Balance or Separation: Managing Professional & Personal Social Media Pages | Part 2

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In a bid to be conscious of our thoughts, actions and followers – persons make the decision to create a “balance” in their lives by separating their personalities, ideas and interests. But is separation balance or dishonesty? As we strive to ensure that the right followers get the “right” information (through the separation of our accounts) are we also in the same breath hiding information?

When you decided to enter the professional world, the world that decided that “toosexy4u@hotmail.com”, wild drunk poses as profile pictures and curse words won’t be acceptable – did you delete these things, start new accounts or increase your privacy settings to keep inquisitive eyes at bay?

No matter your response, or your current role in life (personal or professional) you are the representative of your own brand firstly. All other roles are secondary. So is the separation of your personal and professional social media pages really necessary? Some will still say yes, and we will discuss why.

As promised from our previous post, where we discussed balancing of social media accounts – this time around we have to discuss the pros and cons of separating. The concept of setting targets, guidelines and structure to how our online presence is assessed.

Pros of Separating Accounts

  • Focused. Content posted will be inextricably linked to the business – services, deals, tips, news, staff, etc.
  • Once your posts have personality, followers are sure of the type of content to expect, and you are certain that the followers have some interest in the business.
  • You now have a targeted group of persons to which you can share or pitch the services of your business.
  • Targets for growth can be set for the professional accounts.
  • You now have control of the persons who are allowed in your personal space (through privacy settings), while being able to leave the professional account open.
  • Clear work-life boundaries.

Cons of Separating Accounts

  • Hard to manage. Will you always remember to devote equal time to each brand.
  • As a small business, you might need to hire someone to manage the professional account on your behalf. This may not necessarily be very cost effective for a new business.
  • Are you being viewed as being dishonest by separating (hiding) an account from followers.

Social media accounts require a professional human, lol. Weird term, I know. But it’s true. We want to live our lives on social media, socializing and being entertained, but at the same time with enough decorum that when our employers view our pages we can still look them straight in the eyes the next day and not have the slightest embarrassing moment.

So how do we do this?

By separating our accounts or balancing all personalities in the social online sphere? In making this choice, be sure to remember, that whatever you post online is no longer yours. It can almost be likened to sending a text message which you can’t erase from the receiver. And no matter your life long aim to separate your accounts, the right investigator can uncover what you have been trying so ‘hard’ to hide.

It’s Pixel Perfect’s Managing Director, Conrad Mathison, was recently put on the spot by Wealth Magazine, and asked his views on this very topic. He will share pertinent points from his “panel discussion to guest speaker” at Corporate Mingle presentation. His thoughts, as a young entrepreneur, socialite, friend, brother, son should be even more enlightening. Is he balancing or separating? Will he even choose a side? All will be revealed in his blog post.

Balance or Separation: Managing Professional & Personal Social Media Pages | Part 1

Displaying social.jpgHave you ever made an error in posting something on a professional account that was meant for a personal account? 

Do you have two separate twitter accounts, one for personal views and the other for professional?

Is there or should there be a social media etiquette guide for personal accounts?

Do personal accounts need filters?

Is trolling from professional accounts a good thing?

What type of personality should professional accounts have?

Are you sinking in your online presence?

Personal …. Personable …. Automation. Who do your followers want to see?

Is striking the balance necessary for you or your followers?

Do you use social media at work?

Is it against the work policy to use social media on the job?

Is two accounts too much?

Do you follow a business owner’s personal account to (a) hear/read/watch about his business, (b) get to know him personally or (c) both?

To build your best online presence, do you have to be separate people?


As you can see, this blog post had me in a whirlwind of thoughts, and piecing it together even more difficult. So yes, one blog post on this topic won’t do. As one’s social presence evolves, and the necessity and use of it almost inseparable – how do you plan to cope? Can there be a balance in your personal and professional social media accounts? Or is there the need for separation of these two personas?

