wednesday June 28 I attended an event titled: Goodbye University, Hello Unemployment. There were many notable persons there who made presentations for young graduates to do more than just look for a job, but to create an industry. Many suggestions were thrown out to the large audience on how to innovate and earn significant salaries through conventional and unconventional means. I stood there and listened but no one mentioned passion. So I did.

When the questions for the panel came I asked them “What about pursuing passion and looking for your life’s fulfillment there”. Of course many people retorted: “well you need money to survive and passion won’t pay the bills,” but I don’t see why the two cannot be intertwined.

One of my former colleagues from CARIMAC came to the mic and challenged my statements, I listened and took her comments, I saw her point of view and after…

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10 Jamaican personalities to follow on twitter

By Laurelle Taylor

When thinking about who to follow on Twitter there are a lot of things that one might want to factor in. We follow some people because we know them. We follow some people because we want to get to know them (stalker). However, there is this quickly growing circle of Tweeters who we follow for the right reasons. Their tweets are funny, they offer valid social commentary, are intelligent and are just plain GOOD.

I’ve come up with a couple of characteristics that these people all have and they go as follows:

  • Follower : Following Ratio – in almost all cases these people have at least 125% (1 and a quarter times) more followers than people they follow. That means that for every 4 persons they’re following that have 9 people following them. eg. Following 100 : Followers 225

  • Conversation Starters – one of their tweets starts a discussion that lasts an hour on twitter.

  • Referred to by 1st Name in Tweets they’re not Tagged in – eg. “Why Laurelle Muss Gwaan suh?”

  • Frequent Retweets – these people have “good” tweets, tweets we agree with, so we Retweet them to our followers who in turn also agree and Retweet again (and follow them adding to their follow to following ratio).

  • High Reach – these people’s tweets are ALWAYS on your timeline even if you don’t follow them. You try to be annoyed but their tweets are so good you have to Retweet and follow them.

  • Little to no Interaction with followers they don’t follow – I think they just don’t want to be cornered into a #Followback tweet.

  • Follow Each Other – Your tweets are good, my  tweets are good, let’s follow each other and our tweets will be good together.

  • #CareNot – these people ‘mek dem talk’ and ‘Care Zero’. If it offends you, build a bridge and get over it.

I’m pretty sure we’ve all come up with our own ways of identifying Twitter’s “Cool Crew” but I’ll go ahead and give some people that I think will add some substance to our often times dull “going to the bathroom” timelines. Here we go!

  • @marlonmusique – Bordering controversial, Marlon (as he is affectionately subtweeted)tweets what he thinks about topical (or anything) issues regardless of what his followers thinks. In my opinion he has mastered the art of taking his followers thoughts and putting them into 140 characters (often including a picture) of his own words. Don’t get me wrong, he’s not tweeting what you want, it just that what he tweets is what we’re afraid to say in such a frank way. Hats off to @marlonmusique!

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  • @Ingridriley – Ingrid Riley is all about technology and everything modern. Her tweets are insightful and give sound recommendations to followers. Her social commentary is as close to objectivity as it gets. Her reach is far greater than just Jamaica and spans across the Caribbean. One of her recent ventures Kingston Beta received quite a buzz on Twitter and was evidently well supported. While she maintains a 1:1 follower : following ratio, she is followed and is thought highly of by the right people and makes her someone you should follow on twitter.

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  • @marciaforbes – Dr. Marcia Forbes is all about the media, its impacts and how it can be utilized. She is not just all talk because her statements are backed by research. It is clear through her tweets that she cares about Jamaica, and its youth and her aim is to use her expertise in media to help Jamaica. She is also an author with books such as Streaming: #Social Media, Mobile Lifestyles which clear speaks to the fact that she has an excellent common of social media and how to use it. @marciaforbes is the pumpkin to the yellow soup we call twitter, she gives it texture, color and body and is someone certainly worth following on twitter.

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  • @corvedacosta  - Founder of the Jamaica Blog Awards, Corve DaCosta is one to follow on Twitter. His tweets manage to balance stating his opinion (which some people go overboard with), giving information to followers and just enjoying Twitter. His opinion more often than not mirrors what we all think but he manages to get it out in a less aggressive ‘Mi waan justice’ kinda way. Check out his timeline and be sure to follow @corvedacosta.

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  • @Gordonswaby – @Gordonswaby is that person on your timeline that remembers to comment on those little annoying things in society that bother us. He hits the nail on the head with his social commentary more often than not and has a sense of humor to go with it. He keeps followers in the know about the corporate world as he informs them about the corporate happenings. His tweets are true, realistic with just the right amount of jokes which makes him someone good to follow.

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  • @Ragashanti – Raga is our national King of Mix Up to say the least. We’ve all listened to his radio programs at least once (whether we’re going to admit it or not) and laughed through every second of it. So why wouldn’t you follow him on twitter? He adds the spice to your timeline posting links to the latest random scandal (which is just as important to be aware of). @Ragashanti is the X-News among the Gleaners and Observers on Twitter… you have to read his tweets once you see one. Regardless of what you think about him his following is massive which makes him someone worth following too.

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  • @CaroleBeckford – Twitter needs people like this! We need the people who are willing to state the stance on issues as soon as they arise. It is important to be one of the first persons to take a side in something because it helps other realize how they feel about it making @CaroleBeckford an opinion leader for many. As her bio says she is a sports management expert which is always evident in her tweets. She tweets great content and Retweets valuable information for all her followers to see making her someone good to follow.

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  • @SeanABennet – Sean is that person you see on your timeline regardless of if you’re following him. This in and of itself means he’s a good tweeter because you cannot buy the kind of publicity his tweets often get. He is a Jamaican blogger who receives quite a buzz every time he makes a new blog post. He comments on controversial issues taking place around us and helps to bring clarity to situations society does not readily grasp. His tweets are for himself, they just happen to appeal to most of us (which is good because most of us try to suit people with our tweets and #fail). He also adds a bit of unexpected humor to our timelines at random(which is good because everybody’s trolling people now). Check out @SeanABennet.

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  • @Russ_Mac876 – You need to follow this guy! His tweets are hilarious! He is the epitome of #CareNot. If you say something his disagrees with or finds stupid, he’s going to let you know. He is a “Loud Up” Professional. Follow with caution because your day will come (lol). What I think is good about @Russ_Mac876 is that he says what he thinks both bad and good (which I guess makes him fair). Just check out his timeline I promise you won’t regret.

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  • @Protoje –  Now what’s a twitter timeline without a musician? Protoje has a massive following who he constantly interacts with. While he tweets a lot about his music and where he’s touring the content of his music is relevant to every Jamaican. His music is his commentary. He uses Twitter as a platform to send his message and promote other persons messages and when he actually Tweets something that is directly related to music it gets Retweeted across the region (and world) for days. This makes @Protoje someone worth following.

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That’s my list of 10 people to follow to add substance humor and commentary to your Twitter timeline. Of course there are way more people in the Jamaica Twitter Cool Crew but these are just a few. Do you agree? Who would you recommend? Check them out and be sure comment and tell me what you think!

How to execute a great Facebook Contest

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By Glenford Scott – GSCOTTY.COM 

Do you really need a campaign?

Before making the decision to invest in a Facebook contest for your business, evaluate if you really need it. A Facebook contest may not be right for every business, such as a B2B business that gets most of it’s income from a small batch of clients.

Eg – A lumber company that sells lumber to a handful of clients probably won’t benefit from a Facebook contest.

Set Goals

Be realistic with your goals and decide on a few things that you’d like to gain from running this contest to make it successful in your eyes, whether it be that you’d like to gain more fans, increase engagement, bring awareness to a new product or create some brand advocates for your brand. Setting goals is an important part of the process.

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Choose the type of Contest and Prize

When running a Facebook competition the main types of contest are broken down in 4 categories ; Photo, video, sweepstakes and essay contests. Whichever contest you decide to run make sure the prize is desirable, don’t be picky, YOU HAVE TO GIVE TO GET. When choosing a prize just think to yourself  ”would I do what this contest requires to win this prize?”, if your answer isn’t immediately YES, raise the value of the prize.