(Small) business owners are faced with this challenge more than regular employees who are not obligated to devote their lives to their job/career. But then CEOs are the faces of the companies (they don’t even own) and are (more often than not) subjected to the scrutiny and watchful eyes of their followers. Journalists might feel the need to separate their lives to ensure that newsworthy posts are not lost among the traffic of mundane tweets.

How do you decide what goes where? Or are we now boxing everything and shelving them, living by the phrase “there is a time and place for everything”?

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In today’s post, we will examine the pros and cons of striking the balance of managing both professional and personal accounts in one. We will then do Part 2 of this post, with the pros and cons of separating both personas.

Pros of Balancing

  • Individual is able to consciously streamline and control the type of content in their online presence.
  • Individual is able to show a personable side that followers may not see otherwise.
  • Less stressful, in trying to actively maintain multiple accounts
  • Transparent lifestyle. Who you are in person is who people will see online.
  • Followers are interested in both your views on professional and personal encounters.

Cons of Balancing

  • Highly unlikely that you can do this effectively. One persona possibly professional will dominate the social media platforms.
  • Lines of interaction may become blurred, between professional and personal conversations. Not everyone is able to make a smooth transition between the two.
  • Hard to build and maintain personal relationships when all and sundry are able to follow and connect with you.
  • Possibility of becoming so filtered, that you are borderline automated.
  • Possibility of having no filters or limits, that views expressed could affect business interactions.


Even in writing the pros and cons, things got complicated:

In striking a balance with the management of your social media accounts … does that mean using one user name for all platforms and split each persona across the platforms: Facebook (personal), twitter (personal & professional), linkedin (professional), youtube (professional), pinterest (professional)?

Or does it mean balancing both personas on every single platform, so all information posted can be shared across any online interface?

For the purpose of this blog, we took balance to mean the latter, but the above question is still valid, as balance is defined as “an even distribution of weight enabling someone or something to remain upright and steady.” Now if you use 6 platforms and dedicate half to personal interactions and the other half to professional, that seems about balanced to me. What say you?

As we continue to have this discussion, feel free to chime in on the pros and cons mentioned, answer any of the questions asked at the beginning, or share your general views/experiences on the topic.

Until next time …. are you balancing or separating?

#DearFreshaz

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Say you could go back in time and have a chat with your former self, wouldn’t that be great? You could warn yourself about future mistakes like not flirting with that crazy girl who stole your underwear, or about that time you tried to do a wheelie on your bike, fell off and broke both your arms, or about that elective you failed in your first year of college. If only you had a little guidance, things would be much easier right?

Unfortunately time travel isn’t exactly legal, neither does it exist for that matter, so what do we do?

It was “back to school” time and we at It’s Pixel Perfect, hosted a twitter chat entitled, #DearFreshaz – University myths, facts and everything in between, to lend a bit of advice to first year students, through a panel of student leaders.The chat touched on topics like: problems students may face, preferred eating spots on campus, fashion tips, most shocking experiences, where to find the hottest girls and much more.

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The panelists were asked what was the biggest challenge new students will face.

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They all agreed that covering tuition would be a major challenge for incoming students. Other challenges included finding jobs after school.

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What about grades?

A student’s success or failure depends on his or her GPA. It is always a constant struggle for some to maintain a decent GPA.

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If you can keep your GPA from sliding then you’re golden. So which courses can freshers take which are considered an easy pass?

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And the courses you should stay away from or work extra hard in

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College isn’t only about academics right?

We wanted freshers to know where to find the hottest girls/guys on the UWI and UTech campuses.

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Now that you know where to find the hot girls/guys, its time to consider which parties you want to check out on campus.

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Now for some crucial advice. These are the things we wished someone had told us before we embarked on that life altering journey that is university.

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You can’t depend on your future self for guidance but that doesn’t mean you’re alone. The most crucial advice, besides not leaving your girl in front of chancellor hall carelessly according to @BloodlineFranco, is don’t be afraid to ask questions or for help.

Too Cool For School: Fashion Do’s And Don’ts For College (Males)

As promised, we are back with more college fashion tips but this time for the guys. The typical male tends to take a more laid-back approach to his college fashion. While college doesn’t require you to wear a suit, men must aim to find the right balance between presentable, well put-together and casual. After all, you do want to make the right first impression (on the ladies) and don’t want to seem like you just rolled out of bed.

Here are our very basic fashion do’s and don’ts for college males to ensure you start the semester right.

DO practice good hygiene.

Though this goes for both male and female, it is more common among males to roll out of bed or leave the gym after a sweaty workout and head straight to class. Do take a shower (this includes washing your hair) and don’t forget the deodorant. It won’t hurt to use some cologne either, as this is the true attention getter.

men batheDO pull your pants up!

The sagging pants era has died out (thank God!), so please pull your pants up. There’s nothing attractive about seeing your underwear, or watching you having fun struggling to keep your pants from preventing you from falling. Wearing a belt is the best solution, or you can purchase pants that (idk) actually fit.  

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DO dress up every once in a while.

Guys, we understand that going through the struggle of putting together an outfit every morning is not your thing, but it never hurts to dress up every once in a while. Upgrade that t-shirt to a polo, and throw out the sweatpants for a nice pair of jeans. You’ll be sure to pick up a few compliments throughout the day.

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DON’T wear graphic t-shirts bearing profanity, sex, violence,etc.

Graphic t-shirts are the rave, and wearing those containing fun sayings and designs is the in thing. However, though it may not be stated in the rule book that such type of clothing is not permitted, it is unacceptable when your lecturer has to stand in front of you and see some of these inappropriate images and writings. Like the girls and their stilettos, ditch these for the classroom and save them for the parties.  

DON’T wear shorts that are too short

The short shorts trend seems to have slowly been making its way into men’s fashions. Shorts on a guy is fine if the length is appropriate, but when it becomes way too short, it is no longer flattering. The general rule is that your shorts should hit about one to two inches above the knee. Keep it that way.

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As one fashion-blogger, Joshua Smith, wrote “always know where you are: flip-flops are for the beach, jerseys are for sporting events and free shirts are for the gym”. Do dress right for the occasion and don’t settle for being just okay.

 

Be sure to share your comments, thoughts and other fashion tips with us!!

 

Thank you to our fashion tips contributor:

Ashleigh Em

Writer|Fashion Blogger

www.ashleighem.com

 

Too Cool For School: Fashion Do’s and Don’ts For College (Females)

It’s almost time to hit the books once more, and one of the biggest problems female students face is how to dress for school on a daily basis. Without a doubt, college is nothing like high school, and though you don’t need to create an entirely new you, you will need to make some changes in order to look the part.

The following are some very basic fashion do’s and don’ts for college females to help get through the school year.

DO accessorize

Accessories work like a charm in adding some pizzazz to a plain and ordinary outfit. However, this doesn’t mean you should pile on every single jewelry you have in your collection. Less is really more in this case. Opt for some nice studs or hoops, add a long charm necklace, or get funky with some cute arm candy. You’ll be amazed at how this takes your outfit to a whole new level.

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DO keep an eye out for sales

As college students, we know shopping for outfits for school can be quite difficult because of limited funds. One tip, is to take advantage of sales, both in stores and online, which allows you to stay fashionable on a budget while saving money. Be sure to purchase pieces that you can mix and match so you can switch things up a bit and create different outfits.

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DO dress comfortably

Dressing comfortably does not mean throwing on a pair of sweatpants or looking sloppy. It is possible to be stylish and comfortable at the same time. The key is to ensure that your clothes fit; not too big, but not too tight to the point where it restricts your movement or reveals too much. Ensuring that your outfit is appropriate for school will make you feel even more comfortable as you won’t attract any unnecessary attention, as well as wearing outfits that express your personal style will leave you feeling confident.