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Use a Third Party-app

Due to Facebook rules which you can view below

  • All promotions must be managed through a third-party app.
  • You must not use Facebook features or functionality (likes, comments, videos, photos, cover photos, etc.) as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a place cannot automatically register or enter a promotion participant. Similarly, requiring someone to share a post or photo in order to enter a promotion is not allowed.
  • Facebook features and functionality, such as the Like button, can’t be used as a voting mechanism in a promotion.

as you can see from you have to use a 3rd party app to run a Facebook contest or you’ll get punished by Facebook if they catch you breaking the rules. Thankfully there are a wide variety of 3rd party apps to choose from such as – WildfireStrutta,VotigoShortstackFanappzNorth SocialWoobox and my personal favorite Offerpop.

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Launch and Promote it

When you’ve finished setting your goals, choosing the type of contest and prize as well as the 3rd party app you’ll use to run it with, the next step is to launch and promote it. When promoting your Facebook competition your going to want to invest in some ads, one thing to take into consideration before you do this is Facebook’s 20% text rule, whatever design you choose to represent your competition it must contain 20% text or less in order to be eligible to be promoted via ads. The following is an exceprt from facebook regarding the 20% text rule and how you can check to see if you comply with the rule.

To see if your ad meets the limit of 20% of text for an ad image, use our grid tool. This tool is a 5×5 grid with a total of 25 boxes (see below). To meet the 20% text, text may appear in a maximum of 5 boxes (5/25=25).

To use the grid tool:

  1. Go to the grid tool.

  2. Click Browse to upload an image you want to use in your ad.

  3. Click Show grid to display the image within the 5×5 grid.

Click on the boxes that contain text. If text is present in 6 or more boxes, then the image has more than 20% text and is not eligible to be used in an ad in News Feed.

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Thank fans and review stats

At the end of the competition it’s important to let fans know that you appreciate their participation in your contest and also review the stats that would have been gathered from your 3rd party app regarding the contest to see if you met or missed your goals and decide on how you can do better next time.

10 Jamaican Brands to Follow on twitter

By Laurelle Taylor

I don’t know if it’s because I’m proud to be Jamaican but when I heard the phrase Jamaican Brand “Jamaican” is what automatically jumped out at me. I thought a Jamaican brand had to be unique (quite like everything Jamaican). It probably wouldn’t be too hard to find 10 Jamaican Brands but when you toss Twitter into the mix.

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Twitter is something that I take very seriously (even though my Twitter game is getting kinda weak). There are quite a few things that are integral to having a ‘good twitter account’ and being a ‘good tweeter’. I came up with a list of criteria that any good Jamaican Brand on Twitter should meet.

A Good Jamaican Brand’s Twitter account  should have:

  1. High reach – a lot followers and ReTweets
  2. High levels of interaction with followers – respond frequently to mentions (good or bad)
  3. ONE Brand Identity/Personality- Tweets should come across to followers as if the brand was a single person(as opposed to a robot employee) and that person was the same person tweeting all the time.
  4. Jamaican-ness- a brand can’t really be ‘Jamaican’ and not BE JAMAICAN

So here’s my list of 10 Jamaican Brands to Follow on Twitter.

The Jamaica Gleaner (@JamaicaGleaner) – The Jamaica Gleaner’s account has 73,256 followers who constantly ReTweet  and tweet about their tweets. While they do not ‘reply’ to their mentions they do ReTweet every tweet they’re mentioned in. They post news stories as they occur and cover news that may not have made it to the press or TV which makes their account relevant. While their account lacks personality their level of interaction, reach and frequency far outweighs this and makes them a good Jamaican Brand to follow.

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Appleton Jamaica RUM (@AppletonJamaica) – Appleton has 3,757 followers. This may seem like a small number for this brand but they’ve managed to secure very influential followers like DJ’s and local celebrities who carry a massive following. They ReTweet every tweet they’re mentioned in and promote all of the events they are sponsoring through their page. They also think about the kinds of followers they have along with what’s hot at the time and try to engage followers using hot topics. Appleton Rum is something that has helped to put Jamaica on the map ad is something Jamaicans identify with which makes the a good Jamaican brand to follow.

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Rough Rider Jamaica (@Roughriderja) – Rough Rider is one of Jamaica’s leading condom brands which has a twitter account like no other hosted by their brand rep “Desire”, who is the incredibly sexy version of Flow from Progressive, spreading the joy of sex to all her followers. They have 1,256 dedicated followers who reply  and ReTweet every single tweet. This is probably as a result of the personality of the brand which is very upfront and real about sex and sexuality. They prove that sex sells because their reach is far greater than the 1,256 followers they have. They maintain an unbeatable level of interaction as they give as many direct responses as they do ReTweets. This makes them a great Jamaican Brand to follow for sure.

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The Jamaica Observer (@JamaicaObserver) – The Jamaica Observer has 69,081 followers who ReTweet and read the content they post. While they don’t have a high level of interaction with their followers their high reach and frequency far outweigh this as the information is relevant to time and place. This Jamaican brand is also a good brand to follow.

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The UWI Mona Guild of Students (@UWIMonaGuild) – The University of the West Indies Mona Campus’ Guild Council represents 15,000 students living in Jamaica and is a brand which is the immediate future of the region. Their twitter account has 2,136 (and counting) followers which comprise the councilors and many influential others on and off the campus. This account has a personality that is down-to-earth and young, allowing them to communicate with their followers with ease. They have a very high frequency and reach and can be seen responding and ReTweeting all tweets they are mentioned in. Their new campaign is all about “#iRepMyGuild” and “My Guild, Your Guild, Our Guild” which is in an effort to regain their relevance to their constituents.

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Digicel Jamaica (@Digicel_Jamaica) – Digicel Jamaica’s Twitter page is by far one of the best examples of using Twitter for Public Relations (Not promotion…public relations). They follow 6,749 people and respond to most of the mentions they get from their 56,873 followers who complain, commend or just beg credit daily. They have a distinct personality that is helpful, humorous (we all see them make fun of the competition) and ultimately listen’s to the concerns of their followers. Digicel Jamaica is a Jamaican Brand that is definitely worth following.

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Smirnoff Jamaica (@SmirnoffJamaica) – Smirnoff is a well supported brand in the Jamaican market. On this basis along it would be good to follow them. They tweet multiple times daily to their 3,434 followers. However, they are lacking in the interaction area because they ask questions and don’t response to their followers answers. They maintain and posh and elite persona which keeps their followers following and everyone wanting to be a part. While they may not seem like they are worth following… Jamaicans like Smirnoff so they follow them… which makes them a brand to follow.

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Dr. The Honourable Ambassador Usain St. Leo Bolt (@usainbolt)  – Now I’m sure you’re thinking how exactly Usain Bolt comes into this list but if you think about it you will appreciate why. Usain Bolt is a brand both for himself and for Jamaica. He is a global icon that has put Jamaica on the map and is a worldwide name. Whether we love his personality or dislike it, he has one. He interacts with all of his fans/supporters and he is certainly Jamaican in everything he does (from the flashy cars and high rolling to the Black, Green & Gold he carries across the finish line in 9.48 seconds). And I don’t even have to mention his whopping 2,833,549 and counting followers.

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~Fiction Lounge~ (@FictionJamaica) – Fiction Lounge is a club that offers ‘the ultimate nightlife’ experience.   It has a brand identity which is in line with first class treatment and top class experience. They have an active twitter account which has 5,723 followers. They tweet about what’s going on in the club each night and publicize themes for the weekly events such as their iconic Ultra Inclusive Saturdays. They respond and ReTweet tweets they are mentioned in and even go as far as searching for keywords and respond to those tweets.

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As you can see, I only found 9 brands that I felt comfortable recommending (even though I promised 10). These brands to me are the only ones that balance the criteria I outlined and make up for areas they are lacking in. This also shows that many Jamaican brands are not utilizing Twitter the way they should. Twitter is one of the easiest ways to build a personal relationship with clients. If done properly brands can reach a stage where they can ask their followers anything on Twitter and expect most of their followers to respond. The brands I’ve outlined have reach this stage with their Twitter accounts in some way or another. Brands need to realize that the way to get their Twitter account to have impact on followers and use to them is not set in stone but is dependent on the nature of their brand and the personality they want their brand to have. Each brands path to an effective Twitter account should be tailored to suit that specific brand.
So if your brand didn’t make the list stop it just means you need to go back to the drawing board and figure out how you can increase your followers, interact more with the existing ones, imprint your brands unique identity in the minds of followers and maintaining relevance by being Jamaican.