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DO use sunscreen

You can use a foundation or moisturizer that has SPF. There is no escaping the sun, so you need to protect your face, especially on campus where one must embark on long journeys in the sun just to get to class. Sun exposure also causes age spots and nobody wants that.

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DON’T wear leggings as pants

Substituting leggings for pants should never be done. No matter how attractive you think you look in them, it looks tacky and is inappropriate.  Instead, pair it with a long tunic, an oversized shirt, or even a dress or skirt for a casual look that covers your, uh, ‘lady bits’.

DON’T wear heels on campus

I don’t know about you, but wearing flats from class to class is hard enough, let alone heels. Unless you have an interview or a presentation that you need your heels for (even then, I suggest you bring them in your bag and slip them on when you arrive), you don’t want to be the talk of the town after you wobbled in them and fell flat on your face. Save your six inches for the club and save yourself the embarrassment.

DON’T reveal too much

Yes, I get it. You finally get the chance to say goodbye to school uniforms, and you’re so excited to wear casual clothes to school, you end up wearing nothing at all. Many colleges/universities don’t have a dress code, and so many girls make full use of this opportunity to stroll across campus with their chests and buttocks falling out of their clothes. Cover up and save those revealing outfits for the parties.

DON’T use heavy coverage

Opt for very light foundation and spot conceal where necessary. Too many girls make the mistake of going heavy on the make up. Less is more, also applies in this situation. You never want to look as if you’re wearing plaster on your face.

COVERAGELook out for fashion do’s and don’ts for college males later this week!

Thank you to our contributors:

Fashion tips

Ashleigh Em

Writer|Fashion Blogger

www.ashleighem.com

Makeup tips

Sue Gregg

Makeup Artist

IG: @suethemakeupgirl

4 Ways Lecturers Can Use Social Media To Improve Student Engagement

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We are in the “back to college preparation” month. Lecturers should now be in the process of  updating their lesson plans (hopefully); finding ways to address the challenges that they are faced with every year:

#LecturerProblems

How can I make learning more interactive?

How can I make learning fun?

How can I encourage team work?

What other practical components can I add to my lessons?

What innovative techniques can I add to my method of teaching?

Is there a medium to respond to mass student queries?

We want all lecturers to know that all those challenges can be solved with two simple words

SOCIAL MEDIA!!

Learning should be engaging, no matter the level. It just takes great educators who embody adaptability to make this work.

In the growing era of technology with the internet/data plans, mobile devices and social media – access to information has no boundaries, and the methods of imparting knowledge should not be static either.

Therefore, what are the ways to bridge the gap between learning and technology? How can educators, at the college level, engage their students using social media? Here are four ways:

  1. Discussions, Queries, Revision

Would you tweet for your education? Or are you shy and would prefer the privacy of a closed group? Social media group discussions are great, but knowing the platform to use is paramount. Twitter allows users to create a hashtag that can be tracked, it allows precise questions and a more focused discussion (less rambling) because of the character limitations. However, students can become distracted by other content and also the conversation is harder to follow. On the other hand, Facebook, using a closed group controls the persons able to interact with the content, content is always viewable and lecturers and students alike can make their posts for others to comment on, which is easier to follow. This is useful for every subject in every faculty.

Which do you think should be used – facebook or twitter? Or should it be both?

  1. Create apps

This is practical for computer science students who should be able to develop something useful. However, other areas can get involved in the process. Entrepreneur students would see a solution to be solved by developing the app, communication and marketing students could be implementing a plan or strategy for a campaign that may require its use. Building and testing , or purchasing of facebook apps are other good methods of integrating social media and learning for students.

  1. Remote lectures/ tutorials

There is no need for face to face interaction every time. Businesses can be run remotely, education should be no different. Learning does not have to be static or stagnant. Streaming, skype, oovoo, google chat – these are some ways in which classes can be done remotely. It also facilitates guest lectures without the added costs of hosting persons who are outside one’s immediate area, location or time zone.