10 Best Brand Campaigns on Instagram

By Renee Elizabeth Gauntlett

Brands have been making good use of Facebook and Twitter, however, many persons are confused about how to effectively use Instagram for their brand campaigns. Take a look at these Brand Campaigns which I think were some of the best on Instagram. I hope these will serve as good examples for your own marketing campaigns.

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 1. Brisk Iced Tea #Briskpic Campaign

Lipton’s Brisk Iced Tea did an interesting hashtag based photo campaign on Instagram last year. The campaign encouraged fans to tag their photos with the hashtag #Briskpic for a chance to have their pictures placed on one of the 4000 limited edition Brisk Iced Tea can which was presented at the South by Southwest Interactive.

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With this campaign, fans won’t just see their pictures on a website or poster, but can actually own one of the cans produced. This gives the brand a more personal touch. I would have done this to get my face on a can!

2. Redbull’s ‘Instagram Your Inspiration’ Campaign

Redbull has recently launched their new line of products called Editions. Editions introduces 3 new flavours that coincide with the 3 Redbull colours, Red (cranberry), Blue (blueberry) and Silver (lime). Redbull, in collaboration with We Are Social, then created the ‘Instagram Your Inpiration’ Campaign.

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Fans were encouraged to upload pictures of what they think inspires each colour (flavour) with one of the corresponding hashtags #rededitionplease #blueeditionplease or #silvereditionplease. Qualifiers will be sent a can of the flavour they chose to try. Qualifying photos were also collaged and made into posters around the UK. I think this was quite interesting and encouraged fans to get creative.

3. Ford’s ‘Fiestagram’ Campaign

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In 2012, Ford launched the Ford Fiesta which was considered one of the ‘sexiest’. Ford then got creative and launched ‘Fiestagram’: a six-week photo contest in which fans could submit photos and win prizes. Each week, Ford would release a new hashtag which was related to one of the Ford Fiesta’s high-tech feature. Fans were required to submit a photo related to that week’s hashtag, and the best photos were selected and prizes won. The final prize was, of course, a Ford Fiesta.

4. Nike ‘PHOTOiD’ Campaign

Nike, one of the top sportswear brands in the world, is now more creative than ever. One of Nike’s most unique aspect is the option for customers to design their own Nike Air sneaker. In an effort to promote this service, Nike launched the ‘PHOTOiD’ campaign on social networks including Twitter and Instagram.

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In this campaign, fans upload a photo, any photo, and are then presented with a Nike Air sneaker design which contains the colours of the photo uploaded. Each design is then featured on the Nike website and social media sites. Adding a personal interaction with customers is one of the best ways to KEEP these customers coming back.

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5. Marc Jacobs’ #MarcFam Campaign

Clothing line Marc Jacobs made use of the holiday by launching a social media campaign in the form of a photo/video competition. In this competition, fans are encouraged to upload holiday photos or videos of their families wearing Marc Jacobs items with the hashtag #MarcFam. Fans can then vote on the best photos or videos and the most-liked posts win Marc Jacobs prizes as well as have their photos be a part of the Marc Jacobs family photo album.

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This campaign theme coincided with the winter holidays and helped to encourage ‘family time’. It showed a more compassionate side of the company, while still keeping the brand in fans’ minds.

6. Ben & Jerry’s #CaptureEuphoria Campaign

The popular US based ice cream company, Ben & Jerry’s launched a different kind of campaign on Instagram last year. Instead of having the typical photo competition featuring fans and the products, Ben & Jerry’s created a big wave on Instagram with their #CaptureEuphoria campaign.

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The campaign encouraged fans to take pictures of whatever Euphoria meant to them and use the hashtag #CaptureEuphoria. Though some of the photos submitted featured some of Ben & Jerry’s products, the campaign gave fans the opportunity to uniquely express themselves, while still managing to draw fans to their page.

7. Starbucks ‘Behind the Scenes’ Campaign

Starbucks also did a different kind of brand campaign on Instagram; no photo contest, no submissions from fans. The aim of the ‘Behind the Scenes’ campaign was, as the slogan states, to show images of the processes in making the coffee that millions seem to crave.

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The images uploaded to the Starbucks page include the basic steps: testing, tasting and preparation. The ‘Behind the Scenes’ campaign, I believe, helped to create a closer bond with their customers; when I see how something is made, I am usually more willing to buy it. Good move Starbucks!