  1. Assignments

When will we become paperless? There are many courses which require drafts of documents before the final assignment is handed in. Why can’t students write (well really type) their documents online, share it with their lecturers (via google drive), who can then easily edit the document using comments, strikethrough, underline and different text colours.


There are many other ways to incorporate social media with learning in college, can you name a few?

Students encourage your lecturers to get involved. Lecturers, try to incorporate our four ways and listen to other practical ways from your students.

For our next blog in our #BackToCollege series, we are thinking about #Fashion ……. stay tuned!!

Girl Meets World Cup

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The memes were out, the early warnings were declared – men should not be disturbed during these matches.

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These warnings were warranted. True fans (man or woman) should get the opportunity to have their undivided attention focused on an unpredictable sport like this. The ball is after all very round, and anything can happen. Anything, like the Brazilian 7- 1 massacre at the semi-finals. I laughed that day because it was a complete shock to see at this level and also I have a very cynical sense of humour. A thrashing defeat of that nature on home soil, is sure to be a “this day in sports history” feature in the near future.

Honourable mentions should now be made to the commentators whose sarcasm really kept me (and by large us)  going this entire world cup. Their wit and play on words were unmatched, and really added that spice to make the games complete.

“A nation’s sorrow is now complete”

“What should have been a dream turned into a nightmare”

“They are leaking goals like a sieve”

“It looks like rain or it may be the tears of a heart-broken nation”

“Oscar scores the most pointless goal of the World Cup”

brazil-goalsThe African teams were a pleasant surprise, Suarez’s continuous biting problem was a disgrace, Neymar’s injury was unfortunate, the players were plagued with injuries and this world cup showed that one man can’t carry an entire team. The club greats like Ronaldo, Hernandez, Rodriguez, Van Persie and Rooney could not carry their teams to the finals.

64 games later, Germany and Argentina both scored the goals or defeated their opponents to make it to this final battle. With more yellow cards than goals at the finals, fans would have hoped that either Mueller or Messi would have showed up to be in real contention for the Adidas Golden Boot Award. This award was given to the well-deserving Colombian Rodriguez.Thankfully, penalty shootouts would not decide this finals as Gotze, declared the winning team before the final whistle of the 120 minutes of play.

The Germans would get two trophies, as World Cup 2014 winners and Manuel Neuer being awarded the well deserved Golden Glove Award. They played as a team and will continue to celebrate this victory for the next four years. No short praises for the Germans, who played a well-paced game all World Cup.

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The real MVPs of World Cup 2014 for me, are the goalkeepers. Those saves were ……. well there are absolutely no words to describe them. The leaps, jumps, dives, rolls and clutches, in the end, were the deciding factors for the winners of each match. Tim Howard (USA), Guillermo Ochoa (MEX), Sergio Romero (ARG) have had some of the most spectacular goal saves this championship.

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Whether it was because of work or unplanned conversations, it was a good feeling to be among persons, and hold my own in a football conversation. This didn’t happen over night. It took having google open a few times to get some information, but men like to know that you are willing to show a little interest. Ladies, this is the time you get to win a few points for not being able to play fifa. But I mean, I have grown. In the group stages, I was messaging a German fan and he wrote “neuer” and I responded “never what?” thinking that he made a mistake. But hey, if you ask me now, you would be surprised at just how many players I can name, test me ;)

My desire for #WorldCup2014 was more about gaining a better appreciation for this sport, that united persons across the globe to cheer, cry and argue every four years. Their animation for these games is head to head with my enthusiasm at every track event, worse watching Olympics. With my true allegiances in tact, you can imagine that my one (wo)man jury is still out on whether this is in fact the “Greatest Show on Earth”.

It is now all over. Congrats to the German fans (including myself who through association found myself cheering for the team). We are all now back to our average lives, well Commonwealth Games will begin next week :). Until then see you at #WorldCup2018 brought exclusively to Jamaica on TVJ.

 

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