8. Sharpie’s ‘Doodle’ Campaign

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Sharpie’s presence on Instagram is quite different from most brands. Instead of featuring photos of their products, Sharpie has decided to post photos of ‘doodles’ (which to me are quite artsy) done with the markers. This campaign demonstrates what the product can do. This approach gives Sharpie an edge as consumers can see more messages than the typical ‘buy my product’ campaign.

9. Levi’s Ad Campaign

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Popular clothing brand, Levi’s, used the social media site Instagram to facilitate their campaign to find ‘the new face of Levi’s brand’. Fans were asked to submit their photos with the hashtag #IAMLEVIS for the chance to win and be the star of Levi’s new advertising campaign. This was a very good campaign idea and as a result, they gained thousands of submissions.

10. Gilt City’s #LoveYourCityMore Campaign

Gilt City’s #LoveYourCityMore campaign got fans to show their love for their city. This campaign was done through social media sites Facebook, Twitter and Instagram. Fans were to upload photos that they thought best represented their city and use the hashtag #LoveYourCityMore. The best photos were selected and monetary prizes were rewarded.

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This campaign got people outside, and exploring and appreciating their city even more. The photos that were uploaded were absolutely amazing and inspiring. I think the campaign turned everyone into talented photographers!

Now that you’ve seen some great ideas, go forth and be social. But don’t forget to be creative!

Instagram Video VS Vine: Which is better? A Comparison

By Glenford Scott – GSCOTTY.COM 

The battle has heated up to extreme levels between Instagram and Vine or on a larger scale Facebook and Twitter with last week’s announcement from Instagram CEO Kevin Systrom of their new video feature. It sent twitter into a frenzy with #RIPvine trending for the entire day and a legion of loyalists from both Instagram and Vine claiming #TeamVine and #TeamInstagram, can’t we all just get along? “Which one should we choose?” is the question at hand, So let’s dive in and take a more in depth look at both mobile video offerings.

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Length: 15 secs vs 6 secs 

Instagram’s new video feature gives users the ability to shoot videos for up to 15 seconds compared to Vine’s 6 second limit. This gives users a lot of time to make creative videos or it could give users more time to make long boring videos of themselves doing different poses and making duck faces.

I don’t see Vine changing it’s 6 second limit anytime soon, it’s very twitter-esque and it challenges users to make use of the limited time and think outside the box and people have been doing so in some incredible ways. We all complained about 140 characters initially and now we can’t stop tweeting.

The length really boils down to the attention span of users.

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Shooting: Red button + Focus vs Touch Screen

For shooting videos on Instagram your presented with a big red button you hold on to begin recording, it’s not the best to me as it has it’s bugs and doesn’t respond as quickly as I’d want to but the trade off is that you can focus on an object in the shot by holding your finger on the screen. It also has a blue line at the bottom of the shot to let you know how much time you’ve use up.

For vine the shooting process is pretty straight forward you simply hold a finger on the screen to begin recording and take it off when you wanna stop. It also has a line on the bottom of the shot to let you know how much time you’ve used up in Vine’s signature green.

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Editing: Delete clip + Filters + Thumbnail + Cinema vs No Editing, Drafts in near future 

What I think is the coolest feature of Instagram Video is the fact that you can delete a bad clip or to be more specific you can delete the most recent clip taken and do it over, it also has as expected by all filters, 13 in all that you can apply to your video to give it that vintage look that instagram pictures are known for. When you’ve recorded your video you can choose a thumbnail that best represents the video that will show up in the instagram feed like a picture before playing.

Instagram’s Cinema feature, which helps stabilize video shot within the app. Though image stabilization software is said to sacrifice image quality in other ways, most of the time, it shouldn’t be too much of a problem for Instagram’s ever-growing user base. Instagram filters, brightness settings, etc. certainly mess with a photo’s quality enough to begin with, but with the reward of looking tanner, or capturing an unnaturally blue sky.

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Vine doesn’t have much to offer on the editing part of things as once you’ve messed up a vine midway you just have to start. Vine did however preview a few new features the day of Instagrams announcement that showed the ability to have vine drafts that you can get back to later.

Sharing: Facebook, Twitter(no twitter card), email, tumblr, foursquare vs Twitter (play on twitter) and Facebook.

Sharing options remain the same for both apps, but Instagram has Vine topped on this front. Where Vine only lets you share to Vine, Facebook, and Twitter, Instagram lets you share videos to Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email.

However, it’s worth remembering that Twitter’s Vine has full Twitter card support, meaning Vines display right in your Twitter stream, whilst Instagram videos do not.

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Communities: Instagram has 130 million + 1 billion Facebook vs Vine has 13 million + 500 million twitter

Instagram and Facebook both have bigger communities than their direct competitors with instagram having 10 times the audience that Vine has so it can easily introduce this feature and remove the want of a seperate video service from their users. Facebook doubles the userbase of twitter but Facebook has reached it’s peak to me as twitter is still rapidly growing.
My thoughts are that both Instagram and Vine will grow to have large and engaging communities and that this does not spell the death of Vine, just like the rise of  Twitter didn’t spell the death of Facebook. To me it seems Instagram = YouTube and Vine = Vimeo. One for the masses, One for the creatives. #TeamSocialMedia

What Is Vine?

By Laurelle Taylor

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Since recently, I’ve noticed a shift in social media sites from having multiple features (each having equal significance) to sites having one primary focus with a few additional features. In other words we’ve gone from MySpace, Hi5 & Facebook(which is still relevant but I suspect won’t be around much longer) focusing on status, photo, & video updates (along with a bag of other random things) to Twitter-status, Instagram-photos, & YouTube-videos. While Twitter is big on what you think and say, and while it does allow it’s users to upload videos and photos, it’s not what it is known for and therefore they don’t need to compete with YouTube or Instagram. A singular focus is the smartest thing social media has ever done because users are getting tired of the constant changes social media sites (Facebook!!) make to match up to it’s competitors. However, there’s a new kid on the social media block, Vine, which focuses on 6 second video snippets that users upload to their ‘vine’ for other users who are ‘vining’ to see.

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Vine started in 2012 as a mobile video sharing app for iOS devices which allows users to create and ‘Vine’ video clips up 6 seconds long and was acquired shortly after by Twitter who launched it for Android devices 2 weeks ago (June 2) and has taken it to where it is now. Videos can only be made with an in-app camera which only records when the user touches their phone’s screen. After a video is made into a ‘vine’ it can be hashtagged, posted on the users Vine profile/homescreen and is then played in a continuous loop. Persons ‘following’ your vine account can then comment on your vine or click a smiley face ‘like’ button and can be viewed directly in the user’s Twitter timeline.

VINE IS LIKE INSTAGRAM FOR 6 SECOND VIDEOS

vine-vs-instagram-1

At first, when you think about a site dedicated solely to people posting 6 second videos it sounds pretty stupid. I mean, what exactly can you achieve in 6 seconds that can be anything of substance? Why can’t I make my own 6 second video and upload it? Why do I have to use the in-app camera?
However, it’s not until you see someone elses Vine that you can truly appreciate the greatness that is Vining.

Vining is like a game and the rules a simple:
You have 6 seconds to record whatever you want.
You can only use the in-app camera.
You can only make 1 Vine at a time.
The camera only records when you touch the screen.
It’s up to you how you decide to follow them.

Ultimately, Vine:
Challenges the user’s creativity.
Forces the user to be concise, simple & to the point.
Makes user the editor & director of a 6 second story.

What does this all mean?
The idea of Vine is to capture different short instances which make up the 6 seconds of the video. It allows users to animate an object or create a stop motion or gif effect when making videos as the videos can depict sudden movement or time lapse.
eg. I want to make a vine showing how a triangle is made:
draw the first side, press my phone screen for two second (seconds 1-2),
draw the second side, press my phone screen again for two seconds (seconds 3-4)
draw the third and last side of the triangle and then press my phone screen for two seconds (seconds 5-6).
This video wouldn’t show the entire process of drawing the triangle because it only records when I touch the screen. It would show the 3 sides of a triangle appearing on the paper, seemingly out of nowhere.

Vine Lingo:
Vine: (n)your account, (n)each individual video
Vining: verb form of Vine eg. It’s Pixel Perfect is now Vining! Follow our Vine account at “Its Pixel Perfect”
Vine Gets a Thumbs Up!
Vine is not the next big thing, it is the big thing and it’s getting bigger by the second! Download the app today and start Vining!